Shenhao: Please stop messing around

Chapter 280 279, Real Luxury (6K)

On the silvery white snow slope, a figure with long sleeves slid down rapidly like lightning. When it reached the bottom of the slope, it moved like a car drifting, drew a perfect arc, and stopped steadily. The snowflakes that splashed down from the sky were illuminated by the sunlight and became crystal clear.

The ski instructor, holding a camera, accurately captured the scene just now and took a picture of this very handsome scene.

Lin Chu put away the board, stood firmly, and took off his goggles. His face looked a little pale because of the wind, but a bright smile appeared at the corner of his mouth.

Cool!
This is my second week of learning skiing "full time", and I finally completed a perfect descent on the snow.

Coming down a snowy mountain slope that is more than 500 meters long, with your body on the verge of losing control, experiencing the ultimate in control...it's like a low-altitude flight.

The feeling just now was truly incomparable.

The violent heartbeat and the crazy secretion of dopamine have not completely subsided yet.

Skiing is tantamount to the title of white poison.

Stimulate!

And healthy!

"Great, your fastest speed just now reached 72 miles per hour, which is enough to drive on the highway. How do you feel now?"

The tall and strong coach helped Lin Chu take off his skis and asked with a smile on his face.

This is the most satisfying "student" he has ever had in his years as a coach.

Without him.

Only the customers have money.

Since Lin Chu chose to learn skiing, he put in the effort to the utmost.

We train at least eight hours a day, with extreme seriousness, and the cost of a single class is 1500 yuan.

This is already the tenth day.

The coach's income level has skyrocketed this month.

He sighed every day that the young boss from Pengcheng was really rich. Apart from the tuition fees, they would eat and drink together every now and then, and their living standards had been raised by who knows how much.

Two days ago, Lin Chu got a helicopter and toured the entire Changbai Mountain from the air. The boss even wanted to get a pilot's license.

Young people really know how to have fun!

Oh no.

He is a rich young man who really knows how to have fun.

"That feels great, coach. Am I getting started?"

Lin Chu said this casually, not to confirm with him, because he was already sure that he had definitely passed the exam.

From now on, as long as the snow slope is not very difficult, I will be able to completely master this skill.

Just like driving a car, once you have your driver’s license, you only need to accumulate driving experience and get used to various roads.

Too many skills don't weigh you down.

With so much money and such a long life ahead of us, we should always find more fun for ourselves.

What else to do?
Skiing is great.

"Of course I will. Do you want to learn next? But even if you want to learn, I don't have much to teach you. Next is to practice the track. People like you can go to Alxa, the Alps and so on. Of course, you have to ensure safety."

The coach said excitedly and regretfully.

I am excited, of course, really excited. After all, we still have professional ethics. The students deserve congratulations for graduating.

The regret is that I can never earn a daily salary of 12,000 yuan.

This relationship is almost over.

Can't ask for more.

"Okay, then I'll gain some experience... Let me ask you a question. At my current level, how far am I from becoming an Olympic champion?"

Lin Chu asked in a joking tone.

The coach looked at him, feeling somewhat amused and helpless for a moment. After thinking for a while, he pointed to the top of the snow slope with one hand and placed the other hand under his feet, gesturing: "Look, the champion is over there, and you are over here... Hahaha, but there is no comparison. The universe champion is not as successful as you."

What an international joke...

Lin Chu couldn't help but laugh at this kind of teasing.

This guy is quite interesting. He knows the essence of flattery and he always criticizes before praising.

"Okay, let's stop here. I won't have class tomorrow, so I'll have some fun. Oh, by the way, I've prepared a present for you, two pure gold ski poles, as a souvenir."

Coach: Holy shit? What the hell is this?
The smile on his face could hardly be hidden. The boss was so generous!
I don’t know how big or heavy it is, but it’s made of pure gold, so what else do you need a bicycle for?

Looking at him, Lin Chu also had a bright smile on his face - I have to get back the tuition fees, right?
And there is still money to be made.

Mosquito meat is also meat.

……

Almost freezing on the ski field, half an hour later, Lin Chu returned to the hotel, took off all his clothes, jumped into the steaming hot spring pool, and immediately let out a very comfortable groan.

The feeling of ice and fire.

After experiencing the cold, warmth will make you warmer and happier.

Moreover, skiing is a sport that consumes a lot of calories. After ten days of high-intensity training, Lin Chu suddenly discovered that although his weight has not changed much, his body fat percentage has dropped by several points. His abdominal muscles have been thoroughly developed, and there is only a thin layer of skin left on his stomach with clear lines.

