Can not doing what one wants be called rebirth?

Chapter 372 382. Moat

Something.

This was Mr. Lu’s first feeling when he saw the two people’s live broadcast.

As a high-level boss who often visited live broadcast rooms in his previous life, and who has personally worked in this industry, Lu Jincheng is definitely not like most of the live broadcast room viewers who just watch the fun.

Although, whether it is Jiang Yu or Zhang Gaoqiang, they will inevitably have some habitual speaking habits during the entire live broadcast.

For example, words like "really", "that feeling", "that's right" and so on are spoken frequently during live broadcasts.

This is because when describing products or answering questions, the two people rely on their own impromptu reactions most of the time, so the organization of language is not that professional at all.

But it is still friendly.

It feels like the girl next door going shopping with you. She holds your arm and walks with you in the mall for the whole morning, and refuses to let you pay no matter what.

Until she finds a product with the best value for money, the best deal, and unrivaled fabric quality and workmanship, she will tell you with bright eyes and an almost excited tone.

"Baby, this is it, place your order now!"

That's the emotion.

Arouse the purchasing desire of the audience in the live broadcast room.

When the host and the assistant are paired together, this inexplicable magnetic field is also a kind of magic.

The layman looks at the excitement and the insider looks at the doorway.

Based on the conversation and atmosphere between Jiang Yu and Zhang Gaoqiang within a few minutes, President Lu could judge that the performance of the day would definitely not be bad.

Because during the entire live broadcast process, they perfectly constructed a primary live broadcast process to break the cold start.

When fans are not flocking into the live broadcast room, they interact with fans and issue lottery benefits by building affinity - taking immediate action - and tempting them with benefits.

When the number of people is slightly larger, they start to strengthen the binding and introduce the product.

[Sisters, this model is made in our own factory, and the fabric is also woven in our own factory. ]

This is not only a brand endorsement, but also sets a mental anchor for the audience through continuous repetition in the later stages.

[Today's live broadcast is super discounted. There are 100 people now. I will count to 5 and we will start a group. Only these sisters can enjoy this discount! ]

Classic sales pitch, issuing instructions and suggesting that the audience take action immediately.

[Sisters who have grabbed one, come back and swipe to get one, and I will give you a free meal. Sisters who didn’t grab one, swipe to get one, and I will continue to give you benefits! 】

Add further interest temptations, interact with fans, increase traffic, and then stay.

Although this series of processes cannot be considered very professional in Mr. Lu’s eyes, the fact that he could come up with such a sales strategy in the early days of short videos was enough to impress him.

Sure enough, after he finished his inspection of the building, He Ying was the first to get the sales data of the two people's live broadcast in the morning.

Not only did it far exceed the expectations given by the operations department, it could even be said to be a surprise.

"Call Jiang Yu over."

A few minutes later, Jiang Yu knocked on Lu Jincheng's office door, looking a little nervous.

".This is not something I came up with, Mr. Lu."

"If I must say, it should be Zhang Gaoqiang's credit."

"He made a cold start script planning table for the primary live broadcast, which contained many lines of speech that he had summarized. Before the broadcast, we would familiarize ourselves with the product and then read the lines of speech."

"Yes, he does have some ideas."

"He is a person who pays special attention to details."

When Jiang Yu discovered that the boss's attention seemed to be on the live broadcast effect of the two people, he suddenly became less nervous.

When he spoke, he gradually became fluent. "Can you tell me more specifically, where are the details about Zhang Gaoqiang?"

Lu Jincheng interrupted the other party and showed obvious interest.

Could it be that Old Zhang, who only knew how to study hard in his previous life, really has some talent for e-commerce?
Buried before?
If I hadn't decided to give him a chance and let him find a part-time job at Dianjin Media, perhaps no one would ever see this day.

"Zhang Gaoqiang is completely different from the previous assistant broadcasters. It can be said that they have two completely different working styles."

Jiang Yu blinked his eyes, and recalled his teammate Zhang Gaoqiang, and became more and more excited as he spoke.

"For example, he would communicate with me about the time and timing of the promotion. It was obvious that as an assistant broadcaster, he had his own ideas."

"I had never thought about when to distribute the discounts at a fixed time and location, when to distribute them based on popularity, and what kind of effect the discounts were intended to achieve. It was he who enlightened me."

"You go on."

Lu Jincheng waved his hand.

"Also, he would confirm three times before the show started whether the venue was set up, whether the merchandise was fully prepared, and whether the display was in place."

"Lighting, one product per person, one environment, computer turned on normally, network upload speed online, camera and microphone in normal use."

“He’ll take care of all this for me.”

"The most important thing is that after the live broadcast, he would also pull me together to summarize, such as what minor flaws there were in the live broadcast, what problems occurred, whether the rhythm was in line with expectations, whether fans recognized the discounts and prices, how the interactive comments were, and what issues everyone was concerned about."

Jiang Yu paused and gave a concluding response.

"In short, with him around, many things can be reassuring."

"The evaluation is so high?"

Lu Jincheng looked at Jiang Yu with a half-smile: "It's not because he followed Miaomiao before that you want to poach him, right?"

"It's really not true."

Jiang Yu covered his mouth and chuckled, his upper body shaking as he said, "It's just that high."

"And boss, please stop teasing me, okay?"

"Everyone can see that Miaomiao may not be on the same track as us in the future."

"Does she need someone else to help carry the goods?"

"Don't hold on to talents like Zhang Gaoqiang."

People who work hard will never be buried.

After Lu Jincheng discovered all this, he made a decision immediately.

"This should be about role-playing. Would it be better to add some Jianghu lines?"

"There should be some suspense in the middle, such as the host is going to take a screenshot to give out benefits. Stay here and remember not to say the name."

"To increase the trust, you need to show the convincing aspects of the factory. Contact He Ying later and ask her to send a car to take you there."

He personally made the decision and called Zhang Gaoqiang to the conference room to inspire each other while guiding his thinking.

The two of them jointly put together a complete set of live broadcast scripts. At the same time, they promoted Zhang Gaoqiang to the position of training business manager and provided offline training to all staff in the company.

How to pressure sales, how to retain customers, how to quickly enter the product, and how to optimize sales pitch.

All these little details added together can make you one step ahead of your peers.

From a small step to a big step, one step at a time, it eventually became the indestructible moat of Dianjin Media.

(End of this chapter)