New Age Artists

Chapter 170 Enemy Attack Indicates We Did It Right! Summarize the Reasons for Success! (33)

Shen Santong looked at the lawyer and said, "Call the police first, then start a civil lawsuit, and then prepare for a criminal lawsuit. I will only respond with a lawsuit."

After the arrangement is completed, let them take action quickly.

He needed to know where the power came from as soon as possible so that he could face it.

It’s simply empowering.

Shen Santong felt that it was most likely from the automotive industry, but it seemed to be more than that.

The higher the wind and the rougher the waves, the more we need to proceed steadily.

Shen Santong handed all his mobile phones, including his personal mobile phone, to his assistant.

He plans to live and eat in the company from now on, and avoid the media.

Facing the pressure of being attacked by the entire Internet, he was not afraid but rather excited.

Shen Santong took out a notebook filled with writing and continued his most important work recently.

"Happy Birthday" review.

The run of Life was extended, and as of September 9, the total box office of Life was 11 million.

The single-day box office dropped to around one million, but it returned to two million by the weekend.

The number of copies was reduced to only one-tenth of the highest level, down to seventy or eighty.

As the number one movie in film history, it is more complicated to review than a supermarket.

A lot of data support is needed.

Investigate, organize and summarize the data, and then attribute it.

It took Shen Santong nearly three weeks to advance to the attribution stage.

Today he felt very clear-headed.

In good condition.

The whole network is black, and the enemy wants to destroy him, which means he did the right thing!
A simple little trick.

I want to know whether China is on the right path.

Go to the Internet to see the image of the leader.

The worse, the more hysterical, the crazier.

It means we are on the right path.

The higher the degree of madness, the more correct the path is.

On the contrary, we should worry when people praise us.

This wave of smear campaign against him was beyond his imagination.

Instead, it strengthened Shen Santong's confidence.

This was the enemy’s way of telling him that his way was right.

So the final attribution and the overall tone are established.

Shen Santong summarized the success factors of "Happy Birthday" from two perspectives: fundamental reasons and direct reasons.

There are two root causes.

the first.

Hardware level.

Economic development, increased income levels, cinema chain models, Internet ticket counting, etc.

Macro-hardware conditions.

There is also the infrastructure of the film industry, the number of cinemas, screens, and the number of copies for specific distribution.

Belongs to microscopic hardware.

For example, without the peak of 800 copies, it would have been difficult for the highest box office to reach 35 million, and more than 20 million for several days.

Without the hardware conditions, it would be impossible to achieve a box office revenue of over 400 million.

A good cook cannot cook without rice. This is the first fundamental condition.

In summary, the Chinese film market is large enough and has the potential to generate 400 million box office revenue.

If all the conditions are met, the film will bear fruit and earn enough box office revenue.

So what kind of movie, and how does it work, can reach the level of over 400 million?
This brings us to the second root cause.

This is also what Shen Santong concluded from the success of the supermarket.

Audience support, audience power.

the first.

The play "Happy Birthday" is of good quality and conforms to the values ​​of most audiences.

Comedy attracts customers and has a certain depth, but it doesn’t play with depth.

The mood throughout the article is always passionate and positive.

The details, including the decoration in the room, are carefully considered and can withstand repeated painting.

In particular, exchanging perspectives can maximize empathy.

Two words to sum it up: cute.

"Happy Birthday" is cute and deserves the audience's love.

Second, the audience appeal accumulated from the debut work Supermarket.

Third, Shen Santong’s own image.

First, there are criticisms of the sixth generation of directors, criticisms of art films, views on the art circle, etc.

These remarks led some people to regard him as an enemy.

But it also makes ordinary audiences feel that someone has finally said what they wanted to say but didn't know how to say it and had no channel to say it.

Shen Santong's respect for the audience is truly unique in this era.

Shen Santong's views on history have also awakened the silent majority to a certain extent.

Some people deny and deconstruct Chinese history.

But the silent majority likes its history.

When Shen Santong launched the Chibi project, his views on history were just his personal opinion, but he was very confident in his historical perspective.

