Agriculture Maniac

Chapter 177 Strategic Misjudgment

February 2th, the fourth day of the Chinese New Year.

Two senior executives in the laundry industry, recommended by a forum expert, arrived at the brick kiln office area.

One is a middle-aged man, serious and from the Juhua Daily Chemical Company.

One is a middle-aged aunt with a round face and curly hair. She is from Meijigang - Shanghai Home Chemical Co., Ltd., which is the owner of the Liushen, Herborist, Shuxin and GUOFU brands.

Last year, these two companies were indeed big local brands.

Unfortunately, during the Spring Festival, the two brothers who were preparing for New Year's goods were accidentally hit by American capital. The warehouse was filled with unsaleable products, salaries could not be paid, and the raw materials paid before the New Year could not be paid. Channel dealers all came to return the goods. In just one month, the factory was forced to stop production and the direct store was forced to close.

Perhaps, this is also the current situation of most domestic daily chemical cleaning companies.

Negotiation area.

It's snowing heavily outside, but it's warm inside.

Yu Yang shook off the snow on his Lei Feng hat and took off his military woolen coat. "My name is Yu Sanyuan, and everyone in the factory calls me the boss."

"Hello, Master Yu!"

The two executives stood up to greet and then introduced themselves.

The middle-aged aunt’s surname is Fan, and the middle-aged uncle’s surname is also Fan, and they are all from Puyang.

"So, you know Fan Tao?"

"Fan Xiaosi? I know him. We're from the same village..."

As they chatted, Yu Yang understood.

Before the 80s, due to the influence of supply and marketing cooperatives, there were not many daily chemical cleaning products companies in China.

But after the decline of the supply and marketing cooperatives, various daily chemical cleaning products emerged in the mid-to-late 80s, and the market became a mixed bag.

Soap workshops, washing powder workshops, workshops within state-owned enterprises...

And influenced by local state-owned shopping malls, almost every city has its own monopoly brand.

But in the early 90s, Asia Mall emerged, the Qianbaicun chain gradually covered the entire country, and domestic brands began to survive the fittest.

In other words, the counters in state-owned shopping malls cannot sell anything, but the counters in Asia continue to be popular.

In order to enter Asia Mall, daily chemical and cleaning product companies have to compete.

The businesses that got the counter grew rapidly.

Businesses that cannot get a counter quickly die out.

As a result of the rise and fall of some brands, some brands have become major domestic brands.

In this process, since the Asia model is that others supply the goods and they sell them themselves, the Fan brothers cultivated a large number of sales elites and sales teams for their own mall.

Later, when Asia Mall failed, these sales elites and sales teams were absorbed by suppliers to form a "sales company" independent of the factory.

Just like Sanyuan Pharmaceutical Factory and Sanyuan Pharmaceutical Sales Corporation.

In addition, it is divided into channels, agents, general distributors, etc.

Yu Yang understood this and thought carefully about why domestic toiletries lost so badly.

Finally, two conclusions were drawn.

First, the overall environment is not good. After all, this is an era that focuses on foreign exchange, and foreign capital has unique advantages.

Second, most of the domestic cleaning product companies do not have side businesses.

Unlike us, there are a lot of "three-yuan companies" that can change industries or cross industries at will.

It has truly achieved "diversified" development.

Yu Yang thought about it, opened his laptop, and presented the sales ideas of herbal essence toiletries to the two professionals for their appreciation.

"Boss, aren't you selling medicine?"

"Oh, I almost forgot. Since you are familiar with Fan Tao, we are family from now on. I won't beat around the bush."

"If the boss has anything to say, just say it."

"Okay, first of all, I want to remind you two that once you come to me, it means you can never go back."

"???"

“A confidentiality agreement must be signed.”

Yu Yang placed two documents in front of them and said, "Of course, you don't have to sign them. I promise that you two will have good food and accommodation for a long time to come."

"Director Yu, are you imprisoning me?"

