1978 Synthetic Writers

Chapter 172 Marketing Strategy to Make Money on Both Sides
"The sixth synthetic route has been revealed:"

“【Painting】+【Leaving Home】=Novel “???””

Everything happened so suddenly that Jiang Xian had to stop his bike and stand on the side of the road to think for a while.

Inspiration [Painting] (0/10), Inspiration [Leaving Home] (0/1000).

The collection method was not too difficult to guess, and Jiang Xian quickly had a general idea in his mind.

However, what is more difficult to guess is the synthesized work.

It seems like it’s already on the tip of your tongue, yet so elusive.

Suburbs of Beijing.

The set of "Traffic".

"Reporter Wu, this is our film 'Traffic's' director Wang Haowei and screenwriter Jiang Xian."

Mao Guangtian, the deputy director of Beijing Film Studio who made the official announcement, introduced the female reporter Wu Fu before looking at Wang Haowei and Jiang Xian: "This is reporter Wu from Popular Cinema."

"Oh, hello, hello." Wang Haowei and Jiang Xian both extended their hands to shake.

Popular Movies is China's oldest and most influential popular film culture magazine.

How popular was it? In the 80s, everyone read Popular Movies, and every actor was proud to be on the cover of the magazine.

In 1982, Popular Cinema set the world record for the highest single-issue circulation of a film magazine, with 960 million copies, a record that has been maintained ever since and has never been surpassed.

"Reporter Wu is coming?"

"The studio specially invited me here. Isn't our movie 'Traffic Flowing Water' going to wrap up soon? I came here to take some photos on the set and write a report when I return."

Now, before a movie is released, each crew will invite Popular Movies to report on their movie in advance, which is considered as advance publicity for the movie.

"So that's how it is." Jiang Xian suddenly realized that Wang Haowei was already worried.

How to promote "Cars and Water"? You can't say that it actively responded to the call for building the "four modernizations".

Although everyone supports the Four Modernizations, we cannot go to the cinema and spend money to support them.

While she was pondering, Jiang Xian was also thinking quickly.

He attached great importance to this opportunity because "Traffic" was not a big hit in that year, and he wanted to increase the number of orders for copies.

What is publicity and promotion? Marketing.

The Chinese people’s interest in watching movies can actually be easily aroused. With a little marketing, a movie can become a big hit.

Just like Jia Ling losing weight, such a simple marketing point, the box office immediately exploded. There was also the fake-for-real thing in "Lust, Caution" at the time, or it was selling feelings like "Fast and Furious 7", paying tribute to Paul at the end, and then seeing you again.

Wang Haowei chatted with Wu Fu and Mao Guangtian for a while and took some photos of the actors and the filming set.

"Reporter Wu, just write it like this: Chen Qiang and his son Chen Peisi will join forces to form a three-way tie with Huang Ling," she suggested.

"This is fine." Mao Guangtian agreed.

Wu Fu also thought it was a good publicity point. Although it was not outstanding, it was not rarity either.

"I don't think so." Jiang Xian suddenly spoke.

Wang Haowei's veins suddenly jumped.

You feel like you can’t do it again? When have you ever felt like you can do it?
Oh, what a screenwriter she is.
Jiang Xian also sensed Wang Haowei's murderous intent and said, "It's not just a promotional point. I have an idea that can also be added in."

"what idea?"

"You can say during the promotion that the lead actor of the movie 'The Chess King' will make his debut in 'Cars and Horses'."

Wang Haowei knew that the leading actor of "The Chess King" was Ge You. She also immediately understood that Jiang Xian was a bad guy who wanted to trick the audience into coming to the cinema to find "Wang Yisheng". Well, he also preheated "The Chess King" in advance.

Anyway, both movies are his, so in the end this guy makes money from both ends.

"Thief! Such a thief!" Wang Haowei cursed inwardly with gritted teeth.

South of Fucheng Road.

Jiang Xian went to Wang Zengqi to get the preface for his collection of works, which the old man had already written.

"I've read all of your novels. Compared to the others, The Chess King is the best." Wang Zengqi commented, "A Letter from a Stranger Woman is also interesting, but the language is a little off. Maybe it's because you wanted to write too much about a woman's inner feelings?"

"That's really a coincidence. The manuscript I plan to ask Comrade Shi Songqing to send overseas is the English translation of "A Letter from an Unknown Woman."

Jiang Xian took out an English manuscript from his bag, which he had copied in the past few days.

"How come your English is so good?" Shi Songqing asked him in surprise.

"I don't know why, but I learn English very quickly." Jiang Xian looked shy.

His English was already pretty good, having passed the Level 6 exam in college. He could totally understand movies with English subtitles and could roughly comprehend books translated into English, so he wasn't worried about being exposed.

Shi Songqing did not question it. He took the manuscript and glanced at the beginning.

When Wang Zengqi wrote the preface for Jiang Xian, she also read several of Jiang Xian's articles and was deeply impressed by "Letter from a Stranger".

Taking a look at the beginning now, it is written exactly according to that article, but the story background is switched to a foreign country, and the writing is also very smooth, and Mr. Ren has become the R writer.

"You have written a lot of English manuscripts before, right?" Shi Songqing asked.

Jiang Xian frowned.

Why does everyone like to ask this?

But he still had to answer honestly, "No, I've never written it before. This is my first time trying to write it."

"Is this your first time writing?" Shi Songqing took a breath and was speechless for a long time.

genius!

A genius in linguistics and literature!
"Alas, you are really giving Wang Zengqi too much face by letting him write a preface for you." Shi Songqing teased.

Wang Xiaokuang immediately objected, "Do you know how to read it? His Chinese manuscript is just average, how good can the English manuscript be?"

"His English level is good enough to teach you. You are an elementary school student, but he is already at the professor level. How good do you think he can write?" Shi Songqing said sarcastically.

"Is it that good?!" Wang Zengqi couldn't believe it and his eyes almost popped out.

His English level was average. He was a famous problem student at Southwest Associated University and a thorn in the side of his teacher Zhu Ziqing because Wang Zengqi loved to skip his classes.

However, there is one exception, that is Shen Congwen's class. The full mark of this course is 100 points. Wang Zengqi can get 100 points, and Shen Congwen is willing to give him 120 points.

At noon, I had another meal of dumplings at Wang Zengqi's house.

This time it’s eggplant stuffing again. The old man promises a thousand times that he won’t mess things up and wants to restore his dignity from last time.

This time, the dumplings were all intact.

Jiang Xian just finished eating in silence, not giving Wang Zengqi any chance to show off.

Wang Xiaokuang asked if it was delicious, but he just said it was just so-so, which made him very angry.

After eating, he returned to the Beijing Film Studio and found that his mother Rao Yuemei came looking for him.

(End of this chapter)