You were asked to be on a dating variety show, but all the guests failed?

Chapter 266 Fighting between gods
At the same time, outside the recording site.

Public opinion online has been gradually fermenting.

Just as Wushuang's public relations department predicted, when Lu Siyuan was exposed to be suspected of having a special infectious disease, the gossip group on a certain platform immediately reached a peak in traffic in the afternoon. A large number of new and old users poured in, and there were countless new posts and digging up old stories on the homepage.

Most of the posts that were dug up were vague ones that were afraid of being seen by the real owner and then sued in court, saying that they knew a certain male artist and gave some key words. In fact, there is no good PR for such posts.

First of all, people are very cautious and never use any specific words. They only say that this person was born in 95 or 00, has a well-off family, became famous at a young age, etc. Even if people who meet these conditions are not everywhere, they can be found in a lot of first- to third-tier male artists. There is no specific intention in this.

Secondly, as long as this kind of thing doesn't get any heat, it can be treated as nothing. Even if it gets heat, if the popular replies in the post don't mention their own artists, then there's no need to worry. Even if the popular replies mention the artists of their rivals, they will deliberately buy some heat to disgust the other party.

So before today, these old posts had no need for any public relations at all.

However, up to now, as expected, some people have been digging up gossips for fun, digging out all the posts that mentioned male artists with X disease, and frantically matching them to the names, asking the poster whether this person is Lu Siyuan. The poster did not dare to reply, but many "industry insiders" came out to give these speculations a 1 or a thumbs up.

The meaning is very clear.

The spectators didn't know where these people came from, but Wushuang had already guessed it -

There must be someone who is taking advantage of the chaos to stir up trouble and try to kill you while you are ill!
Everyone in the circle knows that Lu Siyuan is a resource-rich guy.

From his debut until now, he has not had any role or song that has become popular. The time when he was most famous was when he debuted as a group through a talent show, and the fans he attracted were mostly through relying on his past reputation and marketing. However, he has been able to get good resources continuously, and not only does he have people supporting him, but he is also supported in a very good way.

For example, when Lu Siyuan first started to get involved in the film and television industry, he did not take the leading role in any popular IP, but played the third and fourth supporting roles with outstanding personalities. At the same time, he directly invited acting teachers to follow the group, and asked the teacher to perform any scenes in front of him first, and then he acted according to the teacher. So even if he did not become popular, at most he was a little out of the circle, but at least he did not have any points to attract criticism, and he looked like a new-age young actor who was working hard to pursue his dream in the entertainment industry.

Later, when his status became higher, he could start taking on leading male roles.

Coincidentally, he has not starred in any hit dramas, and his "out-of-the-box" performance is only visible to his fans. But as long as the marketing is good, the male lead cannot be blamed for the drama's failure. No matter if it is a problem with the director, editing, makeup, or any other mess of problems, in short, it can't be my giegie's problem!
Public relations is a technical job, but behind Lu Siyuan, there is a public relations team that is almost the best in the industry who is planning for him. Ordinary people in the entertainment industry can only be confused about where Huanxing Entertainment gets so many resources, and they still call Lu Siyuan the Prince of Huanxing, but anyone who has been in this industry knows that it is impossible for Huanxing to be the only one behind him.

The pie in a circle is only so big, and Lu Siyuan has taken a lot of the good pie. If it were someone else with both good looks and talent, he would have become a huge star with such promotion. However, Lu Siyuan has only been at the first-tier level for so many years. No one is a fool, and it can be seen that he has capital behind him.

But who can be willing?

No one thinks that they are unworthy of these resources. In fact, the entertainment industry is a place of fame and fortune where people hate those who have and laugh at those who don't. There are countless people who are jealous of Lu Siyuan, but over the years, no one dared to touch him because of the big boss behind him.

This time, they finally waited until he fell. Those people outside who had been eyeing him for a long time would certainly not let go of this opportunity. When they saw his dirty laundry, they were like weasels seeing a chicken. They pounced on him and started biting him, wishing they could tear a piece of meat off him. Who knows, maybe this piece of meat would be theirs?

The domestic entertainment industry has been short of resources for a long time!

