Force me to be reborn, right?

Chapter 505 Complete Collapse

In the bedroom, Chen Yue felt her breathing become short.

The air conditioner was on in the room, but her back was sweating profusely.

She broke out in a cold sweat!

She was a little confused and didn't know whether she had really seen through Cheng Zhu's real purpose of investing in Mingcha.

Chen Yue felt that she could not see through this "enemy".

She even felt that even Zhao Long of Shenzhen Capital might not be able to see through it!
She took a deep breath, her chest rising and falling, as she adjusted her emotions.

After picking up her phone and opening WeChat, Chen Yue saw the group chat named [Milk Tea Association], which was extremely lively.

At first, when she created this group, she did not turn on the message do not disturb function.

But later on, she turned on the Do Not Disturb function, but still often checked the group chat.

In the past few days, she almost never looked at the chat history.

In fact, this group is not as popular as it was some time ago.

Everyone is now in a state of uncertainty, busy with meetings, and each has their own ulterior motives.

But today Mingcha announced its price, and these people will definitely discuss it heatedly in the group.

Yu Feng: "This price is very accurate. It poses a great threat to both us and the traditional milk tea brands!"

"Mingcha's franchise growth rate has actually increased recently. It's not as sluggish as it was in the past few months." Wu Han typed.

"If the price was in the early 20s, it would be much easier." Someone else sighed.

"I don't understand how Wang Yun'an dared to do this? In the next year, the number of their franchise stores will almost double. The initial investment is too huge!"

"His initial investment is definitely higher than that of Yuzu Tea! Because there are too many franchise stores all over the country. Without a strong supply chain and cold chain logistics all over the country, it would be impossible to operate!"

Yu Feng: "Wang Yun'an really went all out this time. He didn't even conduct a pilot program, but directly launched the new products nationwide. He was just playing with efficiency. It's a bit crazy."

"I just don't know if it will be a lot of thunder but little rain." Some people are still keeping a wait-and-see attitude.

"This kind of affordable milk tea doesn't have much extra value. It mainly depends on its product strength." Wu Han typed.

There is some truth to what he said.

For high-end internet celebrity milk tea, these brands have certain added value.

Some well-known restaurant brands actually have really bad food and drink, but their business is booming!

Take some Western restaurants as an example. The food there is not delicious, but the presentation is indeed beautiful and photogenic. The environment and atmosphere are also very good, and it looks great when posted on WeChat Moments.

But as for affordable milk tea, it takes another approach, which is to meet everyone's daily affordable consumption needs, and it is basically just for drinking.

Therefore, taste becomes more important.

These people know very well what the R&D departments in their own companies are like.

You hope there will be a "leading sheep", "swift leopard" and "far-sighted eagle" in it.
But in reality, they are all "fish in the water", "black sheep", and "birds that stick out".
These people have no R&D efficiency, no market sense, and no independent opinions, so they simply cannot create a hit product.

Of course, these bosses think they are the "tigers guarding the mountain", but it is possible that these employees think the bosses are just "buckets for food".

For new milk tea brands, a big dilemma is that they don’t have their own signature products developed independently, but at least they can copy Yuzucha.

But it is different for tea. Because of the need to control costs, there will be great changes in raw materials. Only a small amount of fresh fruit can be added to fruit tea, and it will be mixed with jam.

In addition, whether it is tea base or fresh milk, the quality will vary greatly.

What's more, so many fruit tea products are launched at once. Now only the price of the main product has been announced. It seems that there will be five or six more fruit teas in the future, and a summer limited edition will be launched in July!

They don't believe that Mingcha's R&D department is so awesome.

Therefore, people like Yu Feng are secretly praying in their hearts, hoping that the market feedback on Mingcha's new products will be a flop after they are launched on the market.

In this way, their plan to enter the lower-tier markets can be fully launched.

"Then it won't be a fight between us and Yuzucha anymore, it might just be an internal fight within our group."

Everyone tacitly thought: If I can't beat you, can't I kill you?

Rubbish in foreign wars, invincible in internal fights!
Wu Han and Yu Feng both thought clearly. Even though everyone in the group seemed to be friendly now, they would definitely fight each other to the point of bloodshed and backstabbing.

At this moment, Chen Yue looked at everyone discussing the product strength of Mingcha and the fact that Mingcha might not taste good, and a sarcastic smile appeared on her face.

Now she was looking at the men in the group who were talking so eloquently, some of them even using a tone of commanding others, and she felt as if she was looking at a group of clowns.

She began to type: "Everyone, listen to me tell you something."

As soon as she started talking, Yu Feng, who seemed to be completely fascinated by her, immediately started to lick her: "President, you haven't come to the group to communicate for three days."

