1978: Female educated youth, don’t want an illiterate husband

Chapter 290: Take the hometown magazine? Then do street literature (please order the whole book)
My brother-in-law estimated that it was time for him to get home, right?
Cheng Xuemin, who was still in his hometown in northern Shaanxi, estimated the time and knew that his brother-in-law should be home around tonight.

So, I wonder if my brother-in-law is satisfied with the big surprise he left for me.

But I didn’t know that my brother-in-law was completely confused at this time. Don’t be too surprised!

"This scholar, why didn't he tell me? Why didn't he tell me?"

Seeing her husband so surprised, sister-in-law Ke Yumei realized that the whole family had wrongly blamed him, and then asked: "Jia Zhao, didn't Xuemin tell you!?"

"Didn't mom tell Jiayou to tell you the good news as soon as he got there?"

"Be careful, or your son will be hurt!" Ke Yumei shouted when she saw Feng Jiazhao rushing over to touch her son.

"No, no, it won't harm my son!" Feng Jiazhao was so excited that he was incoherent. He didn't know how to talk about his brother-in-law. He then said to his woman, "No! Xuemin didn't tell me a word."

"Just tell me there's a surprise waiting for me at home when you leave and let me come back to see it myself!"

"How could I know it would be such a big surprise? Great!"

"My parents should be so happy, right?!"

The eldest brother-in-law then asked again, saying that his eldest grandson had been born, and his parents, who had old-fashioned ideas, must be very happy.

This is all thanks to my brother-in-law Cheng Xuemin, thanks to the folk remedy he brought back.

……

Cheng Xuemin is here!
According to the original plan, they were going to set off tomorrow, taking their mother and sister with them, as well as their father, uncle, and brother-in-law!

of course!

Cheng Xuemin's father, his uncle who was the secretary, and his brother-in-law were only sent to the county.

Let’s go there early and stop by the county agricultural machinery factory in the morning.

Look at the flour mill and the oil press.

The old man has been running around the commune these past two days, hoping that the commune could pull up some wires and bring electricity to their Chengjiawan Brigade.

But the commune meant that the county had to have the final say on this matter.

The commune does not have that authority. To supply electricity to the brigade, it has to go through the county.

But without a proper reason, the county generally would not provide electricity to the brigade. Now their county is poor, and it is already very difficult to ensure that every commune has electricity.

If you go any further, you will have to wait a little longer.

Of course, if there is a suitable reason, the county will help.

The reasonable reason is that you have to buy the flour grinder first, preferably from the county’s agricultural machinery factory.

Talk to the agricultural machinery factory!
Our brigade bought their flour mill and oil press, and they were responsible for using their connections in the county to help get electricity.

There is precedent for this!
There was a relatively wealthy and advanced brigade under the neighboring commune. They bought a flour mill from the county agricultural machinery factory. The factory used their connections to get electricity to their brigade.

After the machine comes in, we power it on, debug it, and start working.

and so!
After learning about the situation at the commune, the brigade secretary's uncle came back and discussed it with Cheng Xuemin, and it must be through the relationship with the agricultural machinery factory!
If the county could directly arrange people to come down and provide electricity to their team, it would save a lot of money on materials.

That's it!

Cheng Xuemin and his friends discussed and decided that when he set out for Yanjing, he would stop by the agricultural machinery factory and try to get the electricity supply.

But what Cheng Xuemin and others didn’t expect was!

This evening, my uncle came running over to inform me that the commune had received a notice from the county stating that tomorrow relevant county leaders would come down to visit and commend our Yan University talents.

Let Cheng Xuemin and his sister prepare. Also, his daughter Qin Xiaolian and brother-in-law's Yenching Normal University is also a prestigious university and they will definitely be honored together.

Is this popular in this era?

If you are admitted to Yanda or Huaqing, will the county give you a commendation? I just don't know if there will be a bonus or something like that.

If it were a few decades later, the era that Cheng Xuemin traveled through.

If you are admitted to Yenching University, you will not only receive rewards from the school, but also from the village, town, county, and even the city.

