New Age Artists

Chapter 490 Movie series, Shen Santong’s movie strategy!

With the broadcast of the special show of "Lost on Journey" by the crew, Shen Santong devoted himself to the promotion of "Lost on Journey".

The "The Sound of Wind" project was handed over to a mature team for advancement.

Most of the preliminary work has been completed, the manor has been built, and Jiang Wei needs to polish the shooting details.

All the scenes are concentrated in one manor, so it is very important to make the story climax.

This version of the script is different from the original version and the original novel, and requires Jiang Wei to devote her own creativity.

What Shen Santong values ​​is that Jiang Wei is in good shape, "The Disguiser" has reached a career high, and her creative concepts have matured.

There were no good opportunities in the previous life, but in this life, I must strike while the iron is hot and while my touch is still there, I will make "The Sound of Wind" and secure a place for it in the suspense and spy war genres.

Of course, it would not be appropriate to leave it entirely to Jiang Wei.

Once you get the rights to direct a film, the director will change.

Domestically, the trend of learning from European art films has been to elevate the status of directors and emphasize the prevalence of auteur film concepts. Shen Santong must be on guard against Jiang Wei falling into this trap.

As for casting, Shen Santong specified the general direction, but was not in a hurry to set rules and regulations, allowing Jiang Wei to capture inspiration in a familiar project.

Shen Santong devoted all his focus to "Lost on Journey".

Some media reports are pessimistic about "Lost on Journey" and are not optimistic about its opening during the Spring Festival.

"Mei Lanfang", "Ip Man" and "If You Are the One" were released one after another. Everyone has seen all the movies they should see, and their wallets are empty.

Besides, who goes to the cinema to watch movies during the Spring Festival?
Shen Santong will not ignore all media reports just because he doesn't get along with the media. He still takes it very seriously and does his best.

Hold meetings with publicity and distribution departments.

The final battle of publicity and promotion.

Shen Santong attaches great importance to the "Lost on Journey" series and firmly said: "Lost on Journey is the first shot in the Santong Entertainment Cinema Line."

"It is the first shot of the Spring Festival movie season and also the first shot of the series of movies. We must succeed and not fail!"

The "Lost on Journey" series is related to Shen Santong's future film strategy layout.

If we take the path of domestic road movies, the University of Tokyo is so big that there are too many stories to discover.

Abroad, we take the path of country-specific research.

After the Olympics, Tokyo University opened its arms to the world. Even if it may be disappointed in the future and find that the so-called international community and developed countries are narrow-minded and not generous, it will still be curious about the world.

Rather than saying that the Olympics sparked this curiosity, it’s more accurate to say that people have been holding back for too long since modern history.

I have a very, very, very strong desire to walk into the center of the world and return to the center of the world within my sight.

Historical inevitability.

According to Shen Santong's idea, in the next few years, "Lost on Journey" will be a series of films parallel to "Images of Historical Figures", which will also be two gold mines.

If you do these two series well, you will have two guaranteed series on hand.

Historical blockbusters, or historical biographical blockbusters, are the idolized characters that Shen Santong wants to create.

If "Cao Cao" and "Zhuge Liang" are successful, the door to the image of historical figures will be opened.

Adhering to historical and cultural confidence, we interpret historical figures from a Chinese perspective and move forward along the path pioneered by our ancestors.

The most popular ones are the First Emperor, Emperor Gaozu of Han, Liu Bang, Emperor Wu of Han, Emperor Taizong of Tang, Li Shimin, Emperor Taizu of Ming, Zhu Yuanzhang, Emperor Chengzu of Ming, Zhu Di, the reform pioneer "Taishang Daluo Tianxian Ziji Changsheng Shengzhi Zhaoling Tong Sanyuan Zhengying Yuxu Zongzhang Wulei Dazhenren Xuandujing Wanshou Emperor" Taoist Emperor Jiajing.
Go ahead and take pictures, you’ll never be able to finish.

Often these characters cannot be included in one film, not because of the box office, but because there is really too much content and it requires two or three films.

Not to mention, these two series are just an introduction and there will be a lot of spin-offs.

The "Lost on Journey" foreign series, which are country-specific, can be extended to the detective suspense type "Detective Chinatown 3" and the military type movie about retired special forces saving the world.

The combination of country and history categories can also derive "weird small countries" and "hardcore ruthless people".

The cost is controlled within tens of millions. Once the theaters and production are mature, the box office will not be a loss as long as it has tens of millions, and it can also enrich the types of films.

Historical series can also be spun off.

The image of the emperor shifts to other prominent figures, or focuses on interesting details of history.

As a series of movies, there will not be the problem of superhero genre running out of inspiration and repetitive routines.

The cultural resources of the University of Tokyo are too rich.

From a historical perspective.

History and humanities are a super rich mine. The things left by our ancestors are so rich that we can never dig them all out.

From a realistic perspective.

Southeast University students generally receive elite education, have a global perspective, know everything from astronomy to geography, and can solve quadratic equations, which is better than most people in the world.

