Occupation? I won’t even hit a dog!

As Tencent became independent and transformed from a single department into a joint venture, it had more resources at its disposal and promoted a series of e-sports-related publicity.

The focus is naturally on the League of Legends, which has achieved great success.

Last year, EDG fought back and defeated three LCK teams in a row to win the trophy at the Bird's Nest. Although it brought back many players who were about to quit and attracted sponsorship from some big brands, it did not fundamentally attract the attention of capital.

Although JD.com, Suning and Bilibili bought LPL clubs for publicity, in fact, the amount paid by these three companies was very limited.

——JD.com is relatively better and found several newcomers with good performance, while Suning used veterans with no future. Bilibili is even more of a change of name, only changing the team name, and still using the original team of Prince Team IM.

As for why...

Very simple.

Starting from the red army WE in S2, to the dark force OMG that emerged after the establishment of the LPL region, the civil war phantom EDG, and the optimistic family LGD, the LPL teams always have a big reversal from full of confidence to falling to the bottom.

After what has happened time and again, even if LPL really wins the World Finals championship, it will easily be seen as a flash in the pan rather than a sign of rise.

What's more, talking about last year's world championship is inspiring.

What is it in essence?

It's a myth that a master dragged EDG's four weak players to make a comeback.

Tongtiandai is not playing in the game anymore, why should investors have confidence in LPL?
Ninety percent of the new big brands are willing to sponsor Ye Tian personally, and the remaining 10% have to settle for second best because they really can't reach an agreement. This has created a vicious circle where everyone recognizes that Ye Tian is the world's number one with a gap in the lead, but does not think that LPL is qualified to be called the world's number one region, and does not think that other LPL teams are competitive.

This year is different.

RNG was successful in the MSI and was regarded as an invincible BOSS-level existence in the intercontinental competition. On this basis, the small IG emerged, defeating KT and AFS in a row, and EDG once again brought out Tongtiandai, creating the first record of the LPL region's final meeting.

If LPL, which won all the championships throughout the year, is not the number one region, who else is qualified to be it?

You know, leaving aside Ye Tian, ​​the all-powerful representative, the probability of IG winning the championship is more than 90%.

Moreover, if Ye Tian had not blocked the way to the semi-finals and posed a strong deterrent, RNG might not have been defeated by G2 - whether or not you are an RNG fan, you all think that RNG's hard power is far superior to G2, and agree that part of the reason for RNG's defeat was that they wanted to keep a trump card to deal with Ye Tian.

Thus.

Other LPL teams, especially RNG and IG, are also worthy of investment from big brands.

RNG is known as an all-Chinese team. After inheriting the honor of the old royal family, it is indeed the best all-Chinese team except for the assassin star TPA, attracting sponsorship from brands such as KFC, Logitech, HP, Aofeng, and Yili.

The sponsorships IG received are relatively inferior, namely Netfish Internet Cafe, Corsair, Mirinda, and Chevrolet. Of course, with Principal Wang behind them, the IG club will definitely not be short of money.

There is basically no change in EDG's sponsors, except for two more.

After all, there are no fools on the brand side. Instead of giving money to EDG, which does not have a very good reputation, it is better to give it to Tongtiandai, which has reached the ceiling level in terms of strength and reputation.

At the instruction of Jin Yibo, Tengjing Company divided the publicity into two aspects.

The first aspect is towards Ye Tian.

Ye Tian came out twice and won the championship twice with EDG, a team with only second- or third-rate strength in the world, and maintained a 100% win rate and an MVP rate of over 95%. This record of two consecutive championships and two consecutive FMVPs is more valuable than Faker's three championships. The only difference is a quantity.

Under this premise, any attempt to attack Ye Tian would seem particularly ridiculous.

Therefore, the strategy that Teng adopted was to elevate Ye Tian to the position of the Supreme God and place him on the shrine for worship.

The most worthy of publicity is naturally the wonderful shots in the finals.

Not enough technical staff?
It's ok!
All he needed to do was to give a simple heads-up to the cooperating media and create a call for articles, and articles praising Ye Tian for his dominance in this World Championship would pop up like mushrooms after a rain.

The short video authors who make a living from the traffic of the World Championships are even less likely to miss such a big hot spot. They have been disassembling frame by frame, trying to analyze the details of Ye Tian’s every operation and his inner thoughts. Of course, some of them are just big-talkers who have difficulty making real money, but there are also real masters who are well-known in the Canyon of Heroes and the Korean server.

The more they analyzed, the more frightened these masters became.

As the saying goes, those who are involved are often confused, while those who are not involved can see things clearly. What you think is a brilliant operation during the fight may seem mediocre when you watch it on video.

