New Age Artists

Chapter 623 The sun sets over the snow country!

The official media is very objective.

The rift in public opinion is essentially a microcosm of the battle for global narrative rights.

Shen Santong's breakthrough and limitations precisely reflect the dilemma facing Chinese culture going global.

How can we avoid crude exports while not being backlashed by the universal values ​​defined by the West?
Perhaps the answer lies not in the box office numbers, but in whether the next "Marina" can also get overseas audiences to stand up and applaud.

Fair enough.

Overseas is not fair, it exploded!

"The Thieves" is brewing a cultural storm around the world.

The reason why it is called global is because a public opinion bomb has been formed in the West.

Shen Santong has gained a certain amount of popularity in the North American public opinion field because of the Times selection and the anti-Wall Street narrative of the movie "Inception".

A trip to Hollywood at the beginning of the year reactivated old memories, and through his talk show appearance, Shen Santong's first impression in the minds of North American people is that of a bold and confident oriental director.

"The Devil's Thieves" was also released in North America.

Limited to art theaters.

On the one hand, if North American theaters continue to exclude Shen Santong’s films, the WTO will rule that the United States has lost the case against restricting the import of Chinese entertainment films.

On the other hand, the more sensitive the topic is, the less likely it is to be banned.

Instead, we should be open and aboveboard and then strangle it through other means. We must never strangle it openly.

Otherwise it will only have a counterproductive effect and turn the banned works into a cultural symbol.

In layman's terms, deconstruction can destroy a topic more than banning it.

Not banning it is also a powerful reflection of its own "progressiveness".

Through secret operations, the relevant cultural and creative products that are unpleasant and do not conform to the rules of etiquette can be made to fail, and narrative domestication can be carried out in turn.

“If you want to go overseas and earn box office revenue, you should shoot what people like to watch,” “You should please the corresponding market,” “When in Rome, do as the Romans do,” “You should use overseas actors,” “You should use an external special effects team,” and “You should adapt to other people’s culture.”
In this way, not only can you make yourself more "progressive", but you can also interfere with the outstanding representatives of the other party's cultural market.

What if we use the weapon of public opinion to deceive people?
Whether it is confrontation or compliance, it is a disruption to the existing path.

In this regard, the West, Hollywood, and the U.S. propaganda machine are very clear and professional.

Therefore, not only was "The Black Panther" not banned, but it was released openly.

It is limited to art theaters and concentrated in the Chinese community.

In media reports, the focus is on novelty-oriented keywords, bombarding public opinion with such topics as "Oriental elements", "anti-American narratives", "third-rate movies that imitate the Hollywood model", etc.

It does not mention universal values ​​and the humanitarianism therein, but instead highlights "rebellion", "confrontation" and "imitation".

Not to mention that the point of confrontation is not the financial and medical groups, but the entire Citigroup, which makes the public disgusted at first sight.

When the film is released, there will be death threats, fires, and other unexpected elements.

Distribution is concentrated in art theaters and Chinese communities, which is a barrier for mainstream audiences.

The second obstacle is that the publicity focuses on novelty and confrontational elements.

A few more unexpected events will create a triple obstacle.

Originally, there were only a limited number of mainstream audiences interested in Chinese films. After triple screening, the already small number of audiences became even smaller. Discussions were limited to the Chinese community and did not enter the mainstream vision.

If everything goes well, the media will then make a wave of sharp comments.

There was an opposing party, saying that "The Thieves" could not be recognized by the "civilized" world and was just for self-entertainment, and they won again.

There are also positive sides, such as the Oscar judges, who are one in a thousand. Please send "The Magic Boys" to the Oscars as soon as possible to gain our recognition.

Don’t worry, Eastern journalists under Western narratives will immediately send this recognition to the hot search, "Look, the master praised me, I’m so happy!"

Amplifying friendly reports on special cases to demonstrate the tolerance of foreign countries indirectly proves the progressiveness of the other party and weakens the actual suppression.

There is no cost for this, these reporters are volunteering!

With these operations, the United States not only proved its "progressive" attributes, but also tried to PUA Shen Santong.

It’s hard to say whether it will succeed or not, it’s really disgusting.

There is no need to talk about the internal propaganda of Dongda University, and those who understand the external propaganda also understand it, so we should be thankful that it does not lag behind.

Unfortunately, "The Magic Thieves" is a very bad movie.

It's so cruel that it can't be killed.

What's more, Shen Santong has friendly forces this time.

Rt (Russia Today) gave a sharp review of "The Thieves" and carried out a series of activities around "The Thieves".

There are more serious reports in Russia: using commercial films to package the core of anti-hegemony, the new paradigm of "Chinese film"
In the Western world, it is an extreme form of prank.

