I didn't want to be an actor

Chapter 636 "The Beginning" broadcast (24)

During the Qingming Festival in 19, "Independence Day" surpassed the DC superhero movie "Shazam!" and won a box office of 4 million yuan.

At the same time, the box office of "Shazam!" in mainland China was only 2.9 million!
After the epidemic, any Hong Kong films that have a bit of marketability are very popular.

House prices hit new highs:
Andy Lau's "Shock Wave 2" 13.1 billion;
Shen Liang VS Zhen Zidan "Raging Fire" 29.8 billion;
The industry is generally optimistic about the performance of "Anti-Corruption Storm 5"...

27% of the screenings were given on the first day...

It's so bad, it gives off a feeling of just doing the last job, grabbing the money and leaving...

Maybe this is the true mentality of producer Huang Baiming...

He thought so after finishing Ip Man 4. Later, when there was nothing left to gain, he urged Zhen Zidan to start Ip Man 5...

When "Ip Man 4" was released, Ip Man in the film was already relatively old. Not only was the movie named "Ip Man 4: The Final Edition", Zhen Zidan also publicly stated that he would not film it again.

How to make "Ip Man 5" now?
Are they really going to shoot "Ip Man 5: The Coffin Rises" and "Ip Man 5: Resurrection"?
In addition to the "Ip Man" series, he also rehashed "Anti-Corruption Storm" with "Anti-Corruption Storm: Encryption Crisis". Later, he simply did not cover it up - "Anti-Corruption Storm 6: Storm Rising"...

It's just outrageous, "Ip Man 4: The Finale", "Anti-Corruption Storm 5: The Final Chapter"...

The title of the film seems like a joke!

Two heavyweight movies, both of which received poor reviews, and then... "Famous" earned another 1.8 million yuan in the three days of New Year's Day...

By the way, the box office of "We Want to Be Together" is also pretty good, with a box office of 1.7 million in three days, and the word of mouth is also good. It is estimated that the total box office will be 5 million!
With "Love Like a Bouquet", "I'll Wait for You at the End of Time" and "I Want Us to Be Together", Li Yitong's appeal in the field of romantic films has been verified by the market...

Next, she will be the first choice of this type!

However, during the New Year's Day, it was not a few movies that dominated the hot searches, but the TV series "The Beginning"...

The first six episodes were released on January 1. On January 1, the daily playback volume exceeded 1 million, and on January 2, the daily playback volume reached 3 million...

As of the 4th, a total of 8 episodes have been updated, the number of views has exceeded 9 million, and the average number of views per episode has exceeded million!
This data is so scary...

Cool Cloud Data and Cloud and Data Display have a market share of nearly 50%!

Sweeping all the dramas of the same period...

Including "Ace Troops", "Mirror Twin Cities" and "Wind from Luoyang"...

"The Beginning" - It was on the hot search list 5 times in just 103 days after its launch!
Is there any marketing?

Of course there is. Generally, S-level dramas must have matching marketing packages...

Most importantly, Shen Liang strongly supports Zhao Jinmai, and even said, "In "Beginning", Xiao Heyun, who I played, is not actually the first role. Li Shiqing is the first role. Every time, it is Li Shiqing who persuades Xiao Heyun, "Try again", "Try one last time"... From the perspective of promoting the plot, Li Shiqing is the first role!"

"Mai Mai acted well... She looks very healthy, giving people a refreshing and pleasant feeling like orange-flavored soda in the summer... If I had a sister, I would also want to look like this!"

"I just hope she won't be too thin. If she is too thin, she will look unhealthy..."

Which drama has no marketing nowadays?

And with the good data of "Beginning", Tencent will definitely continue to increase its investment...

I saw hot searches related to it on various platforms such as Weibo, Douyin, and even Xiaohongshu...

As the first drama produced by Shen Liang Studio - previously all were produced by Tencent, the studio spent 3000 million on marketing, plus the 3000 million from the Tencent platform, that's 6000 million!
The marketing efforts of the drama king are just that.

In the past two years, most of the entertainment industries that have been rectified have not had an easy time. There are fewer talent shows, audience awareness has increased and tastes have changed, there is less matrix marketing, and the celebrity economy has basically subsided.

The policy logic of the cultural and entertainment industry has changed drastically, and operations are facing the strong rise of short videos.

The entire industry entered a sideways and volatile trend.

The so-called matrix marketing is all-round platform promotion!
"You Are My Glory" and "The King's Avatar" are matrix marketing - the platform and the artists spent more than 50 million yuan on marketing and promotion...

"The Beginning" has only 15 episodes, less than half of those best-selling and quasi-best-selling dramas, so the marketing intensity is naturally extraordinary.

Oh, why are many dramas willing to spend money on marketing?

Because the cost has been reduced, it has really been reduced. For example, the production cost of "Dream of the Red Chamber" was only 200 million yuan. In the past, it would have been an A-level or S-level production.

In comparison, the production cost of "The Legend of the Pearl" was 4.5 million!
The costume dramas that were rated S+ back then, "The King's Woman", "Eternal Love", and "Fighter of the Destiny", all had box office revenues of over 5 million!
Therefore, "Dream of Red Mansions" is certainly willing to spend money on marketing. Well, in addition to marketing, the plot of "Beginning" is indeed better than the dramas of the same period...

Tengxun platform has added nearly 10 new member ads... In addition to the original 20...

……

After filming a scene in the "Kim's Secretary" crew, Shen Liang put on his coat and sat on a chair to drink hot tea...

That’s what it’s like to shoot a summer scene in winter.

Sometimes I have to put an ice cube in my mouth, otherwise, I will have hot breath when I speak...

However, this is not necessary for "Kim's Secretary", after all, there are not many outdoor scenes, and the air conditioner is turned on indoors...

Rouba came over with the script.

Shen Liang put down the cup: "Are you acting?"

"No...I won't feel anything when I act opposite you later!"

"…You have a bad habit," Shen Liang waved his hand: "Then why are you here?"

"Please sit over there..."

Shen Liang extended his hand generously: "Just sit in my arms!"

"You think I don't dare?"

"...Ahem, sit down, I'll get up and stretch my legs!"

Liang Ge stood up and gave her his seat—he really didn’t dare…

In fact, most people in the crew knew about their relationship. Their rooms were next to each other and they ate breakfast together. How could they have a serious relationship?
But surface work still needs to be done.

Rouba rolled his eyes at him, muttered something, and then asked him, "I heard that the filming of "The Beginning" took only a month?"

"Well, it's only 15 episodes long, and Zhao Jinmai has to go to school, so she can't be late..."

"Is this drama produced by your company?"

"Yes... our company is the main producer!"

"What other projects does your company have?"

Shen Liang glanced at her and asked, "What's wrong? Want to change jobs?"

“…I’m not changing jobs!”

Shen Liang said with regret: "If you change jobs, we will just be a husband-and-wife shop..."

Rouba believed it and said, "…Then I'll go back and discuss it with them?"

"No, I was joking..." Liang Ge quickly changed his words: "If I really poach you, will you fight me to death in your company?"

“…Are you scared?”

Shen Liang waved his hands: "I'm not afraid, but you're definitely going to be in trouble!"

"What's wrong with me?"

“Your company’s marketing account is scary!”

"Marketing account..." Rouba remembered something: "...I am confused by you...I..."

Shen Liang interrupted her: "What do you mean confused? Don't use the word 'confused' so casually!"

“…I want to ask if your company has any scripts suitable for me?”

"Will you act in the Chinese version of Fifty Shades of Grey?"

(End of this chapter)