New Age Artists

Chapter 625: Drive away the Korean wave!

Shen Santong and the interview team parted ways unhappily.

His reputation is definitely not good, and in the eyes of some people he is probably arrogant and domineering, but Shen Santong doesn't care at all.

what?

What else can we do to him?

After Shen Santong retired, he completely let himself go and would hit anything he didn't like.

"Gangnam Style" became popular.

The person behind the scenes is the well-known Korean entertainment company YG Entertainment.

YG Entertainment is famous in Korea for creating idol groups, such as BIGBANG and BLACKPINK, which are both under this company.

The popularity of "Gangnam Style" was accidental. The exaggerated dance, humorous lyrics and brainwashing rhythm triggered a global imitation trend, and the participation of European and American stars pushed up the popularity.

It happened to be during the rise of YouTube, and became the first video in the history of the Internet to have over 10 billion hits.

It started a new trend, or maybe it wasn't the first one. It's also possible that this song was part of a marketing test and it just worked accidentally, and then this model was copied a lot later.

Since then, Korean idol groups have released songs on YouTube to first increase clicks and then use marketing qualifiers.

T-ara's "Day by day", Hyuna's "Trouble maker", BigBang's "Fantastic Baby", each of them is popular in "Asia".

Note that "Asia" here has a special definition.

"Asia" in this context refers to the mainland of Korea, a little bit of Japan. Japanese culture is extremely xenophobic, so there can only be a little bit.

Add Wandao or Hong Kong Island, and a little Southeast Asia.

Add all these together, how much land, how many people, and how much industry are there?
However, under this "international" narrative, land, population and industry are not considered standards; it all depends on who can chatter the most.

"The Most Dazzling National Style" by Phoenix Legend is popular all over the country. As of 09, this single, released in 12, has been conservatively estimated to have been played over billion times.

It’s much better than “Gangnam Style”, but under the “international” narrative, it doesn’t have an international vibe, it’s not popular all over Asia, and Phoenix Legend is not an “Asian super group”.

It can only be called the square dance hit for the sinking market, and is labeled with agricultural heavy metal and other labels.

In fact, "The Most Dazzling National Style" has been adapted into an African drum version, a Vietnamese cover version, etc., and has been widely circulated in Southeast Asia and Chinese communities in Africa. The problem is that it is not a "civilized world" and is not within the so-called "international standards", so it is not considered an achievement.

This standard is applied to "The Thieves", and the New York screening is low? It shows that people have freedom of speech!
Russia has a high number of film screenings, which shows authoritarian brainwashing!
Hollywood's filming of FBI is about universal values, while Dongda University's filming of the United Nations is about Wolf Warrior and Dragon Warrior!
The Russians applauded, which was tasteless;
The people of Dongda University cheered because they were brainwashed;

Americans applauded, but I didn’t see it, so it’s not really good.

It's popular in Russia, but not as popular as in Asia or Europe. The Russian film market is very small, and its per capita GDP is even lower than that of Guangdong.

On the other hand, Korean idol groups can use the platform to brush up the charts on YouTube, and then use limited entries to fight crickets to improve their "international" status.

Even though the largest overseas market for K-pop is Tokyo, the so-called expansion into Europe and the United States is not enough to make ends meet, and they have to sleep with various people just to make a song.

Only in this way can we continue to export the chain of contempt and get money from Dongda’s Korean fans.

After many years of using this method, the Korean wave was restricted and could only hide in the corner, PUAing the poor Korean fans.

Now it is very popular. "Gangnam Style" has become popular on YouTube and "internationally", and has smoothly won preferential treatment in the public opinion field of Dongda.

The Korean fans of the University of Tokyo made up some data, and with the cooperation of the media that were tamed by the so-called international narrative, the fake became real.

Shen Santong doesn't tolerate it!

The more this is the case, the more we cannot obey this narrative.

Shen Santong doesn't care if others dance, but the media of Santong Entertainment Department cannot dance.

“Invite cultural scholars to criticize its postcolonial self-depreciation, such as the Koreans actively playing the role of East Asian clowns in the Western perspective.”

“We will not delete the content directly, but adjust the recommendation mechanism so that Gangnam Style only appears in the comedy section or the curiosity list, not the music popularity list.”

“Joining forces with music critics to launch a campaign against fast food culture and launch the Deconstructing Gangnam Style Challenge.”

After listening to the report from the Weibo department, Shen Santong frowned.

"There's a ready-made example in front of you, why don't you learn from it? Look at what the United States did to my movie. Restrictions must not be imposed overtly. The more popular something is, the less you can resist it."

