Chapter 659 Spark Cube
Beijing.

A cold wind was blowing.

This caused travelers from all directions to wrap themselves up tightly, either hurrying into the terminal or quickly getting into their cars to find warmth, while snowflakes danced and swirled around them.

in the crowd.

Then another tall figure emerged, dragging a suitcase.

Sneakers, jeans, and a slightly bulky down jacket make him look no different from an ordinary person, and the mask he wears to keep warm covers most of his handsome face.

It shouldn't cause a riot.

The word "riot".

It's not an exaggeration at all to use that term.

If Li Luo were to take off his mask and appear in public, he would definitely be surrounded by fans and passersby. His face is so familiar that even passersby can easily recognize him.

Especially after the release of "Twilight: New Moon".

Even more exaggerated.

This film seems to have nothing to do with China, yet it has received extensive media coverage in the country.

Keep in mind that this is 2009. Although the country is becoming increasingly powerful, the people's self-confidence has not yet been established. Any glory achieved abroad will be widely reported by the media.

For celebrities as a group.

Even more so.

Even winning some random award at a shady film festival abroad can become a source of pride for a star, boosting their status and fame.

Li Luo is now achieving solid box office results.

Summer holiday season and National Day holiday season.

Wait for the schedule.

Li Luo's performance was somewhat uneventful compared to last year. Although "The Founding of a Republic" was a huge box office success, the credit for it couldn't be attributed to him.

Just when everyone thought he would continue to keep a low profile this year.

News released globally.

They were gradually brought back by portal websites.

The star-studded premiere red carpet, the news that the movie "Twilight: New Moon" grossed over $150 million in its opening weekend in North America, and that its global box office surpassed $200 million, $300 million, and $400 million appeared one after another on portal websites.

A news report that travels across the ocean.

That was absolutely astounding.

The headlines, prominently displayed one after another, left countless industry peers completely dumbfounded.

Since Huayi Brothers went public.

This is yet another major piece of news that has shaken up the Chinese entertainment industry.

Even the various blockbusters that are about to emerge during the Lunar New Year season seem somewhat dim in the face of the news of Li Luo's triumphant march into Hollywood.

Huayi has achieved a market value of over 10 billion yuan.

jaw-dropping.

And Li Luo.
The movie he starred in has already grossed nearly 3 billion RMB, which is almost a third of Huayi Brothers' market value. Anyone who sees this will be completely bewildered.

With such achievements, the media naturally went on a frenzy of reporting, as if they were on steroids.

Therefore, Li Luoren was not in the country.

However, in the past few days, his news has been a constant headline in domestic entertainment news, almost like a relentless bombardment.

According to the latest data.

"The film 'Twilight: New Moon,' starring Li Luo, has already grossed $400 million worldwide, a figure that is approaching that of its predecessor and could surpass it at any time."

Unlike the first film, Li Luo's role in this movie has been significantly expanded.

He's a true second male lead.

"His contribution to the nearly 3 billion RMB box office success is immense; this is undoubtedly another major breakthrough for mainland actors in the Hollywood market."

'So far.'

Hendrik Willem Van Loon's highest-grossing starring role in Hollywood is in *Rush Hour 2*.

The global box office totaled $3.47 million.

Jet Li's highest-grossing starring role in Hollywood is in *Romeo Must Die*.

The global box office was $9100 million.

In terms of box office performance for a single film, Li Luo's achievements in Hollywood are already comparable to those of the two film industry veterans, and the box office of "Twilight: New Moon" is still growing rapidly.

'To become a true Hollywood star, Li Luo only needs one blockbuster film in which he plays the lead role.'

Let's keep looking forward to it!

The news content published in entertainment newspapers.

Li Luo smiled as he watched.

He strolled forward, dragging his suitcase with one hand, his gaze returning to the rest of the newspaper articles.

The atmosphere during the Lunar New Year film season is thick with the smell of gunpowder.

A battle among heroes.

"It is well known that the summer movie season and the Lunar New Year movie season are the two longest and most lucrative periods for the film market throughout the year, with the latter carrying a stronger sense of year-end celebration."

After a year of hard work, everyone should relax and have some fun at the end of the year.

Since the first Lunar New Year film was released in mainland China in 1997.