Skiing, swimming in hot springs, massage, dietary supplements, and idleness...the body reaches a peak state that is close to perfection.

I feel like I wasn’t this fierce even when I was eighteen!

I've never trained so hard in the gym before.

Maybe what you gain from working out in the gym are all “dead muscles”, haha.

It's mainly the core strength of the body, the waist and abdomen, which have transformed into a super motor - if the waist and abdomen are weak, you won't be able to slide well on the snow.

After swimming in the hot spring pool for about half an hour, Lin Chu put on a pair of shorts and felt lazy all over.

Two young and beautiful massage technicians began to do muscle relaxation and massage for Lin Chu. Lin Chu took the time to take out his mobile phone and deal with today's news and various matters.

Something happened in the company today.

Lc Retail, Pengcheng MixC store officially opened.

After preliminary preparations, the store was finally opened. Compared to the Golf Professional Open, this matter still made Lin Chu more concerned.

The open tournament was held mainly to make money, and I made the decision in the heat of the moment when my competitors were trying to sabotage me.

As for LC Retail, it is my own proactive behavior and is regarded as the next long-term career goal.

Create a brand new brand from scratch!

This sense of accomplishment is quite refreshing.

Even if I grow old and die, I will have left something for this world, at least a trace, which can be used to brag to my descendants.

It is now past four in the afternoon, and today's performance is almost starting to close.

Lin Chu still doesn’t know the specific situation.

"What's going on today?"

Lin Chu casually sent a message to the retail executives group.

The main members of this group include four people, Hu Ping'an, Ma Lin, Yang Huixian, as well as the new vice president of finance of the group company, Jiang Fu, and people who were "tricked" over by Lao Liu.

During this period, Lin Chu chatted with him a lot in his spare time and had a fairly clear understanding of this person.

He has a very good level, a broad vision, and a broad perspective. He is an experienced veteran in finance and also a top student. He has obtained many certificates and his professionalism is unquestionable.

As for loyalty... Although the time of contact is short, it can be seen that Jiang Fu is the kind of social elite in the traditional sense, a very upright person, and a king of books who comes from a scholarly family.

Lin Chu doesn't need him to be loyal to her in personal relationships. As long as he is reliable and does what he should do, that's enough.

Although Lao Liu himself is not very reliable, this friend is really nice.

"Not very ideal. Up to now, the turnover has just exceeded one million. Most of them are from my friends. There are only two orders from strangers, and they are for gold. The total amount does not exceed 30,000 yuan."

Yang Huixian replied quickly.

It's... pretty miserable.

How miserable.

The publicity was huge, and they even got the best advertising screen location recommended by MixC, but the sales were really not ideal.

If it weren’t for the help of my friends, I would have almost had my head shaved today.

Moreover, what is sold is gold.

This is a luxury store!

The main products are Xiangyunsha, Jade, and Incense!
Don't treat it as a gold shop!

Yang Huixian reviewed the specific reasons and it was just one thing - the price was high, but the brand value was not enough.

Even though the level is lowered by adding traffic-enhancing products, the average customer spending in the store is still over five figures, which is the price of first-tier luxury goods.

But, as a new brand, why?
Although Yang Huixian was mentally prepared for this situation, she thought it was normal.

But at this moment, when the results of the first day came out, she really felt like she had been hit by a club.

Don't let it be this miserable, right?
Opening a physical store is really like gambling.

With this location, this rent, this decoration, this service... Even if you open a Uniqlo, you can probably achieve this turnover on the first day of opening.

"It's pretty good. It's okay. You have a lot of friends... Don't worry. Let the bullets fly for a while."

Lin Chu replied casually, without any ripples in his heart, and even felt like laughing.

It's normal to open a store.

And I am pursuing long-termism.

If the performance is not good, just optimize it.

In the past two days, I have been discussing this matter with Jiang Fu and put forward several ideas. He also did more in-depth research, but he was not able to get them out in time and did not wait until the opening day of the new store.

"Why is the bullet still flying? The shot has already been fired, and the potential energy will only get smaller and smaller. On the first day of opening the store, it has directly entered the stage of waiting for the store to close. There is no highlight moment at all."

Yang Huixian said this with some self-mockery.

She has opened an offline store herself and knows the market situation. Anyway, it's quite difficult.

Moreover, this store has invested at least 30 million, and the monthly fixed cost is about 5 million. At this rate, it is hard to say how long it can last. Today, her mentality is a little unstable.

Although all the money was paid by Lin Chu, she still felt a little "afraid of difficulty".

It's also very frustrating when you can't get anything done.

