A healing writer? No, it's a depressing writer!

Chapter 234 The true meaning of literature in animation! Master of cultural export! A new animation with Chinese style?
Anything produced by Jianghai must be of the highest quality.

I don't know when it started, but this sentence has been popular in the scriptwriting and even film and television circles.

If you just observe carefully, you will find that all the literary works, film and television works, and dramas that Jiang Hai participated in
There is no failure of it?
Needless to say, literature is Jiang Hai's main profession. Jiang Hai is definitely the brightest new star in the domestic literary world. Although he was born in a humble family, Jiang Hai single-handedly defeated many Asian universities in the Asian Literature Exchange Competition, including top universities with profound cultural heritage such as Tokyo, Waseda University, Tsinghua University and Peking University.

Ever since I made my mark at the Asian Literary Exchange Competition, I have been unstoppable!
Whether it is the talented Song Shiqing from Tsinghua University or the talented Yan Ruyu from Peking University, they can only retreat when faced with Jiang Hai's subsequent "tragic trilogy", namely the so-called "No Longer Human", "Xu Sanguan Selling Blood" and "The Crucible".

At this point, Jiang Hai’s title as the number one figure in China’s youth literary world has been completely solidified!

In terms of drama, whether it is "The Butterfly Lovers" or the popular "The Injustice of Dou E", they are definitely classics in the field of drama. Among them, "The Injustice of Dou E", which contains elements of ancient tragedy, was immediately discovered by the staff of the National Peking Opera Singing Association after its premiere at Chenghai Grand Theater.

The National Peking Opera Aria Association, in collaboration with the five major opera genres of Peking Opera, Huangmei Opera, Yue Opera, Ping Opera and Henan Opera, adapted the drama "The Injustice of Dou E" into a folk Peking Opera, using the model of opera plus singing. Just last week, the opera "The Injustice of Dou E" adapted from the Huangmei singing was officially nominated by the Ministry of Literature and Art to become a national intangible cultural heritage.

In the field of film and television, Jiang Hai is even more outrageous.

First, Hachiko, a dog's nest movie that was said to be a healing masterpiece in the animal world, opened up the domestic film market. After a month of theaters, it finally closed with a box office of 13.82 billion. According to the National Film Association, Hollywood hopes to buy the overseas film and television rights of Hachiko, which means that Hollywood wants to remake the movie.

Canadian Hollywood director James Cameron, the director of the romantic tragedy masterpiece "Titanic", hopes to translate Jiang Hai's film and television script "Hachiko" from Chinese to English and remake it into a healing film about the animal world suitable for the United States. Now, the two sides are in contact about specific cooperation matters, and it is expected that the two sides will reach a cooperation in the near future.

As for the depressive movie "The Crucible" that made a lot of noise in Korea some time ago, its influence is naturally beyond words.
Millions of people took to the streets.

Amend the South Korean Constitution.

Forced the South Korean government to reintroduce the long-abolished death penalty
It is hard to imagine that a writer, screenwriter, and playwright can have such a terrifying influence?
Not only does it blossom in all directions.

Even in every field, one can achieve extreme levels that are almost terrifying?

This is in stark contrast to a certain teacher in the academic circle who likes to teach but is actually a jack of all trades and master of none.

"Does this person really have no weaknesses?"

At this moment, in the conference room of the Animation Studio of Tsinghua Academy of Fine Arts.

A group of teachers, professors, and animation studio staff from Tsinghua University began to give a serious and detailed explanation of the experience of Jiang Hai.

After introducing Jiang Hai's creative process to everyone present, Director Wang of the animation studio began to analyze the ratings data sent by CCTV Children's Channel (CCTV 14) yesterday:
"The ratings of the young animation "The Magic Chef Xiao Fugui" produced by CAFA Animation Studio have surpassed the fantasy adventure animation series "Video Boy" produced by our Tsinghua Studio, and the ratings of "The Magic Chef Xiao Fugui" are still increasing at an extremely alarming rate."

It is hard to imagine that a children's animation designed specifically for children aged 3 to 12 would maintain its ratings at 28.35% for a long time?

According to the definition of "hit animation" by the children's channel, children's animation with a viewership rate of more than 15% in the same frequency period can be called a hit, and children's animation with a viewership rate of more than 20% in the same frequency period can be called a hit drama. As for children's animation with a stable viewership rate of more than 25% in the same frequency period.
This is the hottest among the hottest, the most popular among the popular!

