New Age Artists

Chapter 209: Pigs’ tactics are used again and again (13)

12 month 19 day.

Shen Santong watched the sample film of "Stone".

The preliminary editing has been completed, and the next step is post-production polishing to improve the quality of the film.

Ning Hao's work as director was basically finished, and the film technical team entered.

Shen Santong gave instructions for the rendering to be done to improve the quality of the film.

When he finished the matter at hand, the secretary announced: "Yang Tianzhen came over to report."

Shen Santong said: "Let her in."

Yang Tianzhen is responsible for observing the online public opinion of the Lunar New Year period. She does have a strong talent for online hype and Internet communication.

Yang Tianzhen said: "The Promise was a huge hit at the box office, but the word of mouth was almost one-sided, it was terrible."

Shen Santong first looked at the box office results and was surprised, but also expected.

"The Promise" broke the record of nearly 600 copies of its premiere with 620 copies.

Shen Santong could only sigh that he was worthy of being called Brother Kaizi, he was really awesome.

The box office record is even more unmatched.

On the preview day on the 14th, the box office revenue of 1100 million exceeded that of "Hero" which was 210 million.

The first-day box office on the 15th was 2715 million, breaking the 2132 million of "Happy Birthday" and the 1800 million of "Titanic".

The single-day box office of 17 million on the 3700th broke the 3580 million of "Happy Birthday" and the 2200 million of "Kung Fu".

Four days after its release, the national box office for the first week reached 4 million.

Surpassing the 6800 million first weekend record set by "Happy Birthday".

In an interview with the press, Chen Kaige has already declared that he wants to break the box office record of "Sheng Kuai".

According to the current situation, it is much faster than birth.

Shen Santong thought about it and realized that it was no longer just a matter of online public opinion.

Call the person in charge of the Lunar New Year special team to hold a small meeting.

The person in charge of film distribution analyzed: "The reason why The Promise has such a box office success."

"The most important point is the ticket price. Most of the audience responded that they bought tickets for 80 yuan, which is much more than the or yuan ticket price for birthday parties."

"Shengkuai has cultivated the audience's viewing habits, improved distribution, and unified the film schedule across the country."

"Then there's the number of copies, 620 copies, plus the superb publicity, and Chen Kaige's past fame."

Shen Santong nodded in agreement when he learned that there were 620 copies of "The Promise".

He lamented at the time that reality was stranger than fiction.

After the screening, Chen Kaige got very angry and showed the temper of an international director and art master.

The number of copies that can be created quickly must be exceeded.

The sense of superiority is so strong that it is difficult for ordinary people to understand.

We don’t care about distribution or theaters at all, we just want to make a profit.

It is difficult to do in novels, but in reality, Brother Kaizi has family background, status, and his mysterious self-confidence.

It's done.

The person in charge of offline public opinion analysis said: "It is difficult for The Promise to maintain its box office. It is still the model of domestic blockbusters, strong at the beginning and weak at the end, and took most of the box office in the first week."

"We conducted a questionnaire survey among 100 audiences at Xidan Times Cinema and Wangfujing New Century Cinema in Beijing."

"It was found that 56% of the audience did not like The Promise, 32% of the audience responded that they had no feelings after watching it and thought the movie was average, and only 12% of the audience liked the movie."

"More than 80% of viewers will not recommend it to their friends, and will even remind their friends not to watch it."

"And a large number of viewers demanded a refund for their tickets because the price of Wuji was too high."

"The most expensive ticket for Hero was only 50 yuan, and the price was basically controlled at 30 to 40 yuan." "But the minimum ticket price for The Promise is 30 yuan. In the prime time at night when the theater is full, the basic ticket price is 60 to 70 yuan, and high-end cinemas even set it at 80 yuan."

"On the premiere day, tickets were priced at 90 yuan and 100 yuan, not to mention the 1888 yuan show that was as expensive as a church party."

"Next week, there are "A Chinese Odyssey" and "A Lone Knight" released. According to the current situation, "The Promise" is facing a double-team situation and its box office will drop precipitously."

