Huayu: From Prisoner to Movie King

Chapter 611 618
Of course, it is not just investors and city leaders who are paying attention to the JD.com 618 Shopping Festival. Taobao, Sina, Dangdang, Paipai [a subsidiary of Penguin], NetEase, Sohu...

All Internet companies interested in e-commerce and Weibo are paying attention to JD.com and Fanfou in various ways.

What officially ignited the carnival were the photos and comments collectively posted on Fanfou by the Teddy Sisters and the "Along the Way with Flowers" program team at 17 p.m. on the 6th.

The photo shows each team member taking a selfie in front of a landline phone while wearing a JD red vest. The captions of the photos are all the same: Fight for everyone’s welfare!

The text below briefly describes what the team members need to do.

Soon everyone's Weibo was flooded with countless voices of "Come on!". As for how deep the flood was, that depended on their popularity.

This enthusiasm also greatly inspired the sister group.

The main thing is that everyone has realized that if you can get a sufficiently attractive discount for the products you choose, it will not only make your original fans feel satisfied and enhance cohesion, but it will also attract a large number of passers-by to join and expand your influence.

Even those who are popular and have support and don't care much about this, such as Jiang Yiyan and Hao Lei, one is eager to make amends and the other is thinking about repaying Xu Kun, are also working hard with all their might.

Of course, the one who worked the hardest was Yang Mi.

After her initial communication with the manufacturer was unsuccessful, she simply posted the manufacturer's public phone number on Fanfou, hoping that her fans could prove her celebrity status for her.

After some people who like to join in the fun finished the call, they posted the content of the conversation in the comment section.

Diner A: Haha, the person who answered the phone was an old lady. She had never heard of Yang Mi, nor had she watched "Along the Way".

Friend B: I just said one sentence and the other party hung up and called me a psycho.

Diner C: Auntie told us not to form a group to fool people.

Diner friend D: Mentioning Kun, mentioning Kun works! Haha, when the aunt heard me say it was related to Kun, she asked if the two of them were having an affair.

Because of the show's effect, her originally not-so-lively comment section quickly became lively.

During this period, nearly a hundred celebrities also joined the group buying battlefield, released their own group buying products, and discussed how to negotiate and lower prices.

Big stars even launch group-buying campaigns for more than one product, while some smaller stars who feel they don’t have enough influence simply team up to group-buy a certain product.

There are certainly more than just these few celebrities who have registered on Fanfou, but most of them are still taking a wait-and-see attitude. Some are worried about their lack of popularity and would appear timid in front of the public; some are proud of their status and feel that they cannot work for JD.com for free; and some are worried about various problems that may arise.

Because it was the first time, mistakes were inevitable.

But precisely because it was the first time, most of the stars had not thought about making a profit from the price difference - at least not that much - their main purpose was to support Xu Kun and gather popularity at the same time.

It was also the first time that merchants encountered a group of celebrities trying to lower prices. Because they thought this was also advertising for their products, the prices they offered were more affordable.

If you meet a group of people who are persistent in their pursuit of you, or a big star that your boss likes, you may get even more surprises in terms of price.

Therefore, just after 12 o'clock in the morning, this shopping festival exploded.

Fanfou was down for a minute.

If it weren't for the group buying connection on Fanfou, which had first been under a wave of pressure, JD.com's newly expanded server would have also exploded.

JD.com headquarters.

Looking at the numbers jumping wildly on the big electronic screen, there was jubilation in the command center. Even the sisters who were already tired and thirsty joined the carnival at the suggestion of the program team and quickly became the focus of the whole audience.

However, Liu Qiangdong, Xu Xin, Commissioner Smith and other investor representatives all looked at Xu Kun who was standing next to Secretary Cheng.

This carnival can be said to be the success of JD.com and Liu Qiangdong; it can also be said to be the success of Fanfou and Wang Xing, but in the final analysis, the one who is most qualified to enjoy this victory is Xu Kun.

It seems that $2 million is just the starting point for China Xu.

Commissioner Smith felt both envious and a bit of a headache. Just by looking at the numbers still jumping wildly on the electronic screen, he could tell how successful JD.com’s 618 event was.

What is even more surprising is that JD.com + Fanfou has created a new track instead of just rote learning from Taobao.

But precisely because of this, Tiger Fund’s internal valuation of JD.com is probably far from enough.

