Chapter 707 Preview (13)

Now, audiences cannot say bad things about film reviews, otherwise, you are a hater and the film company will have to hire a lawyer...

The older generation of directors are very conceited!

They are even unwilling to reflect on the rules for the success of commercial films, and have always remained in the era when large state-owned studios and CCTV invested in and broadcast a one-stop service, regardless of profit or loss.

Therefore, it is easy to attribute the success caused by collective wisdom and the dividends of the times to one's own unique artistic sense.

When director Hu Mei's "Confucius" and "Avatar" were released at the same time, she said that "Avatar" was "nothing good to see except the special effects" and "a bunch of elves flying around."

Going back further, the Jinling Evening News quoted a news item: Chinese famous directors gave sharp comments on Titanic. Feng Xiaoning, Zhang Yimou, and Huang Shuqin were not optimistic, saying that Titanic might win the favor of audiences all over the world, but as a "movie", it was just a game of throwing money.

Another one like them is Ding Sheng... he blames the audience when the box office fails.

Many veteran filmmakers are now unable to keep up with the pace of creativity under the impact of the trend of the times.

After their new film received bad reviews, they chose to fight to the end, felt aggrieved, tried desperately to defend themselves, and were filled with resentment.

This did not help the movie's box office at all, and it also caused a lot of controversy for the individual.

Oh, Ding Sheng's movie was directly criticized by director Xie Fei. At the post-screening press conference, Ding Sheng was still there to defend himself, "It is difficult to promote the film, and there is a threshold for viewing. It is not particularly easy to watch it. Now many people who love to watch short videos and are inseparable from their mobile phones may not be able to watch it, so the reputation will be quite polarized."

Director Xie Fei said directly: "The reason why the promotion can't find the point is that your genre is not clear, the suspense is not clear, the sensationalism is not focused, and the jokes are not focused. All of these may cause the promotion to not find the point. Also, you used the big star Yang Mi, but she only appeared in the second half of the play, which may cause problems."

Gao Qunshu was the same. He posted on Weibo that "The Knife's Edge" and "Trident" were both filmed before the epidemic and both went through many hardships.

The investment was less than 100 million yuan, and I personally invested almost half of it.

Because the pay is low, friends come to make guest appearances and help out, all out of friendship.

Almost no money was charged.

why?
Everyone loves movies.

Always be grateful to them.

I will also be forever grateful to the audience who watched these two movies.

Criticism, I accept it.

To insults, I can only reply with one sentence: F**K.'

Then there is a high praise below, 'Director Gao, please calm down. I think "The Sound of Wind" and "Detective Hunter Zhang" are good films, but I really don't agree with "The Knife's Edge" and "Trident". It's difficult for both me and you. It's a luxury for me to spend money to go to the cinema now, even in third-tier cities! '

"Shanghai Fortress" was ridiculed, and several Weibo posts were posted saying "this is a bad movie"...

In fact, these directors are flattered in various ways by people in their small circles and have long been separated from the masses and from real creation. They consider many real evaluations to be treasonous and against the will of heaven.

In fact, there is no need. The audience no longer cares about right or wrong.

……

Arriving at the hotel, Shen Liang took a shower and went straight to bed...

It was almost night when I woke up.

After changing clothes and washing up, I walked into the living room and saw Rouba sitting on the sofa playing with his phone.

“You’re here…”

"Um... did you sleep well?"

Shen Liang sat down next to her and glanced at her phone screen. She was playing King of Glory. He casually said, "Aren't you the spokesperson for that... Glory Archangel?"

"Endorsement is one thing, but you've never endorsed a game before?"

"I don't play games..." Shen Liang shook his head: "After this game, let's go downstairs to eat!"

“…The director and his team are here too…”

"Then Jiang Long and Zhang Chi are here too?"

"Yes, they are all downstairs...coordinating with the publicity staff..."

Shen Liang took out his cell phone and complained, "Why didn't you call me?"

"Mr. Chen said you were too tired..."

“…Is this game over?”

"Five more minutes..." "Okay, we'll go down after you finish!" Shen Liang took out his phone and started checking the movie schedule...

"New Journey" will start screening tonight, with 60% of the screenings being in prime time, with nearly 5 screenings scheduled - "Jurassic World 3" is not very impressive, with less than 2500 million box office on weekdays...

Theaters are betting big on "New Journey".

"New Travel Notes" has released materials on five platforms, including Weibo, WeChat, Douyin, Xiaohongshu and Douban...

They all went viral, especially Douyin, which released nearly 15 promotional videos, mostly featuring Shen Liang’s character Ma Liang’s two faces in public and behind the scenes…

Especially the segment about the selection of concubines at the concert, which received nearly 3000 million likes and over a million comments...

They all said, "If this scene is included in the main film, I will definitely buy a ticket!"

There is also a clip mocking Rouba’s character for not knowing how to eat caviar…

The main theme of the promotion is "Equally satirize every 208 in the domestic entertainment industry!"

Even Shen Liang created a hip-hop song called "Young Boss" specifically for Ma Liang to promote his own fashion brand. The lyrics are full of contempt for ordinary people: "You have never seen the world, I think you can experience it in your next life."

Show off your wealth…

Shen Liang specifically posted a Weibo post to explain, "This lyric was automatically generated by me using a rap rhyme assistant, so it doesn't have much connotation... It has nothing to do with me..."

The popularity of "New Journey" is very high...

I guess tonight’s preview will be pretty good.

After browsing for a while, Rouba put away his phone: "Let's go..."

"Um…"

……

"We can see that in terms of 'video sharing', the popularity of 'New Journey' exceeded 1.2 million, which shows that it has aroused users' strong desire to share..."

The distribution team and the publicity team are discussing the distribution strategy.

The conclusion is: "We can cooperate with Tik Tok to do a live broadcast promotion!"

Liu Xunzimo asked, "Not joining forces with Weibo?"

“Weibo’s daily activity index is much lower than that of Douyin…”

"Shen Liang, what do you think?"

"All is fine..." Shen Liang had no objection to these: "However you arrange it, we will do it... After all, you are professionals!"

“…That’s all for today. Everyone, have a good rest tonight. We’ll start the roadshow tomorrow!”

After the staff left, Shen Liang suddenly remembered something: "Did you all watch the movie?"

Jiang Long, Zhang Chi and Rouba all shook their heads: "No..."

"Me neither..." Shen Liang looked at his assistant and said, "Book some tickets and let's go to the movies together!"

"…it is good."

Liu Xunzi was puzzled: "Didn't you read it twice?"

Shen Liang shook his head: "I watched the rough cut and the version without music, and I haven't seen the theatrical version... Do you want to come with me?"

Zi Mo said: "I won't go. I've been watching it for the past few months and I almost vomited... I really don't want to watch it again!"

"Okay then... How far is the nearest movie theater from us?"

“…It’s OK, less than a kilometer, but the attendance rate is quite high…”

"It's okay, they're all wearing masks, so no one can recognize them!"

As soon as Shen Liang finished speaking, Jiang Long said, "We won't go!"

"what?"

"We still have to go back to the room and rest early, you go with Sister Rouba!"

Very sensible!
(End of this chapter)

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