"Goldman Sachs employee leaked anonymous information!" "CEO ordered the deletion of all emails mentioning The Thieves - but Marina's poster has been posted in the toilet of the trading department!"

The movie itself has the effect of breaking the circle, and it only needs an introduction.

First it was anti-Wall Street, and then what caught everyone off guard was the health care segment.

In the movie.

The plot in which the Four Horsemen steal from the CEO of a health insurance company has triggered a nuclear-level resonance among European and American audiences, especially in the United States.

Internet users in the United States spontaneously started the topic "My Medical Heist" on Twitter to share their experiences of being drained by commercial health insurance.

The medical insurance problem is not something that has only emerged in later generations. Michelle's husband wants to reform medical insurance, which has a solid social foundation.

Four years later, I pulled a big one and made a girlfriend on the website.

It changed into loneliness.

The Rotten Tomatoes freshness of "The Thieves" has increased from 47% to 92%!

"They don't dare let Americans see the truth!" The topic is rising steadily on Twitter trends.

When we were close to the top, an invisible hand appeared and took us away.

An edit war has broken out on Wikipedia.

The English Wikipedia entry for "Goldmund Morgan Bank" was deleted and modified 24 times in 37 hours, and IP tracking showed that 80% were from New York.

The simplified and traditional Chinese wikis are modified hundreds of times a day, and the main IP comes from a certain island.

It also caused a stir in Southeast Asia.

When it comes to overseas distribution, the most important thing is distribution capability. After the acquisition of Jiahe and Santong Entertainment’s years of hard work, the company’s distribution capability in Southeast Asia is already very strong.

Of course, Russia is the place where the phenomenon is happening.

The Kremlin's cultural adviser publicly praised it: "It's more sober than any Hollywood movie."

The average attendance rate of "The Thieves" in St. Petersburg cinemas was 80%.

At an open-air screening on Moscow's Red Square, someone shouted "Get Hollywood movies out of Red Square".

5 people watched the movie in the rain.

When the show ended, they shouted: "Hurray! Marina! Shen Santong, come here!"

The headline of the Russian media Komsomolskaya Pravda: "Chinese directors make Moscow more shining than New York - the terminator of Hollywood hegemony is coming!"

Magicians on Nevsky Avenue collectively cosplayed as the "Four Horsemen", and the tarot card fortune-telling stall was very popular.

A fortune teller created the "Gao Mo card", which means that today's fortune will be zero!

On the Russian version of the social media VK (Vkontakte), topics such as #Citigroup's lies#, #Use magic to get my pension back#, #Marina is my long-lost sister#, and #Shen Santong# became popular.

VK, also known as Paper Plane and Telegram, is a media created by Pavel Durov, the boss of social media, who was inspired by Zuckerberg's founding of Facebook.

At this time in 12, Pavel Durov gradually lost ownership of VK.

In December 11, Russian protesters organized an event on VK.

The Kremlin asked VK to delete the account and page, but Pavel did not do so and used cute pet pictures to express his dissent.

The government then intervened, and Pavel slowly lost control of VK.

Pavel Durov then founded Telegram.

He really believed in the narrative of freedom, and then Ma Yinglong held a Hongmen Banquet and captured him. His eyes suddenly became clear, and he no longer insisted, disclosing the violator's IP address and phone number to law enforcement agencies.

The "uncivilized" world is at most unwelcome, even the Russians who do things without any manners are very "civilized".

On the contrary, it is the "civilized" world that really catches and kills.

Of course, if they are really caught and killed, they will be obedient and will not dare to lie in court or cry in the temple.

Anyway, next week.

"The Thieves" ignited a box office bomb in Russia.

The movie-watching spectacle of -20℃ was created. The Aurora Cinema was packed with people at midnight. The audience wrapped themselves in bearskin blankets and insisted on watching the Easter eggs. They said: "It's more exciting than vodka!"

The manager of a local cinema chain cried, "The projector overheated and shut down three times. It's more frenetic than watching a Hollywood blockbuster!"

"The Martian" surprisingly reversed its decline in the second week, earning 3.6 million US dollars and 09 million RMB, breaking the box office record of "Avatar" in .

It has triggered a movie-watching craze in Russia, with the attendance rate remaining above 70% and the market share remaining above 80%. It will almost certainly exceed 100 million US dollars and break the box office record of "Avatar" in Russia.

The sun descends upon the northern country of ice and snow, bringing with it the warmth of the sun.

With the help of many parties, Shen Santong went to Russia in person, not to experience Marina Alexandrova's service of cosplaying the Russian emperor, but just to give back the enthusiasm of the Russian audience and consolidate the cultural ties between China and Russia.

(End of this chapter)