Force me to be reborn, right?

Chapter 609: Cash King of Beijing

Wang Xin was really scared this time.

The takeaway war has reached this stage, and the outcome of every major event is crucial.

But he never expected that this young team, which he once ridiculed as the "student army", would suddenly become dirtier than them, the middle-aged people.

There was no major incident, yet they actually created a major incident themselves!

And the planning started a long time ago.

"Are you hungry? What we want is not to escape unscathed from the storm of public opinion."

"What Hungry wants is to gain a commanding position in the storm of public opinion and then attract a lot of traffic!"

But this time, the opponent is truly invincible!

A small seal has touched the nerves of people all over the country.

Overnight, countless people were paying attention to this matter.

As soon as the official Weibo account of Are You Hungry released an announcement, public opinion across the country was in an uproar!
"Thinking back carefully, it seems that the takeouts I received from Ele.me recently were indeed sealed."

"I didn't notice it on weekdays. I didn't even notice that there was something like this on the packaging."

"Sure, this platform is very detailed!"

"Those bad behaviors ahead were handled beautifully and efficiently!"

"I am a food delivery rider. What warmed my heart the most were the following sentences. I have actually worked for both platforms. I won't talk about the other one. Anyway, I will say four words - those who understand will understand!"

"I support you! Food is the primary need of the people. There is no small matter when it comes to food!"

"Just order when you're hungry from now on."

"Mi Tuan, speak!"

Wang Xin couldn't help but look at the comments of netizens.

The more I look at it, the more panicked I feel, and the more blocked my heart feels.

Who would have thought that two food delivery platforms with similar reputations would have such a huge gap in reputation in just a few hours!

The bowl of rice with feet in the video will cause immeasurable damage to Mi Tuan!

I don’t know if there is an organization behind this, but after seeing the statement from Ele.me, more and more netizens began to publicly tag Mi Tuan, asking Mi Tuan not to be silent.

However, Miduan’s public relations department was feeling very miserable.

Because it’s a dilemma.

If Miduan had issued a statement earlier than Ele.me, then the statement issued by Ele.me would have contained more serious slander.

Because from the current perspective, they are indeed doing more comprehensive work than Mituan in terms of food safety.

But if you issue a statement a step later, although you can study carefully what the other party said, you will definitely lose the initiative.

After much consideration within Mi Tuan, we finally decided to send it out later to be more thorough.

It can be predicted that starting from tomorrow, MiTuan will also make it mandatory for all merchants on the platform to use seals.

But this is just a case of closing the stable door after the horse has bolted.

In the next few days, Ele.me will definitely seize this opportunity and start crazy marketing.

Media reports will be everywhere, and various marketing accounts will also be mobilized.

If nothing unexpected happens, a number of official media will also be implicated.

How serious has this matter become tonight?

As we all know, behind the takeaway war, there is actually the well-known "battle between two horses".

Tonight, these two business tycoons with the surname Ma must have been alarmed.

It’s just that one is happy while the other is sad.

Brother Xiao Ma, who was far away in Shenzhen, called Zhang Xuhao at night to inquire about the situation.

Faced with the consultation from his financial sponsor, Haozi naturally told him everything he knew.

Moreover, he does not take credit for it.

I won't take all the credit on myself as the CEO.

Whoever’s credit deserves it, that’s his credit!

Zhu, my brother, a real brother without any blood relationship!
Brother Ma, look at him, look at him more, he is so awesome!
In his opinion, if a young person at this stage can get a little more support from Xiao Ma Ge, it will definitely be a good thing for him to soar to success.

Xiao Ma Ge’s first reaction after hearing this was: “This person is so dirty.”

A small seal actually triggered such a "bloody case"!
How should I put it, this wave of business war was really fierce!
Fortunately, this Cheng Zhu is one of us.

It doesn't matter, as long as I can make money~
Mi Tuan’s statement was not issued until the next day.

The attitude in the statement is very sincere, and every word has been carefully considered.

This short text combines the wisdom of the two major public relations departments of MiTuan and Alibaba, and there is really nothing wrong with it.

But, no one buys it anyway!
No matter how nice your words sound.

Spray first and then talk!

These days, it's an era where you can fire away with fire as soon as you pick up the keyboard.

But Cheng Zhu was not idle.

He began to continuously lead the trend online.

He asked the marketing department of Ele.me to only do two things these days.

The first thing is to pull and step on the rice ball like crazy.

The second thing is to take the opportunity to start a trend of "showing off seals" on the Internet.

This thing is easy to do.

For example, some people ordered takeout today, then took a photo and posted it to their Moments, Weibo, or Youqu, with the caption: Okay, it’s sealed, let’s eat!
What the Internet lacks the least are followers and busybodies.

Otherwise, how could something like “The First Cup of Milk Tea in Autumn” become so popular?
As this is a hot topic right now, this trend of [showing off the seal] will definitely be popular for a few days.

This sustained popularity can drive orders from Ele.me, but it can also continue to nail Mi Tuan to the pillar of shame.

You know what, the effect is really fucking good.

Zhang Xuhao never thought that a seal would be so good to show off?

Little do people know that some people just love posting things on social platforms.

I want to post everything all day long.

They are eager to join in this trend and make their own contribution.

For those who don't post anything on social platforms all year round, it won't have much effect.

