New Age Artists

Chapter 334: The entire industry chain, opening (23)

Shen Santong doesn't want to run a cinema chain.

It is asset-heavy, there is no easy way, and it requires a lot of time, energy, and money.

He also doesn't want to engage in the entire industrial chain, and has even been avoiding engaging in the entire industrial chain.

On the one hand, I really don’t have the energy.

On the other hand, Shen Santong felt a sense of crisis.

Fear of self-isolation.

It becomes a closed circle that no one can enter.

Or if it's a circle where you can only get in but not get out, then it's stinky.

First of all, the entertainment industry in the previous life was stinking.

Secondly, he understood that the speed of renewal in various fields in the country was very scary.

A circle becomes a closed loop. From another perspective, it is equivalent to digging a hole for yourself and cutting off all the edges and corners.

They can be easily taken away by a nest, or replaced by another bird in a cage.

Now, there is really no way.

Ning Hao's move was secretly supported by the cinema chain.

It also allowed the distribution department of Locomotive to find evidence of private conversations during the roadshow.

It’s normal when you think about it.

Shen Santong's plays, all of which were small and medium-cost, were solely funded, and his share of the profits was constantly increasing.

For the movie "Happy Birthday 2", he shared the profits with the cinema on a - basis, and he felt that he deserved it.

He even teamed up with "Red Cliff 12" and only asked for a - split.

But for theaters, they will only think that he is greedy.

Ning Hao's performance is enough to show that he has the confidence.

With the help of Pony.com, Ning Hao will not be short of investment.

Ning Hao is a veteran in the industry and knows very well that money alone is not enough to make a movie.
Being confident at the celebration party must be a more genuine support.

That is the cinema.

Shen Santong said: "We are just newcomers in the cinema business. We can't be impatient and need to have a complete plan."

When I heard that Shen Santong was finally going to start a cinema chain.

Everyone attending the meeting breathed a sigh of relief and became more motivated.

The distribution concept and marketing of Lokomotiv Film Company are very advanced in the industry.

Unified distribution, unified scheduling, and unified screening were all advocated by Shen Santong himself.

The endogenous driving force alone has been prompting film companies to extend their tentacles to the upstream and downstream of the industrial chain.

The head of the digital technology department said: "We should have started a cinema chain a long time ago. Director Shen has always advocated the digital transformation of the film industry."

"Digital transformation requires market technology experiments, and 70% of the technology experiments are at the cinema projection end."

"Before, we could only cooperate with China Film Group Corporation. They cooperated with us, but it was still not as good as doing it ourselves."

"Nowadays, filming equipment has been upgraded. The Red One digital camera is as good as a film camera."

"With our own theaters cooperating with technology experiments, we can iterate as quickly as possible, especially with 3D-related technologies. Hollywood is not much faster."

Shen Santong listened to the opinions.

The technology department especially wants to get involved in the cinema business.

Without control over the cinema chains, there is no sense of security.

With our own cinemas, we can conduct technical experiments anytime and anywhere.

Digitalization is not just about shooting and computer post-production, but more about projection.

It’s no lie that it’s no worse than Hollywood.

As Shen Santong continued to use movies to support the film digital department, talents began to return.

Some Chinese and Chinese working in Hollywood, as well as international students who have completed their studies, have returned one after another.

As long as you do a good job in project planning, continue to provide projects, and build a good talent team, it will be good.

Technicians are very simple.

Thinking about realizing my ideas on the big screen.

The more Shen Santong delved into digital technology, the more he realized that he had underestimated the talent advantage in China.

In 03, there was a special effects company in China, which was founded by foreigners.

Make use of high-quality, low-cost undergraduate, master and doctoral talents from China and import equipment.

Contract outsourcing orders from Hollywood studios through Hollywood connections.

It mainly involves repetitive work of playing with wheels, and some work that is heavy and detailed.

In later generations, the exploitation of employees by special effects studios may have come from here.

If there is work, you work all night long; if there is no work, you only get the basic salary.

There is no management plan, resulting in a very bad working environment.

So it’s not surprising that students majoring in the same type of subjects flock to game companies instead of special effects companies after graduation.

There is indeed a big gap in treatment and working environment.

Most of the new technologies and patents for CG special effects after 05 were developed by Chinese or Chinese.

Whether it is soft or hard, to put it bluntly, the foundation of the Hollywood special effects empire is built on the exploitation of low-priced, high-quality domestic talents.

In later generations, a large part of the world's special effects will be contracted by domestic special effects companies. This is just the result, and the trend has already existed.

There is no shortage of technology.

What is missing is integration.

Why was it not until "The Wandering Earth" that domestic special effects became famous and created a brand effect?
"Lone Moon" benefited from "The Wandering Earth", and the special effects of domestic films have obviously reached a higher level.

The reason lies with the director who plays a decisive role.

Some directors still think in the old way.

