After transmigrating into the body of a widow, I became the richest man in the capital.

Chapter 194 Advertising

Su Xiaoxiao had never really thought about this question: what if someone takes a liking to my portrait?
The effect of advertising is to spread the word. What she wants to do is to get more women to buy her face cream. But what if a man is interested in the portrait of himself?
"So what if you like it? Do you think I'd be at a disadvantage? Your thinking is a bit too extreme."

Su Xiaoxiao had to persuade Pei Yuan, "If that's how you think, there's nothing I can do! As the saying goes, everyone has a different perspective. How someone sees their own portrait is not something she can control."

Su Xiaoxiao thought to herself, "It's like how many idol stars debut just to be liked by others."

It should be said that the more people who like them, the better. Among them may be some very sleazy people, or people who don't look very good, but if these people like their idols, there is nothing wrong with that.

That's exactly the effect the advertisement was trying to achieve. Su Xiaoxiao even prepared a special discount pack for the female workers in her factory. The bottle's appearance was a little simpler, and the capacity was a little smaller.

When she officially started selling the face cream, Su Xiaoxiao gave the girls in her workshop a day off so they would have enough time to buy these skincare products.

Su Xiaoxiao knew that everyone would definitely create the first wave of buying frenzy. Even though many face creams still use this sales model, she decided to adopt a scarcity marketing model, which was to limit each person to one bottle, and make sure it looked extremely ugly.

However, as soon as they were put on the shelves, they sold out immediately, which was something Su Xiaoxiao hadn't expected.

Some people were just there to join in the fun.

After the young girls used this face cream, their hands immediately became very delicate, and their skin instantly became as smooth as cream. Everyone praised the face cream produced by Su Xiaoxiao.

Su Xiaoxiao also arranged for the shop assistants to let everyone try it out in the store. In fact, whether they were ordinary customers or other customers who had just come in, when they saw this scene, they all expressed their trust in Su Xiaoxiao's very thoughtful sales model. At least she was honest and treated all the customers who came to buy things as gods, treating everyone equally and emphasizing honesty and integrity.

In this way, many customers who came in to buy face cream all enjoyed the feeling of being at home. Whether you bought something or not, you were treated like royalty.

Word of mouth gradually built up, and in less than half a day—or rather, the time it takes to drink two cups of tea—everyone in the entire Xianglan Ancient Town knew about the launch of this face cream.

Everyone thought it was good, so they introduced it to each other. Some high-ranking officials and nobles had already smelled the aroma and came over to buy a bottle of face cream for their young ladies and wives. They said that each person could only buy one bottle, and if they came late, they would not be able to buy any.

If we could buy more face cream, that would be perfect. But things didn't go as planned; Su Xiaoxiao stipulated that each person could only buy one bottle of face cream.

Otherwise, some wealthy families would probably start hoarding these face creams in large quantities, leading to speculation and hoarding.

The shop staff quickly informed Su Xiaoxiao that this batch of face cream would likely sell out before sunset, and they needed to find a way to restock.

Su Xiaoxiao thought to herself, "Where can I find a source to replenish the stock? It will probably take another 30 to 50 days for the second batch of face cream to come out. I'll deal with it then!" The noble ladies who were waiting for the supply were all disappointed and didn't know what to do.

Su Xiaoxiao tried every method she could to persuade the women to leave, and only then did they finally depart.

In short, everyone is now going crazy for this face cream, including Huang Yuanxin, the daughter of Magistrate Huang whom Su Xiaoxiao had offended before.

This woman was also among those seeking help from the face cream company. Regardless of how she felt she had lost face in front of Su Xiaoxiao, she didn't care and kept asking around for a bottle of face cream, only to be utterly disappointed and not get a single one.

Sun suggested, "Xiaoxiao, this product is positioned a bit too low. You should set the price a bit higher. That way, you can create a wider price gap."

Su Xiaoxiao felt she could completely understand Sun's suggestion. She thought that among the people present were many young ladies and wives from wealthy families. If these people were to pursue the product so enthusiastically, it would be possible to position the face cream as a more high-end product and make it more acceptable and popular with a wider audience.

Actually, Su Xiaoxiao felt that she should have positioned the face cream more accurately, for example, by having face creams for different user groups, such as anti-wrinkle creams for older people and whitening and moisturizing creams for younger people.

Su Xiaoxiao rediscovered a business opportunity and began to put more effort into making this face cream.

Su Xiaoxiao discovered that rose essential oil has anti-aging properties, so she positioned this face cream for older people as an anti-wrinkle skincare product.

After the news of the launch of the rose anti-aging face cream was released, a large number of wealthy socialites appeared that morning. They all came to try the rose anti-aging face cream that Su Xiaoxiao had prepared for them. The product was actually very easy to use and could be used for anti-aging. They all expressed great satisfaction after using it.

Since she was targeting the high-end market, Su Xiaoxiao set the price very high: 300 coins for a small bottle, which contained only about 10 milliliters.

The bottle is exquisitely made and quite thick, but it contains very little face cream. This isn't because Su Xiaoxiao has gone astray; it's mainly to differentiate the price, making it a special order for high-end customers.

Actually, she didn't want to take the commoner route. The main reason was that if she did, Su Xiaoxiao really wouldn't have the time or energy to make so many face creams.

Su Xiaoxiao had already realized this point. There was nothing she could do. In fact, Su Xiaoxiao also wanted to send more women the skin care products they liked, but unfortunately, she had limited energy and really didn't have time to produce so many skin care products.

Su Xiaoxiao's skincare products have created a trend in the town. Everyone seems to be paying more attention to skincare. Of course, there is also some competition. The young ladies from wealthy families are proud to own a bottle of Su Xiaoxiao's skincare products. In fact, they are also competing with each other to see whose skin is better.

If a rich young lady could buy three different face creams with different effects from Su Xiaoxiao's family at the same time, it would definitely be a major achievement for her to show off in her circle of rich young ladies.

(End of this chapter)