Shadow Empire

Chapter 873: Floating [666+2]
President Richard sat in his office listening to his subordinates report on the winery's sales this month, and he kept nodding with satisfaction.

Before the Prohibition was introduced, he stockpiled a large amount of liquor, and then these liquors flowed into society through legal means, making Gold Label Liquor a fortune.

But this big profit was a one-time deal, because they could not provide a steady supply of alcohol and could only watch helplessly as the smuggled alcohol took away the profits that should have belonged to them from the market.

Fortunately, they now have a franchise license, and he has convinced the board of directors to start selling alcohol to the public.

In fact, he didn't waste much time trying to convince the board of directors. He simply took out the prices of alcoholic beverages on the market and placed them in front of each director.

He didn't even need to say anything like "I have an idea". After seeing the amazing profits, the board of directors immediately took the initiative to talk about whether they could put the wine on the free market.

The huge profits will not only make them trample on the law, but they will also have no problem assassinating the president as long as the profits are high enough.

It is also proven that the profits from sales to the mafia directly gave the board members a collective climax!

Unfortunately, their huge profits did not last long, as a troublemaker appeared on the scene - the Lance family.

Fortunately, this is Indeno State, not Likalai State, where the Lance Family cannot compete with them at all.

"Richard, when are we going to raise the prices of drinks back up again?"

A board member couldn't help but ask.

Now, the gross profit for each low-end Copper Label whiskey sold is nine dollars. In order to continue to squeeze the Lans family's market share, Richard plans to lower the price by one dollar in a few days.

This leaves them with a gross profit of just eight dollars.

After deducting various expenses from the gross profit of eight dollars, the net profit that can be distributed as dividends is only four or five dollars. Although this price is much higher than their profit before the implementation of Prohibition, they are still not satisfied.

After eating all those delicacies, how could you possibly swallow wild vegetables?
President Richard maintained his demeanor, smiled slightly, and patted the armrest of the chair with one hand, "I know you are anxious, but don't be anxious, listen to me."

"In fact, the invasion of Indeno State by the Lance family is not all bad. It has stirred up the entire Indeno State's alcohol market and structure. If you have been to a roadside bar now, you will find that there are fewer miscellaneous brands of alcohol now."

"The market has been somewhat purified after being squeezed. Some things that were not convenient for us to do before are now done for us by the people of the Lance family!"

"As long as we drive out Golden Lion Wine, our market will be more fully released and expanded."

In the past, there were many small brands of liquor, or liquor smuggled in from other places. The ingredients of these liquors were very complex and could not be cleaned up at all.

Behind them may be some gangs or smuggling groups, and these people are real gangs.

If you want to stop them from smuggling and making money, they will fight you to death!
Gold Label Wines can't do this, but the Lans family can.

The mayor cooperated with their action, and all the liquor in the city that was not theirs was forced to be cleared out.

There must be some people who were not convinced, and the result was a fight. The local police helped the Lans family to deal with them, and soon the alcohol market in some areas became "single".

The single here refers to the single supplier, but in fact the products of the Lans family are not single.

If only they could drive the Lances away, these purified markets would be theirs.

As for whether those miscellaneous liquor brands will come in again, that is another matter.

As he spoke, the smile on his face gradually faded and became serious.

As President Richard, who has single-handedly promoted the development of Gold Label Wines, he is still very influential and authoritative in the company and the board of directors.

"I never worried about whether we could do it. Their business strategy meant that their costs were definitely higher than ours."

“Not even if they build a factory here!”

He also heard that Lance gave those mayors a share of the profits, and it was quite a lot. This was one of the reasons why some cities were willing to support Lance, as Lance could bring them greater benefits.

It would be hard for them not to support Lance when they didn't have to do anything and could gain so much wealth.

"We need to continue the price war now. The current price is still too high. I will lower the price again in September or October. I think the appropriate final selling price is around 22 yuan."

Upon hearing this, the other board members showed expressions of surprise and even horror. Currently, it costs them 17 or 18 dollars to produce a bottle of Copper Label whiskey.

The reason why the cost is so high now, unlike in the past when it was only a few dollars, is mainly because the prices of various raw materials continue to rise.

Food prices had quietly doubled, and federal workers' wages had received some boosts due to the massive conscription.

Employment is also a free market. If there are fewer workers, wages will naturally increase to increase attractiveness.

