Can not doing what one wants be called rebirth?

Chapter 145 143. Meeting between investors and founders
Nanhu Industrial Park, Area D, Building 4.

This office building, which belongs to the Nanhu University area, has been shamelessly occupied by Mr. Lu.

Not only did he hang the most eye-catching "Turning Stone into Gold" media logo in front of the building, he also bribed the doorman of the office building early on.

His approach can be summed up in eight words:
The cuckoo occupies the magpie's nest, and the ant moves away.

Since the school's office was moved, Mr. Lu would come to the new location in the industrial park and sit for a while whenever he had time.

When Mr. Lu walked into the office building, He Ying was already busy there.

His independent office is spacious. In the corner of the window, there are several pots of Clivia and cattail grass, making the bright and tidy office look full of vitality.

He Ying, a senior this year, has already completed all the credits and has basically no courses to study.

Although she still serves as the president of the student union, it is obvious that most of her energy is focused on work at this stage.

He Ying changed into a typical professional woman's outfit and looked a lot more mature.

She wore a thin, solid-color striped long-sleeved shirt with a drapey feel, paired with a mid-length skirt that just reached above the knees and shiny silk stockings. On her feet, she wore a pair of shallow-mouth loafers, which made her calves look long and slender.

"Douyu contacted us and said they want to hold a carnival at the river beach and invite us and Miaomiao to attend."

Seeing Lu Jincheng appear in the company, she first made a pot of tea, then went back to her office to get a folder, and reported her work in a low voice.

Originally, the Student Union and the studio were dual offices. After moving to Nanhu Industrial Park, He Ying gradually replaced Luo Lang, who had been with Lu Jincheng for a long time, and took on the role of assistant.

There is no harm without comparison.

Although Luo Lang is clever and sensible, he is still too young.

He Ying is almost impeccable in terms of attitude, emotional intelligence, understanding and self-learning ability.

President Lu could also see her rapid growth and was happy to let her go and train her, and simply handed over many daily affairs to her to handle.

All you need to do is listen to reports and make decisions, that's enough.

“Douyu Carnival? It seems like they are trying to build momentum for their Series A round of financing.”

Mr. Lu leaned back in the soft boss chair, crossed his legs, and the rise of Douyu emerged in his mind.

It seems that just after the carnival was successfully held, Douyu obtained US$2000 million in Series A financing from a certain capital, and since then announced the opening of the era of big live streaming, and the sky is high and the birds fly freely.

"Just reply to them and you can participate."

"Ok."

He Ying nodded, took notes on the A4 paper with the pen in her hand, turned the page of the folder and continued.

"The new talents we signed recently cover different fields such as fitness, knowledge, and funny jokes. Will they all do live broadcasts like Miaomiao in the future?"

"of course not."

President Lu shook his head and pointed out: "Our core competitiveness is mainly reflected in the fact that as an agency, we have a wider layout of talent development paths and can help signed talents find a development path that suits them."

“Simply put, not everyone is doing live streaming, not all anchors are selling goods, and the development path is fluid and changeable.”

Live streaming is not suitable for everyone.

For example, a large number of talents, plots, knowledge, and fitness experts do not necessarily have to live broadcast, and specializing in the short video track may be more explosive.

If you expand the types and sizes of your contracted talents in the early stages, there will naturally be many tracks to choose from.

Next, we will tailor our products to the styles of the influencers. Maybe one day, we will be able to see the presence of [Dianshichengjin] Media in most of the Internet hot spots.

"Didn't I tell you yesterday that I discussed promotions with several schools?"

"Uh-huh."

"Go and connect with the experts in these schools and try to expand the scale and influence as soon as possible."

In an era when industry competition is gradually emerging and becoming increasingly fierce, "scale" is undoubtedly a major competitive advantage and is the direction that many MCN agencies will pursue in the future.

Lu Jincheng talked with He Ying about work for the whole morning. It was basically him talking while He Ying listened and took notes.

"There are two more things that need to be finalized when I come back."

At noon, he patted his head, as if he suddenly remembered something, and Lu Jincheng returned to school.

When he appeared in Nanhu Industrial Park again, Mr. Lu was accompanied by several women and a middle-aged man with a bulging belly.

"Sister Ying, this is Team Leader Li from Meiyi Labor Service. Team Leader Li promised to provide us with free cleaning this time. We must hand over our weekly routine cleaning to the cleaning company and we must not do it ourselves."

