Can not doing what one wants be called rebirth?

Chapter 175 173. Hope is the most precious thing

What is youth?
People of different ages often have different understandings of youth.

If youth is a kind of sustenance, then there are not many things on Double Eleven that can be described by these two words.

[Tanhua Customization] Taobao store, there is only one product in the product column.

This world is all a dream.

Click, buy, pay.

This process is not complicated and happens to many girls who have seen JK uniform girls or paid attention to the news and live broadcasts.

Tong Jiayi, who can only be jokingly called an old aunt on Weibo, also secretly bought a set of this popular "The World is a Dream" uniform skirt.

She didn’t post on Weibo to brag about how she managed to buy such a popular skirt on Double Eleven Day, nor did she tell any of her friends.

Not even planning on wearing it out.

Because in one year, she will be thirty years old.

At the age of thirty, youth has long become too embarrassing to mention.

At that time, she was a well-known good girl in school.

She has a cute mushroom-like haircut, wears an oversized school uniform, studies hard every day, listens attentively in lectures, and strives to get first place in every exam.

But whose heart has never been illuminated by the white moonlight?
The young man sitting by the window, with his chiseled profile and his carefree smile reflected in the sunlight by the window, always distracted her.

She liked the way he smiled, clean and pure, without a trace of impurities.

He is special, but his girlfriend is also special.

That girl dared to make her baggy trouser legs thinner and kept a long ponytail. She was decisive in doing things and never cared about the standards of a good student set by the teacher.

She envied it, but she couldn't do it.

Good kids at that time always lacked a little courage.

She looked at herself in the mirror wearing a short skirt. The light blue hem of the skirt was the love letters written with a ballpoint pen but never given. Under the skirt were the white and tender legs of her youth.

If I had been brave enough at that time, I would have put on the short skirt that I had hidden in the deepest part of my closet, showing my slender and white legs under my baggy trouser legs, and told him about the throbbing deep in my heart.

I think that the scene that is destined to live only in memory is the meaning of the world being a dream.

she wrote in the comments section.

"I am 29 years old this year and have my own child, but I always thought I was 20 years old. Life, reality, children, the heaviness of life made me really realize that I am no longer a little girl. For the first time, I began to yearn to buy a skirt and took action immediately. I also want to leave myself a complete youth."

Compared with my older sister who is almost 30, life in her twenties is hot and exciting.

"Three-pit girl" Lin Wenjing is just 20 years old this year and is also a well-known grass-planting girl on Weibo.

While accepting the business order of "Turning Stone into Gold", she also spared no effort to promote this new product called "The World is a Dream" in major forums, QQ groups and WeChat groups.

This is certainly not just to support his idol Miao Keyan.

The product quality is excellent, the personal style is outstanding, and it is an original product.

As a promoter who aims to popularize the excellent JK uniforms in the circle, she would be going against her conscience if she didn't promote it!
So, she wrote in the comment section.

"This is the strongest new domestic product I have ever seen. Believe me, every detail is worth scrutinizing. Just buy it without thinking! Don't leave regrets for your youth!"

Teenage girls also have a love for beauty.

Xiang Qiuye attends a private high school in Jiangcheng. His classmates are either rich or noble, and popular things are as elusive as the wind.

"I saw a girl wearing a JK uniform at school the other day. She looked really good."

"That's great. More and more girls like uniforms."

Xiang Qiuye was one of the first few girls to grab the dream of the world.

she wrote in the comments section.

"It looks good, really good. The reason I chose Xianshijiemeng is that it looks good and is easy to match. After seeing the beautiful women wearing it, I realized that the domestic plaid skirt is more figure-flattering than the ordinary pleated skirt, and most importantly, it is cheaper. Isn't youth supposed to be shining like this?"

Similar comments quickly flooded the store screen, forming a good reputation, which then turned into influence in a small circle.

"cheers!"

A restaurant in Shangcheng District, Hangzhou.

After the Double Eleven e-commerce night ended, Xie Yujia and his team members did some data analysis immediately, and then found a place to celebrate the victory together.

Both her old store [Night Study Room] and her new store [Tanhua Customization] achieved quite good results during this Double Eleven.

"To be honest, President Lu is really our lucky star. His vision... wow, wow, it's definitely this!"

Wang Rongyue's tone was very excited, and his whole face turned red from drinking.

