Force me to be reborn, right?

Chapter 607: Pull You Down with Me
Once this statement from Youcha was released, it attracted quite a bit of attention.

Not only did Wang Xin feel dizzy after reading these contents, but many competitors in the milk tea industry were also furious!

Here it comes, another round of dragging down!
What does it mean that Yuzu Tea is the first and only milk tea brand in China to use comprehensive seals?
Hastily!
This sentence is the most murderous and heartbreaking!

Just use it if you want to, why do you have to indirectly tell the majority of netizens - we don’t use it!
Doesn't this map shot of yours tell everyone that in the milk tea industry, only Yuzu tea uses seals on a comprehensive basis?
Brother, please, no one will think you are dumb if you don’t speak.

The most important thing is that many of Youcha’s recent marketing contents are using the tactic of pulling down and criticizing others.

But unfortunately, people just have this confidence!
What is low in calories, healthier and fresher
It’s hard to argue with that!

In addition, Yuzu tea is a popular milk tea on the internet, and its fans are very loyal, so it is impossible to win the argument.

Now, there’s one more rule – it’s safer!

The packaging of pomelo tea is the most exquisite in the industry and leads the trend.

Now, a small thing like a seal has suddenly caused such a big thing.

This further highlights Yuzu tea as a conscientious merchant.

A crazy woman like Chen Yue, who had long been taught a lesson by Cheng Zhu behind closed doors, was already doubting her life.

"Cheng Zhu is still too comprehensive!"

Even the takeaway packaging is so flawless!
Today, Chen Yue has been calling for competition with Youcha in the company, and has always positioned Yuecha as: the only competitor of Youcha.

But deep down she had already been convinced, and had infinite admiration for Cheng Zhu, and had already considered herself an imitator.

Before, he would go crazy at home and use the [Insistence Visit] toy, trying to compete with him.

Now, I don’t know what I’m thinking when I use toys.

Chen Yue never thought that after copying so many things from Youcha, she hadn't copied them all!

As for those other milk tea merchants, let alone them.

"What a bunch of trash. They can't even imitate Cheng Zhu properly." She still had an infinite sense of superiority towards this group of trash on a psychological level.

Thinking of this, Sister Yue suddenly remembered something.

"What's going on with Mingcha?"

You know, Mingcha has always been a part of Cheng Zhu's strategic deployment, and he initially adopted a top-down approach within the industry.

She clicked on Mingcha’s official Weibo account and felt suffocated instantly.

The reason is simple. Mingcha released an official Weibo post a week ago, stating that all its stores across the country are upgrading their takeaway packaging.

Packaging upgrades for all franchise stores are in progress.

Among them, there is a seal!
What’s even more interesting is that after Youzucha and Mingcha entered the Ele.me platform in a strong way, Mi Tuan started to sign various milk tea brands crazily to compete with them.

So much so that internet-famous milk tea brands like Yuecha have exclusively opened their doors on Mituan.

This meant that when Ele.me was promoting the seal, the milk tea industry didn’t really get any push at all!

Only a few milk tea brands are currently promoting the business in franchise stores.

All of a sudden, the popularity of grapefruit tea on the Internet soared again.

This is another extremely successful wave of commercial stunts.

More importantly, from the perspective of Chen Yue and others, they would not think deeply about it, and would not think that the instigator of this turmoil was actually Cheng Zhu!
After all, the butt determines the head.

The position they are in is different from what Wang Xin is considering.

Therefore, competitors can only feel extremely angry but don’t know who to vent their anger on.

"Damn it, how come even this storm sweeping the entire takeout market has no effect on Yuzu Tea? It even took advantage of the popularity!"

These competitors have no idea that Cheng Zhu is sitting behind the scenes, leading every move!

The people you think are your competitors have already been looking down on you from a higher place.

From a certain perspective, isn't this a dimensionality reduction attack?
At ten o'clock in the evening, the entire online public opinion was still intensifying.

Because once a scandalous video goes viral, a second and third video related to the rider will be exposed!
Moreover, the number of delivery riders is really too large.

The forest is big, and naturally there are all kinds of birds.

Since riders are in a hurry to deliver food, this may cause dissatisfaction among some groups on the road.

This has caused many contradictions to further intensify, and many new contradictions have also emerged in the process of intensification!

"I've been annoyed with food delivery riders for a long time. Damn, I've almost had a collision with them several times while driving on the road!"

“Some riders are good and have a good attitude, but some riders are just bad people and are just garbage!”

"It's so funny. People always say that riders have a hard time. I ask you, who doesn't have a hard time? Huh? Who the hell doesn't have a hard time!"

"Think about it yourself, it's those groups that don't have classes and end up delivering food."

