Can not doing what one wants be called rebirth?

Chapter 357 367. Who knows the warmth of the spring river?

Although the anchors do not need to clock in at the company from nine to five, everyone still gathers together again at Dianjin Media without any prior arrangement.

New year, new atmosphere. After the beginning of the year, Dianjin Media has undergone great changes without us noticing.

It was a Saturday and many employees were working overtime.

Compared with other companies in Nanhu Industrial Park, some details will clearly indicate to visitors that this is an Internet company.

For example, on the doors of conference rooms everywhere, there are slogans saying: [If we say we will release it today, it will definitely not be later than when the sun rises tomorrow].

For example, there are a bunch of letters on the glass wall at the door, and five words are marked in red: Result, Judgement, Focus, Trust and Leadership.

A variety of data analysis charts are displayed on screens throughout the office.

However, what makes Dianjin Media different from traditional Internet companies is that even on weekdays, you rarely see stereotypical clothing such as plaid shirts, windbreakers or backpacks.

From the contracted talents to the staff, both men and women here are dressed very fashionably.

If there are a few people in suits and ties looking around, it goes without saying that they are definitely newbies coming for the interview.

Since moving to Nanhu Industrial Park, Dianjin Media has unknowingly become a beautiful landscape.

This place is not only the promised land for mass production of internet celebrities, but also a check-in point on Xiaohongshu.

While internet celebrities of all sizes in Jiangcheng are still debating whether to go shopping in the core business district on weekends, Dianjin Media, headquartered near the office building in Zone D of Nanhu Industrial Park, has quietly opened a well-known buyer's store from the other side of the strait.

The clerk will considerately tell you that a pair of shoes placed in the middle of the shelf is not well reproduced and the middle part of the sole is broken.

However, in most cases, you don’t even need to come into the store.

The clerk had already entered the internet celebrities’ favorite shopping groups and prepared introductions for them.

——Here you can find Wacko Maria, which has a strong country-style atmosphere, Stussy, the originator of American fashion brands, N.Hoolywood, a favorite of Tokyo men, as well as WTAPS, Visvim, etc.

Everyone will also actively share their outfits of the day in the group and post them on social media to receive a lot of likes.

Not only was Rome not built in a day, it was not built by one person.

Building such a landscape requires the joint efforts of users, bloggers, merchants, MCNs, and well-known offline spaces.

Everyone is adding new windows to the surrounding area.

There are very few companies that can have such a profound impact on the offline life and even physical space around them.

But Dianjin Media did it.

Merchants regard the company’s employees as the most important promotional base, and offline stores will specially set up displays for taking photos, checking in and posting messages.

Even new trends will start from here.

For example, board games, script-killing games, and taking photos with new coffee.

In fact, what to play is not the point for the employees of Dianjin Media.

The key is to be beautiful enough.

Just like the industrial-style supporting building of a nearby board game store, it once became a popular check-in spot on social media.

Everyone's comments are highly consistent: It's a great place to check in! It's also great for taking photos!
It cannot be said that the gorgeous decoration was built for internet celebrities, but the logic behind it was more or less influenced by them.

Because it is suitable for checking in, it attracts more people. Because more people come to check in, there are more stores suitable for taking photos.

A cycle.

Everyone can find a small piece that they need and turn it into pictures, texts or videos for others to appreciate.

Producing a film is not just about taking photos, it’s more like a mini product launch.

The process varies depending on whether you want to sell products or increase your followers.

Dianjin Media’s endorsement is a hub in this cycle.

As we enter 2015, many people have realized that being an internet celebrity requires more than just having fans.

Internet celebrity has become a profession that requires professional skills and high-quality, efficient full-time content output.

"Xinxin is still a little stiff in front of the camera. Come on, we are about the same height, learn my angles."

"Carrie, are you still choosing clothes? Hurry up, we're running out of time!"

The show "Goddess 101" is still going on.

Today, the first task for Miao Keyan and others was to change into suitable clothes, find a shooting location and take a set of photos for a product within an hour.

Another task is to test the rented cameras and lenses and decide whether to purchase additional equipment.

Miao Keyan looked around and decided what style to wear today within just ten seconds. He quickly took the photographer to the rooftop where there were fewer people and gave guidance on shooting angles.

