New Age Artists

Chapter 168: Top Seller! Terrifying Influence! (13)

Shen Santong was not surprised and asked, "How did you hack me? What new tricks do you have?"

Some media outlets didn't like him, starting with the supermarket.

Continuous ambiguity.

It's common for the media to blacken him.

It would be strange if he wasn't criticized.

The head of the public relations department reminded: "I think this wave is different, the wind is very wrong. Boss, this time it's not just the forces in the entertainment industry, there may be car brands making efforts."

The entertainment industry has a loud voice, but its output value is nothing compared to the automotive industry.

The movie will break the film history record of Dachuan, and the box office revenue and fame will enhance Shen Santong's status in the Chinese film industry and Santong Entertainment's status in the industry. The influence is in all aspects.

It also has a terrifying social influence.

There are car shots in "Happy Birthday", and they appear many times. Shen Santong chose Tiggo.

Tiggo was launched in March this year. It is Chery's first SUV model, focusing on fashion, sports and leisure.

The classic interior is integrated into the stylish and sporty exterior, and the interior space is flexible and versatile, suitable for both business and family use.

Its appearance also represents Chery's first step in brand transformation.

The company wants to use this opportunity to reshape the high-end quality image of China's own brands.

Achieve "brand leap, quality leap, service leap" and increase the sales volume and industry status of independent automobile brands.

However, it became known as a "beggar's car" in the media and its sales were average.

The phenomenal success of Shengkuai raised the image of Tiggo and made it a hot seller.

With sales of more than 2,000 units, it won the sales championship in the compact SUV segment in August.

It surpassed the Honda CR-V, Cheetah, Great Wall Haval CUV, Hyundai Tucson and Landwind X Series which were at the top of the list.

The sales volume of more than 2,000 is because Chery only has this much stock.

Tiggo was designed to enhance the brand's influence, but we never expected it to have such sales.

Shen Santong's expression froze. "Which ones? Can you find out how they are trying to blackmail me?"

The person in charge said: "Of course, those joint ventures are the ones who are smearing domestic brands. Boss, your shots are so beautiful and the box office is so high, which has greatly improved Chery's brand image."

"This is not a joke. Every year, the advertising and marketing expenses of major car companies far exceed our annual movie box office."

"Their influence is all-encompassing, including industry, media, academia, and government. Their power is very strong."

Shen Santong shook his head: "If they want to criticize someone, they should criticize Chery. I'm just a movie maker. What can they do to me?"

"They are outsiders. Their say in the entertainment industry has no say. Even if they exert their influence, it is through those within the circle."

At this point, Shen Santong chuckled and said, "Change your way of thinking. I've been constantly attacked, so I'm immune to it. If I were a blank sheet of paper and was smeared, I'd be finished."

“But in the media’s portrayal of me, I am a pool of black ink. No matter how much dirty water is exposed, it is still black.”

The person in charge still reminded: "Boss, let's make some preparations."

Shen Santong nodded: "We won't play tricks. We will find a few media outlets that are the most powerful in spreading rumors, file a lawsuit, and take the initiative."

In recent days, Shen Santong knew that there was a black wind.

He is portrayed as a director who takes shortcuts.

He was slandered for using despicable hype to attack his peers and attract attention.

Old clichés such as over-pleasing the audience and fawning on the market are constantly mentioned.

In fact, Shen Santong also wanted to see what tricks the media could play.

This wave of public opinion was predictable.

Although Shen Santong is low-key, he has actually reached the leading position of the mainland film company.

The former leader Huayi chose to follow some of the trends in Hong Kong and Taiwan.

Some even enjoy it.

This has led to an extremely chaotic environment in the film and television industry.

Some artists want to have less trouble, so they can only be affiliated with some state-owned enterprises such as China Film Group. It is not to say that state-owned enterprises do not have tricks, but relatively speaking, they are more disciplined.

In the private sector, the situation is not so good.

As external hot money began to pour in, the ecology continued to deteriorate.

Shen Santong is not a saint.

But he's not a bad guy either.

He doesn't use artist public relations, artists don't accompany sponsors, don't care about the chaos in Hong Kong and Taiwan, don't organize parties, don't use enhancers, don't gamble or take drugs.
The biggest flaw is that he's a bit fickle.

But he doesn't force people, nor does he trade with them, and he certainly doesn't walk people around like he walks a dog.

Compared with the Chinese and foreigners, he can be regarded as a morally perfect person.

His company's business philosophy is more formal, which is bound to be different from that of China and the West, and also different from the trends in Hong Kong and Taiwan.

This is the level of industry rules, a relatively large level, the conflict and clash between Santong Entertainment and Hong Kong and Taiwan entertainment companies.

Similarly, director Shen Santong broke the monopoly of commercial films in the Hong Kong and Taiwan circles.

At a specific level, there is a direct conflict of interest.

In other words, it was because Shen Santong obtained the right to define commercial films through Shengkuai that he was able to become the leader.

Achieve comprehensive competition at the industry level and in the Hong Kong and Taiwan circles.

The clash of two trends and two rules will inevitably lead to friction and thunder.

A cafe in Shanghai.

A newspaper editor-in-chief talked with several people: "From Supermarket, he has shown a radical narrative style."

"Extreme, ethnic, xenophobic."

"His definition of diamonds, his one-sided view of Hetian jade, his love of violence, and his contempt for procedures are all like this."

"Using an everyday detail, the policeman shot the suspect in his pajamas, showing his fawning on the violent organ. He played with the mentality of the people and sang praises to them."

"He is a peasant from the countryside, and he designed to fight for his rights through administrative means. He glorified the peasant's intelligence. He deliberately avoided the real and short-sighted image of the lower class."

"His heart is to be killed!"

"It got even worse in Happy Birthday. There was no reflection on the family, no exposure or criticism, and no resistance to the father. Instead, the family role was glorified."

"His mind is the most vicious, and the most disgusting thing is the subconscious settings of some of his shots, which are very vicious."

"Most people may not understand, but I, who am well versed in communication methods, can see through it at a glance. The posters he chose all feature male stars from Hong Kong with majestic images."

"Bruce Lee is dead and cannot express his own opinions. He took advantage of the fact that dead people cannot speak and the narrow-minded national characteristics of Bruce Lee."

"The other is Cheng Long. We all know that he is an even more extreme character. For the sake of benefits, he bows to the North and goes to various occasions."

"However, there are no posters for Hong Kong stars with ideological and critical nature, such as Chow Yun-fat."

"There is a detail on the poster of a Hong Kong actress: the poster is worn out. This shows that it has been rubbed frequently."

"This detail is an allusion to male ability, a trait that strengthens maleness. Disgusting!"

"Among the animation posters, there are only domestic ones. I don't see any book animations, nor American animations."

“The ‘get stronger’ banner, a phrase he kept mentioning during his promotional campaign, proves that he had a conscious ulterior motive.”

"There are countless details like this in the play. He would put up a red flag when the lights were turned off occasionally!"

"I almost vomited when I saw it! It's so disgusting!"

"The scariest thing is that he repeatedly hit a domestic car. It's hard to imagine his ability to destroy it!"

"His films are simply a form of pollution, spiritual pollution and poison to consciousness."

“The scariest thing is that he’s constructing a narrative!”

"If such a narrative is completed, it will bring disastrous consequences!!"

The editor-in-chief was very angry.

If this situation continues, it is likely to shock friendly countries.

How would it end then?
(End of this chapter)