"Yes, they are a group of people with a very low level of education."

"I'm talking about your mother! There is no direct correlation between education level and quality, right?"

"It's so disgusting. There are people who spit in the takeaway. It makes me sick. I will never order takeaway again."

Wang Xin was extremely anxious, and what annoyed him most was that he received a call from Alibaba.

A scandal of this magnitude will definitely not only affect Mi Tuan.

Since Alibaba invested heavily in Mituan, Mituan has been labeled as an Alibaba company.

This may even indirectly affect Alibaba’s stock price!

As mentioned before, in the previous life, after Mi Tuan switched to Penguin, it also backstabbed Penguin, which indirectly caused Penguin's stock market to fall for five consecutive days. Therefore, this is also a major event that requires crisis public relations for Alibaba at this moment.

On the phone, Wang Xin could clearly feel that the other party's attitude was very bad.

The person on the other end of the phone is a talkative person who thinks he is very good at speaking.

Listening to him talking nonstop on the phone, Wang Xin became more and more furious.

He has a special bone structure all over his body, and most of it is a rebellious bone.

I, Lao Wang, am not the type of person who would just accept things as they come. I’m just more tolerant!

After finally appeasing Alibaba, he began to act as a matchmaker, connecting Mi Tuan with Alibaba's public relations department so that everyone could work together.

I have to say that the public relations departments of MiTuan and Alibaba are actually very powerful and experienced.

They quickly settled on an approach that would minimize the risk to the company.

Everyone was getting ready to take action, but the situation took a turn for the worst.

——Official media speaks out!
An official media outlet personally stepped in and began reporting on the incident.

In an instant, the nature of the situation changed!

Someone is also behind this.

Weibo is a magical place.

Many people like to solve cases on Weibo.

Whenever something happens, he never takes the conventional route, but likes to expose it on Weibo and make a big deal out of it.

Over time, a trend will emerge where once something happens, everyone will frantically tag the official account or official media in the comment section.

In 15, this trend was not as serious as it is now.

However, the rhythm can be driven.

Under many marketing accounts’ videos, netizens left messages and tagged various official media.

"Are you dumb? You don't even report on food safety issues?"

"It's so funny, if something happens, you just pretend to be dead, right?"

“This is the kind of news that should be reported!”

"Why don't you come out and say something?"

As more and more people made such calls, some official media were actually alarmed.

What’s more, food is the most important thing for people!
Food safety is a huge issue.

Moreover, the food delivery industry is an emerging industry that has only begun to develop explosively in the past two years.

Therefore, from an official perspective, this industry actually still appears to be very immature!

But it has very good market prospects and can provide a huge number of jobs.

Therefore, it must be strictly controlled to ensure that it develops in a good direction.

It now seems obvious that this industry needs more standardization!
Industry rectification cannot be delayed!
This caused Wang Xin to receive several special calls in succession at night, all of which were addressed in unfriendly tones.

During the call, even with Lao Wang's temper, he was trying to please her, saying these words over and over again: "Okay," "I promise," and "Don't worry."
That night, Wang Xin, who had rich entrepreneurial experience, deeply realized the meaning of an idiom.

——Extremely worried!
Previously, the battle among thousands of groups in the group buying field was so fierce, but he had never been as annoyed as tonight.

"The last time I felt this way was when our merger with Dianping failed!" His back teeth were about to break.

He even wondered if he was unlucky this year.

Damn it, why do I always get stuck at every turn!
Of course, if we round it off, it can also be said to be offending Tai Sui.

If this Tai Sui is called Cheng Zhu.

——Just like the demon slayer from heaven, he is truly the Tai Sui God on earth!

This is a description of Wu Song.

We live in a civilized society now, but in business wars, we only fight against big tigers like you!

Now, MiTuan and Alibaba’s public relations teams have to work together to come up with a plan.

Because the nature of the whole incident has become completely different.

Wang Xin held his cell phone tightly in his right hand, then stood up and paced back and forth, smoking madly.

It seemed as if there was a devil in his heart, making a voice all the time.

"Are you sure you don't want to let Hungry sink with the rice ball?"

Yes, why should I take all the blame?

Although the most popular video right now is the one of the rice-beating riders stepping on the rice.

However, as more and more rider scandals were exposed, there were also Ele.me riders wearing blue uniforms.

Once the devil's voice appears in your heart, it will continue to be amplified.

In fact, to be realistic, even if there is a problem, it is indeed a problem that exists in the entire industry!
Wang Xin immediately picked up his phone and started calling the head of Mituan’s marketing department.

"Pick a few videos of Hungry riders' scandals, add some heat to them, and distract us from the fire!"

(ps: Ask for monthly tickets at the beginning of the month!)
(End of this chapter)