"No, your detention has nothing to do with Sanyuan Agriculture."

As the voice was spoken, the city police chief, accompanied by five officers, appeared on the right side of the negotiation area.

In the distance, you can vaguely see the shadows of the Supreme People's Court and the Supreme People's Procuratorate.

It can be said to be a one-stop service.

The two executives looked at each other and felt like they were being forced into a desperate situation.

But then I thought, isn’t Liangshan Marsh right next to it?

He immediately picked up the pen and signed, and put his fingerprints on it.

"very good."

Yu Yang threw the agreement to the forensic sister, "To be honest with you two, I plan to enter the cleaning industry."

As he said this, he took out his laptop again.

"The idea of ​​our company to make cleaning products is very simple. We have a large supply in rural areas. We use trailers to transport washing powder and weigh it by kilogram when it arrives in the village. We use tank trucks to transport laundry detergent and dishwashing liquid and let the villagers pack it by barrel when it arrives in the village."

"Boss, we don't provide containers?"

"What do we provide? Nowadays, no matter in the countryside or in the city, every household has a few 5L Jinlongyu buckets. We don't even need to weigh them. We can directly decide how much a bucket of laundry detergent costs, how much a bucket of laundry liquid costs, and how much a bucket of dishwashing liquid costs."

The two executives were slightly stunned, and suddenly thought of the "oil barrel" given as a gift when buying vegetables.

This can indeed be used to hold laundry detergent, washing powder, dishwashing liquid, shampoo, shower gel, hand soap, and even facial cleanser.

"Boss, have you thought about this day a long time ago?"

"Wise, huh?"

The two executives were immediately amazed by her beauty and said, "We admire her!"

Yu Yang continued: "No matter what, we must saturate the rural market. During this process, we may not even make any money."

"I know. We want to make it so that Unilever, which focuses on the rural market, can't sell its products." The male executive nodded.

The female executive was thoughtful, "The boss probably has another purpose, which is to make rural people get used to using shower gel, hand sanitizer, and even facial cleanser, because most rural people use the same piece of soap to wash their hands, take a bath, and wash their faces.

Once people are used to these products, we can launch trial packs. For example, with the help of 2 pharmacies, we can give away facial cleansers, dishwashing liquids, and hand sanitizers when people buy medicine, so as to guide rural people to buy better products. Then, we can cut off the bulk supply, turn losses into profits, and give birth to a giant market. "

"Yes, that's what I thought!"

A true professional.

Yu Yang knew nothing about cleaning products, so why would he think so much about it? He nodded heavily when he heard this.

The two executives admired him very much, "Boss, you are awesome!"

"Of course, if we want to produce in large quantities, we will definitely need production capacity and transportation support. To this end, I plan to set up mixing stations for toiletries in cities and prefectures, and then we will transport the concentrate from Shiliying, carry out secondary processing locally, and then use tank trucks, trailers and other means of transportation to sell it in rural areas."

"Boss, this will probably cost a lot."

"No problem. Our family can manufacture equipment and oil tanks, and the boxing shop can also assemble trailers."

"We have no problem with that."

"Okay, this is the first stage of the rural market. The second stage is naturally what the lady just mentioned. We will use pharmacies to give away toiletries when you buy medicine, and guide consumers to buy better products... At this point, we will definitely be able to gain a foothold in the farms, and then we can attack the county and city markets."

The female executive nodded and said, "According to the guidance of the pharmacies, we will launch not-too-expensive toiletries in the counties and cities. They must be acceptable to the working class and affordable to the farmers who have experienced the trial packs."

"Yes, that's right, that's what I thought."

"In this case, we will have to set up at least several companies, or even create multiple brands, one for bulk products, one for low-end products, one for mid-range products, one for high-end products, and one for luxury goods."

"Well, you can figure it out on your own. However, if you want to create a high-end or luxury brand, you don't need to hire a celebrity to endorse it."

"The boss is planning to bring the Xiwang men's basketball team here?"