"From now on, the cleaning of Building 4 will be handed over to them. This is the cleaning price list of Meiyi Labor Service Company. Please arrange it."

He Ying was startled, her lips slightly opened as if she wanted to say something, but was stopped in her tracks by Lu Jincheng's gaze.

"This is Manager Liu from Shangchen Graphics. From now on, all the printing and graphic services related to our media will be handed over to them. Manager Liu will print two sets of business cards for each of us for free to see the effect."

"You two, please contact Assistant He from our media department from now on. If you have any questions, just contact her."

Manager Liu and Team Leader Li shook hands with He Ying respectively, left their business cards and said goodbye.

It wasn't until they were the only two left in the office that He Ying came to her senses and asked, "We only have a few offices now, and it's not a big deal to clean them ourselves, so why should we pay for a cleaner?"

"And the printing is obviously much more expensive than the market price. For example, the company that made the plaque for us last time charged much more reasonably than them."

"As a boss, you need to learn to focus on the big picture and not be so short-sighted."

Mr. Lu said with a smile.

"Does Meiyi Labor look familiar to you? Let me tell you, the boss of this company is a relative of the school leader Cong Han, and the cleaning of the entire Nanhu University is under his management."

"Do you think that the school is supporting us with great strength just because they approved 500,000 yuan for us? We are too young."

"Shangchen Pictures and Text also has a school leader behind it. It would be better to sell more of them at this time so that we can strive to obtain the core preferential policies at the next party committee meeting."

He Ying was stunned when she heard this and stared at Lu Jincheng closely, feeling that it was unreal.

Is this something an eighteen-year-old boy can consider?

“What are the core preferential policies?”

She asked in a hoarse voice, her mouth dry.

"One is tax exemption, and the other is grabbing land."

Mr. Lu lit a cigarette with a relaxed expression: "Not to mention the tax exemption, the preferential policies for university industrial parks, technology enterprise incubators, and maker spaces are only available to my own son."

"If you want the school to accept something like grabbing territory, you have to have good relations with them."

"Understood"

The afternoon sun hung on the eaves of the office building, passed through the glass curtain wall, and shone obliquely on Lu Jincheng's upper body.

He Ying just looked at him and took notes from time to time.

When he talked about the ways of the world and future plans, he had a mature expression that did not match his age. The light was shimmering on his profile, his posture was upright, and his entire figure looked well-defined.

For a few seconds, she looked a little dazed.

"Okay, that's it for now, go get busy."

Lu Jincheng's phone vibrated as he received another message.

He looked down at the contents.

[I have found an investor, would you like to come over and have a chat? ]

So, he waved his hand and said to He Ying. [Turning Stone into Gold] Coffee Shop.

After lunch, Zhou Sining and Zhou Yuanxin, father and daughter, sent Guan Yongyi back to Jiangnan Home, and then went to the coffee shop for a field investigation.

Throughout the afternoon, Zhou Yuanxin basically completed the evaluation of the single store and felt very satisfied.

“I want to buy coffee!”

There was once a girl from Shanghai who topped the trending search list with this sentence.

What's running in the blood of Shanghainese?
Many people will probably tell you, yes, it’s coffee.

The streets of Shanghai are the best time to encounter the autumn breeze and the aroma of coffee.

There are many small coffee shops under the sycamore trees along Wukang Road, Nanchang Road, Yuyuan Road and Taiyuan Road.

Holding a cup of hand-brewed coffee, sitting by the window, you look at the scenery on the street, which is also the scenery in the eyes of others.

Drinking coffee has become a part of life, and coffee consumption has become a part of daily expenses. This is not only commonplace in first-tier cities, but has also gradually spread to second- and third-tier cities.

As an investor, Zhou Yuanxin is well aware of many new trends and new consumption.

Coffee, the black water of happiness that originated from the mysterious power of the African plateau and has fascinated and even addicted countless people, is rapidly expanding in China, one of the economies with the strongest consumption power in the world.

Following this trend, from instant coffee to freshly ground coffee, the continuous enrichment of product types, and the iterative upgrades of consumers themselves, the deepening understanding of coffee, coupled with the continued efforts on both the supply side, the Chinese coffee market has gradually entered the fast lane of development.

The continuous emergence of new coffee brands is driving the diversification of product categories, brand localization, and the integration of online and offline marketing, reflecting that coffee consumption is surging towards a new wave of daily and essential consumption.