"After twelve years of operation, the Lunar New Year film season has seen continuous expansion in both its duration and market reach. In terms of timing, this year's Lunar New Year film season will begin its warm-up in mid-November and continue until the end of next year's Spring Festival holiday."

The production run has reached an astonishing three months.

As for the market...

Industry insiders predict that the market share could reach 20 billion.

Faced with such a tempting and enormous pie, film industry professionals have all chosen to enter the fray. "Bodyguards and Assassins" boasts a star-studded cast of award-winning actors and actresses, while "The Treasure Hunter" features a powerful lineup of stars including Jay Chou, Lin Chih-ling, Chen Daoming, and Tseng Chih-wei.

"Little Big Soldier," a film co-starring Hendrik Willem Van Loon and Li Luo.

'It's simply terrifying.'

Zhao Wei hasn't been idle; she's preparing to bring us two films, *Mulan* and *14 Blades*, alongside Chen Kun and Zhen Ziling.

'A top director is also coming.'

Zhang Yimou: *A Simple Noodle Story*, Li Luo: *Lost in Thailand*, Hu Mei: *Confucius*, Liu Zhenwei: *Just Another Pandora's Box*, Wong Jing: *Future X-Cops*.

More than fifty films are scheduled for release over the next three months.

'A bloody storm is brewing.'

This is not an exaggeration.

No matter how delicious a cake looks, it's still full of thorns inside.

Director Wang Yuelun, who released the hilarious comedy "Perfect Imperfection" last year, is back with his new film "Kung Fu Panda" a few days ago, along with "Mars Is Fine" starring Huang Lei and "My Tang Dynasty Brothers" starring Hu Jun.

These three low-budget comedy films all suffered huge financial losses due to the impact of the Hollywood blockbuster "2012".

It became one of the first Lunar New Year films to collapse.

The pace of progress came to a halt.

Li Luo looked at the densely packed names listed in the newspaper in surprise. He hadn't expected this year's Lunar New Year film season to be so terrifying. It seemed to be in full swing, but in reality, it was a giant meat grinder.

The phrase "bloodshed and carnage" is a very apt description.

At least half of these films will suffer huge losses during the Lunar New Year season.

only.

Nobody wants to think they're the one who lost money!
He smiled and shook his head.

Li Luo casually stuffed the newspaper into the trash can and strode into the howling winter wind, carrying the air of someone who had just raked in hundreds of millions of dollars at the box office.

"Good morning."

Good morning, Brother Jun.

What reports are you planning to cover today?

"Let me think about it. I just attended the premiere of 'Mulan' last night, and I drank so much that my head is still buzzing and I almost couldn't get out of bed."

"Now, various movie premieres are being held one after another during the Lunar New Year season, and there are plenty of drinks to be had!"

"Who says it isn't?"

Zhao Jun waved to his colleagues in the office, rubbed his throbbing temples, and went to his seat, intending to brew himself a strong pot of tea and find a place to take a nap for a few hours.

The hand reaching for the water glass froze in mid-air.

Narrow your eyes.

Zhao Jun looked at an invitation letter placed on his desk.

A striking bronze five-pointed star, shimmering with flames, is printed prominently above this exquisite invitation, making it impossible to look away.

spark?

Zhao Jun shook his head and smiled as he casually disassembled it.

He knew, of course, that "Lost in Thailand" had entered the publicity and distribution stage, and that Wang Baoqiang and Xu Zheng were out and about. He just wondered if it was necessary to be so formal in inviting him to the premiere.

A simple phone call would suffice; why bother sending an invitation?
[Dear Mr. Zhao Jun]

【Hello!】

With your continued support and care, Xinghuo Films' business has flourished and the team has continued to expand. To adapt to the company's new development stage, we are relocating our headquarters to a new address.

[This move.]

This is not just an upgrade to the office environment, but also a significant milestone for Xinghuo Films as it embarks on a new journey.

To celebrate this joyous moment and to express our heartfelt gratitude.

[Spark Film & Television is holding a grand opening ceremony for its new headquarters and cordially invites you to attend and witness this important moment with us.]

He stared blankly down.

Next comes the time, location, and corresponding procedures.

