New Age Artists

Chapter 109: Expressing Opinions and Making Outrageous Comments (14)

The project launch meeting for "Red Cliff".

No sign.

All major media outlets accepted the invitation only one day in advance and only mentioned a new domestic blockbuster project, without revealing any specific information.

Only when I arrived at the venue did I get some introduction to the press conference from the organizer.

"Crazy, Han Sanping is crazy."

A reporter muttered to himself in a daze after learning the preliminary information about today's meeting.

Another colleague took a deep breath and said, "Another blockbuster movie. The Promise hasn't even been released yet. Here comes another one."

There were also some who were sarcastic: "The 400 million yuan production cost was given to Shen Santong, a student who has not yet graduated from the directing department. I don't know how much was embezzled."

There are also fans of Shen Santong who say: "Supermarket is quite good, at least much better than the so-called great directors, and it broke various box office records."

There are more people who question it: "Shen Santong succeeded only in low-budget comedies with small scenes. Blockbusters are not only expensive to produce, but also require a lot of scheduling. Can young people handle such a big project?"

Some people even directly deny Chinese films: "We shouldn't make blockbuster films. Look at South Korea and Eastern Europe, they also have good films. Commercial films are a thankless task. Just look at Hollywood. Let the US make commercial films for us, and we can make art films ourselves!"

Backstage at the venue.

Han Sanping looked at the time and asked Shen Santong: "Are you sure you want to say this?"

After reading Shen Santong's speech, he described it in one sentence, and found that what he said was very correct.

But apart from Shen Santong, no one else would say that.

"My speech data is very detailed, there should be no problem, right?" Shen Santong asked back.

a little nervous.

It’s a big project worth 400 million yuan, and it’s a movie project.

It's a flop, and in the end only a piece of data garbage will be left.

If a project fails to be completed, at least some physical objects will be left behind.

Entertainment products are light assets, and if you are not careful, you will lose everything.

Han Sanping: "The data is fine, but you are too optimistic."

According to the media, Han Sanping is already a very radical person.

But his contact with Shen Santong, especially his views on the future, made him seem like a pessimist.

"For commercial films, we have to think about the release from the very beginning, not to mention blockbuster projects, which require huge investments and must be given attention from the very beginning."

Shen Santong's speech at the press conference can be roughly summarized into three parts.

Part One: Commercial feasibility study of the "Red Cliff" project.

Part 2: Overall requirements for the "Red Cliff" project.

Part Three: Highlights of the movie "Red Cliff".

In Shen Santong's view, the project launch conference is both a film project launch conference and a publicity conference.

It is also an advertising and investment promotion conference.

The first part is from the perspective of industry development.

Demonstrate the commercial feasibility of the "Red Cliff" project and attract potential investors.

The second part is Shen Santong's views on historical blockbusters, a general view.

In fact, to put it bluntly, it is his view of history.

The "Red Cliff" project is first and foremost a historical blockbuster, and historical perspective is very important.

This part can also be seen as his artistic expression in this film.

Unlike some art films that are obscure, he speaks directly.

He wants to make his point.

He showed his artistic and historical views on historical blockbusters and attracted some like-minded people.

The third part is the content of the movie "Red Cliff".

Or it could be said that it is Shen Santong’s specific view on the history of the “Three Kingdoms”.

Shen Santong is different from Zhang Yimou and Chen Kai. When they make movies, they like to keep things secret and are reluctant to communicate with the media.

Zhang Yimou, a traditional Qin person, is devoted to making movies on his own.

All publicity and promotion was left to Zhang Weiping.

Chen Kaige is rather aloof and doesn't look down on ordinary people.

Shen Santong is different. When he makes movies, he will not miss any exposure moment. Especially for commercial blockbusters, the pressure of return is great.

We must make good use of this critical moment when a film project is launched.

Let the audience who want to watch movies and blockbusters know at a glance what the "Red Cliff" project is about.

Give the audience a reliable and reassuring image.

Fortunately, Shen Santong did not overconsume his popularity.

After Supermarket was taken off the screen, he stopped participating in commercial performances to make money, and he didn’t make any major appearances again. He just disappeared.

When Supermarket was released, many media outlets smeared him, but as time went on, it became untenable.

He wrote books and songs and worked hard to promote his movie. Some media even accused him of jumping up and down just for his own movie.

Movies in theaters are not TV series, and the audience has to pay for them.

Moviegoers, really want to buy a movie ticket.

Word of mouth is the real gold and silver cup.

This impression alone can bring Shen Santong countless benefits.

And today at the "Red Cliff" project launch conference, Shen Santong is going to use up some of his real popularity.

It cannot be said to be consumption, it is a commitment.

He makes a promise and then delivers on it, and the audience will trust him more.

After many times, a word-of-mouth effect is formed.

Even if his movies are not their favorite genre, there are still audiences who are willing to watch them once they see that it is his movie.

On the contrary, if the promise cannot be fulfilled, it is a waste.

nine thirty.

Han Sanping, Shen Santong, and a press conference host walked into the venue together.

The press conference will be live-broadcasted simultaneously on Dongtian.com.

The noisy venue was quiet for a moment, and then became boiling.

The reporter pounced on him like a jaguar.

"Shen Santong, are you really having an affair with Ice and Snow Legend? What is your relationship with Fan Bingbing? Some people say that you are promiscuous in the crew. Is your net worth really as reported as 200 million?"

A reporter who ran very fast squeezed in.

The questions were not about Chibi at all, but about all kinds of gossip.

"Boss Han, why did you hand over such a big project to a young man who hasn't even graduated yet?"

"Director Shen, can you tell me about your second drama? Has the release date been set?"

A large number of questions came up and focused on Shen Santong.

He was once very popular, and then disappeared.

For celebrities, it's terrible to lose exposure.

But for a director, especially one with a history of success and films that audiences are looking forward to releasing, it is not a bad thing.

The temporary disappearance actually whets people's appetite and makes them more curious.

Han Sanping asked Shen Santong to satisfy the reporters' request first.

"Everyone is very enthusiastic, so let Director Shen answer some questions first."

The session for reporters to ask questions should have been after the two people spoke.

As for the order of the venue and the procedures of the press conference, if the reporters at that time in 05 didn't tell you about it, the organizers would have no choice.

The uncrowned king can do whatever he wants.

Shen Santong answered some normal questions and would not respond to rumors, saying they were all fake news.

We talked about the post-production progress of "Happy Birthday".

In this way, the reporters were appeased and the press conference went smoothly according to the agenda.

Han Sanping spoke first.

We discussed the blockbuster strategy, the pressures faced by local films, and the responsibilities they bear.

We talked about why we chose Shen Santong and our expectations for the "Red Cliff" project.

After he finished his speech, Shen Santong began to spew outrageous remarks.

(End of this chapter)