Can not doing what one wants be called rebirth?

Chapter 154 152. Experts use closed loops to draw cakes
In fact, no matter what job you do, your appearance will always be your fighting power.

Although they are all fitting models, some people’s photos look like those for fashion magazines, while others look like missing person notices.

In the video, Xie Yujia is smiling brightly, wearing a typical sailor suit top, a triangular scarf around her fair neck, a solid-color pleated skirt below the waist, black stockings on her calves, and uniform shoes on her feet.

Xie Yujia is obviously a retired female college student, but at first glance, her long flowing hair, sweet smile, and youthful outfit make her look like she has returned to the carefree days of her youthful campus.

"Pull the camera further away so I can take another look."

Mr. Lu's eyes lit up and he was very satisfied.

But he still wanted to change the angle and see it more clearly.

Xie Yujia is worthy of being a Taobao girl. Her golden height of 165cm allows her to handle almost all styles of clothes. She has a naturally soft facial skeleton, well-proportioned limbs, and a round and full face.

Her sense of camera is not as sexy and hot as Miao Keyan’s, she is less aggressive and has a gentle and elegant temperament.

All in all, she is the type that even the elders will like at first sight, and she is also loved by people of all ages. She is perfect.

"You know what, this really looks good on you."

Lu Jincheng moved closer to the screen, looked at it carefully for a long time, and couldn't help but praise it.

"Well, it's fine if others praise you, but you also praise them. It sounds like a business flattery."

Xie Yujia walked closer to the camera, waved her hand and chuckled.

Her facial features were tall and round, her eyes were upturned like crescent moons, and even when she spoke, it seemed as if there was a smile in her eyes.

This kind of beauty is also known as elegance and luxury in Chinese aesthetics, a sign of wealth and nobility.

After a polite remark, she added: "But seriously, if we sell clothes of this style, will there be a market for it?"

Xie Yujia was very curious because all the market research she had done in the early stage was rejected by Mr. Lu, who chose a track that was completely unfamiliar to her.

"Don't worry, it's fire-proof."

Lu Jincheng smiled and left six words.

2014 is also known as the first year of JK uniform.

Chinese young people’s earliest understanding of JK comes from Japanese comics.

Since the school uniforms that Chinese people wear in middle school are often large-sized sportswear, it is hard not to be envious of the pleated short skirt uniforms of Japanese high school girls.

From the early comic "Sailor Moon", to the later popular fresh movie "Love Letter", to the later development of the girl group AKB48
This image of Japanese high school girls wearing white shirts, bow ties and plaid skirts has become known to more and more young people, and has also set off a trend of wearing JK as daily wear.

From yearning to imitation, from imitation to innovation, today JK, Lolita and Hanfu are called the "three pits" and have gradually formed their own circle culture in China.

Mr. Lu is an experienced person. Not only did he personally experience the short-term popularity of JK, he also did actual background checks.

In this era, to succeed in the mass market women's clothing market, one must go through extremely complex and fierce competition.

Although he has a powerful weapon for publicity and promotion, starting a store from scratch will still require him to go through a lot of trials and tribulations and a period of settling down.

But he is a reborn person, and there is no need for him to squeeze through the single-plank bridge among thousands of people.

He only needs to have insight into the trends and find that niche segment at the right time, and he can still make a fortune and accumulate the most important reputation and original capital.

When "freedom of dress" sparked heated discussions on social networks, and when the "new consumption wave" swept through the circle of friends.

The "Three Bankrupt Sisters" represented by JK uniforms, Lolita, and Hanfu originated from subculture, were born from new media, and will undoubtedly become the vanguard of the next generation of new women's clothing consumption.

This is the trend.

Compared with the gorgeousness of Lolita and Hanfu, JK uniforms are the most common, the lowest in average price, and the most easily accepted by the public among the "three bankruptcy pits". They are the most suitable as the first breakthrough for the new generation of consumption.

If you want to be accepted by the public, the price must be down to earth.

The price of JK uniforms is relatively cheap compared to Lolita and Hanfu. The Japanese price is between 300-500 yuan, and the domestic price is between 100-300 yuan.

So if you don't buy school supplies, even students can afford it.

Another point is that Hanfu may require a bit of classical temperament, while Lolita's personal style is too strong.

In comparison, JK is closer to life and daily life. At least it will not be considered as "strange clothes". It is a versatile style that will not be too conspicuous when going out on the street.