Moreover, when it comes to other countries and nations, the first thing that the University of Tokyo thinks of is not conquest, and it is not narrow-minded or binary.

Willing to learn about other civilizations and countries.

This peaceful and healthy mentality also determines the lifespan of national films. As long as they are not like the popular co-productions that are full of selfishness and all kinds of fraud, and honestly tell foreign stories from a Chinese perspective, they will have an audience.

In the long run.

As the Belt and Road Initiative develops, movies can follow the country's footsteps.

Go and see what a country of gentlemen is like, and see how the lower classes of the Philippines live, recycling used chicken, washing it, and then frying it in gutter oil.

Note that it is already good to be able to eat this kind of meat. People at the bottom can still eat something, which is acceptable compared to more backward places.

The more you see, the more you will know what colonialism is, which is extremely lacking in morality.

The so-called "colonization started three hundred years ago" and other arguments are not only self-deprecating and self-deprecating, but are also full of sins as they vindicate colonialism.

of course.

These are all strategic ideas for the film. Shen Santong only has an idea, and it will take time to implement it. He has multiple series of plans in mind.

"Lost on Journey" and "Images of Historical Figures" have started to be launched, but series such as "Super Universe", "Mythology Series" and "Three-Body Universe" have not been launched yet.

After "country" and "history", the next step is mythology and science fiction.

The opening work of the mythology series, "The Return of the Great Sage", is still in development.

The project started in 06, and the Shanghai Animation Film Studio was almost emptied out. The original director Tian Xiaopeng also joined.

However, Shen Santong strives for perfection and combines computer technology. The team is learning as they go along. It will take several years before the film can be released. The entire cycle will span six or seven years, which is very long.

The main goal at this stage is to do a good job on the "Lost on Journey" series.

Shen Santong made three films on his own, one in China and one abroad, then returned to China and handed them over to Xu Zheng, who needed to prove himself.

This series is basically mature, and we can slow down the pace and produce one every two or even three years.

Having summed up the experience in the "Lost on Journey" series, Shen Santong only needs to make the first film in the future series and then let it go.

Meeting place.

The person in charge introduced: "The cinema is a family-friendly place during the Spring Festival, and the materials for watching movies and celebrating the New Year have been laid out."

"We have cooperated with more than 40 major brands such as China Mobile and Industrial and Commercial Bank of China to promote the business, with an actual investment of 20 million yuan and resource replacement of over 100 million yuan."

The publicity and promotion department further introduced the focus of the final stage of publicity and promotion: "We have been promoting the popularity of '囧' since the beginning of the year, and it just so happens that the online community itself has this kind of group emotion."

"'囧' has become a popular emoticon and one of the most frequently used characters in online chats, forums, microblogs, and blogs."

"With the high-intensity promotion of Lost on Journey, we launched the '囧' challenge, and everyone took turns to find the word '囧' in life."

Shen Santong said: "We should pay attention to the meaning of the word '囧'. In the public opinion field, many people are spreading negative emotions."

"We should avoid associating the word '囧' with 'depression, sadness, helplessness, and embarrassment', and try to make it a kind of self-deprecation and self-tolerance, more relaxed and more comedic."

"With the release of Lost on Journey, we will push forward to inject more optimism into this word."

Shen Santong thought about making a picture of Yao Ming laughing awkwardly, but then he felt it was a bit deliberate.

Moreover, his films have accumulated a good reputation, so he just needs to promote them step by step.

Of course, the theme song is essential.

Theme song promotion is very useful. Shen Santong’s "Red Cliff" also had a theme song promotion, and many movies have it.

Alan also sang the theme song for Wu Yusen's movie "Red Cliff".

A bad movie produces a divine song.

The movie quality is terrible, but the theme song is great.

Before Wu Yusen's "Red Cliff" was released, no one expected it to be such a terrible flop. Alan being able to sing the theme song is a big piece of cake, because Alan signed a contract with Avex, which is the largest investor of Chengtian, so she can get a piece of the pie.

The theme song of "Lost on Journey" is "Along the Way", produced by Xu Song and sung by Tan Jing.

This song didn’t exist in my previous life, and it’s very nice.

The next few years were the period when Xu Song’s musical talent was revealed and also the period when he was most popular.

Yesterday, January 1, Xu Song released the album "Customization". He was responsible for all the work including writing lyrics, composing, arranging, performing, producing, recording and mixing of "Customization".

The interludes of "Lost on Journey" were also composed by musicians from Shen Santong's music platform. Xu Song also contributed, of course he was responsible for composing and arranging the music.

Say something.

Shen Santong likes Xu Song's songs very much, but he excels in composition and his singing skills are not even as good as Zhou Jielun's, so his songs lack texture in the movie.

For youth movies, Xu Song can be asked to sing the theme song, but it is not very suitable for other types of movies.

With the final stage of publicity and promotion resources bombardment, January 1th.

"Lost on Journey" premiered at the BJ Exhibition Hall.

(End of this chapter)