With rewards from several levels of departments, it is not impossible for a wealthy region with less developed education to receive a seven-digit reward from Yenching University or Huaqing University.

So if the county leaders are coming to visit and commend us, we definitely can’t leave tomorrow and will have to wait for a day or two.

Fortunately, Mr. Xie gave Cheng Xuemin enough time, a week, which was enough time.

the next day!
Cheng Xuemin went to the commune to welcome them and found that almost all the county leaders had come.

And there are regional leaders.

It is mainly to commend my elder sister, cousin, and brother-in-law, three students who were admitted to the key university of Yenching University, and to encourage them to continue to study hard and contribute to their hometown after graduation.

Although Cheng Xuemin also took the college entrance examination and should not have any problem getting into Yenching University, his household registration and school records were not here.

No one told the county leaders that he was admitted to Yenching University.

Therefore, he was not included in the commendation meeting.

but!

Almost all of them are familiar faces. Most of them came to visit Cheng Xuemin, the pioneer of reform and opening up, during the Chinese New Year.

So when I saw that Cheng Xuemin was also in my hometown, I had to invite him to the front and talk to him a few more words.

At the meeting, Cheng Xuemin was praised constantly, saying that although he had left home, he still missed his hometown very much.

Why do you say that?

Only then did Cheng Xuemin know that the county had received a notice from the Xiying Studio in the provincial capital, saying that in the middle of this month, their studio would have a movie called "Loess Plateau" to be filmed in Chengjiawan, Guanzhuang Commune in their county.

Let the county prepare for the reception.

The crew of "Loess Plateau" is going to Chengjiawan to shoot scenes?
Cheng Xuemin had mentioned this matter to him before at the Xi'an Film Studio.

A month ago, he went to the Northwest and visited Yanhe Literature when he passed through the provincial capital.

At that time, Lao Hu from Yanhe Literature called Director Wu from Xi'an Film Studio to come and drink with him.

At the dinner table, Director Wu expressed his apologies to Cheng Xuemin for the filming of the movie "Loess Plateau".

Due to funding issues at the time, the crew did not make arrangements to shoot in Chengjiawan, and most of the filming was done in the studio inside the factory.

Some exterior scenes were also shot nearby in the suburbs of the city.

to this end!

Both Director Wu and Mo Shen of Xi'an Film Studio expressed their apologies for this.

At that time, Cheng Xuemin said that it was nothing, and that the factory had the final say on filming locations.

We can’t say that just because Cheng Xuemin wrote about his hometown, we have to go to his hometown to shoot the scenes.

This matter should have just passed like this.

Moreover, Cheng Xuemin also heard at that time that the filming of the Loess Plateau movie was nearing the end and was basically completed.

It is planned to premiere during the National Day screening, and Cheng Xuemin has been invited to attend the premiere.

Why are you suddenly coming over here to shoot on the spot?
Cheng Xuemin was confused when he heard this.

But it's a good thing.

This will help promote my hometown, and the county leaders also attach great importance to it.

to this end!

Cheng Xuemin also responded to the county's call and made as many contributions to his hometown as he could.

For example, they wanted to get a flour mill from Chengjiawan Brigade, but they had no electricity...

The county leader made the decision on the spot without saying a word and immediately turned on the power.

The pioneers of reform and opening up should contribute to their hometown and respond to the spirit of reform and opening up in Yanjing, but they cannot fail because of the lack of electricity.

Say it again!

The crew from the Xi'an Film Studio will also move in in a few days. How can they shoot a movie if there is no electricity?
This was an unexpected surprise.

However, Cheng Xuemin didn't have that time. He was waiting at home for the crew of Lao Wu from Xi'an Film Studio to arrive.

After receiving the county leaders, Cheng Xuemin set out for Yanjing the next day as planned.

Because the county leaders had decided yesterday that they would arrange personnel as soon as possible to connect electricity to the Chengjiawan Brigade to ensure that the film crew coming from the provincial capital can proceed smoothly under power conditions.

