Force me to be reborn, right?

Chapter 497: Dating Sisters
Major earthquake. The entire milk tea industry can be said to have experienced a series of major earthquakes in the past few days!

The market for pomelo tea has started to involve itself and a price war has begun.

Mingcha suddenly wants to make fruit tea!
If only one of these two major events occurs, it will only make people feel that it is becoming increasingly difficult to survive in this industry and the market environment is becoming increasingly worse.

But if these two things happen together, it is no longer a question of whether the environment is good or bad.

Is this a sign of a worsening market environment?
This is the direct start of wilderness survival!
Chen Yue, who had just finished a meeting, was completely dumbfounded.

The other emerging milk tea brands among the “Six Small Sects” have a sense of confusion as to where to go.

Chen Yue is not the only one who wants to avoid Youcha and seek development in medium-sized cities.

People like Yu Feng also had similar ideas.

It's just that they are even more hopeless. Their idea is: "Avoid Yuecha as well!"

You know what, although these six small sects seem to be united in appearance but they are actually at odds with each other deep down they still have a tacit understanding in their bones!

However, once the news of [Mingcha] was announced, there was really no way out for everyone.

"Where does Mingcha get the money to make fruit tea?" Yu Feng was completely confused.

"Have they got the supply chain and cold chain logistics in place?" Wu Han was stunned.

Since there are so many old brands in the traditional milk tea industry with stores across the country, once you choose to make fruit tea, the amount of money you spend in the early stages will be terrifying!
It takes a huge initial investment to launch new products in all these hundreds of stores.

As for venture capital institutions, they are more inclined to support a new tea beverage company.

Investors will also be more interested in the direct sales model pioneered by Cheng Zhu.

Compared with the franchise model, this is actually more conducive to capital operation.

At this stage, with the emergence of new forces of milk tea, everyone is becoming less and less optimistic about traditional milk tea.

The former king has become out of touch with the times and has fallen behind!
Therefore, they couldn't figure out where Mingcha got the money.
How can he make fruit tea!!!

As for big names in the traditional milk tea industry like Mocha, they felt even more desperate.

Brother Xiong from [Mocha] was completely confused.

Although everyone had thought that this day would come sooner or later, no one expected it to happen so soon!

"This Wang Yun'an actually did something great without making any noise!"

“They didn’t even set up pilot cities, but directly launched a new fruit tea product across the country?”

"Go crazy!"

"If anything goes wrong, all his work over the years will be in vain, and he will go bankrupt!"

However, Brother Xiong was actually very envious.

Although I am old, I still want to be strong again!

Being able to grow a small husband-and-wife shop into a big and strong one, and being the first to follow the trend of the [Brown Sugar] series, Brother Xiong must be a man of courage and ambition.

It’s a pity that given Mocha’s current situation, he can’t try the fruit tea model even if he sells everything he has.

Tonight, the vast majority of competitors in the entire milk tea industry will hold an emergency meeting.

New brands are in a state of being attacked from both sides.

Standing at the top of the food chain, Yuzucha has already entered the involution mode.

Mingcha, which sells affordable traditional milk tea, seems to be making a big push.

The worst part is that Cheng Zhu, the king of marketing, told Wang Yun’an: “Today, we will only announce the launch of the fruit tea series, and do not announce the product prices.”

"These are all points that can be used for marketing. You need to work on them bit by bit, not throw them out all at once."

Wang Yun'an thought about it and felt that what his junior said made sense.

Right now, the most popular ones are the new-energy tea drinks, which are all sold at very high prices. The cheapest high-end internet-famous milk tea is in the range of 25-30 yuan.

As for products like Yuzu Tea and Yue Tea, most of them are 30+!

The price of internet-famous milk tea has always been a hot topic.

Nowadays, Mingcha, which usually sells for only around 10 yuan, has started to launch fruit tea made from fresh fruits, and the pricing will naturally attract much attention.

However, by refusing to announce the price in advance, they are creating suspense externally and arousing the curiosity of the public, while internally they are making colleagues panic!
"Hey, just for fun!" Cheng Zhu just wanted to have fun with them.

Whether it is a new internet celebrity brand or a traditional brand, they are all eager to know the pricing of tea.

In fact, they all have an estimate in their minds.

"If the price is really in this range, it will really be the end of us!"

Cheng Zhu had already discussed the pricing of Mingcha's fruit tea with Wang Yun'an.

The price of most products will be set at around 15 yuan.

This is because the cost of [Mingcha] is lower than that of [Yuzu tea].

Will use the [fresh fruit + jam] mode.

The fresh milk used will also be of a lower quality.