After the new consumption experienced a wave of "dazzling" growth, the coffee track gradually won and was favored by investors.

In this context, Zhou Yuanxin has actually evaluated quite a few coffee brands and has quite rich experience.

Naturally, when evaluating the Midas Touch coffee shop, I also had some comparative considerations.

The founder of this store is very smart.

This was his first feeling since entering the store.

The number of delivery guys constantly coming in and out is almost a one-to-one ratio with the number of people dining in the restaurant.

In this era, take-out is still a novelty.

Even restaurants have not been fully rolled out, let alone small-scale shops like coffee shops.

But this store is clearly different.

Whether it is the marketing methods emphasized in the PPT or the vigorously expanded delivery channels, it indicates that the [Dianshichengjin] coffee shop adopts the Internet coffee model.

Zhou Yuanxin himself focuses on investing in the Internet industry, so he naturally understands that the marriage of coffee and the Internet has added more possibilities for industrial development.

Internet coffee has enabled takeout and pick-up to effectively expand the service radius of a single store, enhancing the imagination of service scenarios while also breaking the limitations of space and time to a certain extent.

Putting aside the relationship with my daughter, from an investor's perspective, this store is truly a rare good project.

Zhou Yuanxin remained calm on the surface, but he already gave a thumbs up in his heart.

"He said he'd be there soon."

In the coffee shop, Zhou Sining and Zhou Yuanxin sat facing each other.

"Nannan, what Dad just said was wrong. You have grown up too."

Along the way, it was obvious that the shop assistants truly supported and trusted his daughter. Zhou Yuanxin was obviously in a very good mood, with the corners of his mouth curled up from time to time.

"Humph."

Zhou Si Ning crossed her arms, pouted her lips proudly, and did not respond.

"Great job, Daddy, can you buy a new car?"

"I've only been driving it for a few months, why would I change the car?"

Zhou Si Ning blinked her eyes: "And didn't mom say that we should be low-key at school?"

"Your mother has problems understanding."

Speaking of this, Zhou Yuanxin couldn't help but take a deep breath: "With her status, of course she keeps telling people to keep a low profile every day, but she doesn't understand at all."

As a father, I was too embarrassed to say the second half of the sentence.

Why do you want to buy a better car for your daughter?
In this way, many flies will feel ashamed and naturally give up the desire to pursue.

"No, I don't really drive to school now."

Zhou Si Ning shook her head. Just then someone entered the inner room. She immediately stood up and waved.

"Lv Jincheng, this way!"

"Hello, I'm Lu Jincheng."

Mr. Lu sat down next to Zhou Sining with ease, smiled, stretched out his hand, and looked at the middle-aged man opposite.

"Hello, I'm from IDG Capital. I just had a chat with Ms. Zhou and would like to discuss further investment with you two."

The other party nodded and looked at Lu Jincheng with the same deep gaze.

From his daughter and Guan Yongyi, Zhou Yuanxin already had a basic understanding of his basic information.

Young and sunny male college student.

This was Zhou Yuanxin’s first impression of him.

"IDG Capital? Boss, welcome, welcome."

Lu Jincheng smiled and started the conversation: "I am honored to have you come to me during the Angel Round."

"you are welcome."

In just two sentences, Zhou Yuanxin crossed out the words "male college student" and changed his evaluation of him.

This guy has some knowledge!
Even though his daughter never revealed her identity, he knew about IDG Capital!

At first glance, even though he knew his identity, Lu Jincheng remained experienced and calm, with a warm and friendly smile, without a trace of stage fright or nervousness.

This is not something that most people can achieve by just practicing a few times.

"I really didn't expect that. How long has it been since the news of cooperation was released? Are you coming from Shanghai?"

In fact, Mr. Lu was indeed very surprised.

Finding investment and financing for starting a business is not an easy task in itself.

Most angel round investors look for acquaintances, as venture capitalists focus on performance and future potential.

Lu Jincheng began to flirt with Zhou Yuanxin, took out a cigarette box from his pocket and handed one to him, who politely waved his hand.

How can I smoke in front of my daughter?
"Correct."

"So, you have already read our PPT?"

"I've seen it. It's quite professional."

"."

Zhou Sining pursed her lips and watched Lu Jincheng and Zhou Yuanxin chatting animatedly. She always felt that this scene was somewhat interesting.

(End of this chapter)