Also, please provide contact information to confirm your attendance at the housewarming celebration, so that we can make arrangements for your reception.

Housewarming ceremony.

It will take place at 9:00 AM three days later.

What the hell!

Zhao Jun was initially pleased to receive the invitation, but then he was secretly amazed. He never expected that Xinghuo Film and Television would hold a relocation ceremony for its new headquarters in just over two years.

The expansion speed is really fast.

As for whether or not to participate, Zhao Jun didn't need to consider that at all.

at the same time.

Similar invitations arrived at various companies including China Film Group, Huayi Brothers, Bernard Pictures, Guangxian Media, Changhong Film & Television, Oriental Entertainment, Xinlang, NetEase, Sohu, and Beijing Film Academy.

Li Luo had already made the corresponding invitation call.

However, a letter still needs to be sent to show respect.

After more than a year of construction and renovation, the Xinghuo Film and Television headquarters building was finally put into use amidst the falling snow.

Such an important moment.

Of course, business partners, industry peers, mentors, and friends should be invited to attend the ceremony.

It has nothing to do with showing off.

The main purpose is to establish a brand image, stabilize the office environment, and demonstrate Xinghuo Films' position in the industry.

Um.
Ultimately, it's all about showing off.
Li Luo returned to Beijing.

They were incredibly low-key, keeping it completely silent.

The upcoming relocation of the new headquarters has shaken industry peers quite a bit. Even those who had received a phone invitation in advance still felt a sense of unease when they opened the invitation letter in person.

Jiasheng Center.

Mr. Wang, the big boss, sat in a Grade A office building, sipping a cigar and carefully examining the invitation his secretary had brought in. He didn't miss a single word, as if the exquisite card possessed some kind of magic.

"Ouch."

The office door opened, and Wang Zhonglei tossed the invitation letter onto the table: "I thought you hadn't received it yet. Our CEO Li is quite generous. I drove past Xinghuo Company's headquarters before."

"It certainly looks impressive; I never expected it to be Li Luo's place."

"He's still the same as always, doing things quietly and then surprising everyone when things are almost done."

"I'm so confused!"

"There are only a few people at Xinghuo Film and Television."

"Why did Li Luo set up such a big place as his headquarters?"

No response was received.
Wang Zhonglei glanced at his elder brother, who was still carefully examining the invitation, and immediately noticed something from the other man's expression.

After hesitating for a moment, he still tapped the table and said:

There's no need to compare yourself to Li Luo.

"Our company has just gone public, so it's not the right time to put on a show. The most important thing now is to stabilize the company's stock price. We can prepare the headquarters matters later."

Huayi Brothers became the first listed film and television stock in China.

The two of them have been enjoying immense success lately, not only with their net worth skyrocketing, but also with numerous interviews and financial programs.

Just when things were going well, a fellow suddenly appeared and ran even faster beside them.

This movement.

It's as eye-catching as it gets.

Whether it's the media directly comparing the box office of "Twilight: New Moon" with the market value of Huayi Brothers, or Xinghuo Films taking the lead in establishing its own company headquarters, Wang Zhonglei felt extremely uncomfortable.

Therefore, I looked at them with my eyes crossed.

He knew what his older brother was thinking.

"Ah."

He groaned.

Wang Zhongjun casually tossed the invitation aside and exhaled a long puff of smoke: "Try to pick out a decent gift. Li Luo's momentum in Hollywood is just too strong."

"do not forget."

"He can write and direct his own films."

"Maybe it can help us open up the Hollywood market in the future. Even if it's just helping to bring an actor there to get some prestige, it's worth it."

"it is good!"

Wang Zhonglei wholeheartedly agreed.

He lit the cigarette that had been shaken out with a snap.

Although it's a bit annoying to have my thunder stolen, who wouldn't be envious of box office earnings of hundreds of millions of dollars? Producing in Hollywood sounds a bit far-fetched, but I should be able to recommend a couple of actors in the future.

the other side.

Wu Dun also received an invitation.

The contents of the document brought a look of reminiscence to his eyes.

He still remembered Li Luo's cautious and awkward demeanor when he first visited his office. He never imagined that the other party would soon own the headquarters building, which made him feel extremely sentimental.

"Where are Jaylen and Zhiling?"