"Our strategy is very simple. We make less money, and the Lans family makes no money, or even loses money!" "When they lose money for every bottle of wine they sell, the more they sell, the more they lose. We can even consider having people buy their wine directly, re-bottling it and selling it to the outside world to save time."

"After we drive away the Lance family and monopolize the local liquor market, won't we have the final say on how to set the prices?"

"Besides!" He tapped his hands on the table, and everyone's eyes were focused on him. "Some of Lance's practices gave me some inspiration. We can also cooperate with mayors from various places after the price increase, and we can also consider helping the deputy governor win the election."

“This will help us continue to control the situation of alcohol sales in Inderno.”

"Today's meeting is not only to let you know how much money we made this quarter, but also to unify our thoughts with you."

"Starting from July, by the end of this year, our sales will increase, but the profit will decrease. You should be mentally prepared."

The board members fell into deep thought after listening to President Richard's words, but soon some people began to agree with his strategy.

Price wars are not unfamiliar to capital; rather, they are very familiar to it.

During the years when capital was developing most wildly, price wars were used to gain market share, achieve monopoly, and control pricing power, which happened every day.

When there is competition in capital, they may even sell goods to you at a loss. To them, customers are their parents!
But once competitiveness is lost, competing forces will be eliminated and monopoly will soon come.

At this time, no matter who you are, the monopoly group is the parent of your customers!
It's the price they say it's worth!

Monopoly business is the real profiteering and is also the ultimate goal pursued by businessmen.

A director asked worriedly, "If we drive the Lance family out of here...will it lead to their revenge?"

"The Lans family is a gang. I heard that they are very domineering in Likalai State, and judging from their performance in New Berming City, they are not easy to mess with."

President Richard nodded in agreement with his point of view, but at the same time asked in return, "But are we easy to mess with?"

"We talked about this last time. We will fully support the deputy governor's campaign. As long as the deputy governor wins the election, what does it matter if he's not easy to mess with?"

"He can't possibly handle the entire law enforcement system of Likalai State, unless he wants to be an enemy of the Federation!"

He emphasized, "We have made all the preparations, gentlemen!"

Seeing President Richard say these words with such a strong aura, every director seemed to be convinced by his confidence.

This was also the happiest time for Sir Richard. At this moment, he felt like an emperor, holding great power and no one dared to contradict him!
At the end of the meeting, the oldest director on the board left with a warning, "Although you appear confident, Richard, I think you should still be careful."

"You never know if a dog is wagging its tail at you to get closer to you or to bite you."

"We must learn to be cautious before things happen!"

Richard accepted it humbly, but didn't take it to heart.

He still has a lot of work to do, such as expanding the factory.

Currently, Jinbiao Wine Industry can produce 10,000 bottles of whiskey every day, but the production capacity still cannot keep up with the sales. According to the discussion of their technical department, they need to produce at least 40,000 bottles per day to meet the supply of low-end whiskey in Likalai State.

Even if you can only make five dollars per bottle, that's two hundred thousand a day. What a fucking profit!
In order to make the money as quickly as possible, he has been busy expanding the factory.

He needs a new assembly line, new machinery and equipment, a larger site, and more workers!
He believes that under his leadership, Gold Label Wines will create new records and miracles!
At night, two cars stopped outside the factory, and people sitting in the cars observed the factory.

Although it was already past nine o'clock, the lights in the factory were still on, and the buzzing sounds of the large machines, including the conveyor belts, could be heard even further in the darkness.

The workshop is full of people, and they are now implementing a three-shift policy because there are too many orders.

The security guard in the factory area noticed the two cars and left before they got close to the cars. The security guard did not take it seriously.

During this period, Jinbiao Winery was sold to gangs, resulting in a lot of messy people appearing around the winery.

As long as these people don't cause trouble and don't break into the winery, they won't interfere.

The person in charge of this matter this time was a captain beside Erwin.

The results of the observation were not very good. First of all, there were always people working in the factory. Even if there was arson, the fire would be easily extinguished if it was not big enough at the beginning.

Moreover, the security of the winery is very strict. They have set up electric fences and patrol teams. In addition, there are workers working inside 24 hours a day, so it is not easy to sneak in.

Sitting in the car, the captain took out a recruitment notice from his pocket, which mentioned that Jinbiao Wine Industry needed to recruit a group of workers...

(End of this chapter)