New Age Artists

Chapter 104 Han Sanping's Blockbuster Plan (23)

Han Sanping wanted more than just to hear the sound: "Your judgment is just your own judgment, and it cannot be said to be correct."

"Yes, yes, that's my own judgment."

Shen Santong did not argue, you are the leader, you are over fifty years old, I respect the elderly and love the young.

Still couldn't help but: "Can't you interfere with Chen Kaige's creation?"

"How do you interfere?"

Han Sanping asked back, "Who do you think can make blockbuster and commercial films in China? You are also a professional, can you find someone for me?"

Without waiting for Shen Santong to answer, Han Sanping talked about his blockbuster plan.

“My big film project can be seen as infrastructure construction in urban development, using large investments to drive regional development.”

"Our film industry has reached its most dangerous time. If we don't rise quickly, we will follow in the footsteps of many countries - local films will be squeezed out. If the national industry can't hold on, it will definitely be a tragedy for the entire industry, and even a national tragedy."

"From the perspective of the entire industry chain, there is actually not much risk in making large investments. As long as the box office is equal to the production cost, it is a victory."

"China Film Group looks at issues from the perspective of the development of the film industry, cultivates talents for the film industry, and buys time for the local film industry."

"We will cultivate the audience's movie-watching habits, use blockbusters to attract audiences to the cinema, cultivate local film production teams, and enable cinema chains to obtain working capital."

Listen to Han Sanping, the initiator, talk about his ambitious blockbuster plan.

Shen Santong finally understood the logic behind his blockbuster plan.

In fact, in terms of operation, it is very advanced.

Strategic investment.

Not only did we not lose money, but we made huge profits.

From a production perspective alone, many blockbuster films fail to recoup their costs.

But China Film Group is a behemoth in the entire industry.

There are film studios, and there is also the growing cinema chain, China Film Star Cinemas.

The box office revenue is about the same as the production cost, so it's not a big loss.

Because China Film Group is responsible for the development of the industry.

It also includes cultivating audiences' viewing habits, training production teams, and improving theater turnover.
Taking all these into account, as long as you don’t suffer a big loss, you will make a big profit.

When he was working in engineering in his previous life, Shen Santong had participated in such investments.

Building bridges and railways will inevitably result in losses, unless high tolls and bridge tolls are collected, checkpoints are set up to collect money, and ticket prices are raised.

But if you take into account the regional development, you will make huge profits.

For some projects, the actual traffic volume may be less than a fraction of the designed volume at the beginning of operation, resulting in a huge waste.

After a few years, it was not enough.

A lot of infrastructure was considered a waste at the time, but it became a waste after a few years, ten years, or even more than ten years.

Everyone is complaining that the project is too small and that they are too timid. They think the project should be bigger.

That’s just the economic calculation.

It does not take into account the longer-term interests of deeper regional development, ethnic integration, and long-term stability.

Only state-owned enterprises are willing to make these industry layouts regardless of cost.

Shen Santong couldn't help but admire and resonate with the little old man in front of him.

Han Sanping actually represents his generation, those born after the 50s.

Those born after 50, when their worldviews were developing, looked down upon Western countries.

Even if there were changes later, it would still be impossible to kneel down to someone directly.

No matter what, it is easy to make those born in the 50s envy the living standards of foreign countries, but it is also easy to make them feel fearful.

Sorry, I really can't do it!

In my youth, you were the ones who were afraid of me.

Back then we were just an agricultural country and we beat you into a pulp. Now our steel production is many times greater than yours. What is there to be afraid of?

I'm not as good as you, but I will just study and I will definitely catch up.

You can't make me kneel down, these are some of the characteristics of the post-50s generation. The post-50s generation actually has a lot in common with the post-80s generation.

During my youth, I experienced the four major hatreds.

We are well aware that no matter how advanced foreign countries are, they have nothing to do with Chinese people.

On the contrary, if the Chinese do not have it, they will be suppressed and insulted.

Shen Santong agreed very much and exclaimed: "I have learned a lot. Chinese films cannot survive without you."

Hearing this, Han Sanping smiled slightly and felt happy.

Although Shen Santong is impolite and has a sharp tongue, he has good vision.

His blockbuster plans were also met with various criticisms within China Film Group Corporation.

Many people got their materials on him and wanted to get rid of him.

Han Sanping responded to his counter-question, which was also an answer to Shen Santong's question: "Chen Kaige's movies cannot be interfered with. It's not just because of his qualifications and reputation, but because there is no choice."

"In mainland China, those with good organizational skills either have projects in hand or are unwilling to make commercial films. There are too few who can make films and attract investment. At least Chen Kaige can attract investors, is willing to make commercial films, and can lead a group of people to build a cinema, drive the development of the industry, and drive the development of the local economy."

Han Sanping was also very angry.

There are some things he cannot say. His identity dictates that he must be careful with his words and actions.

However, Han Sanping believed that Shen Santong could understand his thoughts. After all, Shen Santong was even more harsh in scolding directors of art films.

"Indeed, our directors are a bunch of rubbish. All the directors from the 1980s, 1990s and 2000s are useless. They learned the European way. They just lick the ass of the West." Shen Santong cursed.

It depends on who you compare yourself with. In the current film industry, Chen Kai is just a somewhat pretentious person.

Not personification.

Being willing to make commercial films is already good in this day and age.

Later, the main theme of "Daytime Meteor" was changed to "Porridge Meteor". But from another perspective, he really took on the task.

"You better watch your mouth. You won't be able to win any prizes in the future if you keep doing this."

Han Sanping quickly stopped them, for his own good. They couldn't talk any more. Shen Santong was too radical: "Your new play cannot collide with The Promise. It's no good."

Han Sanping always thought of himself as a radical. Compared with Shen Santong, he was too conservative.

"It will be held on Friday, December 12, two weeks in advance, to avoid being broadcast on The Promise."

Shen Santong looked at the schedule and found that "The Promise" was scheduled to be released in mid-December.

Shen Santong is not really a rookie. He has experienced a lot in his previous life and knows how to listen to instructions.

Han Sanping talked a lot about the blockbuster strategy and complained that there is a shortage of talent in the mainland and there are no people available to make commercial films.

We are working on him to dissuade him from making domestic films that collide with our own.

Shen Santong wanted to kill Chen Kaige and step on him to get to the top.

But it is impossible in reality.

Chen Kaige is very good at creating traffic, or in the words of this era, creating popularity. He uses whoever is popular.

"The Promise" has gathered many big names, including Japanese and Korean stars, Hong Kong stars, and Chen Kai also has box office appeal.

Chen Kai's reputation collapsed after "The Promise", but now there is a call for action.

The current number of screens and market cannot accommodate two domestic films that are marketable.

It is impossible to release them at the same time.

It won’t work even if it lasts a week, and the cost cannot be recovered.

The collision of domestic films is simply sick.

It's simply crazy that the theaters are just waiting for good movies to be released.

The collision of Hollywood blockbusters is already crazy.

Even if the producers and distributors are willing, the theater chains will definitely not agree.

Putting aside the facts, the theater chain doesn't want to make money, so even if they agree, it won't work.

(End of this chapter)