"Xiwang Men's Basketball Team? They can endorse sports series cleaning and care brands, but for high-end and luxury products, they need to hire someone else."

Yu Yang said this while calling up the information of the old abbot of Futu Temple.

The two executives gasped when they saw this.

They naturally knew this Master Xusong.

It is said that the other party is from the same school as the modern Zen master, Master Xuyun. He is 126 years old at the time, and last year he brought his disciples to sweep modern Buddhism and restore the reputation of Futu Temple.

"Big Boss, should we ask him to be our spokesperson?"

"Here is my plan. Let's ask Oriental TV 1 to make a documentary to record Master Xusong's daily life, so that people can understand the reason for his longevity."

The male executive suddenly realized, "Eat Sanyuan food, use Sanyuan toiletries..."

"you know too much."

……

Magic City.

Unilever.

Donald Rumsfeld, the youngest defense chief in North America, is no longer paying attention to the laundry market.

Because during the Spring Festival, most of the oriental cleaning companies were almost wiped out.

In North America, P&G has captured the market in cities with a population of more than 100 million, and Unilever has captured the market in cities with a population of less than 50. Both sides need to digest this before they can start the next stage of competition.

Therefore, Rumsfeld began to focus on Sanyuan Pharmaceutical and Sanyuan Pharmaceutical.

During the Chinese New Year.

Sanyuan Pharmaceutical's production capacity was fully utilized, supplying 300 million tons of Chinese herbal medicine products, which is three times the national consumption in previous years.

This caused a 50% drop in sales of Western medicine. Sanyuan Pharmaceutical also hired many veteran Chinese medicine practitioners to go to county-level pharmacies to provide consultations during the Spring Festival.

This brought fame to Sanyuan Pharmaceutical and also gave it credibility in the local area.

However, Yu Sanyuan had no idea how many hospitals he had angered, let alone how many medical cliques he had offended.

We don’t even know how much hatred the local tyrants have caused when transporting medicines due to carjacking and the kidnappers being taken away to do hard labor.

If it weren't for the massive amount of negative news released by local authorities, Sanyuan Pharmaceutical would have been forced to close down due to various disputes long ago.

Eli Lilly and Merck, which were acquired by United Defense, can fully utilize these hospitals, medical cliques, and local tyrants by dumping massive amounts of drugs to the East after negotiating with the East on imported drugs.

Rumsfeld picked up a notepad and started writing and drawing, looking at his assistant working in the distance.

"What is Yu Yang doing?"

"He recruited two senior executives from the cleaning industry and appointed them as the general manager and marketing director of Sanyuan Pharmaceutical Sales Corporation."

“Hiring executives from the cleaning industry?”

"Yes, Mr. Field, it is said that Yu Sanyuan disliked the management of Dongfang Pharmaceutical, complaining that it was a makeshift team, so he found two management talents from other industries."

"I need their information."

"Ok."

Rumsfeld put down his notepad and dragged his mouse to check the files that had been sent to him.

The laundry service executive that Yu Yang found is indeed very capable.

The woman started as a salesperson and won the sales champion of Asia Mall and Qianbaicun chain for three consecutive years. She was then transferred to become a store manager, responsible for the sales of toiletries and cosmetics in Asia Mall in Beijing.

After that, he was responsible for the marketing of toiletries and cosmetics in Asia Mall nationwide.

After Asia Mall went bankrupt, he joined Shanghai Home Cosmetics Company and was responsible for the promotion and sales of brands such as MAXAM, Liushen and Herborist.

Although Shanghai Jiahua Co., Ltd. was "accidentally injured" by Procter & Gamble and Unilever in North America this year, the latter still holds a one-sixth share in the Eastern market.

Of course, once the female executive leaves, Shanghai Jahwa will probably be out of control.

The male executive in charge of the Chrysanthemum Shampoo Company is equally strong, with at least 20 years of experience in the industry.

