Super Bowl Domination

Chapter 1541 Ambitious
Ambitious!

Levi has made no secret of his grand blueprint, which is even comparable to the official global promotion plan of the NFL. He has single-handedly matched the ambitions of the entire league. This is definitely more than just amazement and shock.

On the surface, Haas remained calm, but his heart was devastated.

Haas looked directly at Levi and said quietly, "This is a very large plan."

Levi, "I know. So, I am inviting Mercedes-Benz to join this great plan and work together to accomplish a feat that will subvert everyone."

Haas: ...

It was unexpected, very unexpected. Until this moment, Haas really looked at Levi with admiration.

Generally speaking, when a person makes such a wild, grand and amazing plan, he tends to develop a sense of pride as if he were standing at the crossroads of history and naturally takes all the credit on himself.

As Caesar famously said: I came, I saw, I conquered.

Domineering aura!

However, Levi did not.

Carefully savoring Levi's words, invitations, and cooperation, he puts himself and Mercedes-Benz on an equal footing, and is even willing to give the credit and glory to Mercedes-Benz——

Emotionally.

Even someone as calm and rational as Haas couldn't help but get excited at this moment.

More importantly, why are major brands so crazy about sponsoring stadiums or events?
It all comes down to the advertising effect, which truly allows the brand to penetrate into people's lives. Title sponsorship is undoubtedly the most impactful one.

Now, Levi has catered to Mercedes-Benz's needs and completely hit the heart of the matter.

My heart was beating wildly, and my eardrums were roaring.

Haas slammed on the brakes and barely managed to control himself, constantly reminding himself that they were not discussing a project worth $100 million or $200 million, it might even be more than $1 billion, and impulsiveness and recklessness were the least necessary emotions.

Haas, “Why Mercedes-Benz?”

Levi was not surprised. "If I said, because I like Mercedes-Benz, would you believe it?"

At such a tense and critical moment, Levi actually still had the mind to make a joke.

Unfortunately, Haas didn't buy it.

Levi spread his hands, showing a regretful expression, "But this is the truth."

"We have been very happy to work together, and I believe that our values ​​are aligned, so it is undoubtedly very important that you have always stood by me every time a situation arises."

"Of course, that's not all."

"I believe Mercedes-Benz is the most suitable brand for the training camp. I need you and you need me. Our cooperation is a perfect match made in heaven."

"You already have the stadium in New Orleans, but that's not enough. Imagine that when people first come into contact with football, when people start to understand football again, when football enters the lives of ordinary people in a different way, Mercedes-Benz is there."

"Mercedes-Benz Levi's Boot Camp."

“This is undoubtedly a disruptive moment, and just as your vehicles have permeated every aspect of life, you will now fill a vital gap in daily life in such a way that it will.”

"I believe Mercedes-Benz can see this and does not need my reminder at all."

Without saying anything, Levi turned the topic back to Haas, and looked at Haas with bright eyes.

Haas still had no expression on his face, which made people wonder about the degree of facial nerve necrosis. "Of course. I can see that this is indeed a great opportunity."

Levi took the opportunity to chime in, "But?"

Haas looked at Levi blankly, and their eyes met. He did not deny it, "But," Haas could see the smile in Levi's eyes, with a little mischievous joy. Even in such a tense situation, Levi was still completely relaxed. He had to admire him, "Why is it Mercedes-Benz?" Haas was unmoved, and asked the same question again, aggressively.

But this time, Haas explained.

“I mean, why not other brands? I’m sure there are countless businesses that would personally hand over their checkbooks if you showed up and waved the flag.”

Levi spread his hands, "But Mercedes-Benz doesn't have that."

Those eyes, bright and frank, looked directly at Haas, without any retreat.

Haas, "Be more precise, what about Nike?"

Levi was also very straightforward, "I didn't ask them."

Haas waited patiently for what was to come.

Levi, "First of all, they are not interested. Their marketing strategy is to build their own brand. Instead of spending time sponsoring other venues or training camps, they would rather build a space that is exclusive to them."

“Like the LeBron James Museum.”

Just last year, shortly after Nike and Levi signed the contract, LeBron James was apparently dissatisfied with the special treatment Nike gave to Levi. Subsequently, the two sides reached an agreement that Nike would build a new brand around LeBron James.

This includes a complex building that includes the most advanced and cutting-edge training and research system and the LeBron James Museum open to the public.

This is a treatment that Jordan never enjoyed.

Haas deadpanned, "Obviously, he's not worth it. Nike should build a Levi's museum."

Levi just laughed and said, "See, my relationship with Nike isn't that close."

“Secondly, I don’t want to be tied to Nike because Nike is a sports brand. Once the training camp is co-branded with Nike, people will easily misunderstand that it is a subsidiary of Nike, and then players sponsored by other brands may not consider our training camp at all.

Even if we didn’t mean it that way.”

"But such misunderstandings are not good for the marketing and promotion of the training camp."

Haas's eyebrows raised slightly, which was rare, and he seemed to reveal some emotions. "So, are you disgusted with each other?"

Li Wei, "Haha, another form of two-way running."

The atmosphere suddenly became relaxed.

"Don't get me wrong, I thank Nike. There is no problem with our cooperation. I also hope to persuade Nike to sponsor the equipment for the training camp, but the naming part has nothing to do with them. Mercedes-Benz is my first and only choice."

Haas looked Levi in ​​the eyes and said nothing.

Li Wei interpreted it, "You must be thinking that I should say this to every brand manager. Mercedes-Benz may be the 101st one."

Haas, "That's not the case. I guess... the third one?"

Levi showed some interest. "Oh? It seems that Mr. Haas has other options in mind. The first one is Nike, what about the second one?"

Haas was caught off guard, and he didn't expect that Levi would make a counterattack and reverse the situation in an instant. However, Haas always had a blank expression on his face, and he managed to control himself in the panic.

Levi knew when to stop. Seeing a hint of hesitation in Haas's eyes, he did not pursue the matter further. He changed the subject and brought the topic back to the original topic.

"But this time, Mr. Haas guessed wrong. Mercedes-Benz is the first choice. You are the first person I will interview in this sponsorship campaign because I believe we will be perfect partners."

"What do you think, Mr. Haas?"

(End of this chapter)