The same goes for the wonderful shots in the game. Many of the so-called TOP shots are based on obvious mistakes made by the opponent. When watching the live broadcast, you put yourself in the situation and feel thrilling. After calming down for a while and watching it again, you can either admit that they were mediocre, or you can only make up for it by saying that "the rankings in the competition are different from those in normal times."

The shots taken by Ye Tian were completely different from those taken by other professional players. Not only could one not guess what would happen next before seeing it, but it was also hard to believe the scene in front of him after seeing it. He needed to replay it multiple times or even replay it in slow motion to figure out the process.

I couldn't understand the Thousand Points King the first time I read it, it's more than just terrifying.

It’s simply... horrifying!
The hexagram diagram is also one of the articles on the client's homepage.

It can be seen that outside the complete version of the hexagram chart, there is an extra-large hexagram and an irregularly shaped triangle, representing the world game data of Ye Tian and The shy respectively.

It was followed by a note: The hexagram chart of this World Championship is based on the data of the third-place player.

The same incident happened last year and the audience had expected this, but even so, they couldn't help but burst into exclamations.

[It has exceeded the border several times for two consecutive years. It’s too fierce.]

[I am a Canyon Master. Even if I go to Golden Fishing, I may not be able to get this kind of hexagram.]

[The shy is also very strong. Except for the number of deaths and damage conversion rate, the others are not too far from Brother Tian. There are three points that are far outside the border]

[Didn’t you see the official announcement? Last year, the second place data was used as a template, and this year, the third place data is used as a template.]

[It's really abnormal. No wonder no one except The shy can play against Tian Ge. How can they fight against Tian Ge when they are several times ahead in all aspects?]

[The shy scored over 200 points in several items and hit 300 points, while others directly scored over 90 points and hit 300 points. They had no ability to resist at all and were crushed when they met]

[I have been watching since S2. To be honest, even peak Faker couldn’t make a six-pointed star like this]

[Now, no one is stupid enough to use the Korean server record to say that Tian Ge has declined. Tian Ge plays in the Korean server Rank just for show effects. If he doesn’t want to lose, he will basically not lose.]

[Nuohu can be the first in the Korean server, and some people think that Tiange can’t make it if he doesn’t get the first place in the Korean server]

[No.6 in Korean server? Just a joke, all the old kids in S have been there]

Talking and talking.

The topic got a little off topic.

After a guy on a forum sent a reply in the discussion thread saying "If you don't understand, just ask. Why hasn't the world's No. 1 ADC been ranked No. 1 in the Korean server?", the rhythm immediately turned into a mutual attack.

[Qiaoliwa, you can't talk without a puppy, right? Do you feel a sense of accomplishment by mocking the heroes of LPL? ]

[Some people just don't live a happy life, so they try to find a sense of existence online] [People say that the world's No. 1 ADC, why did GSL come out to join in the fun? Isn't the world's No. 1 ADC one of the double champions Bang and Iboy?]

[The bottom team deserves it. After leaving Mingkai, he was beaten by UZI and couldn’t get out of the tower]

[Whether Pisces is worthy or not, he won the Summer Championship by stepping on Bathing Dog, and he also won the World Championship in front of Bathing Dog, and he also defeated Bathing Dog 2- in G by -. What does Bathing Dog have?]

[No, it’s only been a few months, and you’ve already confiscated UZI’s credit, right? Have you forgotten who won the championship this year? ]

[The Asian Games was dominated by Tian Ge, the World Championship was a meeting between EDG and IG, what else is left? The MSI and BO1 Intercontinental Championship that EDG had already won? ]

[Isn’t the MSI champion a champion? 】

[What kind of championship is MSI? It can't be compared with the runner-up of the World Championship. Isn't this what GSL said before? Bath Dog's MSI championship is more noble than EDG's MSI championship]

[GSL was madly belittling the value of MSI, but it backfired on itself]

[I really don’t understand why a professional player like UZI, who has high quality, good character, stable performance, values ​​​​the friendship of teammates and is particularly humble, would be criticized by a group of people]

[The above, if you want to curse, just curse. Is it fun to be sarcastic? 】

[Why scold? Doesn't GSL want to see Bathing Dog being praised? Or does GSL know that Bathing Dog has none of these things? ]

"Why do those haters want to attack me?"

"No, I just didn't win the S-League championship. I won everything else!"

UZI saw all this and couldn't help but complain during the live broadcast: "Well, well, can you disperse the firepower a little bit? Can you make it a 50-50 ratio? It can't be 100-100! Just fire at me, just fire at me."