To create a domestic luxury brand from scratch is as difficult as climbing Mount Everest. You may have a chance after ten or twenty years, but it is just a chance.

“@Everyone, come on, start the video, and have a small meeting.”

Hearing her say this, Lin Chu shook his head and smiled, then started the group video.

Really...why are you so lacking in confidence?
Forget it, let’s just get a shot of chicken blood.

The camera is facing the face.

Group video is turned on.

Hu Ping'an, Ma Lin, and Jiang Fu also quickly joined in.

"Brother Chu, I'm in the capital, and my store here is expected to open at the end of the month. After hearing what Sister Hui said, I feel a little bit insecure. Haha, I need to stabilize my aura."

Hu Ping'an was wearing a white shirt, tie, bald head, and stubble, and looked a bit like an artist. He was sitting in the store that had been mostly renovated, and said with a smile.

The stores in the highest-end business districts of first-tier cities are the highlight. They are responsible for one city respectively and will first polish the store opening process and business model to maturity.

It is a bit like learning by doing, with efficiency first. Although mistakes may be made, the trial and error cost provided by Lin Chu is sufficient.

Ma Lin is in Shanghai, and his situation is similar to his.

At this moment, he couldn't help but smile and said, "I feel pretty good here. There are so many rich people in Shanghai. There are quite a few people here at Hang Lung every day. There are people who actively add me on WeChat and ask for product information on our decoration billboards."

Jiang Fu didn't say anything for the time being. He just stared at the video screen in the office.

Lin Chu thought about it and said, "Boss Jiang, please synchronize the information I asked you to find with them first."

"Okay, then I'll give you a brief introduction. A few days ago, Mr. Lin asked me to research the top five luxury groups in the world. I made a detailed report for everyone. I'll send it to the group first so that everyone can take a look. The report is not yet completely completed. If you have any opinions or suggestions, please feel free to raise them and we'll make further improvements."

“Let me talk about the core points first.”

"The world's top luxury goods company is Louis Vuitton, with a market value of $500 billion. Its brands include LV, Dior, Givenchy, Fendi, etc. Their strategy is to start with self-operation and gradually merge and acquire to become bigger and stronger."

"The second is Hermès, with a market value of about US$300 billion. Its development path is relatively conservative and it does not have that many sub-brands. The advantage is that the brand value will not be dispersed, but the disadvantage is that the revenue is not that high and it can only cover the highest-end group of people."

"The third is Switzerland's Richemont Group, which has a market value of about $100 billion and monopolizes the watch segment. Its sub-brands include Vacheron Constantin, Van Cleef & Arpels, Cartier, etc."

"The fourth is Ferrari. Needless to say, it mainly makes sports cars."

"The fifth is the French Kering Group, with a market value of 50 billion US dollars. Its main sub-brands are GUCCI, Yves Saint Laurent, and Balenciaga..."

"So, based on this, I have summarized many points, which are the necessary factors to build a Chinese luxury retail group. And under the reminder of Mr. Lin, we discussed and finally determined the only core factor, which is that the essence of luxury goods is a kind of class separation, a sense of superiority and a need to show off. By wearing this thing, customers can feel good about themselves and have a noble image in the eyes of others. Product quality is not the first factor, but the atmosphere conveyed by the product is the first factor."

"From this, we continued to make logical deductions. Where do nobility and luxury come from? There are several elements: first, bloodline; second, identity; third, social achievements and contributions; fourth, noble character; and fifth, cultural concepts and cognition."

"But we basically cannot do these in the short term. In fact, we can no longer do them because we don't have any first-mover advantage."

"Chinese people don't care much about bloodline, they are not dogs. Identity is also a mess. There is no unified evaluation standard for social achievements. There are also deviations in the system of noble character. Public opinion has no complete answer. The same goes for cultural concepts."

"So, the day before yesterday, Mr. Lin gave me another slogan, or a concept, which is - what is real luxury? It is a life that is not defined by luxury."

“This proposal is very clever. It is a deconstruction of luxury goods, with a touch of postmodernism, but at the same time it gives it a certain style, a kind of self-charm for users. It is not defined, but at the same time it defines. This is a struggle for discourse power against traditional luxury groups.”

"I think this description is already very high-level. As for the specific implementation plan, the document already has a comprehensive idea, which I have shared with everyone."

"Okay, I'm done."

Jiang Fu finished speaking slowly, his expression was gentle and his tone was humble, but the implication of his words was that he had already praised Lin Chu to the sky.

Lin Chu: …

It works!

Listening to his long speech, Lin Chu felt a little stunned.

When did I talk so much?

Young man, oh no, Brother Jiang, the road is wider.

