Can not doing what one wants be called rebirth?

Chapter 388 398. Not a Track

Late at night, on the big bed in the master bedroom of Jiangnan Home.

"Honey, I want some water~"

Guan Yongyi pointed to the living room, his eyes narrowed into a crescent moon, filled with autumn water, and his tone was coquettish and charming.

The two of them were very close, and the man could clearly feel the scent of the short-haired girl, which was slightly sweet and intoxicating.

"Here, drink slowly."

After drinking a large glass of water, Guan Yongyi nestled back into the man's arms. The short hair on her neck made her nose itch.

The man looked at his lover from time to time and just caught her little movement of secretly opening her eyes.

At this moment, Guan Yongyi had her short hair hanging naturally on the thin blanket beneath her body. The previous action caused a few strands of messy hair to stick to her cheeks. One strand of hair slanted across her eyes from her forehead, making her heroic face even more mysterious.

Just like ice melting into water, Guan Guan's delicate side amazed him and made him feel full of accomplishment.

Of course, what makes people even more happy is her current posture.

Guan Yongyi just lay in his arms, her snow-white body was made even more beautiful and charming by the moonlight. The mottled light and shadows fell through the curtains above her head, creating a sense of beauty out of nowhere.

Of course, it was just a slight hint.

Because there was another beam of light in front of her.

She just turned her back to Lu Jincheng, holding her phone in both hands, and scrolling through the popular short video app.

"I found that Miaoyin is quite magical. I can easily scroll through a few of them and a long time will pass by."

“This is what the development team originally intended.”

Lu Jincheng smiled.

"What was your original intention for the name? Could it be related to a famous anchor in your company?"

"How is that possible? It's simply because it's catchy and sounds good."

"Does it sound good?"

"Isn't it nice? This is what everyone voted for."

The man spread his hands to explain.

“I feel it’s not as good as Yongyin.”

The short-haired girl spoke in a sweet voice, turning her face slightly to the side, as if trying to hide her embarrassment.

"Yes, yes, but it's too late to change it now. I've already registered it."

Lu Jincheng put his hand back on his lover's belly, watching her slender fingertips moving across the screen with a gentle tone.

"I found that you are really good at doing business."

In the video content pushed over, the voices of "Goddess 101" contestants can be heard from time to time.

“Not only can they embed their short video apps in popular variety shows, but as small influencers, they are not just doing it for show, they are really using it.”

"of course."

Lu Jincheng smiled, full of confidence.

“Perhaps the competitors on the market, such as Miaopai and Kuaishou, started earlier than Miaoyin.”

“But when it comes to marketing and products, their understanding is not on the same level as mine.”

Lu Jincheng, who has actually gone through the era of national short videos, is not bragging when he says this.

Having seen a mature behemoth, you will naturally know how to improve and how to move forward on the right path.

With the popularity of "Goddess 101", Miaoyin has been able to break out of its circle by producing and editing short videos related to variety shows that are fun and interesting and easy to spread.

Since the first episode was released, Miaoyin has launched a series of hot topics.

#Who is your goddess#, #Daily Competition#, #Love but cannot get#
If there is popularity, you have to take advantage of it.

For a time, new users followed suit and emerged in droves.

The most important thing is this golden age of interconnection.

Everyone's Internet habits and the forwarding interfaces between major manufacturers were not as clear-cut as they are in later generations.

For example, in later generations, major software basically do not circulate with each other, and few people forward short videos to Weibo, or share the recommendations from Xiaohongshu to Douyin.

But 2015 is different.

There are many people who share funny videos on Weibo and post random links on their Moments.

In this context, it is particularly easy for communication to split.

As a short video app that has gone through several versions, Miaoyin has many unique and advanced designs.

For example, the beauty function is several levels better than the camera, the BGM is very brainwashing, and the UI design is more high-end and classy than the competitors.
A little bit of lead added together is enough to give people a good impression.

Therefore, not only the goddess contestants participating in the show will repost the Miaoyin video link on their major social media accounts.

Many amateur users will also click on the video link as soon as possible and then find the Miaoyin App to download it.

I happily filmed a video and posted it on social media seeking recognition.

It is human nature to display feathers.

In fact, Miaoyin at this stage is far from mature.