Double Eleven can be said to be the busiest time of the whole year. As a technician, he has been too tense during this period.

While he was finally able to take a breath, he was also convinced and impressed by Lu Jincheng's unique vision in product selection.

Really awesome!
In this age when people love beauty the most, sportswear that cannot distinguish between genders has slowly eroded the pursuit of beauty among too many young boys and girls in China.

It is not until adulthood that everyone finally has the choice to pursue beauty.

JK uniforms are like the most beautiful white moonlight in our hearts. From a niche to going viral, the only thing that remains unchanged is people’s pursuit of youth.

He was one of those who were firmly against the uniform business at first, but he could not overcome the boss's arbitrary decision and was powerless.

Until today, I still got slapped in the face.

This uniform skirt that everyone dreams of is so awesome!

The sales volume was so exaggerated that even he, a veteran in e-commerce, couldn't understand the reason.

I don't understand whether it is because Lu Jincheng's [Turning Stone into Gold] team has too strong marketing capabilities, or the original style of painting just happens to suit the market, or whether JK uniforms are an undeveloped blue ocean.

On the day of Double Eleven, relying solely on one dream product, [Tanhua Customization] directly won the sales championship in the same category of JK uniforms.

And it is far ahead of the second place - [Grid Story] uniform store.

You should know that [Grid Story] is a high-end copycat store with countless styles of various kinds.

Even if all of them are put together, we can’t beat them!
This time it really sold out.

When one person attains the Tao, the chicken and the dog ascend to heaven.

Not only Lu Jincheng was counting money in a sack, but Xie Yujia and her team were also extremely happy.

After exchanging shares, the two companies have formed a relationship where they share the same fate.

What's more, Lu Jincheng has many experts under his command.

After becoming a family member, the efforts to promote her were naturally incomparable, and the Night Study Room also rushed to the top of the stockings category.

"You kid, talk less in meetings next time, don't rush to question, use your brain first."

Xie Yujia's eyebrows were curved, and there was a sweet smile on the corners of her mouth. She spoke slowly to Wang Rongyue.

Wang Rongyue, her right-hand man whom she always trusted, was the first to jump out and oppose her decision to exchange 15% for 5% of the shares.

Now it seems that there is no doubt that she made the right bet.

By joining Lu Jincheng's team, she not only earned more income, but also owned another moat-level business.

According to the Double 450 data analysis released by Tmall today, the number of inquiries for JK uniforms has increased by 3.5% month by month since the summer, and the year-on-year growth in transaction volume is times that of previous years.

"Yeah, that's my problem."

Faced with irrefutable facts, even the most stubborn engineering guy couldn't help but soften.

"Okay, drink less. Don't forget that you have to go to the factory tomorrow to discuss the matter. You have to get up early and drive."

Xie Yujia patted his shoulder with a smile, indicating that the task was arduous.

She could see that Lu Jincheng's ambitions definitely went beyond this.

After making his first fortune in the clothing industry, he did not stop to accumulate experience, but continued to expand.

His ambition and vigor really infected Xie Yujia.

As a result, President Lu just mentioned this idea during a chat, and she immediately contacted her subordinates and planned to take a look offline tomorrow.

In fact, the preparation work for opening a JK uniform store is not complicated.

An original plaid skirt can enter the mass production stage after going through the processes of design draft, sample fabric and sample garment.

Except for the design draft, all other links are highly dependent on the factory.

The factory is the key to determining the life or death of a store, and it is also the core cost link that cannot be ignored.

Some large factories in the industry usually require a minimum order of 1000 meters of fabric. If you accept a small batch order of about 300 meters, you will need to add a small dyeing vat fee of several thousand yuan.

Therefore, for Mr. Lu, who has a long-term vision, having a clothing factory of his own is actually very necessary.

He wants to build his own moat.

Around Double Eleven, according to statistics from a well-known blogger in the JK uniform circle, there are less than 90 stores that mainly sell JK uniforms.

Compared to the period in later generations when the streets were full of JK uniform stores, Xie Yujia and Lu Jincheng both agreed that the current competition among JK uniform stores is far less fierce than that in other categories.

This is definitely a great opportunity to scale up.

Being the first to enter the game means having the power to set the rules of the game, accumulated consumers, and a huge reputation of "you must buy if you enter the game".

