Can not doing what one wants be called rebirth?

Chapter 231 229. Humanity Game

Can't let her win.

Miao Keyan nodded as if he understood, but after a few seconds, he couldn't resist his inner curiosity.

"I found that the relationship between companies and influencers is actually quite subtle."

"Although we don't want her to win, how do we solve this problem? She and Qiang Zhihao are in a free relationship. If we don't handle it well, Jiang Yu might not be happy."

"You are right, it is true."

Lu Jincheng stretched out his hand, and his fingertips slid freely along the senior sister's slender neck, and continued with a smile.

"The relationship between the company and the talent is actually a game of human nature: is it about money or feelings?"

In the years when Mr. Lu was still called Mr. Lu by everyone, several major events happened in the booming internet celebrity industry.

First, Hangzhou Weinian withdrew from Sichuan Ziqi Culture Communication Co., Ltd.

More than a year after the conflict with Ziqi was made public, Weinian’s commercial value suffered inevitable damage.

Second, New Oriental Online issued an announcement, proposing to authorize a limit of approximately 1.01 million shares to incentivize talents. At the same time, the host Yu Hui officially announced his resignation.

In fact, maintaining a stable, healthy and sustainable business relationship with influencers is an important part of the value of MCN.

Because in this industry, talents who combine influence and commercial monetization are the real core assets.

In the past, Miao Keyan stood from the perspective of an expert, and as her career was flourishing, she would not consider these issues.

But as her relationship with Mr. Lu became closer, she easily discovered that the perspective of considering issues shifted from the employees themselves to the company as a whole.

Talents with high commercial value must have strong personal charm, but it also means stronger independence, because commercial values ​​such as fans and brands are all attached to the talents.

The special thing about Daren is that he has the three identities of employee, product and partner at the same time.

In the content industry, the product is the person himself, like a double-edged sword, with both good and bad sides, and human nature is the most difficult to understand.

No matter how good the cooperation mechanism is, the influencer may still break up with the company.

The result is that unlike traditional company employee relationships that emphasize standardization and replicability, the relationships with MCN influencers are more complicated.

If the difficulty of high-tech industries such as chips is to solve technical problems, then the difficulty of the MCN industry is to solve the talent problem.

In the internet celebrity industry, if you can establish relationships with influencers, you can almost establish everything.

"It's definitely not the best decision to just break up a couple."

Lu Jincheng waved his hand and crossed his legs: "There is no completely rational economic man in this world. People may make irrational choices for various reasons."

He himself had seen many young Internet celebrities interrupt their Internet careers and give up huge profits due to factors such as study and love.

Even if the MCN and the influencer reach an agreement on content and intention, they may still fail in emotional communication.

"But you don't have to worry about this. If Jiang Yu is not stupid, she must have a scale in her heart. She knows which MCN can give the best commercial results."

Lu Jincheng said with a smile.

The benefits and services provided by MCN are quantifiable and not scarce.

Because there will definitely be another organization willing to give more.

As one of the leading anchors of Dianjin Media, it is impossible that Jiang Yu has not received olive branches from competitors.

However, as the boss of Dianjin Media, Mr. Lu has enough confidence.

Everything he does for his employees is "useful work".

For example, it can bring a steady stream of traffic to the influencers, match the influencers' content style, provide assistance for the influencers' content creation, and enable the influencers' commercial monetization to be smoother.

“Whether you can build an account from scratch is a test of your content production ability, and whether you can monetize the account is a test of your commercialization ability.”

“I have not seen anyone do better than us in this regard.”

The relationship between MCN and influencers is more like a union between two adults.

——Risks are shared, benefits are shared. Talents will also tend to choose MCNs with stronger strengths.

It's not as simple as just offering a high price to poach them.

Take Dianjin Media as an example.

Industry insiders analyzed that the core attraction of Dianjin Media lies in.

From Douyu's Miao Keyan (Miao Xiaoxian), Panda's Jiang Yu (Xiao Yuer) to the popular piano girl Liu Yutong and fitness blogger Yang Wenjing on Bilibili, Dianjin Media has repeatedly proved its ability to produce consecutive hits.

From traffic, to advertising cooperation, to enabling commercial monetization, every link reflects that it is an MCN that can deliver commercial results.

This has enabled Dianjin Media to accumulate sufficient endorsements in the minds of influencers.

"Many internet celebrities think that traffic comes from their personal charm."

"But our company is different from others. We let influencers know how the company is supporting the team, how to buy traffic, how to negotiate with merchants, how to make content, and how to contribute to everyone."

“In the entire process from zero to one, we not only have methodology and process, but also spend real money.”

Lu Jincheng added.

This means that MCN should not only be useful to the influencers, but also let the influencers know that they are useful.

"That's right, she probably can't make up her mind."

Miao Keyan thought about it from another perspective, bit her lip, and said softly.

"Okay, don't worry about it, I'll take care of it."

Mr. Lu smiled and patted the senior student on the back, then stood up first and waved to the girl.

He had already made up his mind about how to manage Jiang Yu in the future.

"Hmm~"

Miao Keyan was still in a daze, so when Mr. Lu's hot breath touched her pretty face, she finally reacted and subconsciously wanted to turn her head away.

But it was already too late.

Lu Jincheng was quick-eyed and quick-spoken, and finally kissed the senior sister's tender red lips.

Since there was no live broadcast today, her face was not made up, and the man could directly taste the most primitive sweetness.

"Well"

Miao Keyan was caught off guard, and a small blush appeared on her skin. She clasped her arms together and hugged the man's waist.

Mr. Lu's hand began to move slowly down from her shoulder to between a pair of slender and straight legs.

The first thing covered was Miaomiao's perky butt that was exposed outside her nightgown.

He had been itching to go here for a long time and had been looking at it for a long time.

no way.

Guan Guan was very angry at home, and someone brought it to his door in the name of gossip.

Then you can't blame yourself.

Director Lu's hands were also not idle. They were originally just lightly covering the hem of the nightgown, but at some point he began to grab and rub it vigorously, feeling the amazing elasticity in his palms.

With these movements, the nightgown between her legs immediately flipped up and turned into a silk triangle.

The snow-white and smooth full moon and the chiffon panties are revealed, which is extremely charming.

The situation suddenly turned out like this, but Miao Keyan was now quite capable of many tricks, and he had already expected this.

"You want me on top?"

(End of this chapter)