Although it has not yet been widely promoted with huge investment, the fun and interesting features of the product have quickly gained recognition among the general public.

The reposts from future stars served as a natural cold start, allowing Miaoyin to officially enter the vision of Internet users.

As more and more users flock in, the feedback we receive becomes more and more abundant.

Just within a month after the program was released, Miaoyin continuously optimized 6-7 small versions based on a large number of positive feedback from users.

This is execution.

At this point, most iterations focus on improving product functionality.

How to make video shooting better?
How to make the Miaoyin interface simpler and easier to use?
How to make users more immersed?

So the technical team kept trying, iterating, and optimizing.

"What is your understanding?"

When it comes to this area of ​​knowledge, law students only have a vague understanding and are completely confused.

But she has another role as well – that of a patient partner.

Even if she doesn't understand, she is willing to listen.

"Only by adhering to the concept of agile development and taking small steps and running fast can we get things done."

This is the main tone of development set by General Manager Lu in an internal meeting.

In other words, Miaoyin must follow the style of "agile development, small steps and fast progress" and release a new version every short period of time, so that it can stay at the forefront of the times.

Now as the leader of a startup team, he puts himself in the situation at that time and has a clearer understanding of the significance of every action he takes at the moment.

Because good products are constantly evolving and developing, they are never static.

Even the competing Kuaishou App has undergone major adjustments along the way, from transforming from Kuaishou GIF to a short video community.

The book "Penguin Legends" which tells the history of QQ's development also mentions that QQ did not determine its target audience and main functions at the beginning, and that there were also huge changes during the period.

In the Internet field, small steps and agile development are really important.

Because no matter how forward-looking a company is, it is impossible to determine all its growth paths and trajectories at the beginning of its establishment.

Only by constantly adjusting according to user feedback and market conditions, iterating every two weeks, and constantly innovating can we lead the trend of the times.

“That sounds amazing.”

Guan Guan stuck out her tongue and couldn't help but ask curiously.

"I went to school today and saw many of my classmates taking photos of Miaoyin."

"Are the fans here useful?" "Yes, they are."

Lu Jincheng responded casually.

"No matter which platform it is, as long as there is traffic, there is an opportunity to monetize it."

"For example, Miaomiao, she has already appeared on variety shows. Who still remembers that she was just a small internet celebrity on Weibo last year?"

"I see"

Guan Yongyi held his chin and nodded.

"Let me tell you, I took a few videos for Sisi during the winter break, and after she posted them on her Miaoyin account, she now has almost 1000 followers."

"what?"

Lu Jincheng was stunned at first, then immediately expressed his understanding.

"It's normal, 99% of her fans are attracted by her face."

“I just think it’s exaggerated.”

Guan Yongyi blinked and murmured.

"Like what you just said, doesn't it mean that if she posts videos frequently and manages her account, she can also make money if her number of fans increases?"

"Yes."

Lu Jincheng nodded.

"Even if she has no talent or language skills and just relies on her looks, it will be easy for her to become a short video blogger and take on some beauty ads in the future, but there are still several barriers to monetization."

"With these thresholds, it is actually very difficult to persevere and succeed if you don't sign with an MCN company and go it alone."

"Take the talents signed by Dianjin Media as an example. The top talents can earn hundreds of thousands of yuan in advertising revenue per month, and their monthly income ranges from tens of thousands to hundreds of thousands of yuan."

"The money is split between the company and the influencer, and most of the time it's 70% to 30% or less, and we take the lion's share."

".No wonder you can make a lot of money in such a short time."

Guan Yongyi's eyes widened and he listened attentively.

After Dianjin Media emerged and entered the MCN industry, more and more Internet celebrities have reached a consensus this year.

Joining MCN to "band together for warmth" has become a necessary condition for gaining a competitive advantage in the circle of Internet celebrities.

The first person to try something new is always regarded as brave, pioneering, and enterprising.

With the help of Dianjin Media, top anchors can receive huge advertising revenue every month.

The cake soon grew bigger and bigger, and content creation in the Internet industry also entered the stage of organizational evolution.

With the rise of MCN companies, it is becoming increasingly difficult for grassroots internet celebrities to fight alone. Companies can easily solve problems that are difficult for individuals to solve through intensive content production.

"But it's not as simple as you think."

