New Age Artists

Chapter 238: Rumor-Refuting Rumors (23)

Is the aesthetic different?
Chen Kaige used to believe this, but now he doesn't.

I used to think that European and American media were more objective and dared to say anything.

Now I realize that they obey orders and are more disciplined than those in China.

Say good or bad things as you like.

A senior executive of Warner Bros. said, "Congratulations, Chen. You are one of the few directors who can achieve such results in our country."

"We hope to be treated fairly with regard to Superman Returns as well."

Chen Kaige had to admit that these foreigners had a good mentality, and teased: "Yes, we don't discriminate."

The Warner executives didn't care about Chen Kai's insults at all and said with a smile: "I believe you, my Chinese friend. I love China. I, love, China."

How much is a bank run worth?

The internal ratings and test screenings of "Superman Returns" were not very good, and it was too old-fashioned.

This is a work that the film company has high hopes for, and the planning and production process of the film took more than ten years.

During this period, three directors and countless actors were replaced, and finally Bryan Singer, who had successfully created the "X-Men" series, was decided to direct the film.

The cost of replacing the cast alone was as high as 5000 million US dollars. With continuous additional investment, the final cost of the film was as high as 2.7 million US dollars.

Failure at the box office would not only result in short-term losses but would also jeopardize strategic planning.

The parent company suffered losses of over 911 billion due to its disastrous and most failed merger in history with AOL America Online, as well as the bursting of the Internet bubble and the weakening of the advertising market after /. Its market value is only one-tenth of its peak.

Busy splitting up the book group, music group and cable TV to save itself.

If Superman fails, there will be no money to give Warner Bros. a second chance, and the plan to create the DC movie universe will come to nothing, with incalculable losses.

They want to release the film in Tokyo in advance. Warner Bros. has made an internal assessment and found that the Tokyo market is not mature and there is a high possibility of a good result.

It was the second one to pass after Sony Columbia, and then the movie achieved good results. The double positive factors stimulated a wave of stock prices, and cash was cashed out at the high point.

When Superman is released in North America, the stock price will fall back.

But it doesn't matter, they have already made money.

Moreover, by that time, these senior executives might be fired because of Superman's failure, and it's hard to say whether they will stay or not.

Make some money before packing up and leaving.

6 month 8 day.

"Superman Returns" was first released in mainland China, and its box office revenue reached 40 million RMB in its first weekend.

Although the word of mouth is not very good, the box office performance is good, not inferior to "The Secret of Da Vinci"

Thanks to this good news, the stock price of AOL Time Warner, the parent company of Warner Bros. Pictures, saw a sharp rise.

There have been many related reports in foreign media, with people queuing for hours just to see Superman.

Warner's DC Universe plan is a great success, and its stock price is rising!
Shen Santong ordered the Hong Kong team to clear out Warner's long positions.

He is not greedy, does not do short-term trading, but looks at the trend.

With a capital of 10 million US dollars, he made a profit of 15 million US dollars in more than two months, which was far beyond his expectations.

He doesn't have to do anything, all kinds of small rhythms on Wall Street are flying.

The media cooperated very well, and the news was mixed with both real and fake news.

As someone who is well-informed in the situation, he would think carefully when he saw some news to see if it was true.

People are really good at playing this.

A few days later, Warner's stock price suddenly plummeted.

Subsequently, two pieces of negative news broke out.

There are major problems with the Superman Returns film.

Some Warner executives cashed out on a large scale.

American retail investors gnashed their teeth and cursed Warner as shit.

DC fans cursed, calling the idiots only good at fighting among themselves.

A Warner Bros. spokesperson came out to refute the rumor.

False news!
First of all, there is no large-scale cashing out, it is just normal stock trading.

Secondly, there is no quality issue with the film.

Pictures of audiences queuing up to buy tickets at Dongda Cinema were shown, and public opinion immediately reversed.

Look, at Dongda, countless people like our heroes, our supermen.

The box office of Dongda Films is converted into more than 10 million US dollars, which is a drop in the bucket compared to the production cost of Superman.

However, numbers are cold. The people in the movie-watching queues are individuals and emotions.

Dongda people love our American heroes!

We, the United States, are so awesome!

Shen Santong paid close attention to the changes in public opinion throughout the process. When I think about his previous reports, I can only say that I admire him.

The rumor is half true and half false.

It's really Superman Returns that does have problems, being too nostalgic and old-fashioned.

What's false is that it hasn't reached the point of being a major defect.

Even here at Tokyo University, because it was the first film to be released in the world and there was no piracy, the box office performance was pretty good and it might even exceed 100 million yuan.

Cashing out is probably also possible.

What is false is that, given the size of AOL Time Warner, the executives may only hold a small amount of shares, not too much.

Shen Santong must be a rumor made up by Warner Bros.

The cleverness lies in first spreading rumors and then refuting them.

This also dispelled the existing issues of cash-out and film quality, and denied the facts.

Rumor-debunking style.

By the way, take advantage of the popularity of Tokyo University to warm up for the release of Superman.

The focus of public opinion guidance is not how the University of Tokyo views it.

I guess Americans don’t even know where Dongda is, nor do they care.

It's us, referring to the United States. Superman has triggered a wave of movie-watching in other countries. We are so awesome.

Shen Santong studied hard.

It has to be said that the United States is very strong in journalism, communication, and definition studies.

6 month 21 day.

Paramount Pictures said: "We oppose discrimination against any ethnic group. We welcome period blockbusters and respect the path of Dongda's film commercialization."

"We have no intention of hindering the development of Dongda Films and apologize to all those who have been harmed."

Starring Tom Cruise said: "I like Chinese culture."

Paramount China Branch reminds you not to wait, first come first served.

June is almost over. There is "The Banquet" in early July and a movie produced by Shen Santong in late July. There are not many good spots in the summer season.

Subsequently, China Film announced that "Mission Impossible 3" would be released on July 7, giving it a good schedule.

In the following days, 20th Century Fox and Universal successively expressed their positions.

The wording requirements are becoming more and more stringent.

After the statement was made, the release dates of the films were scheduled one after another and the stock price responded, but the positive news was getting smaller and smaller.

When Shen Santong saw that Disney was the last one, he immediately mobilized his navy.

There is a rumor on the Internet that there are changes to Disneyland and it may be cancelled permanently.

Shen Santong recalled the information from his previous life. The construction of Shanghai Disneyland should have started after Obama, the Donkey Party, came to power.

But this strategic layout and related planning began in the last century.

Rumors of building a Disneyland in Shanghai began in 99.

It is an important part of Disney's strategy.

As for whether it will cause any adverse effects on Shanghai's development, he believes that Shanghai is not that fragile.

Business is a mutually beneficial thing. Without benefits, Disney will not come, and with benefits, it cannot be pushed away.

A hundred years ago, not only could they not be pushed away, they also used cannons to bombard them.

6 month 25 day.

Disney, seeing that the situation was hopeless, came out to make a statement: "Disney opposes discrimination. We respect the path of Dongda's film commercialization and will undoubtedly stop it."

"If we did anything that caused misunderstanding, we apologize."

The word used is "Soory" instead of "apologize".

I waited for a day, but there was no response.

I thought it was a working day, but on Monday, June 6th, Beijing time, there was still no response.

No one cares.

(End of this chapter)