Commissioner Smith thought so and took out his cell phone as he walked out, ready to contact the Asia-Pacific head of Tiger Fund to explain the current situation.

Secretary Cheng saw this scene, and pondered for a moment, then suddenly invited Xu Kun: "Director Xu, if you have time recently, why not go to the municipal government as a guest, and then you can give us some suggestions on the propaganda policy of the capital."

He was talking about propaganda policy, but it was clear that the real purpose was not that.

Xu Kun was somewhat curious about what he meant, or what the leader behind him meant, but he couldn't ask in front of so many people, and besides, the other party might not answer even if he asked.

Anyway, Xu has been behaving properly lately...

hmm~
The exception is Xiasan Road, but the city government shouldn’t be in charge of this, right?
…………The next morning.

The first person to get JD.com’s 618 data was naturally Alibaba’s Ma Yun.

Previously, he faced the cooperation between Xu Kun and JD.com with a very relaxed attitude, but now it is different. Xu Kun's strategy of using celebrity group buying to promote products has obviously given JD.com extra support.

As long as JD.com can gain a foothold with the help of this new model, it will be truly qualified to chase Taobao, although it still has a long way to go to surpass Taobao.

But from now on, whenever we talk about the representatives of e-commerce, I’m afraid JD.com will be indispensable.

Moreover, the situation where JD.com and Taobao are located in the north and south respectively also means that JD.com is destined to receive some policy support.

"Hey~"

Taobao's chief operating officer Zhang Yong lamented, "If I had known earlier that he had this trick up his sleeve, I would have definitely brought him in."

Ma Yun did not comment, but urged: "This year's Double Eleven must be done well. I will ask Alibaba to fully cooperate."

After a pause, he added: "Let's slow down the cooperation negotiations with Sina Weibo and let them come up with a feasible development plan. So far, I don't see any hope for Sina Weibo to compete with Fanfou."

Also in Hangzhou.

Another CEO Ma also received the briefing soon, and then asked: "How many times can PaiPai.com's total transaction volume this year be compared to JD.com's 618?"

Everyone around him turned their eyes to the general manager of PaiPai.com.

"This……"

The general manager of Paipai.com raised the leg of his glasses with an embarrassed look on his face and said hesitantly: "According to the current momentum, it should be 3 to 5 times."

"Haha~"

Ma Huateng chuckled, threw the briefing to the secretary, and instructed: "Go contact our big director and see if he has any intention of selling some of his shares."

"Mr. Ma!"

The general manager of PaiPai.com became anxious when he heard this. This clearly meant that they were giving up on PaiPai.com. He quickly said, "We can completely rely on the advantages of our platform and give them a taste of their own medicine!"

This is also the classic playing style of the Penguin, and it is the concept that Ma Huateng has always advocated.

But this time, Xiao Ma Ge asked back: "In other aspects, we may be able to use a larger user base to offset the other party's advantages, but how to offset Xu Kun's advantages in the entertainment industry?"

"We can find Zhang Yimou and Chen Kaige..."

The general manager of PaiPai.com is somewhat desperate and is trying every possible means.

Ma Huateng shook his head again. Paipai.com has become what it is today despite being backed by Tencent. His own poor personnel management is definitely one of the key reasons.

But JD.com has already gained momentum, and even if it makes adjustments, it may only be able to barely catch up to the third place.

"Let's contact Director Xu Kun first."

Ma Huateng said, and added: "Of course, we should also launch our own Weibo as soon as possible."

Obviously, Xiao Ma Ge still can't give up his habitual thinking.

…………

Beijing.

There was a cry of grief in Sina’s Weibo department.

NetEase and Sohu simultaneously adjusted their plans to launch Weibo.

Only the boss of Dangdang.com was as excited as if he had been injected with chicken blood. Since electronic products and home appliances can be promoted through celebrity group buying, then could Dangdang.com's main book business also find a bunch of writers to follow suit?
…………

6 noon on June 19th.

Fanfou.com and JD.com simultaneously posted pop-up banners: Warmly celebrating the successful conclusion of JD.com's 618 Shopping Festival, which set a new domestic record of 16.7 billion in single-day sales.

And at the same time.

Liu Qiangdong's Fanfou account also posted a picture celebrating last year's Taobao Double Eleven, and circled the words "Chief Planner Xu Kun" in red pen.

Before long, the number of comments on this Weibo post, which contained only the words "Brother Kun is awesome," exceeded 100,000.

(End of this chapter)