Lu Jincheng reached out and rubbed the girl's hair behind her ears.

“We signed a beauty blogger late last year.”

"How did she get into this business?"

"By chance, she quit her job and traveled to South Korea, and visited a local mall and bought a lot of cosmetics."

"Her first beauty test video was just released, and it received 3,000 to 4,000 views on Bilibili within a week."

"Although there are full-time and part-time workers in this industry, fans can tell at a glance how much effort is put into making a video. If you are not a full-time worker and do not put all your heart into it, it will be difficult to do it well."

The biggest disadvantage of working full-time is how to monetize it to make a living.

And how to get through the "cold start" phase of increasing the number of fans from zero to one. Many grassroots have failed on this road at the beginning.

Lu Jincheng said that when starting to promote new people, he could only throw money into it.

"The company has to pay for the cosmetics and compile the product list. All costs are borne by the company. Although there are some achievements, they are very slow and difficult. I just think that what I do will have a market in the future, so I keep persisting."

On the eve of the 2015 Spring Festival, this beauty blogger received her first advertising income.

"That income was about 4000 to 8000 yuan. I felt very excited at the time because I finally got my money back."

"So don't think it's easy. Having fans is only one aspect. If you want to make a living on the Internet, you have to go through many difficulties."

"I see"

Guan Yongyi swiped the screen mechanically, as if thinking about something.

"Why, you want to try it too?"

"No, no, no, I don't want to sign any prostitution agreement with you."

Guan Yongyi curled her lips and shook her head like a rattle.

"But I am really curious. You had nothing at the time. How did you convince Miao Keyan to establish a working relationship with you?"

When it comes to the word "working relationship", the short-haired girl deliberately emphasizes the tone.

“Depends on concepts.”

Lu Jincheng grinned.

"Nowadays, it is difficult to start a business relying solely on personal strength, and it also requires teamwork."

"I think that for everyone under Dianjin Media, it is not a matter of one party relying on another, but more like a marriage. Both parties are in a cooperative relationship, supporting each other, and both parties start a business and grow together."

"Besides, there is always a failure rate when creating your own IP, so signing an internet celebrity who already has a certain degree of fame is safer."

"It is costly and time-consuming to develop video products by ourselves. In addition, according to the Matthew effect, only 10% of the top accounts can earn considerable income. If we invest 100% of the cost, there will be a 90% failure rate, which is not commercially cost-effective. Therefore, we choose the MCN model. While producing and incubating Internet celebrities, we sign Internet celebrities who already have a certain number of fans, so that we can screen high-quality IPs and reduce risks."

"At present, we are both cultivating internet celebrities and signing them."

Lu Jincheng paused and made a gesture in the air.

"For example, in the program "Goddess 101", Miaomiao was the first internet celebrity we cultivated, and Sun Xin was the internet celebrity we contacted and signed after she became a little famous in the program."

"The most important thing is to see how hard the influencer works. For example, we hired Ji Shu from our company just to sign a guarantee. We wanted her to try making her own content and go the emotional track. We found that she works very hard and is particularly suitable for this industry."

Under Dianjin Media’s signing standards, the anchors who are trained and signed need to have certain abilities.

Apart from the assistance of the company, editing and directing by yourself is one of the most basic skills.

Don’t be fooled by the top stars’ usual carefree appearance; independently producing and editing programs are basic skills.

"I see."

After saying so much, Guan Yongyi finally understood one thing.

"That is to say, if I want to make a living from this, I have to work very hard and even consider doing it full-time."

"Yes, but also not right."

Lu Jincheng nodded vigorously, then shook his head.

"You guys, just post some animated pictures for fun, do you really want to make a name for yourself on the Internet?"

"I haven't, but Sisi mentioned it to me when she was traveling. She said she was one of the first Miaoyin users and maybe she will become a big internet celebrity in the future."

"Directly targeting Miao Keyan."

Guan Yongyi pursed her lips with an innocent expression.

"what"

The man suppressed a smile.

“It’s not a race track, what is it?”

"Now she is only at the keyboard realm, her horizons are still narrow, and seeing Miaomiao is like a frog in a well looking up at the moon."

“When she is lucky enough to enter the realm of ten thousand fans one day, seeing Miaomiao again will be like a mayfly seeing the sky.”

(End of this chapter)