All that he said above, in fact, I just said one sentence, which is that sigh - the real luxury is a life that is not defined by standards. What I said when we were chatting was my true feeling during this period of time, which was very touching.

I didn’t expect... he actually said it at this time and regarded it as the core concept of the luxury goods group.

I didn't expect it to be true.

Of course, at this moment, Lin Chu wouldn’t blush… because he had given him money!
Jiang Fu earns several million a year, and he is the boss.

Theoretically, his thoughts and work results in the company belong to him.

At this moment, Yang Huixian, Hu Ping'an, and Ma Lin, listening to these and looking at the specific plans in the document, all had thoughtful expressions on their faces.

It was still very rewarding.

Jiang Fu is quite capable, has a clear understanding of the industry, and explains the logic and principles very thoroughly. As expected of someone who came from an investment bank and has been exposed to many industries.

As for Lin Chu, although he is not here and spends the whole day traveling around, these thoughts are also very valuable.

"My grass!"

“Isn’t this one a bit too explosive?”

"Article 6, Space Drift Bottle Plan: Our store will provide a satellite launch plan every year, which will send the names of all customers of the year and the words they want to say to the universe into outer space via satellite (voluntary). This project supports private customization, please inquire for details."

“Isn’t this fucking cool?”

Ma Lin cried out, feeling an indescribable excitement, his scalp even tingling.

I never thought that a retail store could be run like this.

Even luxury stores.

Although the cost of launching satellites has been greatly reduced with the development of aerospace technology, it is still not a small amount.

And...money is secondary. The key is that this idea is really too romantic.

As a second-generation rich man who has never had to worry about food and clothing since childhood, at least he was quite moved when he saw this.

Maximize added value.

The stars and the sea are every man’s romance.

"Yeah, I think so too. This one is really exciting. I was really excited. When I was a kid, I wanted to be a pilot or even an astronaut. But later, I was bitten by a dog and had scars on my body, so I was eliminated from the high school physical examination."

Hu Ping'an laughed and made fun of himself.

Lin Chu: "Tsk, a space warrior destroyed by a dog."

Hu Pingan: ...

I laughed out loud without saying a word.

Several people also started laughing.

The atmosphere in the video suddenly became much more cheerful.

"With this, I dare say that many male customers will be impressed. I am impressed myself anyway. I have to buy it at least once to try and put my name in outer space!"

Yang Huixian's eyes now seemed much brighter, with a smile on her lips.

What made her feel reassured was not this one, but the next one.

"Article 7, Annual Fashion Show Plan. LC Retail will hold a fashion show every year and broadcast it live around the world. The show specifications and grades are no less than any fashion show. The models for the fashion show will all be selected from our customers, and voluntary registration will be accepted. We will also provide corresponding benefits and remuneration."

This……

It's also quite explosive.

Anyway, she herself was quite moved.

Fashion show!

This scene of standing under the spotlight and being admired by countless media and audiences is simply a dream in the hearts of many girls.

But how can we have such an opportunity under normal circumstances?
Other luxury brands have extremely high standards for selecting models, and each has its own aesthetic style and standards.

This is a stage for professionals.

However, as Lin Chu deconstructs the definition of "luxury", this traditional fashion show has also been deconstructed.

Is it okay for amateurs to walk?
not necessarily.

But will the customers be happy?

It’s so cool, isn’t it!

Moreover, even if you are an amateur, you may be able to make it with a little training.

Besides... who stipulated that the catwalk must be like a cat's walk?

What the young ladies nowadays want is to show off!

A show that is not defined by others!

"Design a finished template for this plan as soon as possible. I'm already a little excited. I'll hang it up in the store tomorrow!"

Yang Huixian said with sparkling eyes, already a little impatient.

She could feel that if this thing was placed at the door, the advertising effect would definitely be better than the best advertising space in MixC, and it would definitely increase store visits and conversions a lot.

"Okay, no problem. I've given you the plan, just do it."

"That's it, you guys discuss the details later, I'm hanging up now. I told you to wait for a while, why are you in such a hurry? I don't need this little money."

Lin Chuyun said calmly, then hung up the video and continued to enjoy the massage.

These two ideas were actually proposed by myself. One was a brilliant idea that came to me while I was driving, and the other was an idea I had while looking at the stars at night when I was camping in the mountains.

Although I don’t know much about traditional business operations.

But I have money!

These don't cost much money.

——The greatest benefit of money is to put your inspiration and ideas into practice.

Even if you have a dream at night, as long as it is not too outrageous and can be done in real life, you can make it reality when you wake up the next day.

Whole life!
all!
……

……

(End of this chapter)