1980 My Entertainment Era

Chapter 405: Traveling Through China

When Director Liu from Liuweiche heard what Xia Tian said, he was immediately excited. This is possible!

Then he said a lot of things with some excitement, but to Xia Tian it was nothing more than the same old routine, half spokesperson, half print media advertisement.

Speaking of which, it is definitely useful.

But Xia Tian felt that it was far from enough. It was just learning some tricks from Yanjing Jeep.

It's just that they are taking advantage of the power of others and using their own tiger skin as their banner.

But Liuweiche, or Wuling, wants to go through the formal procedures.

But this is not enough, far from it.

Although the country is not wealthy yet, it is far from it.

But just as the economy is about to take off, a second wave of people going into business is about to emerge.

This is indeed the time when vehicles like vans and micro trucks are on the rise.

People need this kind of car, people need them to get rich!
Moreover, there are still some people who are willing to grit their teeth and buy such a car to try their best and get rich.

What he needs is to promote Wuling's brand and save them from taking many detours.

Although a "birth permit" is required to produce cars, car manufacturing is a big industry that can boost the local economy and employment, so operations will be carried out in various places~
By the mid-1990s in the original time and space, there were already eight designated manufacturers in the country.

But in the end, Wuling still won - it appeared on the cover of Forbes and its monthly sales exceeded 100,000.

I really just accelerated their development.

So, Xia Tian thought for a while and said, "Not enough. Director Liu, I don't think this is enough."

Director Liu was a little stunned: From what he said, it seems like they are willing to do so, but what does it mean that it is not enough? What else can be done?
Xia Tian said: "Your plan is just a copycat. In my opinion, if Wuling wants to make a name for itself and directly shout out its name in front of the people of the country, this is definitely not enough."

Director Liu was stunned: We didn't want to shout out our names in front of the whole nation? That would be too crazy, right? Just thinking about it makes me excited~
"So what do you think..." he asked tentatively.

Xia Tian smiled and asked, "I wonder if Director Liu has watched A Bite of China?"

Director Liu also laughed: "Of course! I have not only watched "A Bite of China", but also "Wulin"! After watching it, my kid insisted on learning martial arts! I beat him up several times before he realized that he was not cut out for it~"

Suddenly, he said seriously: "Comrade Xia Tian, ​​if you want to shoot "A Bite of China 2", please consider our Liuzhou. Our Liuzhou snail noodles are very delicious!"

On the other side, Xia Tian's friend couldn't keep his expression, as if he smelled the smell of snail noodles~
Xia Tian: "Okay, I'll definitely consider it." (cold sweat~)

"I mean, we can record a documentary, a documentary about Wuling mini cars!"

Director Liu’s eyes widened without any reaction: Huh?

Xia Tian could only explain: "It's similar to a TV commercial, but it's a documentary program like "A Bite of China"..."

"I got this idea when I heard you say that the factory technicians drove Wuling cars to Tianjin for a meeting."

"Just think about it. If we drive a Wuling car from Pengcheng all the way to Yanjing, record and edit it, and broadcast it on TV, so that the audience can see the reliability and practicality of Wuling cars, what do you think will be the effect?"

"Of course! This requires the Wuling car to be of really high quality. If it breaks down halfway through driving, that would be terrible! Do you have the confidence?"

"Yes! Yes! We so do! We've done it before!"

Director Liu suddenly became excited - he didn't know how many times he got excited in this moment, he felt his blood pressure rising and his ears were buzzing!

Our car is going to be on TV? In a documentary? To be seen by the whole country?!

Oh my god! (I don't know what to say in Liuzhou dialect)
……

After leaving the hotel where he was staying in the summer, Director Liu called the factory director immediately.

That night, the factory director took several technicians and other directors and rushed to Pengcheng by train.

This factory manager is the one mentioned before. He is now called Uncle Ding. His previous name was Jiang Gongwang. Maybe it offended Jiang Taigong, so he changed his name.

At noon the next day, a deputy director and two directors of Pengcheng TV Station, a deputy director from the district, the director and several directors of Liuzhou Micro Vehicle Factory, as well as Xia Tian and several friends held a meeting.

The theme of the meeting was what Xia Tian mentioned yesterday afternoon, “a documentary that will let the national audience know about Wuling cars.”

