Can not doing what one wants be called rebirth?

Chapter 213 211. Three Steps to Fight the Mountain Cottage

"Is labor so cheap in Jiangcheng? Can it be 30%?"

Shan Qili is a factory owner who grew up with Sijiqing and actually knows nothing about the central region.

"That doesn't even include the land price, which is really low in the hinterland."

Lu Jincheng smiled and raised his glass, clinking it with the guest who had come from afar.

Xie Yujia was kept in the dark about Mr. Lu's decision and remained silent.

But she controlled her emotions very well. There was only a moment of surprise in her eyes at the beginning, but she listened attentively the rest of the time.

If the factory moves from the Yangtze River Delta to Jiangcheng, it will save more costs, which means
Do I have to come to Jiangcheng on business trips more often?
After all, whether you are making uniforms or stockings, coordinating with your own factory is bound to be a tedious and patience-requiring task.

Although it was troublesome, she did not object.

Because from her point of view, Mr. Lu's decisions generally have unexpected results.

He is a person who does things in line with the trend of the times, and he will not make mistakes in some major choices.

In fact, in the competition trying to compete with China for the throne of the world's factory, countries such as Mexico, India and Vietnam are finding themselves facing a powerful opponent in the next few years.

China's vast inland areas.

Businesses are all profit-seeking. Since cheaper land and labor can be found in China's central provinces, it is a general trend for low-cost manufacturing to move away from the prosperous coastal areas.

Mr. Lu has experienced this personally.

This migration has inevitably accelerated as tariffs from overseas countries push up factory costs and China's coastal megacities focus on high-tech electronics, electric vehicles and other advanced industries.

Behind the relocation of enterprises to inland China is the search for low-cost labor.

In the 1990s and 2000s, millions of Chinese left rural areas to seek work in the factories that sprang up in the country's many coastal cities.

By this time, the trend had largely stalled, with wages in coastal areas rising sharply as companies scrambled to hire workers.

According to data from the National Bureau of Statistics, the average annual salary in private enterprises in Hangzhou has more than doubled in just six or seven years.

For many companies seeking new production bases, Hubei Province, as a thoroughfare connecting nine provinces, has many attractions.

- Access to coastal areas and places outside China by road, rail and river.

There are a large number of higher education institutions focusing on technology, science and business.

The average salary in private enterprises is only about 70% of that in the Yangtze River Delta.

"Okay, Mr. Lu, I'll think about your proposal when I get back. After all, relocation is a big deal."

Shan Qili was still a little confused.

After all, the factory had been open for so long that many employees had developed feelings for it. Although he made money, relocation meant
Most of the factory employees were instantly unemployed.

"OK, we can raise the percentage by this much based on the quoted price. I'll wait for your news."

Lu Jincheng narrowed his eyes and made a gesture to Shan Qili.

The other person's eyes lit up immediately.

After sending the guests back to the hotel near Hankou, Lu Jincheng took He Ying and chatted with Xie Yujia alone for a while.

"Mr. Lu, do you still remember? The design patent for Xianshijiemeng was applied for two days ago."

Applying for a patent is a hassle, and the process at the Intellectual Property Office alone takes a long time.

As the person in charge of the Hangzhou store, Xie Yujia told Lu Jincheng the news immediately.

"That's great. It just so happens that the group of grass-roots girls in our PR team have been popularizing science on Weibo for a while."

Consumer products with strong cultural attributes usually emphasize pure pedigree.

Under the unique operation of Dianjin Media, a kind of "user superiority" has gradually been established in the JK circle. The contempt chain has also begun to take shape.

"In other words, we can now take action against the shops that copy our products?"

Xie Yujia blinked, held up her round face with one hand, smoothed her bangs with the other hand, with a hint of joy in her eyes.

She had long since detested the knockoffs that were the stuff of dreams in this world.

These counterfeiters not only further lower the prices based on the existing low-priced domestic brands, but also completely ignore the quality with the mentality of taking advantage of others.

Didn’t the domestic brand you made go viral?
It's you who copied.

If you can trick someone, then trick them.

"It's time. The legal team is ready, the materials and evidence are organized, and we are ready to sue at any time."

“Not only that, I also want to make this case the first in the region’s intellectual property case, so that those who want to come in and make a quick buck will think carefully about the consequences.”

Lu Jincheng smiled and nodded.

The current situation of the JK circle is actually somewhat similar to the Hanfu market.

Some people come in just to make quick money.

These people do not have much enthusiasm and love for this circle, they simply want to make money, so they will first use low-quality and low-priced clothes to pry open the pockets of little girls.

Take the item "The World is a Dream" for example.

The old sister who loves JK uniforms woke up and found that all of them were wearing JK plaid skirts, half of which were covered with mountains.

This feeling is like discovering that a niche song on NetEase Cloud Music that you have treasured for years suddenly has 999+ comments, and upon checking the comments, you find out that it was made popular by a popular star.

This has a serious negative impact on the entire circle.

Ever since Miao Keyan brought a lot of goods to the Douyu Carnival, there have actually been a lot of newbies who have just gotten into JK uniforms.

Then, when you watch clips on Bilibili or Weibo, you see your favorite influencer wearing the product, and you think it looks good, so you buy it, but you search for a low price and accidentally buy a counterfeit product.

If she finds out the quality is poor after purchasing it, she may lose confidence in continuing to consume it and miss out on the beauty of JK uniforms.

There are some businesses like these that have ruined this market.

"Boss Lu, should I let them post on Weibo? Throw out the word pangolin first."

He Ying, who was listening attentively, interjected at the right time.

"Go ahead and issue it. Now that we have the patent, we are on the moral high ground. It's not excessive to issue it in any way."

Lu Jincheng is full of confidence. After laying the groundwork for such a long time, it is time to severely dampen the enthusiasm of copycat products.

He tried to establish a strong copyright awareness in the JK circle, striving to ensure that both buyers and sellers would stay away from counterfeits.

Moreover, Mr. Lu gave buyers who wear knockoffs a very ugly name:

【pangolin】

First, call for copyright awareness to make the word "pangolin" deeply rooted in people's minds; then use water armies to bombard the counterfeit stores so that everyone will condemn them; finally, display patents and use legal weapons to protect their own interests.

President Lu’s three-step strategy has officially started.

In order to expand the user base and make the pie bigger, he can temporarily turn a blind eye to the money-making of copycat stores.

But so much time has passed, it’s almost time.

After eating the cake of my dream, spit it all out for me!
Just finished drinking, dizzy, want to die

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(End of this chapter)