This is like "The Legend of Sword and Fairy" among the fairy tale dramas and "The Legend of the Condor Heroes" among the martial arts dramas.

The last animation to achieve such a terrifying viewership rate was "Black Cat Sheriff" directed by Dai Tielang in 1984. It was precisely based on such a terrifying increase in viewership that "Black Cat Sheriff" eventually achieved a legendary status and became a classic in the hearts of many children born in the 80s.

"The children's channel has decided to invest more resources in "The Magic Chef Xiao Fugui", and the broadcast time has been adjusted from the original evening slot to the prime time." When he said this, Director Wang sighed as if he was quite disappointed, "The broadcast time of the animation "Video Game Boy" produced by our Academy of Fine Arts has been adjusted from the original 19:21 to the evening slot at :."

Originally, according to the power behind Tsinghua University, it would have been possible to broadcast "Video Boy" continuously during the prime time period during the animation series until its completion.

But helpless
"The Divine Chef Xiao Fugui" is really amazing!
This thing was like a dark horse that suddenly appeared halfway, catching everyone off guard. It was ready to go, and with one shot it knocked down its own game "Video Boy", then it galloped all the way and disappeared in the blink of an eye.

If we use an appropriate word to describe the current situation, it should be -

“We are way ahead.”

Without the support of CCTV resources, the ratings of "Video Boy" have long hovered around 14 to 17%.

This result may seem good at first glance, but compared with its contemporary rival "The Divine Chef Xiao Fugui", its ratings cannot be described as good.
But bad.

Pretty bad.

"Without investing a lot of resources, the ratings of CAFA Animation Studio's "The Divine Chef Xiao Fugui" hovered between 27% and 29%." Director Wang looked at the statistical report in his hand and began to make predictions and statistics. "With the additional investment in the children's channel, the ratings of "The Divine Chef Xiao Fugui" in the same frequency period are very likely to exceed 30%. By then, it will become the first phenomenal work in the domestic animation industry in the past years to have a same frequency rating of more than %."

As animation studios, Tsinghua Academy of Fine Arts has the following advantages: capital investment, staff ratio, and factory construction ratio.
It is more than three times the size of the Central Academy of Fine Arts Animation Studio!
The capital investment for the construction of CAFA Animation Studio was only about 7 million yuan.

The initial investment and follow-up investment in the construction of Tsinghua Animation Studio has reached a staggering 23 million.

Normally speaking, the greater the input, the greater the output should be.

But their achievements
But being hung up and hammered by others?

How can Tsinghua Academy of Fine Arts save face?

"Why did this happen?" Lu Dehai, the general manager of Tsinghua Animation Studio and vice president of Tsinghua University, frowned when he saw the work report made by Director Wang. "According to the original plan, with a large amount of investment, the quality and style of our animation should be better than that of CAFA."

“Every frame of our animation is carefully crafted.”

"Each of our paintings has been repeatedly improved by dozens of painters."

"It stands to reason that when it comes to the quality of animation, we must be better than CAFA, but why is their ratings so much higher than ours?"

"Where exactly are we lacking?"

This was when Tsinghua University Vice President Lu Dehai was at a loss for words.

Director Wang, who is in charge of statistics and also serves as the art director of the Academy of Fine Arts, pointed out the problems of their animation:
"Because of our work—"

“Lack of literature!”

Animation is common.

Common in literary works.

It is not common to see a work that combines animation and literature.

Imagine this scene, in the era when Peppa Pig and Thomas the Tank Engine were rampant on all the children's channels.
Suddenly, there was a work that was both literary and entertaining.

In other animations, the lines are still "Aba Aba", treating children as mentally retarded who only know how to dance and do exercises all day long.

This animation suddenly came out of nowhere.

It not only treats children as normal people, but also teaches them some interesting common sense. It tells children that there are eight major cuisines in China, namely Shandong cuisine, Sichuan cuisine, Cantonese cuisine, Jiangsu cuisine, Fujian cuisine, Zhejiang cuisine, Hunan cuisine, and Anhui cuisine.

While the children's interest was aroused, I also used cooking as an excuse to tell them some truths that only adults could understand in a childlike tone:

"The world is big from the pots and pans, and the years are long from the ups and downs."

"The Manchu-Han Banquet is just a piece of cake, and the mountains and peaks are the stew of all the flavors of life."