Putting the invitation in his pocket, Wu Dun looked at his subordinates who were standing quietly beside him.

"Confirmed."

Zhang Long nodded slightly and said methodically, "They are ready to attend the Golden Horse Awards and are just waiting for everyone to meet in Taipei."

"Let's go!"

Grab the gold-rimmed glasses and put them on.

Wu Dun walked steadily out of the office, leading several subordinates straight to the elevator, ready to continue promoting his film "The Treasure Hunter" on the red carpet of the Golden Horse Awards.

His former underling is doing very well now.

As the eldest brother.

I can't be idle either!

11 month 27 day.

The movie "Mulan" has officially hit theaters, adding another layer of competition to the Lunar New Year film season.

11 month 28 day.

The Golden Horse Awards ceremony was held in Taipei.

However, compared to previous years, the celebrities attending this event were mostly young actors, with veteran superstars absent from the awards ceremony.

So much so that it looks like...

Some of the stars were even dim.

While the lack of submitted works might be somewhat related, the media continues to speculate that it's a continuation of the Li Luo incident. Various Taiwanese talk shows have once again launched attacks, slamming their fists on the table and accusing the organizing committee of being narrow-minded, knowing full well they were being targeted yet refusing to admit their mistakes, simply being shameless and suffering for it.

Now things have turned out really bad.

Even big stars who can rake in hundreds of millions of dollars at the Hollywood box office are unwilling to attend the Golden Horse Awards, despite having films to submit.

Who exactly is this award for in the future?

Fairness and transparency.

They've lost all their influence!
These words sparked heated discussions on various programs in Taiwan.

Moreover, it is foreseeable that as long as Li Luo stubbornly refuses to attend the Golden Horse Awards, the organizing committee will continue to be criticized.

Facing this circumstances.

The organizing committee was at a loss for words.

If only an apology could resolve the matter properly, the only way to truly regain public trust is to invite Li Luo to the Golden Horse Awards, but given the current situation...

If we don't give them a prestigious award, they simply won't come to settle.

The so-called awards.

It actually refers to the Golden Horse Award winner.

If it were a technology award, Li Luo probably wouldn't even consider it.

But if I compromise, I'll be accused of using the Golden Horse Award for a bargain, and I might get even worse criticism from the media.

I'm really torn.

When interviewed by the media, Hou Hsiao-hsien, the newly appointed chairman of the Golden Horse Awards, could only helplessly express his hope that there could be more exchanges between the two sides of the Taiwan Strait and that everyone should stop dwelling on the past.

Amidst the chaos.

Celebrities of all ages graced the red carpet in their finest attire.

Although the starlight was dim.

They still stubbornly maintained the facade.

October 29st has arrived.

Before the news of the Golden Horse Awards had even faded, a new change was about to occur in Beijing, where the cold wind was howling.

Near Olympic Park.

Datunli Community.

Residents who went to work early in the morning walked out of the east gate of the community and were surprised to find that the door of the building across the road was covered with a red carpet and colorful flower baskets were placed side by side on both sides of the gate.

Adding a touch of festive color to the winter.

"Oh~"

"This is the opening ceremony!"

"That's right, but I don't know what to sell."

"supermarket?"

"How could that be? Where can you find a supermarket that's so beautiful? We're almost on the Fifth Ring Road. Oh, by the way, Grandpa Wang just strolled over and took a peek. It looks like a movie production company."

"Hey, that's different."

"Those bastards who make movies these days are making a fortune."

"You haven't seen the ones who lose money. Those are the ones who lose money like dirt. Those who make money are the bosses these days!"

"That's not."

"This thing isn't difficult. I think I can act and make an appearance too."

"You're quite adept at making a fool of yourself!"

"Hey, you old man."

The crowd dispersed amidst laughter, hurrying off to work in a flurry of activity. The howling wind, carrying laughter, soared into the sky and drifted to the 798 Art Zone, ten kilometers away.

The stairs creaked and groaned.

The sounds echoing within the Red Mansion seemed extremely empty.

Come to the first floor.

Li Luo stood still, holding his phone.

He looked around with a sentimental expression. The once bustling office hall was now deserted, with only desks, chairs, plants, and posters hanging on the walls.