In other words, there are always a few "JK girls" around everyone.

"Why? Are you so confident about JK uniforms?"

Xie Yujia blinked and asked again.

Whether it is her understanding of women's clothing or how to run a Taobao store, Xie Yujia can be considered an expert.

But she couldn't understand Lu Jincheng's confidence at all.

Whether investing or starting a business, the first rule is - think about failure before thinking about success!

After Lu Jincheng selected this track, Xie Yujia also took Wang Rongyue to do a detailed and in-depth market analysis.

In the entire e-commerce industry, there are less than 10 stores selling JK uniforms!
Where does he get the confidence from in such an unpopular field?
Moreover, since the unit price of Japanese brand JK uniforms is relatively high, the average price of a set is over a thousand yuan.

Around 2014, the few remaining uniform stores in the country had almost no originality.

They started out by designing and copying Japanese brand JK uniforms, selling them at a price of 200-300 yuan per set, and accumulated early consumers.

When the conflict between "copycat vs. orthodoxy" gradually intensified, we quickly transformed and started designing original domestic uniforms.

Industry insider Xie Yujia can tell the composition and competitiveness of these stores at a glance.

“Is there a possibility that it is only a matter of time before JK breaks out of the circle?”

Lu Jincheng said with a smile.

Fashion is a big stage that will constantly innovate to meet the consumption levels and tastes of different groups of people.

In the cartoon, the girl in the shirt and pleated skirt with her hair flying in the wind takes a nap on the desk in the afternoon, plays on the way to and from school, runs on the green lawn, and feels sad on the lonely railway track.
These short and beautiful miniatures of youth are imprinted on these seemingly ordinary little skirts.

In fact, many people are not unfamiliar with JK uniforms.

But from a concept that people knew nothing about to becoming a popular fashion, the only thing missing was an opportunity to successfully break out of the circle and become a phenomenon.

It's only a matter of time before that day comes.

The spread of niche markets such as JK uniforms mostly relies on the Internet, which builds a natural social bridge.

Social platforms such as Bilibili and Weibo are the main battlefields for the dissemination of JK.

Currently, the most common promotion method is to post videos, pictures, etc. on social platforms.

The models in these promotional materials are called "grass-planting girls" in the JK uniform circle.

【Sister, please share. 】

In the videos, girls wearing plaid skirts that are gentle and refreshing, or sweet and dreamy, or noble and dignified, often spin in circles, with sharp pleats spreading out.

Youthfulness is the most distinctive feature of JK uniforms.

Taking stock of the growth experience of JK merchants from zero to one, it is nothing more than looking for different Internet celebrities and big and small grass-promoting girls.

In later generations, some models with their own traffic were more favored by merchants. With their help, skirts could be sought after by more girls and even trigger a buying frenzy.

These promotional resources that others need to accumulate bit by bit are exactly what Mr. Lu already has.

"You're the boss anyway, so I have to trust you no matter what you say."

Xie Yujia stuck out her tongue and said nothing.

“But ha, I think your overall idea is really great.”

In the video, Xie Yujia's eyes sparkled and she gave Mr. Lu a thumbs up.

Since the [Tanhua Customization] project was registered, she and Lu Jincheng met many times before finally deciding on JK uniforms as the entry point.

Moreover, Lu Jincheng did not follow her advice and imitate Japanese brands like other stores at this stage.

He insisted on creating original works, domestic brands, and his own things.

But the effort put into the original creation is incomparable to that of the copycat Japanese brands.

As a small but beautiful branch of the clothing industry, what Mr. Lu finally convinced Xie Yujia was an entire characteristic industrial chain that he had personally planned.

The original JK uniforms start from the selection of illustrators in the clothing design stage, to factory manufacturing, merchant marketing, and recommendation of girls, and finally connect to the general consumers, forming a smooth closed loop.

Surprisingly, he seemed to be well prepared at every stage.

The first step in the creation of a JK uniform comes from the designer's "drawing".

In the circle, the designers of JK uniforms are generally called illustrators, and some influential head illustrators are respectfully called "Mrs.

Generally speaking, businesses will proactively send out invitations for commissions in groups and social platforms, asking third-party artists to submit their works.

Artists in the circle and businesses often communicate through groups.

Artists upload their own designs to photo albums or platforms such as Weibo, on the one hand for personal promotion, and on the other hand for waiting for orders from merchants.