Yang Tianzhen reported the online reputation: "Dongtian has only 4 points among the tens of thousands of people who rated it online."

"In The Promise, the Northern Duke Wuhuan, played by Xie Tingfeng, has a very unique weapon called 'Golden Finger'. Chen Kaige explained that this weapon represents 'being pointed at by thousands of people', meaning that Wuhuan is deserted by everyone."

"The Promise has become the subject of widespread criticism, and most viewers are extremely dissatisfied."

"Almost all viewers thought the dialogue was 'bad'. There was one comment with a lot of likes: The dialogues in The Promise were all spoken in a weird tone, which made people feel uncomfortable."

"Most viewers thought the story of The Promise was average, and they all said they couldn't be moved by the movie."

"Many viewers still question where the more than 300 million yuan of production costs of The Promise went."

Summarize information.

Shen Santong concluded: "The Promise has a bad reputation, the film is bad, the ticket prices are high, and the audience's expectations are too high."

"The tone of the previous publicity was very high. Not only did they put hard ads on CCTV, but the creators and many publicity speeches only praised the film and never criticized it."

"This led to audiences going to the cinema with the mentality of watching an unprecedented "blockbuster"."

"Before The Promise was released, Director Chen had defined the film as 'the first' and 'a new era', and these terms appeared too often, raising the audience's expectations very high."

"Plus, the ticket prices are much higher than those of the same period, and the audience will not only feel disappointed but also angry after watching the film."

Shen Santong felt that it was similar to traveling thousands of miles to watch the Chinese national football team's game, then finding that they played so badly and shouting: Geneva, give me back my money.

That is to say, Shen Santong didn't do it. If he wanted to, he could just make a "Geneva, return the money" segment and directly kill "The Promise".

Moreover, Shen Santong discovered that the complaints about "A Murder Case Caused by a Steamed Bun" were not limited to spoof videos.

Some film critics are now complaining.

The movie tells a story about betrayal and commitment.

Through the opening scene of Qingcheng and Wuhuan, Chen Kaige made this theme very clear.

But the director complicated the simple story by bringing in unrelated characters such as Kunlun, Guangming, and Ghost Wolf.

It was not until the end of the story that the audience realized that the whole movie was about a steamed bun.

Shen Santong asked Yang Tianzhen: "Have you found any organized flattery or guidance to guide word of mouth?"

Yang Tianzhen nodded: "I have communicated with Dongtian.com. There was praise before the screening and rhythmic attacks after the screening. Similar phenomena are even more rampant in other community networks."

Shen Santong looked at the Dongtian.com representative and said, "Wuji wants to lock the reviews, I don't think that's possible, but we can have a word-of-mouth lock period. We can do the same for future films."

The representative of Dongtian.com said: "We will come up with a plan as soon as possible."

Shen Santong asked Yang Tianzhen again: "Does Chen Kaige have any response to these reputations?"

Yang Tianzhen said: "Offline media have increased their press releases, but there have been no measures online. They are too slow."

"The rest is just hyping up the Oscars and getting Oscar judge and famous Chinese-American actor Lu Yan to come out and talk about it."

"5000 DVDs were sent to the Oscar judges, witnessing the legend of oriental charm like never before."

"The admiration for Chen Hong surpasses that for Cate Blanchett's role as the Western goddess in The Lord of the Rings. Her voice is ethereal and graceful, and she has an alluring oriental charm."

"Fellow Oscar judge, Jeff Berg, chairman of ICM, the world's largest Hollywood talent agency, praised The Promise as a great film and said he was proud of Chen Kaige!"

"The latter's press release specifically pointed out that he has superstars such as Julia Roberts and Mel Jepson under his belt."

Shen Santong laughed helplessly, "For ordinary audiences, the Oscars mean nothing. Only some people care about it, just like Director Chen made a flower out of a steamed bun."

All we can say is that the pig tactics have been used again and again.

Chen Kaige is like a fat pig, ignorant, slow to react, and has no sense of crisis at all.

(End of this chapter)