So this time, it was his father, uncle, and brother-in-law who sent Cheng Xuemin to the county. His grandfather was too old and no longer went with them.

Originally, my cousin had not planned to leave so early and was going to leave after her brother-in-law.

Maybe the busy farming season was over and my cousin couldn't sit still at home, so my uncle simply let Cheng Xuemin take her away.

"Xuemin, you guys are here just in time. It's almost time for dinner!"

"The leaders went to inspect the No. 1 Middle School in the county today. They will be back from lunch later. Let's have lunch together before leaving."

"These leaders have already made arrangements, Xuemin, you just need to wait for a moment." When he arrived at the county, he did not go directly to the regional bus station, but went directly to the county party committee office.

There are already staff here, waiting for Cheng Xuemin.

Xiao Li, the secretary of the agency, explained to Cheng Xuemin that the leader had another arrangement this morning and would have to return to the region after lunch.

"Okay, okay, we're not in a hurry, we're not in a hurry!"

After hearing this, Cheng Xuemin was not in a hurry. He nodded politely and, under the arrangement of his secretary Xiao Li, he waited in the county.

"Then Xuemin, shall we... shall we go back first?"

When he came out, I didn't hear his son say that he was taking the regional leader's car to the regional railway station?

Seeing that they had to wait for lunch at the county office, Father Cheng said anxiously.

"It's okay, it's okay, uncle, let's have a meal together later, let's have a meal together!"

"It's not too late to go back after dinner!"

Everyone knows that this is the father of Cheng Xuemin, a pioneer of reform and opening up, as well as his uncle and brother-in-law. How is it possible to let them go back hungry at this time of dinner?

Secretary Xiao Li hurriedly tried to persuade Cheng to stay again and comforted Cheng's father, uncle and brother-in-law.

"Xuemin, what's going on?"

After everyone sat down, the uncle looked at Cheng Xuemin and asked awkwardly.

"Dad, uncle, it's like this!"

"I had a good chat with the county and district leaders yesterday, and when they heard about my return trip today, the district leaders repeatedly invited me to ride the district bus back to the district!"

"I can't refuse such a kind offer, so I agreed!"

Cheng Xuemin explained with a smile, this is what happened, he took the regional leader's car to go to the region and took the train.

In fact, it was the regional leaders who wanted a favor from Cheng Xuemin.

Now that reforms have been launched, the cultural sector has been the first to be affected and has been opened up first.

Not only were the major newspapers and magazines in Yanjing liberalized, but the same was true at the local level, with everyone competing to create newspapers and magazines in their own local areas!

However, while it was developing wildly, it was also subject to great regional restrictions.

For example, in their Yulin area, there are Yulin Morning Post and Yulin Literary Magazine, and their sales and influence are basically confined to their own small piece of land.

Let alone reaching the whole of China, even reaching provincial capitals or neighboring regions is extremely difficult and there is absolutely no such influence.

Of course, the situation of local magazines across the country is basically the same as that of Yulin.

There is no way to compare it with provincial publications or even publications directly under the ministry.

but!

It would be fine if it happened in other regions, but their Yulin region has produced a pioneer of reform and opening up. The influence of the articles he wrote is so great that it is no exaggeration to say that he has a huge influence.

Therefore, regional leaders wanted to ask their reform and opening-up pioneers to write an article a long time ago, so as to boost the influence of their regional publications and, by the way, the influence of their region.

I was just thinking of coming down to first find out about the situation at Pioneer's home, and then commission an article for the Reform and Opening Pioneer in Yanjing.

Unexpectedly, this time I came down to meet the pioneer of reform and opening up himself.

Why not just "tie" this pioneer of reform and opening up to their region and ask for his contribution in person?

To this!

After learning about it, Cheng Xuemin did not refuse. He felt it was his duty to write for his hometown.

However, regional magazines want to open up the national market and gain national influence.

To be honest, given the current environment, this is a bit of a pipe dream and not very realistic.

It's not something that one or two influential authors can increase their influence by just publishing a few articles.