To be precise, it is not that they are suffering from the resources, but that they are suffering because they are not the ones with the resources, or they hate that their background cannot compete with others.

Now that there is an opportunity, Lu Siyuan will be completely discredited, and his resources will be allocated to other places. To put it bluntly, the resources on him are like shit when they are together and stars in the sky when they are scattered. Artists of the same type and rivals who are jealous of his resources are buying water armies like crazy, and are committed to taking advantage of today's opportunity to get him soft-banned.

Anyway, starting from the afternoon, Wushuang's public relations department had been running around, dealing with the negative news about Lu Siyuan, asking the administrator to hand over the matter to the person in charge today and find excuses, while also hiring outsourced internet trolls to try their best to steer the topic towards Han Fei's mental illness, and also taking great pains to fabricate various press releases that didn't look so templated, disguising themselves as passersby and posting messages everywhere to provoke fights.

The entire northwest is in chaos!
Fortunately, when it comes to public relations, as long as you have a professional and reliable team and sufficient capital, you can still do it by covering your mouth.

Even though many external water armies have joined the battle, not everyone has administrator privileges to operate behind the scenes, and not everyone has their professionalism. Most of the water armies still rely on basic skills such as hype and data to set the pace, while Wushuang's side is much more advanced, and they rely on real skills -

A technical backbone of the public relations department, at the very least, he used to be a big fan of first-line artistes and a super topic host!

Anyone who has been in the fan circle knows the value of this. With this skill, they can even earn themselves a sea view villa. They choose to do public relations purely because they are afraid of going to jail, and they join Wushuang Public Relations just because they pay too much.

Under the diligent operation of the public relations department, public opinion presents a false prosperity.

They did not completely cover up the posts about Lu Siyuan, but cleverly chose another approach, that is, to selectively move the discussion content in the posts to other platforms, especially the posts related to Han Fei's violent injuries, mental illness, and countless negative news.

To cover up a scandal, you don't have to cover your mouth completely, you just need to cover it up with a bigger scandal.

It is very simple to copy posts. All you need to do is find a marketing account with which you have deep cooperation, no matter which platform, whether it is a public account or a blogger. In short, find one that is popular, has its own fans and has high weight. Then, in the form of a submission, take a screenshot of the discussion post on a certain forum and send it to them. The marketing account will then organize and publish these screenshots, or you can let them take the screenshots and publish them themselves.

Some people want to hype but are unwilling to spend money on QQ and Search, so the marketing traces are very obvious. In the same period of time, a bunch of marketing accounts release press releases with the same copy. Wushuang is different. Wushuang has so many people in the public relations department. In addition to setting the pace, writing all kinds of inflammatory copy is also one of their jobs.

As a result, a large number of posts from marketing accounts appeared on Weibo, of all kinds.

[Fan submission: A former star who has become popular again in a dating variety show, I want to ask if the Internet has no memory? When discussing him in the next group, all the comments were positive. My God, just because he has a good new personality now, have you forgotten what he did before? If you don’t remember, take a look at the screenshots, they are all things he did before, I will help you review. ] [Submission from private message/I wonder if a former top star who has become popular recently has found a new partner and changed his team? ]

【I was dazzled by eating melons. I just came back from the melon field. I have to sigh that some people are really lucky. Five years ago, that was called a hot-tempered, unstable, violent and bullying person. Today, hey, that's a living person in the domestic entertainment industry. Look at this group of people starting to speak well of him. What kind of person can't stand firm without being ruthless? What kind of person can't be crazy in the domestic entertainment industry... My God, if there is such a hot-tempered man around you, aren't you afraid of domestic violence? Don't let your three views follow your five senses! 】

【…】

All kinds of complaints from all angles popped up like mushrooms after a rain in an instant.

Since the real audience has specially rushed to a certain platform to read the digging up old posts, or is still hanging around in the live broadcast room waiting to see if anyone will come up with some new programs, it turns out that the people on the front battlefield are not aware of what is happening here for a while. By the time someone brings the press releases from Weibo and public accounts back to the group and the barrage, the matter has already become a big deal.

Among the top ten hot searches, there were several entries related to Han Fei, and the first one even had a "bang!" after it.