They all disappeared.

Move what you can, and throw away what you don't need.

All that past excitement seems to have never happened.

Bend down.

Pick up the papers scattered on the ground.

After looking at the words "Spark" printed on it for a few seconds, he carefully folded it and put it in his pocket.

I'll be back for two days.

There wasn't enough time to meet up with the publicity team for "Lost in Thailand".

top priority.

It's about handling the company's relocation.

Before I knew it, it was time to say goodbye to this place. Although I had only lived here for a little over two years, this red building had witnessed a part of my career's rise.

Films and television dramas such as "Rage", "Painted Skin", "My Sunshine", and "Under the Zhengyang Gate" were prepared here.

It has witnessed countless days and nights of hard work.

Laughter.

It still echoes in my ears.

"Hey."

Lin Yue hugged him from behind, looking around with the same emotional expression: "I also really like this place, but people always have to move forward, right? We should all try to be happy."

"from now on."

"Spark Films has now completely settled down in Beijing!"

"Ah."

Li Luo nodded slightly.

Take one last look at the place, and the two of them walk out, arm in arm.

Push open the glass door.

Close it.

Soft sunlight streamed through the window into the empty room.

The light still shines brightly.

Walk across Siyuan Bridge.

The Cadillac Escalade roared through the North Fourth Ring Road, then turned onto the Jingcheng Expressway, heading west along Xindian Road. On the right was the Honghua International Golf Club, and on the left was the club's driving range.

However, at this time, probably no one would be willing to go outside and swing a few clubs.

The tires kicked up fallen leaves.

It took less than twenty minutes in total.

Then you can see the square building located next to the intersection. Its huge glass curtain wall makes it look shiny, and the giant logo on the floor is covered by a red cloth.

In front of the main gate.

A large red carpet was laid out.

Housewarming flower baskets from various companies and friends were placed on both sides, and company colleagues were busy with various things. At the starting point of the red carpet, the sign-in wall was decorated with the words "Spark" in a dragon and phoenix style.

Detached houses, houses with their own yards.

The total area is 15,000 square meters, with the main building covering 5,000 square meters.

The building is 22.5 meters high.

One basement level, and five more floors above ground.

The company headquarters can easily accommodate more than a thousand employees to work inside the Rubik's Cube. In addition to standard office facilities, the company headquarters is also equipped with facilities such as an employee restaurant, gym, movie theater, screening room, and dance training room.

There are many indoor facilities.

The outdoor area is equally impressive.

In addition to the parking spaces allocated for colleagues, an outdoor linear park was also created around the Rubik's Cube to isolate noise from the road as much as possible and provide a place to relax.

In Lin Yue's words, it's about creating a garden-style headquarters building.

We need to do it.

Let's just make it better.

Since we can't build houses on the 10,000 square meters of land outside the building anyway, we might as well provide everyone with a comfortable working environment, which will also improve the company's external image.

Spark Cube.

This was the name Li Luo decided on.

It has no special meaning.

thought.

That's it!
Li Luo gripped the steering wheel tightly, all traces of sadness that had just risen within him vanished, replaced by an endless longing for a bright future.

Lin Yue and He exchanged an excited glance.

The Cadillac Escalade sped past rows of roadside trees.

Security salutes.

The vehicle slowly passed the gate.

Turn the steering wheel to the side of the Rubik's Cube, and follow the passage to the company's basement level, which mainly contains parking lots, various office and catering loading and unloading areas, and server data centers.

Continuing along the bright and clean passageway, past an electronic barrier, we finally arrived at a private parking space located in the corner.

His own special edition Mercedes was parked quietly on the other side.

The location is extremely large.

It can accommodate five or six cars at the same time.

There are also storage cabinets against the wall, where Li Luo can store golf balls, tennis balls, and all kinds of sports equipment, doing whatever he wants with them.

"what happened?"

Looking at her boss, who was chuckling to himself, Lin Yue closed the car door, puzzled.

"Ah."

Smiling, Li Luo walked towards the private elevator and pressed the button: "From now on, I won't have to respond to my colleagues' endless stream of 'Brother Luo' every time I go back to the company. It'll be easier for everyone!"

"Hahaha."

Lin Yue burst into laughter.