"Looking for senior executives in the field of cleaning products to come and sell medicine..."

Rumsfeld thought for a moment and looked at his assistant, "Can pharmaceutical factories produce daily chemical products?"

"Sir, normally, it is completely possible. We can even crush daily chemical companies. However, Sanyuan Pharmaceutical Factory mainly produces Chinese herbal medicines, not petroleum-based chemicals, so it is difficult for us to manufacture daily chemical products."

Rumsfeld's idea was different from his assistant's.

Because Yu Sanyuan created too many impossibilities.

During this period, he checked the medicines of Sanyuan Pharmaceutical and saw several plasters for removing freckles and scars, as well as medicated juices for removing bad breath and athlete's foot.

"Damn it, I don't know anything about Chinese herbal medicine."

"Sir, can you hire a few famous experts in the field of Chinese herbal medicine to help us analyze it?"

"Ok!"

A little bit.

The assistant invited several old men and old women who have frequently appeared in television commercials in various provinces and cities recently.

How could the famous experts know whether Chinese herbal medicine can be made into toiletries? They can only brag about the magic of Chinese herbal medicine to foreigners.

Three hours later.

Through the translator's oral explanation, Rumsfeld learned that it was impossible to make daily chemical cleaning products from Chinese herbal medicine.

Because the famous experts exaggerated too much, he began to doubt the medicines made from Chinese herbal medicines.

After the experts leave.

Rumsfeld began to think again about Yu Yang's strategy.

But this time, he completely abandoned Rihua Cleansing and instead focused on dealing with Sanyuan Pharmaceutical.

"What changes have occurred in Sanyuan Pharmaceutical during this period after the New Year?"

"They launched an activity where they gave away eggs to the first 50 customers who entered the store every morning, which attracted many old men and women to line up before daybreak."

"What effect does it have?"

"Medicines for rheumatoid arthritis, bone hyperplasia, insomnia, gout and other categories are almost sold out. In addition, pharmacies have also launched elderly soy milk powder and elderly high-calcium soy milk powder, which are also very popular."

After the assistant finished speaking, he picked up the latest intelligence and said, "Sanyuan Pharmaceutical has applied to the Eastern Civil Aviation Administration for four Y8 transport aircraft to airdrop emergency supplies to remote areas. The application has been approved."

"Four Y8s? Not two?"

"Another one was delivered before the New Year, so it should be three, but we don't know where the fourth one came from."

"Contact Fujima and ask him to find out the origin of the fourth aircraft through Marubeni Corporation."

"Sir, do you think Yu Yang can build an airplane?"

"Old Smith's business jet is missing, but the GPS positioning system has appeared in Sanyuan Heavy Industries. This makes me suspect that Yu Yang is dismantling and replicating it. After all, that mysterious water team once showed General Motors their ultra-high-precision turbine blades. Who can guarantee that they can't make a simpler skin and fuselage?"

"Oh my God, this is incredible."

"Yes, the magical oriental boy."

After Rumsfeld finished speaking, he was slightly stunned. "I figured it out. Yu Yang is using the pharmacy as a cover. He is secretly developing the aviation industry!"

"Fuck, sir, that's a much bigger market. If Sanyuan Heavy Industries gets the order from Dong, it means we can't contain it."

"No, no, no, the Eastern Y8 transport aircraft is too backward. Even if Sanyuan Heavy Industry can improve the overall performance through ultra-high-precision components, it is not as good as the technology we have... Yes, it is us, not North America. You know, not only my United Defense can manufacture unmanned reconnaissance aircraft, but also Old Bull's Carlisle Group can manufacture B2."

"You mean, Dongfang sends the order to Sanyuan Heavy Industry, and after Sanyuan Heavy Industry manufactures it, we give Dongfang a batch of slightly more advanced technology so that Dongfang will give up the order?"

"I've been learning Oriental languages ​​recently, and I understand an old saying, 'One trick can change the world.'"