"Being a human being is like scallions mixed with tofu, walking around with a clean conscience."

“Everyone has ideals, dreams, and will go through hardships for their ideals.”

Do you think the ultimate purpose of this animation is to teach children the philosophy of life through cooking?
Smaller.

The pattern is still small.

The so-called good is not really good.

The so-called evil is not really evil.

"The Divine Chef Xiao Fugui" shows the miserable life of the people in the late Qing Dynasty in a relatively childlike way. The animated characters, from the protagonist Xiao Fugui to a series of other supporting roles, such as: Xiao Lizi, Xiao Feidie, Xiao Fengmei, Grandpa, the old doctor, etc.
In fact, they were all the working people who were living in dire straits at that time, a microcosm of every lower class.

Little Leo is the eunuch of Empress Dowager Cixi. His character is not likable. He always brags about being the second chief eunuch in front of others. He even likes the heroine Little Feidie, which makes people feel that he is a toad wanting to eat swan meat and overestimating his own abilities.
But is the truth really as shown in the animation?

No.

Although Leo's personality is not likable, his true feelings are no less than those of others.

Although he is a eunuch, he can also be compassionate.

He will help Xiao Fugui to complete seemingly impossible dishes within his ability. He will try his best to help his relatives and friends around him without affecting himself.

In fact, he is just a weak person who is controlled by others. There are too many things in life that are beyond his control. It is not that he does not want to be a good person, but he cannot be a good person due to the limitations of the times.

just because
Well, it can’t get better.

Evil, but not completely evil.

That's why Leo ended up going completely insane.
Let’s talk about the protagonist of the animation, Xiao Fugui. Do you think this is just a heartwarming animation about a chef’s cooking skills?

No.

In order to save his grandfather, Xiao Fugui grows from a simple boy to a kind and upright chief royal chef. As he grows up, the meaning of getting the golden kitchen utensils is no longer just to save his grandfather, but also to bring honor to his ancestors and seek justice for the working people. He attempts to find a way to save the country in the turbulent times.
The animation contains a lot of historical knowledge, such as the burning of the Old Summer Palace, the invasion of China by the Eight-Nation Alliance, and the series of territorial and indemnity treaties signed by the Qing government.
An animation can not only show children the cannibalistic chaos of more than a hundred years ago in a relatively childlike way, but it can also root in the hearts of children the idea that "we must be self-reliant" while telling the story.

With both educational attributes and literary intentions fully utilized
Doesn’t an animation like this deserve to be a big hit?
"Animation is just a way for Jiang Hai to express literature." After Director Wang analyzed the concept of the animation, all the teachers and studio staff at the scene fell into deep thought, and the situation fell into silence instantly. "If the whole animation is compared to a scribbled pattern, then the values ​​that Jiang Hai outputs for this animation are equivalent to drawing eyes for this scribbled pattern."

“This is what we often say, the finishing touch.”

Actually, what Lu Dehai, vice-president of Tsinghua University, said was not wrong. In terms of the animation pictures alone, "Game Boy" is much better than "The Divine Chef Xiao Fugui". Even in terms of the exquisiteness of the animation, the two are not even in the same league.

But cartoons are not just about beautiful pictures; the theme is the most important part of the entire animation.

Objectively speaking, the style of "The Divine Chef Xiao Fugui" is indeed rough. It looks like a low-budget production with insufficient funds. Many details are particularly rough. However, even so, Jiang Hai has given this animation a plot shaping and literary conception.
Or it makes it completely reborn!
"We didn't lose because of the animation production." After a long silence, Tsinghua Vice President Lu Dehai suddenly figured out the reason, "We lost to Jiang Hai because we lacked an excellent screenwriter."

Failure is not terrible.

The scary thing is that after failure, there is no recovery.
"Hold a meeting!" As if he had made a decision, Tsinghua Vice President Lu Dehai shouted to all the teachers, professors, and studio staff present, "Bring me all the information about Jiang Hai! Especially his novels and scripts. Don't leave any of them out! Study them all carefully!"

"If you want to defeat your opponent, you must first understand him and become him"

"We can't lose too many times!"

"We can only lose this time."

Actually, would you use the word "lose" to describe the current situation?
This is actually not quite right.

crush.

It is actually more accurate to use the word "crushing" to describe the current situation.

The situation reversed silently.