Good man, you are still counting the days.

Chen Yue showed a trace of disdain on her face, and then she began to type: "I have learned through some special channels that the person who invested money in Mingcha is Cheng Zhu."

She didn't keep anyone in suspense and directly threw the news into the group. It was like a bolt of thunder out of the blue, exploding with a bang!

Sure enough, the group, which had been extremely lively just now, fell into silence in an instant. No one spoke for a while. Everyone was frantically digesting this shocking news, and some even felt their brains were a little frozen.

"Speak up, why aren't you talking?"

"Where's that air of commanding the world just now?"

Chen Yue locked her phone immediately, feeling that these men were no match for Cheng Zhu!
Time flies, and it is June 15th soon.

Mingcha’s fruit tea series will be launched uniformly in all stores across the country, and no store will be left out!

Recently, the number of calls to the Mingcha franchise hotline has been significantly higher than before.

Milk tea shops are the first choice for many people to start a small business, especially for some female entrepreneurs.

Many women like to open milk tea shops, nail salons, coffee shops, and buyer shops.
Many men like to open Internet cafes and bars.
Among all the brands that can be franchised, Mingcha is extremely special and has become the first choice for many people.

Some people are more impulsive and impatient when doing things and will not wait and see.

As soon as the news came out, the franchise fee was paid regardless of the market feedback on Mingcha's fruit tea series.

Cheng Zhu looked at the data for the past week and was quite surprised.

"Wow, that's half of the unmanned stores I keep visiting."

Relatively speaking, the threshold for joining a milk tea shop is definitely higher than that of a QQ unmanned convenience store, and it is much higher.

In recent years, it has been okay. Opening a milk tea shop is just a small franchise project.

In a few years, joining a milk tea shop franchise will become a project worth millions.

At this moment, Cheng Zhu was driving to pick up Lin Lu.

She said she was going to buy some tea, and Cheng Zhu thought about going to take a look himself.

The car stopped in front of a buyer's store, and Lin Lu and Ji Shiwen, who was shopping for clothes with her, walked out together.

They were each holding a large shopping bag, and it was obvious that they had gained something in the store.

After getting in the car, Cheng Zhu first greeted Ji Shiwen. After all, she was also Lin Lu's friend and now Jiang Wanzhou's girlfriend.

Then he asked the little deer, "What did you buy?"

"I bought two T-shirts and a short skirt. Oh, I also bought you a pair of sunglasses. Try them on!" She took out a pair of sunglasses from the shopping bag.

Cheng Zhu went out today wearing a black hat. After taking the sunglasses from Lin Lu and putting them on, he looked pretty cool.

"The sun has been getting more and more glaring recently, so I put it in the car." Cheng Zhu said with a smile.

"Ah? That's it?"

"What's wrong?"

"You didn't say thank you to your girlfriend!" Lin Lu was so angry that he hit him.

Ji Shiwen sat in the back seat, watching the young couple flirting with each other. She felt that Lu Lu seemed to become more lively after seeing Cheng Zhu.

"Then you should also say thank you to me." Cheng Zhu said to her.

"why?"

"Your eyesight isn't good, is it? See that? Those succulent grapes I made myself. Didn't you say you wanted to drink some yesterday?" Cheng Zhu pointed to the cup holder.

After saying that, he turned his head to look at Ji Shiwen and said, "I'm sorry, I didn't know you were shopping together today, so I brought one cup."

"It's okay. We're going to buy tea together now." Ji Shiwen smiled.

In fact, she still felt a little regretful.

If I could drink the milk tea made by the founder of You Tea today, I would have more things to talk about in front of my friends.

Cheng Zhu is now a well-known figure in Hangzhou, especially in the circle of college students.

Almost everyone who studies in Hangzhou has heard of this extraordinary student.

He is a legend in the university town!

Lin Lu looked at the cup of succulent grapes made by Cheng Zhu and said, "Then I'll compare them later to see whether your succulent grapes taste better or the cheese grapes sold by Mingcha taste better."

He said as he drove: "I have tried every product of Mingcha and I have proposed improvements. Aren't you asking me to fight with my left hand against my right hand?"

"You're really amazing!" Lin Lu said, took a big sip of the fleshy grape, and immediately praised: "It's delicious! I haven't had milk tea for almost half a month!"

"Did you lose weight then?"

"That's right! I'm so mad!"

Lin Lu got angry when she talked about this: "It's all your fault. Every time you take me out to eat, you order so many dishes!"

"What? Your mouth is on your own body, and I don't feed you!" Cheng Zhu was determined not to take the blame.

Lin Lu muttered quietly in his heart: "Isn't it because eating with you makes me feel good, and a good mood makes my appetite good!"