Even if Cheng Xuemin published articles in their magazine every issue, he might not necessarily achieve good results.

That being the case!

Cheng Xuemin gave several suggestions to regional leaders. If they want to break regional restrictions, they must reform and open up!
As for how to change and put it specifically?
Cheng Xuemin did not go into more depth yesterday, but instead made an excuse to go back and think about it.

"You should have told us in advance!"

After listening to Cheng Xuemin's explanation, my uncle still spoke a little awkwardly.

"Uncle, you must have come to the county quite often, so you shouldn't be so nervous, right?"

"It's just a meal!"

Seeing his uncle so nervous, Cheng Xuemin smiled and joked.

As a commune cadre, my uncle doesn't go to the county every day, but it's common for him to go there once or twice a month, right?

"I have been here before, but I have never eaten in the county office!"

"Thanks to you, Xuemin! I can brag about it to Lao Yang and the others when I get back!"

My uncle smiled shyly.

"Dad, you've had dinner with the provincial leaders before, why are you so nervous about this?"

Cousin Qin Xiaolian smiled and joked with her father.

"When have you ever had dinner with the leaders from the provincial capital?" the uncle asked, a little surprised by his daughter's smile.

"It was the last time we went to Yanjing! I took us to have dinner at the newspaper office in the provincial capital!"

Qin Xiaolian mentioned again the time when Lao Hu and his friends invited her to dinner at Yanhe Literature Club in the provincial capital during the Chinese New Year this year.

"Yes, yes, yes, I remember it now, it is indeed a big leader in the provincial capital!"

……

"Storytelling?"

"Xuemin, do you mean that the magazines in our region should develop and change in the same way as this story?"

On the way to the district in the car, Cheng Xuemin handed a copy of "Story Club" magazine to the district leader next to him.

The regional leaders quickly understood what kind of reform Cheng Xuemin talked about yesterday!

"Yes, Secretary Zhao!"

"What I mean is that we at Yulin Literature want to open up markets in surrounding areas, and even enter the provincial capital to increase our sales!"

“Then why not follow the lead of those old-fashioned magazines and publish some traditional literature!”

"We need to change this and publish as much literature as possible that is easy to understand and that ordinary people can read after just one glance!"

"And the best popular literature in our country right now is this "Story Club" from Shanghai!"

"Secretary Zhao, do you know the sales volume of each issue of this storybook?"

The storybook that Cheng Xuemin took out was the one he asked his secretary Xiao Li for when he was working in the county party committee office.

Story Club, a small regional magazine in Shanghai, was able to achieve nationwide best-selling influence within the first year of its founding.

It can be seen that popular literature is the best shortcut for a publication to increase sales.

and also!

Popular literature has another more popular name, street literature.

Which of the two main forces of street literature, storytelling and comic books, has not influenced the generations born in the 1980s and 1990s?
"How many?"

After hearing Cheng Xuemin's question, the regional leader was quite confused about the sales of the story book in his hand.

How could a magazine that is so vulgar that it cannot even be considered literature have such high sales and influence?
"Secretary Zhao, put it this way!"

"Just the fact that this storybook, which was published in Shanghai, can be seen and bought in Yulin and even in our county is enough to show its sales and influence!"

"And the publication level of this storytelling club is the same as that of our region, or even worse!"

"From what I know, the national sales of this storybook are over 100,000 copies per issue!"

Cheng Xuemin smiled without any surprise.

"One hundred thousand copies!?"

The regional leaders were stunned after hearing this. This was such a vulgar magazine that its level was not even comparable to the literature in their region.

But its sales volume for each issue is over 100,000 copies?
God!

Compared with the sales of Yulin Literature, which has less than 3,000 copies per issue, there is a huge difference.

Is one hundred thousand copies a lot?
In the past, the sales of "October" published by Cheng Xuemin's mother-in-law was only 50,000 to 60,000 copies per issue. Do you think 100,000 copies is strong?

……

Asking for a monthly ticket!
(End of this chapter)