"Then why don't we try to get in touch with Eastern Aviation Manufacturing Company?"

"That's not necessary. Just ask Fujima to invite his friend, the boss of the Sora Club, to come out and have a chat."

After Rumsfeld finished speaking, he walked to the blackboard beside the wall, crossed out Sanyuan Pharmaceutical, and circled Sanyuan Heavy Industry, "Begin the sniping!"

……

Hong Kong, ADM Asia Pacific headquarters.

With the full support of her husband, Mrs. Smith took control of Pfizer in just two days and immediately began planning a strategy against Sanyuan Pharmaceutical.

But soon, he suddenly realized that it was impossible for the East to allow the three parties to disrupt its weak medical industry.

In other words, Yu Sanyuan will definitely receive requests from his superiors in the East to avoid a commercial war in the pharmaceutical field.

And Yu Sanyuan couldn't refuse at all.

"So, our little friend, in..."

The oriental-looking assistant took the initiative to speak: "Openly repair the plank road, secretly attack Chencang."

Mrs. Smith was slightly stunned. She didn't understand what it meant, but she felt that it should be consistent with what she wanted to express. "Yes, use the pharmacy as a cover to do other things secretly. I need relevant information."

"Okay, ma'am."

then.

The scene that happened in the Magic City is re-enacted.

Mrs. Smith suspected that Yu Yang had switched to the daily chemical industry, so she invited a famous expert on TV to analyze the situation, but in the end she found out that it was impossible.

Then, with the help of Procter & Gamble's public relations team in North America, through clues and the lost business jet of old Smith, they determined that Yu Yang was about to enter the aviation industry.

"Move, we can't let him get any orders!"

……

Beijing.

Dear superiors, we have received the encrypted report submitted by the ADM special research team.

The content is nothing more than that Yu Yang supports the price reduction of imported drugs, and will unswervingly use Chinese herbal medicine to force Western medicine prices to drop again, and guarantee that there will be no commercial war in the pharmaceutical field.

Therefore, Sanyuan Agriculture will lead the business war into the field of daily chemical cleaning and care, and hopes that the leaders can provide a good business environment.

The superior leaders were naturally very happy and passed notes to each province on the spot.

It didn't say that Yu Sanyuan wanted to make daily chemical products, but: Don't make things difficult for him.

only.

July 2nd.

The senior leaders who were paying close attention to the negotiation meeting on the price of imported drugs finally saw what a "strategic misjudgment" meant.

"Leader, the head of the Joint Defense, Donald Rumsfeld, hopes to meet with our head to discuss matters related to aircraft industry technology."

"Leader, the North American Steel Company controlled by the Smith family hopes to meet with our leaders to discuss matters related to aircraft industry materials."

The superiors knew very well that the other party came this time to suppress Sanyuan Heavy Industries.

Normally speaking, Sanyuan Heavy Industries is just an empty shell. If the other party attacks us, we will attack them, and they will also provide us with better aviation technology and aviation materials.

The issue is……

The AMG Benz was disassembled and replicated successfully, and the Galaxy business jet was disassembled and replicated successfully.

The Y8 transport aircraft was successfully disassembled and replicated, and the J10B prototype was successfully manufactured.

Sanyuan Heavy Industries is no longer an empty shell.

"Yu Sanyuan's operation did not lead the war to the daily chemical cleaning industry, but to the most important aviation industry..."

The superiors were worried.

Do we need to tell American capital that your strongholds in the East - Procter & Gamble and Unilever - are about to fall, and that you should stop focusing on the aviation industry?

But if I really do this, what will Yu Sanyuan think?
"Speaking of which, how did the thinking of this group of North American elites jump from the pharmaceutical field to the aviation industry?"

"Reporting to the leader, they hired a Chinese herbal medicine expert from the TV commercial to conduct a multi-faceted analysis of whether Sanyuan Chemical could transform into Sanyuan Daily Chemicals. In the end, they determined that it could not."

"..."

(End of this chapter)