I didn't want to be an actor

Chapter 2 They are all acquaintances
In fact, the original plan for "The Next Top Banger" was to feature a group of amateurs in a small variety show.

According to convention, the capital game should end by using a few hot searches for mentors and a few hot searches for Hertz, and then cutting a batch of leeks.

Shen Liang never thought about helping Hu Zong become popular again...

To be honest, he is completely disappointed with the music industry...

With the memory of later generations, the EP has not made it to the top!

What music industry are you still in?

Even though the first hype was about Last Summer...

But "The Next Generation of Sons" also has "The Rap of China" and "Happy Boys 2017"...

It’s hard to get out of the circle!

"Last Summer" also had a difficult time, so how did "The Next Generation of Stars" become popular?
Until "Xiaochou", Mao Buyi became an overnight sensation...

Many people only know about the talent show "The Next Top Banger"!

Therefore, no matter what name the Tomorrow series uses, it must be associated with Mao Buyi: Mao Buyi's junior, guest host, senior visiting the class, flying guest, mentor...

It can be said that Mao Buyi is the soul of the Tomorrow series. Even Wu Qingfeng admitted that he agreed to be the promoter of Ming Erxing just to find the second Mao Buyi, while other contestants are waiting for the show to become popular and still follow the traditional talent show route.

Shen Liang is also very popular. Apart from his two songs, he is very good at scolding people. Hua Chenyu said that his song "has a simple tune, 4536251, and too much of a melody". Shen Liang directly said, "Your song has a complex tune, but I don't like any of them! Pop songs belong to popular art, and the most important thing about popular art is popularity... Don't make it so complicated! I despise 4536 or Canon, but the music I made with the so-called advanced methods is not excellent. It's typical that you want to fly before you can walk. The higher you think, the harder you fall!"

'Jay Chou and JJ Lin's songs are mostly 4536251. 4536251 should not be the target of attack. There are a lot of good songs and colorful songs written with 4536251.'

I must have been criticized by Hua Chenyu’s fans…

But Comrade Hua Chenyu has more black fans!
Through this incident, I attracted more fans...

……

"Mars Intelligence Agency" was a popular online variety show last year...

Regarding online variety shows, the first one to try it was actually Sohu - "Dapeng Deba Deba".

Online Variety Show: The Little Era of Talk Shows…

Dapeng used the talk show format to prove one thing - in fact, variety shows can be as simple as one person and one camera.

Although it is rough, it has a unique style and is always loved and followed by some people amidst the criticism.

The Internet's ability to replicate content has enabled various weekly hosted broadcasts and talk shows that focus on information to quickly become a trend.

Online variety shows such as "Lao Shi", "Jiaoshou Chupin", "Huai Xiu Bang", "Baozou Qiushi" and "Spicy Scholar" have subverted the high-tech, large-team model of past TV variety shows and began to occupy the market with small workshop-style minimalist operations.

But all of this is still just small-scale stuff. How can a talk show be done easily?
Luo Zhenyu must be here.

Launched in December 2012, "Logical Thinking" has made talk shows no longer just about being funny. It turns out that what you say can also be profound...

In the following years, many famous people have joined the army of online talk shows:

Gao Xiaosong started a cultural talk show "Xiaosong Qitan", Pan Shiyi hosted a financial talk show "Friends of Mr. Pan", and Chen Danqing, Liang Wendao and others collaborated to produce "Local" and "One Thousand and One Nights".

In addition, there are Guo Degang's "Conquering People with Virtue", Zhu Dan's "Things about Youth" and so on...

The routine is very similar, a face sells content;
But there are also many problems. Apart from the vulgarity issue, the profit model alone is fatal.

Luo Zhenyu can still sell books, and Gao Xiaosong's "Xiaosong Qitan" has been popular for many years, but most of the time it only survives by relying on low costs and sponsorship.

It’s hard to get out of the circle!

TV variety shows at the time showed no pressure at all about this, and no matter how popular the online talk shows were, they were still just child’s play.

Until "Strange Talk"...

"The Rap of China" is very important to iQiyi. Previously, iQiyi has been relying on purchasing online copyrights to maintain its own stories.

The popularity of "The Debaters" has given it real say in the field of variety shows.

In the past, video platforms have always emphasized the linkage between the Internet and TV stations, intending to obtain high-quality TV program resources, but after paying a lot, they found that self-made programs are the foundation of their survival, and they resolutely cut off the connection between the Internet and TV stations, even if it is only temporary. This is too important for the platform!

Then, Youku and Tencent Video followed suit. In 2014 alone, a total of 150 online variety shows were launched, a 200% increase over the previous year.

"Mars Intelligence Agency" is Youku's top online variety show.

The reason why producer Li Wei chose Youku is that after Alibaba acquired Youku, it urgently needed a variety show that could compete with “The Rap of China”…

Indeed, after the program was launched, Youku also gave it the greatest resources for promotion.

Relying on the all-round layout of the Alibaba system, Youku has provided great support to "Mars Intelligence Agency" in terms of resource matching and platform driving force.

Xue Zhiqian is the biggest beneficiary of the first season of "Mars Intelligence Agency", and of course the show also benefits a lot because of him...

Shen Liang positioned himself as a fun person when participating in "Mars".

If you have jokes, tell them. If you don’t have jokes, just listen. After all, recording variety shows is just for money!

……

There are about six or seven regular guests on "Mars Intelligence Agency", including Guo Xuefu, Xue Zhiqian, Qian Feng, Tian Yuan, Yang Di, Liu Wei...

They are all acquaintances!

Oh, except for Guo Xuefu...

This person should have a background...

Well, Guo Xuefu is a Taiwanese artist. Since there is not much room for development in Taiwan, she came to the mainland.

The only reason he has been able to sit firmly in the position of deputy director is because of the company's strong public relations capabilities, otherwise Shen Mengchen would have been promoted.

This has nothing to do with Shen Liang. He watched a few episodes of the downloaded "Mars Intelligence Agency" and the very explicit "Day Day Up" on the plane...

The so-called agent proposal is actually just throwing out a topic. After throwing out the topic, everyone will complain and make jokes, and then move on to the next topic...

Many times, proposals are made just for the sake of being funny, but do not serve the proposal, and in the end Wang Han has to pull them back.

This is probably the process...

After watching a few episodes, Shen Liang roughly understood why this program became so popular - this is a program that tries its best to make people laugh!

Funny for the sake of being funny...

Pointless!

Only online platforms can produce this kind of programs, as most programs on television platforms need meaning.

But... this just happens to fit the mentality of most netizens.

Who the hell watches a variety show and hopes to find the meaning of life?

No wonder it can go viral...

After about two hours, they arrived in Changsha. Shen Liang carried his luggage and went directly to the hotel booked by the company.

I just packed up and prepared for today's live broadcast...

For internet celebrities, live streaming is their profession. I just opened my phone and before I entered the platform, another phone rang. It was someone from the company.

“I’m at the hotel…”

"I'm alone... I took the subway directly..."

The agent on the other end of the phone was very annoyed and cursed directly: "Why are you taking the subway? A lot of your fans are waiting outside to pick you up!"

Shen Liang was stunned for a while: "Fans picked me up at the airport? I didn't notice... I still have fans picking me up at the airport? What should I do now?"

"…I'm going back now? Are you crazy?"

(End of this chapter)