Xia Tian’s idea was to have the TV station provide some people, ask CCTV for a few more, and have Liu Weiche provide a few people, and together they would form a convoy and drive all the way from Pengcheng to Yanjing.

Filming the process along the way!

With the previous successful precedent of "A Bite of China", no one doubted whether Xia Tian could shoot this show well, nor did anyone doubt whether this show would become popular.

They only think about how to make this show!

Even the local TV stations and leaders thought more - "A Bite of China" was directly exported to East Asia and Southeast Asia, causing quite a stir.

Even the foreign minister mentioned the influence of "A Bite of China" abroad, saying that it played a very good publicity role!

If this is done, it must be recorded in the file! No one mentioned whether this program should be held. Everyone was discussing the issue of providing manpower, effort and money.

After all, this is a good cake, and everyone who can afford it wants to have a bite!

Finally, it was decided that a convoy of eight Wuling vans, including the film crew, drivers and security personnel, a total of 24 people would hit the road with equipment and supplies.

——Of course it can’t be just Xia Tian and Brother Yong. It’s not safe on the road at this time!

Moreover, there will be various newspaper reports along the way!

Greet in advance, and be received by leaders from various places. It's a great journey!
Xia Tian thought of the advertising slogan for Wuling cars: Make cars that people love!
In terms of personnel, there are only two people here, Xia Tian and Brother Yong. At most, we can wait and see whether CCTV will send a few people over.

As for Wuling, the local TV station and the official authorities, how many people to send is up to them to discuss.

Finally, it’s time to name the show.

Someone suggested calling it "China on Wheels".

Xia Tian: Huh?! You guys are not good enough at riding on the popularity! Doesn’t this name sound shabby?

Xia Tian suggested: "Why not call it "Traveling Through China"?"

Just like that, a large-scale reality show, a real road documentary, "Traveling Through China" was finalized!
Afterwards, we organized comrades from the transportation department to help plan the route and calculate the duration.

It is expected to take four days and three nights - there are no highways and not many roads these days.

You should try to take the main road, avoid the small roads, and avoid entering the forest.
After CCTV held four meetings in the afternoon and finalized the personnel and plan for this matter, they called me.

The promotion has started in Pengcheng.

The program started recording that evening, interviewing Uncle Ding, the factory director of Wuling, introducing the glorious history of the factory and the reliability, quality and practicality of the new Wuling van.

Then they talked about this incident - they found Xia Tian and wanted to advertise, and then they came up with this documentary program "Traveling Through China".

Then the host interviewed Xia Tian and started by praising her songs, novels, "A Bite of China" and so on.

Her praise was quite sincere, and I felt embarrassed to praise Xia Tian - I met a female fan~
Then, he changed the subject and talked about the effect of Xia Tian buying a Yanjing Jeep. Then he asked Xia Tian how he came up with this program...

The next day, the news was published on the front page of the morning newspapers in Pengcheng and Yangcheng.

That evening, local TV news also began broadcasting.

After all, this is the forefront of reform and opening up, and the ability to accept new things is unparalleled.

There are not many people here who know summer. Even if they can’t recognize it, they all know that there is such a summer.

Some say he is a singer, some say he is a writer, and some say “Haven’t you seen A Bite of China?” Anyway, there is always a channel you know.

Now, he is in Pengcheng, and he will use this as a starting point to drive to Yanjing with a group of people!

That's awesome~
By the way, what is this Wuling van?
……

At this time, Milan and the others at home are still waiting for summer to come back.

I know he is already inland now and will probably be back in a day or two.

The three of them were waiting expectantly, and were discussing how to deal with him when they got back...

In the evening, Milan told jokes to Xiaoxu and his friend as usual.

"I'll give you a brain teaser. Those who answer wrong will sleep in the middle - which is more expensive, a cow or a chicken?"

Xiao Xu: "Of course it's Niu Gui."

Milan waved her hand, "No, it's the chicken that's expensive~"

"why?"

"Because it's just a drop in the bucket~"

Xiaoxu was amused and giggled.

Then, Zhang Li asked, "Where's the chicken?"

Milan: “Eight cents~”

Xiao Xu asked: "Why chicken...hahahaha!" She reacted quickly and reached out to hit Milan!

The three people laughed together.

At this time, Xia Tian called.

Milan answered the phone: "Ah? Drive back?!"

(End of this chapter)