The views expressed are different from those of some experts and professors, and many viewers feel that what they say is well-spoken and correct.

In addition, it is marketing to the post-80s generation and constantly strengthening the light of movies.

In this era, there are a large number of people who have no voice in the print media but are very much looking forward to domestic films making a name for themselves.

It is also the silent majority.

For all these reasons, Shen Santong won the support of the audience.

This is the fundamental reason that can stimulate the 400 million box office market.

The audience, and only the audience.

Gain the support of the audience, respect the audience from the bottom of your heart, and make excellent movies, and the audience will definitely not be let down.

In addition to the two root causes, there are some direct causes.

The first publicity and promotion release.

The supermarket gained fame through promotional songs, with the focus on online publicity.

The offline aspect is actually not enough.

Shengkuai’s offline promotion efforts are very strong, with posters all over subway stations and bus stations.

In terms of distribution, the three parties jointly obtained the record-breaking copy, as well as subsequent additional copies.

And Shen Santong likes to tie up interested parties to act together.

Cinemas, distribution, and video companies provide support.

Although piracy cannot be banned, the high-definition version was not released until very late, and most of the films that are circulated are secretly filmed.

The second is cultural influence.

In addition to various hot words, such as Nima, Airport, and Plastic Sisters, a unique cultural phenomenon has been formed.

Shengkuai also has automatic encryption and anti-piracy functions.

This is also an important discovery made by Shen Santong after investigation.

In terms of the film's structure, there are several places where people misunderstand the ending.

① After killing the serial killer, the hero came to the heroine's apartment, ate the cake, and the screen went black for one second;
②In the milk tea coffee shop, the male and female protagonists said goodbye to each other, paying tribute to "Groundhog Day";
③The kiss in the dormitory, if there is no subsequent perspective swap, this is the ending;
④ There is also a perspective swap at the end. If there is no last song, the scene can end with Li Bingbing saying he also wishes his mother a happy birthday.

The phenomenal movie "Happy Birthday" has become an unavoidable social topic online and offline among college students, white-collar workers and other groups.

When communicating, many people would say random endings of the movies they had seen.

The original intention was to conceal the final ending.

Later it became a cultural phenomenon, consisting of all kinds of performances, deceptions, music and puzzles.

I understand everything I understand.

People with similar interests often cooperate with friends and talk nonsense together.

The key point is that it is said with certainty.

Those who have seen it in the cinema will not be deceived and will just smile without saying anything.

But people who watch pirated copies are likely to doubt themselves in the face of such a confident performance.

The most outrageous thing is that some people who like to have fun made multiple pirated versions based on different endings.

Uploaded on various online platforms, a large amount of pirated content has been contaminated.

These people are "making trouble" on the Internet.

Some people went online to find out what was going on, and various questions were also polluted.

Amid all the lies, deconstruction, and information pollution, trust has collapsed.

After all the deconstruction, only the completed film in theaters is the reliable answer.

Go to the theater and watch it from beginning to end until you see the subtitles to be 100% sure what the ending will be.

Then they will also join the ranks of Zuwangdao, Leziren, and Riddlers, telling all kinds of riddles.

Shen Santong calls it cultural encryption.

It is hard to say how many people were attracted to the cinema, but this phenomenon indirectly illustrates the great influence of Shengkuai.

A derivative culture of Shengkuai has been formed.

The success of Shengkuai is due to many factors.

Others were attracted by the song "Ordinary Road".

And many people watch it multiple times just to listen to the ending song "What Can I Use to Keep You".

For example, if a film wants to break the record in film history, many passers-by will come in to help because of the marketing of domestic products.

It can also be considered as gaining the support of the audience.

There are various reasons, apart from the hardware infrastructure, the most fundamental one is audience support.

Make movies that audiences support.

Shen Santong stopped writing and summarized these points, which can be used in "Red Cliff" to give everyone a sense of participation.

After summarizing, my heart calmed down.

Subsequently.

Shen Santong suddenly felt that staying in the company might be a mistake.

(End of this chapter)