"Looking at the comments, some are just saying "take a shower" or "empty god". I don't understand. Just because I didn't win the S title is it worth it for you to criticize me? Don't you think about it, is the S title really that easy to win? Only five people win it a year, among so many e-sports players, and only five people win it a year. Not winning it doesn't mean you didn't work hard or have the ability. It's not something you can get just because you want it!"

[You can’t just win the S Championship if you want to? What does Brother Tian say? ]

[Why not find a good excuse? Is it fun to slap yourself in the face? 】

[The shower dog really thinks he was criticized because he doesn’t have an S crown]

[In S7, you can't play Xayah, and you didn't dare to pick Xayah and Rakan. In S8, you confidently picked Lucian and lost to G1 3-2. You still have the nerve to say that you don't have an S championship? ]

[When Tian Ge first became famous, he was also attacked, but he never responded and never made excuses. Instead, he used his strength to prove himself. Bath Dog responded first, then made excuses, and finally proved that he had no strength]

[I'm a newbie, I just started playing this game, I heard that UZI is the world's number one ADC, I want to spend some money to buy a skin to pay tribute to him, which one is UZI's skin? ]

"I don't have the strength?"

"I don't have the strength yet?"

UZI was like a cooked shrimp: "This year I am just one step away from the Grand Slam. Just wait and see next year, I will definitely win the world championship and choose Vayne as my champion skin to slap you little haters in the face!"

UZI dared to set a FLAG, of course a large part of it was just angry words.

But there is still some certainty.

Winning five consecutive championships from the Demacia Cup to the Summer Season has allowed UZI to regain the confidence he had when he first entered the professional circle.

In addition, the latest version changes have nerfed Irelia, Aatrox, Akali, and Weapon Master, and even the attributes of the equipment Scythe of Essence Reaver have been modified. The already fallen into the sewer, Shen has been further weakened. Who the designer's target is is as obvious as the lice on Sun Yat-sen's head.

It's amazing that it can survive being destroyed in one cut.

Twice in a row, you still can't destroy Ye Tian? !

This is not the usual way of just lowering a hero's attributes when seeing that their appearance rate and win rate are too exaggerated. This is an all-round targeting that leaves no blind spots untouched and constantly adjusts!

Tencent’s second, and key, aspect of publicity is placed here.

Whether white or black, both admit that there is huge controversy surrounding UZI. Along with the huge controversy comes an equally huge amount of traffic. There just happens to be a small IG on the opposite side who can be supported to compete in the arena. Just adding a few fuel to the fire can keep the heat high enough.

...

"I made it!"

"This update is so disgusting. They did this right after the World Championship. It's clearly targeting you, Brother Tian!"

Zizi flipped through the text and couldn't help cursing: "Irelia's W damage reduction has been reduced to 40%, only AD damage reduction, if W misses there will be no passive stacks, if it hits it will be reduced by one stack, if it misses it will be reduced by two stacks, and the passive stack has become five stacks... How do you play this?"

"The weapon's level 20 R does 40 less damage, and level R does less damage. Akali's W can be seen by the tower, and Shen's attack speed has been nerfed. Others playing Akali can't get past the tower, and Shen's jungle attack speed doesn't matter. Except for you, Tiange, it basically can't affect anything."

The reason why the posture is angry is easy to understand.

Ye Tian's success has led to the success of many people like him. Zizi is exactly like a dog among chickens and dogs, and has formed a community of interests with Ye Tian long ago.

The knife that the designer cut not only cut Ye Tian, ​​but also affected his posture.

——As a player of the "Tongtian Era" who relies entirely on his strength, Ye Tian's popularity will plummet if he does not participate in the World Championship next year. If he does not win the championship, his popularity will drop even faster.

Ye Tian is no longer popular, so how much popularity can an anchor like Zizi, who clings to powerful people, have?

"If you win the championship, you will definitely be cut."

"piece of cake."

Ye Tian didn't care.

The mechanisms of Akali and Irelia must be harmonious. According to the original trajectory, these items in the announcement should be spread throughout the S9 season and pushed down little by little based on the performance on the field.

Since the butterfly effect reaches the stomach in one step, it is not a big deal.

The final result will definitely be similar.

If nothing unexpected happens, Kayle, Malphite, and Pantheon should be put on the schedule for a rework, and there will be other strong heroes available in the S9 finals.

Even if not, Ye Tian has a special routine in his mind that others don’t know.

no way.

Being ahead of the times in cognition is so arrogant.

In order to show the fairness that has never existed, the authorities invited Ye Tian to be the protagonist of the third season of the documentary "Legends Are in Their Heyday". This is a free benefit. By the way... it seems that he can also go to North America to reap some benefits. (End of this chapter)