To restrict popular culture, deconstruction is more effective than confrontation. Shen Santong did not think of restricting "Gangnam Style", but instead wanted to promote it and treat it as a fun thing.

It focuses on two points. One is imitation. It does not focus on imitating celebrities, but on imitating young men with high spirits, and nails it to "social shake".

At the same time, the traffic of Chinese cover songs is tilted towards them, breaking the foreign language filter. The so-called international divine songs are actually local and exciting at their core.

"We are not restricting Gangnam Style, but letting the Korean Wave return to its rightful place. The Korean Wave has a unique ecological niche. We cannot put thigh dance and other things on the table, but it has a way to make a living."

After handling the matter casually, Shen Santong summarized the successful experience of "The Magic Thieves".

With this retreat, Shen Santong returned to the state he was in a few years ago, and had more energy to seriously summarize the gains and losses in the film.

"The Black Panther" is aiming for 30 billion yuan, but Shen Santong believes that the quality of the film is not quite worthy of the box office results.

His modified version of "The Thieves" is not a very good movie, but it is just acceptable for this era.

The FBI agents were changed into an investigation team sent by the United Nations, and they selected senior detectives from China with certain mysterious abilities, demonstrating the role of the East in international affairs.

Highlighting the United Nations means that not everything is handled by the United States. It avoids the original long-arm jurisdiction of the United States and does not crawl under the Western narrative.

Looking at international affairs from an Eastern perspective, financial institutions that are moving away from reality and toward virtuality are leeches that are sucking the life out of the people of the world.

Maintain basic sympathy for what happened to the Soviet Union and Eastern Europe.

The plot, in fact, is just as what The Hollywood Reporter said, that Hollywood has worn out the routine.

The more interesting point is that no one can do anything to him even if he curses Goldman Sachs and Morgan Stanley at the University of Tokyo.

The narrative is against economic colonization and plunder, and there is a certain reversal at the end of the story. The female agent is the big boss behind the scenes, and her motive is not personal revenge, but a kind of self-awareness awakening.

That's all.

If "The Magic Thieves" has any advantages, it is that the movie was made for Chinese people and targets the most important domestic market.

Even when going overseas, you must maintain your true colors. If foreigners like it, they can watch it. If they don’t like it, don’t watch it.

Shen Santong couldn't do it. In order to seek praise from foreigners and win awards, he did not hesitate to vilify and clownishen his own culture and population, and even begged for mercy with shocking self-hatred.

Shen Santong commented that this is a passing work.

The local cultural market is the most important. Is there anyone who doesn’t want to please the local market?

No one would want to be a clown, kneeling down and kowtowing to someone, especially when this "person" may not be a human, and the one crying is not his own ancestors.

end of June.

Wanda Group announced that its plan to acquire AMC Theatres, the world's second largest cinema chain, has obtained all necessary review and approval from relevant departments of Dongda and Citigroup, and the merger and acquisition transaction will be completed by the end of August this year.

AMC Theaters is the second largest cinema chain in the world and one of the largest cinema operators in North America, with more than 340 theaters and more than 5000 screens.

This transaction makes Wanda Group one of the world's largest cinema operators and is also one of the important cases of overseas investment by Dongda Cultural Industry.

The purpose of Wanda's move is to obtain the third license.

Wang Jianlin said in an interview: "Currently, the two import film licenses, China Film and Huaxia Group, are state-owned. From a fair perspective, we should be given one, and we have also submitted relevant applications. However, whether this incident will get extra points should be judged by the competent authorities."

Wan Da used the huge film market in the East to exchange for the help of the United States in overseas development.

Hollywood has also been urging China to issue more licenses for the distribution of imported films so that it can gain greater benefits in negotiations.

Compared with the past, with Santong Entertainment, Hollywood is not so invincible. However, the domestic film industry is facing a double squeeze: one is the power represented by China Film Group Corporation, and the other is Santong Entertainment.

In this situation, there is a greater need than in the previous life to seek help from external forces to open up the situation.

As for Hollywood, it is also urgent to further open up the Tokyo market and place high hopes on quota negotiations. However, the statutory quota is lower than expected, and is even lower than the level released last year.

Every time a new film is added, negotiations have to be renegotiated. Hollywood needs to quickly open up the situation and prevent Santong Entertainment from continuing to grow.

As the box office dust of "The Dark Knight Rises" settled, Shen Santong used his own way to make overseas investments in the cultural industry.

Commissioner Smith, who was far away on the other side of the ocean, suddenly collapsed because of a work assignment.

(End of this chapter)