In Cheng Zhu's previous life, he had never followed this trend.

But many of the small anchors in his company are the kind of people who love to post a lot of messages.

Once a trend suddenly sweeps across the country, Cheng Zhu will open his WeChat Moments or Weibo and may see repeated copywriting.
This sustained popularity has caused the total number of daily active users of Ele.me to surge every day!
Haozi's admiration for his military advisor has reached its peak.

"Sure enough, Cheng Zhu is really the king of marketing!" Not only did he expose the scandal of our rival, but he also set off a trend on our side.

He had never dared to think of such a thing before.

The next day, it once again became a hot topic on Weibo.

The entry is [Eat with a seal].

You know, this hot search was not bought with money, it appeared naturally.

This shows that the popularity is quite amazing!

Interestingly, Cheng Zhu also saw photos posted by Lin Lu on his WeChat Moments.

"Why are you following the trend?" he asked while typing with a smile.

"Oh, it's fun. By the way, I'm contributing to Are You Hungry? Many of my classmates are posting it." The deer replied.

"Then do you know that I am the one who started this trend?" Cheng Zhu started to pretend.

"Is this true?" Lin Lu was shocked.

"Of course it's true, but I didn't expect that you are also my target audience." Cheng Zhu replied.

This made the little deer completely confused.

I didn’t expect that I fell into my boyfriend’s “trap”!
On this side, Cheng Zhu was still pretending to be cool in front of his girlfriend.

On the other side, Wang Xin really had a splitting headache.

He watched helplessly as the term "Eat with a seal" quickly became one of the top three hot searches on all major platforms, and was flooded with messages on his Moments. He could only think:

"Damn it, why is there a sequel!"

After the storm of public opinion, they actually designed this kind of long-term traffic-generating gimmick!

There is no way, Cheng Zhu has always felt that there is a sentence that is very correct.

“The Internet has no memory.”

Netizens sometimes have a good memory and sometimes they forget very badly.

Many things only last for a while.

What's more, this explosive traffic still needs to be stabilized by some means.

Therefore, in addition to leading the trend, he also asked Zhang Xuhao to increase the recent subsidy red envelopes and increase the number of [Foodie Beans].

At this critical moment, you must be willing to spend money.

The same is definitely true for Mi Tuan.

It’s a pity that no matter how strong your subsidies are, the current battle situation is a bit one-sided.

This nationwide scandal will also help Ele.me to enter the lower-tier markets.

The foundation of Mi Tuan was shaken again!

Cheng Zhu personally felt that the protracted takeout war in the previous life should have ended earlier because of several important turning points.

"The final winner should be decided in about half a year," he thought.

Time flies, and 2015 is coming to an end.

It is December 20th, and it is Xiaolu's birthday soon.

Of course, because she confessed on her birthday, this year's birthday has a different meaning as it is their first anniversary.

During this period, Cheng Zhu was still very busy.

In addition to the many things going on at Hungry?, Youqu is also very busy.

The reason is simple, he plans to end the [cold start phase] early.

Yesterday, he held a meeting with a group of management in the company and said that they would start investing money starting from 2016.

During the meeting, he also expressed high recognition for the achievements made by Youqu in the cold start phase!
Mr. Cheng is very willing to praise them and is not afraid of them becoming arrogant at all.

Because of the recent success of Youqu, he is the one who led it.

It seems that he is exaggerating, but in fact he is just narcissistic.

According to his idea, Youqu is about to start its first round of financing.

Compared with the financing of Youcha, Cheng Zhu is more "stingy" in the financing of Youqu and is more reluctant to give shares.

He himself is not short of money now.

What he needed more was something other than money.

As soon as the news that Youqu was planning to raise funds spread, a large number of venture capitalists came knocking on the door.

Cheng Zhu originally had no plans to cooperate with the new venture capital firm.

Because he had a pleasant cooperation with both Principal Capital and RedMountain Capital.

However, there was a venture capital firm that attracted his attention.

First of all, he liked the name of this venture capital firm - Shunwei Capital.

Go with the flow and follow the trend.

Shunwei Capital has not been particularly powerful in recent years.

But in 19, Shunwei Capital ranked 2019th in the world on the "18 Hurun Global Unicorn Active Investment Institutions Top List".

This institution has always attached great importance to investment in the Internet industry.

Typical cases include iQiyi, YY, Huolala, BOSS Direct, and KuaiShou.

The most interesting thing is that it invested in both Kuaishou and Toutiao, the company behind TikTok.

This means that in the era of short videos, it has invested in both kings!

This is also one of the reasons why Cheng Zhu pays special attention to Shunwei Capital.

The man standing behind this organization is the famous Mr. Lei Jun.

A billionaire who is willing to bend down and open the car door for customers.

Everyone knows that Xiaomi is very successful and profitable.

But in fact, Lei Jun is also very good at investing, and his returns are all super high!
Cheng Zhu’s title of “King of Marketing” is currently only used in a small circle.

But his title as the king of marketing was almost universally recognized later.

Whether you like Mr. Lei or not, his marketing ability is indeed extremely exaggerated and very successful.

Netizens gave this man many nicknames.

But what Cheng Zhu remembers most is a title that was not widely used.

——The cash king of Beijing!

(ps: Ask for a monthly pass~)

(End of this chapter)