Anyone with eyes can see that—

It is because of the appearance of Jiang Hai!
It is precisely because of the appearance of the animation "The Divine Chef Xiao Fugui" directed by Jiang Hai!

This has caused the current situation in the animation industry to begin to reverse.

The explosive popularity of "The Divine Chef Xiao Fugui" in the market has made more and more people in the industry realize that brainless and low-age enlightenment animations like "Peppa Pig" and "Thomas the Tank Engine" have become a thing of the past.

The next animation market will definitely move towards——

High-quality products!
Literary!
In-depth!
Start evolving!

In other words, the animation boutique market will usher in a blowout.
Chenghai Drama Academy, Animation Studio.

In the conference room.

Jiang Hai and CAFA Vice President Song Huimei are receiving two leaders who have come down from the top of the Propaganda Department.

Among them was a kind old man called Secretary Gao, wearing black-framed glasses.

Sitting opposite Jiang Hai, he discussed with him very politely:

"Cultural output is the top priority of our Propaganda Department in the future."

During this period, a stand-alone game called "Black Myth: Wukong" that promotes Chinese traditional culture has become a global hit.

Are you asking if this game is a good game?
Yes, of course it is.

As the first 3A stand-alone masterpiece independently produced by Chinese people in China, even though the production level of "Black Myth: Wukong" is online, it is only based on its excellent quality.
Will he become popular domestically and even globally?
This is obviously impossible.

The real driving force behind the fact that Black Myth: Wukong has caused such a phenomenal level of discussion and response among Chinese people around the world is...
Actually, it is the Propaganda Department.

"Whether it's games, literature, or animation," said Gao, secretary of the Propaganda Department, looking at Jiang Hai with a kind face. "We hope that through these means, we can show our traditional Chinese culture to foreign people and build national confidence."

Although Song Huimei is the vice president of CAFA, her administrative level in the leadership team is not low.

However, when facing Secretary Gao, she was still very respectful:

"Secretary, please have tea"

"So, what you mean?" Jiang Hai was silent for a while, then he crossed his legs and thought for a while, "You want our animation studio to learn as much as possible from Black Myth: Wukong in the next animation project, and incorporate more traditional Chinese elements."

“Is this the purpose of cultural export?”

Secretary Gao glanced at Jiang Hai's crossed legs without leaving any trace, and then nodded to him kindly:

"Yes, that's what I mean."

What kind of animation can promote Chinese traditional culture while achieving the purpose of cultural output at the same time?
This immediately put Jiang Hai in a dilemma:
"This is not easy to handle."

In fact, Jiang Hai still has two animation options in mind.

One of them is the patriotic animation "Year Hare Affair" which has been confirmed and is currently in production.

Another one is "The Legend of Qin", a traditional Chinese animation set in the Spring and Autumn Period and the Warring States Period.

"Qin's Moon?" Jiang Hai frowned and began to think, "This anime seems to fit the description, but it also doesn't seem to fit the description."

I saw Jiang Hai thinking seriously.

Secretary Gao took out a pack of cigarettes from his pocket and waved them towards Jiang Hai cheerfully:
"Have one?"

"Okay." Jiang Hai took the cigarette and put it in his mouth without any pretense, then began to search in his trouser pocket, "Where's the lighter? Where did my lighter go? Why can't I find it again?"

He does have some good sense.

Seeing Jiang Hai looking for a lighter for a long time, Secretary Gao immediately took out a red lighter from the side pocket of his Zhongshan suit:
"Here, I have some fire, I'll light it for you."

Bend over.

Light a cigarette.

"You know what, this cigarette is quite good to smoke, and it's soft in the mouth." Jiang Hai sat on the sofa with his legs crossed, savoring the Zhongnanhai in his mouth. It seemed different from the ones he usually bought on the street. "Why do I feel that your cigarettes are better than the ones I bought outside?"

Before Jiang Hai finished speaking, he saw Song Huimei, vice president of CAFA, staring at him with a very strange look.

"What do you see me doing?"

He first glanced at Secretary Gao who was sitting opposite him and saw that there was nothing unusual on his face.

Then he withdrew his gaze and looked at the river and sea in front of him.

Song Huimei stood up solemnly, then poured the West Lake Longjing tea on the table, and personally poured two-thirds of the cup for Jiang Hai:
"It's okay, you drink tea."

(End of this chapter)