#Han Fei: Mental illness equals a gold medal of immortality? #
#Chinese entertainment live people? Go crazy if you want, but don't drag me into this#
#Please do not glorify violence and bullying! #
Not only did entries of this type climb into the top ten of hot searches, but there were also a steady stream of new entries in the entertainment list. As long as they were related to Han Fei, their rankings and discussions were rising rapidly.

Wushuang's PR department chose to drag more people into the water, the higher the popularity, the better. They simply chose some of the "victims" in Han Fei's black material package, bought press releases, deliberately published some words similar to Han Fei and some artists, and praised Han Fei and stepped on others, which created an illusion -

Han Fei’s negative hot searches are because someone is trying to trick him, but Han Fei’s team wants to drag others down with them, so they frantically drag other artists into the water in order to ease their own public opinion pressure.

Then other fans who were dragged into the fight and were very strong ran in, immediately joined the fight and started to criticize Han Fei.

…………

"Director Liu, the situation has almost stabilized today. Don't worry about us getting things done!"

It was already getting dark. The head of the public relations department, who had been busy all afternoon, saw that the situation was under control. He breathed a sigh of relief in the office, then adjusted his mentality and called Liu Shuangcheng.

Liu Shuangcheng, who was closely following public opinion, certainly also saw the change in the direction of public opinion.

He nodded with satisfaction, hummed and said:

"You did a good job this time. You were very efficient. I took a look and found that there are fewer topics related to Lu Siyuan on the hot searches. The ones on top are all negative information about Han Fei. Generally speaking, the trend has been reversed."

"Everyone has worked hard. Go book a better restaurant and have them have a meal together after they finish. I'll approve triple your overtime pay for today."

The person in charge smiled bitterly in his heart, thinking that everyone had indeed worked hard, but you only gave them a dinner and triple overtime pay. Isn't this too stingy? How is he going to explain this to his subordinates later?
To put it bluntly, no one is afraid of overtime. If the work is not completed, then overtime will be required. Especially since the treatment offered by Wushuang is already the best among all entertainment companies, there is nothing to complain about.

But what makes everyone in the public relations department unhappy now is that Lu Siyuan is not an unparalleled artist at all!
If the people who had problems today were indeed artists under Wushuang, then they should just keep busy. There is nothing much to say. The price of good pay is that the work will be busy and competitive. This is part of their job. But Lu Siyuan is not only not a Wushuang person, but when they met in the company before, he always looked at them with a critical eye.

Who the hell is willing to clean up his mess?

At that time, the person in charge did some ideological work for everyone, fearing that they would run away as soon as they turned off their computers. As a result, the incentives given now are just this little...

"Ah, you are too polite. This is our job. Haha, if you think it is good, it is an honor for our entire public relations department!"

The person in charge first said a few polite words, then paused and asked cautiously:

"But Director Liu... we have always had a team responsible for his public opinion. People outside don't know about it. Now this operation is a bit loud, and there are many people outside watching. The circle is not large, so it is not difficult for those who are interested to find out that we are doing the public relations this time."

"Lu Siyuan has been in the industry for almost ten years. Are you planning to sign him directly into the company when his contract expires, or..."

Although he didn't say it explicitly, his meaning was very clear.

Even though Wushuang was in charge of public relations and marketing before, there had never been any big stir before. Lu Siyuan has always done a good job in controlling public opinion. If it weren't for this show, I'm afraid he would have fallen out with Wushuang.

But now the commotion is too big. There are already a lot of people outside who are eyeing Lu Siyuan's resources. The network of relationships in the circle is complicated. If you are willing to find out, you can easily find out that it is Wushuang's handiwork. If this matter gets out, it will be fine if Lu Siyuan can wash it clean, but if he doesn't, then the company will be in trouble.

The person in charge wanted to test Liu Shuangcheng's attitude to see if he really intended to sign this unfortunate guy into the company so that he could give himself some psychological comfort.

However, after hearing his words, Liu Shuangcheng was silent for a few seconds, and his tone suddenly became somewhat sinister.

"Why are you asking about this? I have discussed this with other senior executives. It's fine if I tell you to do it directly, but if you ask me about something, that would be overstepping your authority."

(End of this chapter)