Then she excitedly pounced on his back.

Li Luo patted the big girl's plump buttocks with a smile, then carried her on his back and took the elevator straight to the fifth floor.

"Ding~"

The elevator door opens.

There is a space of about twenty square meters in front of me.

Private transportation is available here, and restaurant food is also delivered from here.

To the left is a large, single-level apartment for personal rest, decorated similarly to the Xinghuo Hotel, the only difference being that it faces Beiyuan Park and a scenic golf course, rather than the Fuchun River.

There's no time to rest.

Li Luo raised his hand and pushed open the door on the right.

Before him was an office of nearly 150 square meters, decorated in the same understated modern style that he preferred.

Office area and meeting area.

Recreation area.

Everything that needed to be arranged was in place.

The reception area for Zhao Xuejing's assistant is right outside the office door.

Move to the side.

Li Luo stood in front of the glass curtain wall.

Before you lies the entire interior of the company. Transparent elevators built around the atrium carry employees up and down, while a huge Z-shaped staircase extends to the second floor, serving as a passageway, rest area, and clock-in area.

The central courtyard space in front of us covers several hundred square meters.

Various green plants.

fountain.

Sofas and other items are displayed there.

It is clearly an elegant indoor garden, adhering to the design concept of a garden-style office space.

Sunlight streamed in through the glass canopy above.

Let the entire building...

Everything looks exceptionally clean and bright.

Because the Spark Cube occupies such a large area, equivalent to a large shopping mall, the only option is to design the building in a U-shape to obtain sufficient natural light without making people inside feel oppressed.

My colleagues at the company.

Naturally, the offices are located around the central courtyard on all four sides.

Their office environments are mostly open-plan, which makes the various departments orderly yet open and communicative.

"This money was well spent."

Looking down at everything before him, Li Luo felt a surge of pride and ambition.

"It's definitely worth it."

Standing beside him with her arms crossed, Lin Yue looked around downstairs with equal excitement: "Our office environment is in no way inferior to that of tech companies in Europe and America. My colleagues are absolutely thrilled."

"It's just too empty!"

"Fear not being in the air."

Li Luo smiled and shook his head, saying slowly, "The company must control its recruitment efforts. Although the scale has increased, the concept of 'small but beautiful' remains consistent."

"Do not expand recklessly, and do not blindly engage in unrelated businesses."

"Focusing on film and entertainment business."

"Regarding this point."

"Small and beautiful!"

"Just you wait and see, Huayi Brothers' slogan of decentralization will cause them a lot of trouble sooner or later."

"Ah."

Lin Yue nodded silently.

Since Huayi Brothers went public, the two Wang brothers have been making all sorts of pronouncements that have left industry peers bewildered. The most important of these is the decentralization of film.

The "Movie Town" and "Movie World" plans were proposed successively.

They plan to build Huayi Brothers Movie Towns or Movie Worlds in places like Suzhou, Zhengzhou, Changsha, and Jinan.

Redevelop film IPs.

We will transform projects such as "If You Are the One," "Assembly," and "Detective Dee" into offline real-world locations to generate licensing revenue from real estate, tourism, and branding.

They even made a bold statement, saying they would turn Huayi into China's Disneyland.

That sounds really good.

It has some similarities to what Xinghuo is currently doing.

However, Lin Yue felt that it was too scattered and chaotic, like something was thrown together haphazardly, rather than sticking to the theme of creating high-quality film and television works like Xinghuo Films.

Film and television bases, video platforms, cinema chains, and Spark Training Programs.

These four directions.

In fact, everything revolves around this central point.

Furthermore, they can complement each other, thus forming a stable film and television industry chain. Simply put, all efforts are focused on the same area, rather than wasting money indiscriminately.

Therefore, she strongly agreed with Li Luo's views.

The voice was pressed quickly.
The two quickly walked out of the office and began to busy themselves with the housewarming reception arrangements for the day.

at the same time.

Guests who received the invitations began to arrive. In addition to the bosses of major film and television companies, senior executives of cinema chains, and directors of television stations, all the artists under Xinghuo Film and Television also returned to the company.

The cold wind whips up, disturbing the snowflakes.

They converged on the Spark Cube from all directions.
(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like