The tea shop the three of them were going to was not far from the buyer's store, opposite a shopping mall.

Since he couldn't find a place to park, Cheng Zhu simply parked his car in the mall and then walked out.

There happened to be a pomelo tea store in this mall, and the business was as good as ever, with a long queue at the door, and it was not affected by the new tea. This is how it is for a store that operates at full capacity, how many cups it sells in a day depends on how many cups a store can make in a day.

What's more, the co-branded "Legend of Sword and Fairy 3" is currently in its hot stage, so it would be strange if the business is bad.

"Cheng Zhu, the pomelo tea business is still doing well!" Lin Lu couldn't help but say as he passed by.

"That's for sure. Now the only thing that can affect my store's business is God, unless the weather is extremely bad, like the outrageous heavy rain at night some time ago." Cheng Zhu was still pretending.

Ji Shiwen, who was wearing wooden-framed glasses and had an artistic temperament, followed behind the two of them. Looking at the booming business of Yuzu tea, she felt that it was such a face-saving thing to have such a boyfriend.

Looking across the country, Cheng Zhu is one of the top young people and no one can compare with him.

What's more, what qualifications do ordinary rich second-generations have to bark in front of a first-generation entrepreneur like him?
After the three of them walked out of the mall, they crossed the street together.

The tea shop across the street is also doing very good business. Although the number of people lining up outside the shop is not as exaggerated as that of the pomelo tea, there are still a lot of people.

After all, today is the first day that Mingcha launches its fruit tea series.

Many people are following this trend for something new and fresh.

For urban residents who cannot buy brands such as pomelo tea, Mingcha is their only choice to try fruit tea.

"It's going to take a long time to queue up here," said Ji Shiwen.

Cheng Zhuze began to look around, then smiled and said, "I saw the scalper, I'll go buy some, you guys want cheese and grapes, right?"

"Yep."

Cheng Zhu felt that the scalpers outside the tea shop looked somewhat familiar.

Maybe he was once active at Yuzucha’s Starlight City store!
"Wang Yun'an probably never thought that his tea would one day be resold by scalpers in Hangzhou." Cheng Zhu said in his mind.

After paying, Cheng Zhu came back with two glasses of cheese and grapes.

"Why did you only buy two cups?" Lin Lu asked.

"You can finish it by yourself, I want to drink with you." Cheng Zhu said.

"Okay, let me taste it!" Lin Lu started to get excited.

She first took a big sip of the fleshy grapes in pomelo tea, then nodded deeply and said, "Very good, um. I have memorized this taste."

Cheng Zhu looked at his girlfriend who was showing off here and joked cooperatively: "Dear judge, should I buy you a bottle of mineral water? Can you drink some water first to prevent the taste from getting mixed with other foods?"

"Hey! What you said makes a lot of sense!" Lin Lu's eyes lit up.

"Drink quickly." Cheng Zhu urged.

"Oh." The little deer pouted in response.

She took another big sip of Mingcha's cheese and grapes, then gave a thumbs up: "Delicious! It's delicious too!"

Ji Shiwen also joined in the conversation at this moment, nodded and said, "It is indeed delicious."

After savoring it for a while, Lin Lu offered his own opinion: "But it feels a little more greasy than grapefruit tea, and the taste is not as refreshing as grapefruit tea."

Upon hearing this, Cheng Zhu replied, "Yes, it will be fine in the first few sips, but the feeling will become more obvious the more you drink."

This problem cannot be solved because of the difference in raw materials.

In the case of equal sweetness, tea will be more greasy.

In fact, there are differences between grapefruit tea and Ming tea.

"Then I still prefer fleshy grapes." Food critic Lin Lu gave his final evaluation.

"But the tea business will not be bad. This level of quality control is enough," said Cheng Zhu.

With this price and this taste, it can definitely kill everyone in the milk tea market!

In fact, today most of the founders of the milk tea industry are buying Mingcha’s new products.

People like Chen Yue, Yu Feng and others bought every new product and even bought several cups.

Not only do they want to try it themselves, they also want people in the R&D team to try it.

As a result, everyone kept silent after drinking!

“Damn, how come it tastes a bit good!” Yu Feng from [Tea Language] was speechless.

“And the taste is obviously different from that of grapefruit tea products!”

Their anxious hearts finally settled down.

This summer, the milk tea industry will enter a real hell mode.

Before, because Chen Yue’s character as a crazy woman was not well-established, she told others that Cheng Zhu scolded her and told her that “this industry needs discipline, and so do you”, but no one believed it.

After all, these words are too arrogant, so arrogant that they give people a feeling of unreliability.