Several three-time girls he had dated before his rebirth had told him in person that every time a well-known old store launched new products, the popular items would be sold out within ten minutes.

Many people can only pay extra to buy popular items from scalpers, and even then they may not be able to get them.

Taking the top large stores as an example, the store maintains a frequency of adding new products every half a month, with 4-9 new models added each time.

If there are such hot-selling products, even if there is aesthetic fatigue and the sales are only halved or a fraction of that, it will still be profitable.

It is only a matter of time before the JK uniform industry, which seems to have a low threshold, reveals the Matthew effect.

While the leading stores are still doing counterfeiting, they have not formed a brand halo, nor have they become the shadow of small stores like [Tanhua Customization].

Seizing the opportunity now to open a factory and consolidate the scale means seizing the opportunity to break out of the circle in the future.

Even if there are stores that follow suit and sell hot-selling new products at bargain prices, the possibility of failure still exists.

"They are just blindly lowering prices without considering whether they have a cost advantage."

"When we achieve extreme cost control, we will naturally win."

Mr. Lu had already discussed this with Xie Yujia when he discovered that his products were being counterfeited.

I'm not afraid of you copying me, but I'm afraid you won't be able to copy me better in the future.

If you have your own factory and open up the market, in addition to your own products, you can also accept OEM orders for Hanfu, Lolita skirts and other JK uniform stores.

One fish, three ways to cook it, it's simply amazing.

At the same time, if you have a mature supply chain, you can even break the pre-sale rules of old stores and break out of the "flow curse" of new models.

This is the confidence of closed-loop sales.

Mr. Lu can sell plaid skirts in stock in the future so that buyers can touch his products first.

Although pre-sales can reduce the risk of stockpiling, sellers will decide whether to invest in mass production based on the amount of the intention deposit.

Even if the sales fail, the initial costs will not be wasted.

For new stores that cannot afford the consequences of a broken capital chain, this is a conventional but safer path.

But Mr. Lu's timing of entering the market was too clever. When he had his own factory, warehouse, and office, it meant that he had already built a barrier.

This not only saves extra processing fees and rental fees, but also keeps the power of quality control firmly in one's own hands.

These are things that small JK uniform shops that rely on OEM cannot have.

To successfully break through in this era, you need "the right time, the right place, and the right people", but it mainly depends on people.

Once you have people, the fabrics are cheap, the factories are cheap, and if you are a small internet celebrity or work in a related industry, it is also easy to promote.

After [Turning Stone into Gold] reached an in-depth cooperation with [Night Study Room], Lu Jincheng specially sent one of his operations experts.

Arrange to travel to Hangzhou on business trips to communicate and improve your skills.

In this era, many of the operational theories that Professor Lu has given us are extremely advanced.

For example, data-driven, data analysis, small steps, and module iteration.

Any one of them is enough for these young rookies in Hangzhou to learn for a while.

If we break it down, there are many things to consider when operating it.

As small as the title of a piece of clothing on sale, which word comes first to get a higher search weight all requires data analysis.

Even if the product itself is of excellent quality, whether it can be sold is another matter.

For a store to be successful, operations and promotion must account for at least 50%.

With the help of [Turning Stone into Gold], everyone can make up for each other's shortcomings and you don't have to worry about this part.

Xie Yujia felt deeply about this.

“Good wine needs no bush, but people have to know that there is wine.”

She believes that products are the most important, but promotion is even more essential.

If she had not made up her mind to contact Lu Jincheng for live broadcast promotion, nothing would be here today.

After [Tanhua Customization] gained a foothold, investment in operations continued to increase.

Lu Jincheng also set up a separate office in Nanhu Industrial Park and recruited two staff members to be responsible for self-media platforms such as Weibo, in order to increase fan interaction and brand awareness.

"Okay, I'm happy today, so I'll just drink this much."

Wang Rongyue smiled and drank the wine in the glass, looking forward to the next day's journey of expanding territory.

"Once this matter is finalized, I will go to Jiangcheng and give you a holiday then."

Xie Yujia was very excited.

Magical girls all said that hope is the most precious thing for human beings.

I recommend this book, the genius boy in the same group, it’s a fusion of e-sports and The King’s Avatar, the ideas are all genius, awesome.

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(End of this chapter)