If any merchant is interested, you can communicate directly through private chat.

Of course, some businesses will also adopt the commissioned approach and contact the head artist directly.

Xie Yujia had never expected that before the two of them even started selecting products, Lu Jincheng had already found his own exclusive artist for Tanhua Customization.

There is no way, Mr. Lu has many experts and talents under him.

Who made him work for MCN?
From the perspective of the boss of [Turning Stone into Gold], signing a small artist on Weibo is a piece of cake.

Shan Jing was deceived by Lu Jincheng into signing the contract while making promises.

She has outstanding painting skills and a good reputation, and has tens of thousands of fans on Weibo.

But in the final analysis, the monetization ability is still limited, far inferior to the top brands that can "turn stone into gold".

But when Lu Jincheng signed her, it was that thick pie that made her make up her mind.

[In the future, I will have a hot-selling JK uniform store, and I need you to design it. ]

[Before it becomes a hit, the company will guarantee your income and sign a buyout contract. If the sales exceed expectations and you want to sign a profit-sharing agreement, we will discuss it then.]

[At the same time, Midas Touch's resources will also go all out to support you and make you the top artist in the industry, without a doubt.]

After the design draft is finalized between the artist and the store, the two parties mostly adopt a buyout system, that is, the merchant pays a commission and buys out the design draft in one go. Very rarely, a sales-sharing system is adopted.

The price of a design drawing is basically between 300 and 500 yuan.

Given the high frequency of receiving manuscripts, this price is enough for Dan Jing to live decently for a while.

The second step is factory manufacturing, which was done by Xie Yujia.

At present, there are clothing factories in Hangzhou that are capable of producing JK uniforms.

The supply chain capabilities in the Jiangsu and Zhejiang regions are already mature, and the factory that Xie Yujia talked to once produced school uniforms for schools.

Being able to make uniforms of similar quality to other places at the lowest price requires a certain amount of experience.

Since the domestic clothing industry's supply chain is already very complete, the differences among JK uniform merchants in this link will not be too great.

The third and fourth links are promotional marketing and contacting with influencers. With Midas Touch Media’s signature skills, there is no need to worry.

So the last point is how to connect with the general consumers.

[But you want to be original. If you produce so much, what if you can’t sell it? How can you handle this risk?]

When Xie Yujia raised this question during the discussion, Lu Jincheng once again responded with an advanced strategy.

The new store adopts the pre-sale system.

Based on the pre-sale sales system, JK uniform merchants will not start production immediately after the sample clothes are produced, but will carry out batch production after collecting the deposit and confirming the quantity.

In other words, there is still some distance from placing an order to wearing it.

The pre-sale system is the sales model commonly adopted by JK uniform merchants in later generations.

This is also the main reason why merchants can reduce costs and risks in the early stages.

Specifically, after the sample clothes are produced, the merchant will start pre-sales, also known as "group buying", and the buyer must pay a deposit ranging from 20 to 30 yuan within the specified time.

After the group is closed, the merchant will start mass production based on the deposit amount, and will also estimate the factory delivery time in advance, which is the time when the consumer pays the balance.

After mass production is completed, the merchant will notify consumers to start paying the balance.

However, if the number of people who have paid the deposit does not reach a certain number, the merchant will treat it as a "floating group" and return the deposit.

This actually reduces the store's initial investment costs to the greatest extent and also controls the risk of mass production failure and unsaleable products to the greatest extent.

Extensive production plus intensive operation, every step is calculated carefully by Mr. Lu.

"So, let's just leave it at that?"

The meeting was held many times. Since Shan Jing finished the first draft, several major links such as sample fabric, pattern making, pattern revision, and sample garment production were determined bit by bit.

In this link, the key factor affecting sales is whether the physical object can restore the original design.

Until today's version, it looks almost impeccable on Xie Yujia and is very close to the hit item in his concept.

Mr. Lu, who strives for perfection, finally expressed his satisfaction.

"Okay, then we'll make the links and illustrations, and be fully prepared, waiting for your good news on promotion at any time."

Xie Yujia nodded with a smile, her teeth showing white.

"no problem."

Mr. Lu hung up the phone and breathed a sigh of relief.

After such a long period of development, [Tanhua Production] is finally about to launch its first product.

Next, a promotional drama will be staged.

(End of this chapter)