Foreign special effects are just good.

Even though a large amount of foreign work has been outsourced to domestic areas, it has long been proven that domestic technology is available.

He just needs to integrate it.

As long as you want and have this idea, domestic studios will be very willing to cooperate.

They are even willing to take a pay cut. There is no shortage of sentimental people among the old Chinese!

Many of the special effects companies that produced "The Wandering Earth" lost money.

However, until Guo Fan, no domestic director was willing to do it.

Even though doing so could save a lot of production costs and improve one's position in the industry, no one is doing it.

Subconsciously avoid decisions that can improve the level of domestic development.

Firm stance.

It's getting to the point where it's unbelievable!

After the digital technology department expressed its position.

Several other departments also expressed their views.

The distribution department also has impulses.

Since we don’t have our own cinema chain, we always feel like we’re missing a bargaining chip when discussing distribution.

In addition, the movies directed by Shen Santong have unique box office revenue.

This will be a sharp sword for the development of cinema chains.

Shen Santong listened to the opinions.

I found that everyone was ready to go.

In other words, his prestige is high enough. He founded Lokomotiv Film Company and Santong Entertainment. It is already the limit for them to develop cinema chains only today.

I can't hold it anymore.

Shen Santong cannot be suppressed either.

He sensed a crisis.

There is a price to pay for fighting against Western narratives. Li Bingbing's move to Hollywood and Ning Hao's departure may be one of the prices.

There may be more in the future.

The dispute between Shen Santong is not about industry, but about ideology, and there is little real money involved.

In comparison, he somewhat understood how difficult it was for Han Sanping and why he had such great power.

Without control over the entire industry chain from film production to theater screening, it is easy to be defeated at this weak time.

The Hollywood Group is eyeing the domestic film market.

The book has bad intentions and is also mouthwatering.

Hong Kong Island is unreliable and full of scams, but we have to rely on it.

Because there is no one available, a group of directors from the mainland are even less reliable.

We need to wait for the new generation to grow up.

Only by personally experiencing the overwhelming pressure can one understand how difficult it is for domestic films to maintain their independence under such pressure.

Shen Santong believed that Han Sanping was facing greater pressure, so he sued the WTO and fabricated all kinds of rumors.

At the same time, there are many temptations.

As long as he takes a step back, many people will offer him benefits.

Shen Santong also faced many temptations to take a step back, give up his autonomy, and obey Western narratives.

Those who scold him will immediately flatter him.

However, he didn't want to kneel and just wanted to make his own movie.

In the eyes of some people, not kneeling is a crime.

Shen Santong had to move towards the entire industrial chain.

At least in 12 or 13, he must step on the international film festival and be able to protect himself.

After extensive consultation, Shen Santong set a goal: "In our first year, we will acquire a small cinema chain. We should not be greedy or rush to acquire more. We just need to have a system."

Have experience accumulated from previous new business operations.

There are both particularities and universalities in developing cinema business.

Shen Santong hopes that after entering the game, he can just set up a framework.

Wait until next year when the financial crisis hits and housing prices drop, and then there will be another expansion.

Shen Santong emphasized: "In terms of cinema chains, we are not the first and cannot be the first. For example, China Film Group is a giant in the film industry. Wanda is in the real estate business, and cinemas and cinema chains are just incidental."

"We guarantee that we have the cinema business, and we can just be the fourth or fifth."

When it comes to the entire industrial chain, Shen Santong has someone to refer to.

This is BYD's development direction in the automotive field.

This has its advantages. Generally, a movie's break-even point must be 1:3 between cost and box office revenue.

A one-to-two ratio or even a one-to-one ratio is fine for the entire industry.

Even if you don’t make money from the box office, you can make money through copyright and licensing.

It’s like producing lighters. Lighters don’t make money, but advertising does.

Shen Santong finally said: "I was forced to do this, so I have no choice but to do it."

In the past life, the film industry had already begun to become similar to the television series, catching up with normal people.

Cinema movies that rely on one person, one ticket are starting to drive people away.

Who believes it?
But that's the truth.

Practitioners cannot even imagine themselves standing, there is a huge gap between their spiritual world and those of the post-2000s.

People born in the 2000s rarely go to the cinema.

The main audience group is still those born in the 1980s and 1990s.

Engage in large-scale marketing and take advantage of sensitive social issues.

The first few films that made it gained benefits, but they dug up the roots of the film industry.

The quality of the film industry in the past can be seen from the fact that "The Wandering Earth 1" cost a little over million yuan, and "Man Jiang Hong", a script-killing movie, cost million yuan.

Hopefully they are washing the rice.

If it wasn't for washing rice, it would be even more terrible.

Shen Santong wants to increase the intensity of the film industry and the entire industrial chain. He has the advantage of making a profit, so he will definitely produce in large quantities.

Roll, and those who can’t roll will die.

(End of this chapter)