Afterwards, she kept switching scenes, letting the photographer try different camera settings and taking a set of Live photos to supplement the stills, which was more casual and realistic.

“Miaomiao is so amazing.”

"That's right. Without Miaomiao, we wouldn't have completed the mission so quickly, and we wouldn't have gotten such a high score."

"You are just more talented."

Amid everyone's flattery, Miao Keyan remained polite and calm.

Her camera-ready state is almost unique in its skill.

It’s not that she is ready to face the camera at any time, but she makes herself perfect enough at almost every moment so that she can be photographed openly.

The task was completed within 30 minutes, after which the girls changed their clothes and went to the next activity.

Along the way, Miao Keyan and his partners stayed in the bus to sort out the content they planned to release in the next period of time.

"Miao Miao, do you think it's okay for me to post on Weibo like this?"

Miao Keyan, who has emerged with his strength, has already become the recognized leader in the dormitory.

Sun Xin, who knew nothing about her before, became Miao Keyan's number one fan girl in just a few days.

"General effect."

Miao Keyan pursed her lips, looked at the phone that Sun Xin handed over, and shook her head.

"This kind of makeup and style is not very popular now, and it is much more difficult to attract fans on Weibo simply by dressing up."

Having said that, she couldn't help but sigh softly.

"A lot of the popular content lately is short video content. You need to learn the new trend from graphic to video style. I suggest you find the most popular template in Miaoyin and give it a try."

"Look at what I posted recently. Here, do you understand?"

"Even though it's almost the end of the month, I still have at least 3 videos to post."

“Also, you have to learn how to ride on the popularity of others. For example, I went to Fashion Week a while ago and took a great video but I didn’t have the time to edit and post it. Now that the popularity has passed, there’s not much point in posting it.”

From the last row of the bus, Miao Keyan's clear voice could be heard faintly.

The girls around her had longing looks on their faces, and many pairs of sparkling eyes were staring at her without even blinking.

During this stage, many of Miao Keyan's opinions were not only ahead of their time, but to some extent, almost golden rules.

She has theory, practice, and results, representing the answer of the times.

Everyone was full of admiration.

"Miao Miao, can you teach us again?"

"Yes, actually I have realized one thing these days. Sometimes debuting as a celebrity is not necessarily better than being an internet celebrity."

"Of course! Miaomiao earns as much as an 18th-tier celebrity."

The girls in the back row chattered one after another, expressing their envy.

After spending a few days together, everyone got to know each other very quickly.

A savvy person can probably tell who is from what industry, whether he is an amateur star or a small internet celebrity, and what his ability is in just a few words.

In a circle with clear boundaries, Miao Keyan found herself unexpectedly popular. Amateur girls wanted to get close to her because the life of an internet celebrity did not seem out of reach.

Girls who have their own fans and support groups want to have a good relationship with her because Miao Keyan is indeed very capable.

"Miao Miao, how did you shoot that video yesterday?"

Look, someone else comes to ask for advice.

"Yesterday's whole broadcast was live, and you didn't seem to use your phone much."

"Is such that."

Miao Keyan smiled, and the beautiful hair by her ears was shaken into waves by the bus.

“To share your daily life, you need to take a lot of photos of your life as material, not just for the sake of posting updates. You need to take some time out every day to take photos.”

“The correct approach is the other way around: shoot for a day, then make time to post.”

"I see. I've really learned something."

The other party suddenly realized.

This is the huge difference between Ms. Lu, who graduated from a professional media school, and an ordinary pretty girl.

Any internet celebrity of Dianjin Media will develop a sense of awareness in a short period of time.

The consciousness of continuous filming is like a visual version of "Daily Records".

Meetings, meals, walks, and makeup can all become material for sharing life.

Just like Ji Shu, there are 4 corners in her room with different backgrounds.

Whether she wants to do a live broadcast or skin care and makeup, she will choose a corner with a few psychology books or sit between the dressing table and the mirror.

This is the moat built by Dianjin Media.

As a well-known anchor of Douyu, Miao Keyan was a little nervous at first when facing the camera of the entire live broadcast.