But for some reason, Yu Feng and the others now believe it to some extent.
Cheng Zhu is just trying to kill them all!
My colleagues were completely devastated, feeling lost and not knowing where to go.

For example, although Lecha raised 100 million yuan in financing, it has already spent more than 70 million yuan.

The second round of financing is about to start, but Wu Han thinks no one will invest in him.
Once the funds are cut off, there will be no way out!
"Fuck it, after I expanded my business, everyone started to think that the threshold for entering the milk tea industry was low, and that the business of internet celebrity products was easy to do, right?" Cheng Zhu couldn't understand how these idiots dared to enter the market.

"As long as the momentum of Youcha can be maintained, the more competitors die, the more optimistic the capital market will be about me, the unicorn in the milk tea industry. When the third round of financing comes, it will be even more terrifying!"

After the three of them got in the car, Cheng Zhu first sent Ji Shiwen back to school, and then he took Lin Lu out to eat.

After dinner, the two returned to their rental house in Xinhang Apartment.

At night, Cheng Zhu received a WeChat message from Jiang Wanzhou.

"What did you and Wenwen do today?" he asked.

"She went shopping for clothes with Lin Lu, and then bought a cup of tea together. What's going on?"

"After she returned to the dormitory, she kept asking me to start a business." Jiang Wanzhou typed.

Cheng Zhu thought to himself: There is something wrong with my brain.

But there are really a lot of people like this in the world.

He typed and asked, "You mentioned the blind box store I told you about before to her, right?"

"Well, I just mentioned it briefly and didn't say much more." Mr. Jiang replied.

"Then what do you think?"

"To be honest, I don't like her sudden behavior today. It feels weird."

Cheng Zhu did not make any comment on this.

Because he knew very well that Jiang Wanzhou was also a person with strong opinions.

People's strengths and weaknesses often go hand in hand. The same quality may be an advantage or a disadvantage in different situations.

People with strong opinions are often stubborn.

This is also a very sad point when people get along with each other, especially between men and women.

For example, you may be attracted by his independent thinking and ideas at the beginning, but later on, every time you have an argument, you will feel that this person cannot be convinced at all, and you will only think in your heart: Why is this person like this!
Cheng Zhu did not comment on Ji Shiwen. He just followed the topic and asked, "What do you think about the blind box store I told you about?"

"I'm quite interested. I've been learning about it recently and I plan to go abroad during the summer vacation to have a look." Mr. Jiang typed: "My intuition tells me that you are right. The market prospects for this thing will be very good! To be precise, I am very optimistic about the prospects of [trendy toys] in China."

In his previous life, Jiang Wanzhou was engaged in the "trendy toys" business, and he did quite well.

It is for this reason that Cheng Zhu gave him such advice and asked him to try tinkering with blind boxes.

"Then just do it." Cheng Zhu typed.

"Alas, you are doing so well in your business now. I am afraid that I will be mediocre in the end and I will feel disappointed." He said honestly.

Cheng Zhu naturally knew that given their childhood friendship, Jiang Wanzhou definitely did not want to compete with him.

But because the two of them have been playing together since childhood, based on human nature, he will definitely feel disappointed if he fails to make the blind box business.

This made Cheng Zhu hesitate for a moment. He did not choose to encourage him, but directly said: "What a joke! You want to be as awesome as me? That's definitely impossible!"

"Go to hell!" Mr. Jiang typed viciously.

Cheng Zhu could even imagine his expression.

He didn't think Jiang Wanzhou would fail because he would provide him with help.

After the chat, he recalled some scenes from his past life.

The one who felt a sense of gap in his previous life was not Jiang Wanzhou, but Cheng Zhu.

The reason is simple. Mr. Jiang's starting point is much higher than his.

Others can start off with big business, but Cheng Zhu still needs to slowly make initial accumulation.

When he first started doing e-commerce, Cheng Zhu did almost all the work by himself.

Later, when things started to get a little better, we rented a space in an e-commerce park in Wucheng and hired a few employees, and it began to look like a formal company.

At that time, Jiang Wanzhou's trendy toy business had already become very big, and Cheng Zhu's two years of work was not as good as others' one month's work.

During that half year, the two of them actually met very rarely, but it did not affect their relationship at all.

An interesting scene just happened like this.

At that time, Cheng Zhu rented a very small room in the Wucheng E-commerce Park, but when he officially moved there, two rows of flower baskets were placed at the door, all of which were ordered by Jiang Wanzhou who was far away in Hangzhou.

Cheng Zhu was speechless at the huge ostentation.

But in the flower basket, he also saw a greeting card.

There is only one sentence in the greeting card:

[Everyone works hard on the path, and the same wind blows across a thousand miles].

(ps: Ask for a monthly pass~)

(End of this chapter)