But once she gets used to this environment and recalls everything the company and her boss taught her, a neat and confident look will naturally appear on her face.

"Miao Miao, will your company teach us these things step by step?"

As the girls chatted, they started talking about how to get advertisements.

In the second year of using Weibo, someone sent Sun Xin a private message saying that he really liked the content she posted, and that he was her fellow villager, had started a business making leggings, and wanted to give her a pair.

After signing for the leggings, the man asked if he could help post a Weibo.

She didn't know how to refuse, so she had to go ahead and send it.

That was the first time she took an advertisement since she became a blogger.

"Of course."

Miao Keyan smiled and nodded.

"The company will tell you how to set prices, what brands to approach, and what the rules are for different platforms."

“Nothing is too small.”

"Sometimes it's hard to know the price when negotiating, but psychologically, you don't feel so scared when you have the boss behind you."

"Wow, that's great."

Not only Sun Xin, other girls also showed more interest.

The girls shortlisted for "Goddess 101" are actually more like an ideal spindle-shaped society.

No top stars will come to participate, but mid-level internet celebrities and popular amateurs make up the majority.

Basically, all contestants have a lot of fans on social media.

How to monetize the traffic at hand is a common problem for everyone.

"For example, in our Dianjin Media, some hard-working sisters can achieve nearly ten promotions every month."

"Because of the company's endorsement, smaller bloggers will also benefit from it. A few thousand fans can improve their food and receive promotions worth hundreds of yuan per post."

When talking about the profits, Miao Keyan said with a smile.

The only one who can act as a lubricant between bloggers of all sizes, brands and platforms is MCN.

"how about you?"

“How much can you earn from one?”

In the bus filled with echoing noise, the girls in the back row stared at Miao Keyan, who was like a moon surrounded by stars, and spoke in unison.

"me."

"secret."

Miao Keyan folded his arms, his eyebrows were curved, and a faint smile bloomed at the corners of his mouth.

"Boss Lu, the download volume of Miaoyin has reached a new high again!"

"The show has been very successful since it aired. Whether it's in the Android area or the Apple store, we've made it into the top ten in terms of daily installations!"

"The next step is to increase investment and focus on the following fronts."

On the top floor of Dianjin Media, on the background screen of the conference room, the words "February Biweekly Meeting" were written in blue.

Huang Mingyuan from the Miaoyin team was reporting on his work, while Lu Jincheng, who was sitting at the center, held his chin and nodded from time to time to express his affirmation.

The huge projection area is playing videos of top celebrities in turn.

In the cabinet is a silver commemorative plaque of 100,000 fans for the leading actress Miao Keyan. It is covered with dust, which means that it is only a matter of time before she reaches a million fans.

As of 2015, the number of talents that Dianjin Media has collaborated with has already exceeded three digits.

A small half is incubated internally, and the other half comes from contracts.

For any proactive thinker who wants to try to create content, they can easily smell the change in the wind direction in the company.

For example, the “Miaoyin” short video that is popular throughout Dianjin Media.

Although both documentaries and movies have the same video content, they both focus on [flaws].

It's not the glamorous side, nor the tired, messy and overwhelmed side, they are both too direct.

[Flaws] are the threads that separate those bright and beautiful moments.

Following the thread, perhaps another picture will emerge.

But short videos are different.

At first, everyone took it for granted that the vast majority of content producers have both on-stage and behind-the-scenes roles.

But the status of short video bloggers is different, they seem to be able to stay on the stage forever.

For example, the place where Yu Qingyue shot the video was mainly around the dormitory, the playground and the laboratory, forming a straight line.

She not only regards those scenes as backgrounds, but also regards those places as the corners of her life.

Ji Shu is not posing for the camera, but her life has become photographable at any time.

Change is happening, and top bloggers are often the first to feel it.

In the era of short videos, the dividing line between those in front of and behind the screen that has existed for many years is being melted.

It seems to have stripped off all the cumbersome shells and taken life itself as the source of content.

Taking a step back, we find ourselves in the frowning real world.

There is no need to imitate life so poorly through movies, stage, and performances; short videos are just at the surface of life.

You can't perform a life day after day, so you can only live your life in a way that is worthy of performance and then show it.

(End of this chapter)