It will still follow the route of affordable milk tea, and it is indeed more suitable for the route of affordable milk tea.

In fact, some old customers might even complain about the price of new products at this level.

The previous average price of fine tea was around 10 yuan.

Now it has increased by several yuan at once.

Many old customers don’t care about anything else and will just complain if they think the price is too high!
Fortunately, these old models of Mingcha will continue to be sold in the future.

This would be relatively better.

In fact, the market for traditional milk tea has always existed. In his previous life, Cheng Zhu would occasionally choose to buy a cup of pearl milk tea after he got tired of fruit tea.

This is the foundation of Ming tea, Wang Yun'an would not be stupid enough to abandon it directly.

He is actually very nervous now.

He is also not sure what the market response will be after Mingcha’s fruit tea is launched.

However, he is looking forward to June 15th.

Because Cheng Zhu said something to him.

"Senior, don't panic. Believe me, as long as we start the fruit tea business early and as long as we dare to be the first, as the takeout industry develops better and better, Mingcha will have more than 1000 franchise stores in a very short time."

His expression was calm as he said this.

But when Wang Yun'an heard these words, his heart beat faster and faster.

“The number of franchise stores has exceeded 1000?”

This is something he has never dared to think about in these years.

But he had no idea that Cheng Zhu had been as restrained as possible when he was making his plans.

Cheng Zhu’s expectation for Mingcha is not that the franchise stores will exceed a thousand.

“What I want is to have more than 10,000 stores worldwide!”

The night is getting darker.

After a tiring day of work, Zhang Qiqi returned to Xiyuan Apartment.

Today she first took two sets of photos to be posted on Weibo, and then went to a studio to shoot two commercials.

The whole day was very busy, with constant putting on and taking off of makeup, but it felt very fulfilling.

At this moment, as soon as she entered the house, she saw the flowers in the vase on the dining table.

Then she glanced into the living room and saw it there too.

Zhang Qiqi knew clearly that it was Yi Yi who bought it specially, and she felt somewhat grateful for her cousin's thoughtfulness.

Girls will feel better when they see beautiful flowers decorating their homes.

Yiyi, who was wearing pajamas, walked out of the guest room at this moment: "Sister, you are back."

Zhang Qiqi looked at her cousin and was a little envious of her skin.

You know, Yiyi has one of the best skin among all the girls Cheng Zhu has met.

Many girls look very delicate with makeup on, but they don’t look good without makeup.

This is not because of problems with facial features, but because the skin complexion is not good.

There may be dullness, there may be a little uneven skin tone, etc.

Yiyi is truly a real beauty without makeup.

There is not much difference between her before and after makeup.

The skin condition is really the same as baby's skin, giving people a feeling of being delicate and fragile.

And this is true all over the body.

Cheng Zhu liked to hold her in his arms and stroke her back.

The girl always whispered, "Itchy."

Then, she squeezed into the man's arms again.

At this moment, Zhang Qiqi looked at her cousin. Although she envied her skin condition in her heart, she still complained: "Isn't your pajamas a bit too childish?"

"Is there?" Yiyi looked down at her cartoon pajamas, which had puppies drawn on them.

"A little bit," she said.

After sitting down on the sofa, Yiyi asked with concern: "Sister, are you tired after working all day?"

"It must be a bit tiring." Zhang Qiqi smiled and added, "But there are so many internet celebrities in Hangzhou, some people can't even get tired if they want to."

Now, she actually feels quite superior.

Then, she immediately said, "We could have arranged for the company's nanny car to pick you up at the train station today."

"But my schedule is too full today. I have to go to three places, so I have to use the car all the time."

Yiyi understood the showing off here.

Internet celebrity companies like Gushan Culture will definitely be equipped with more than one nanny car.

When some big internet celebrities travel, they are accompanied by a lot of people, such as makeup artists, assistants, photographers, etc.

But today she was riding in the car arranged by Cheng Zhu, and it was a four-seater business car for receiving important people. Naturally, she would not envy Zhang Qiqi's current treatment.

However, Yiyi is a person who is good at providing emotional value. She immediately said, "Wow! Sister, the company has directly provided you with a car? That's amazing!"

"What are you talking about? It's still the company's car, but I can use it anytime." Zhang Qiqi's mouth corners raised slightly.

After the cousins ​​chatted for a few more words, Zhang Qiqi glanced at the time, then leaned towards Meng Yiyi and asked, "Yiyi, can you see if my makeup is off now?"

"No, it fits very well. It looks like I'm not wearing any makeup," she replied.

"That's good. I won't put on makeup again. I'll just take a quick shower and change my clothes. I also shot on location today and it was so hot that I sweated a lot." Zhang Qiqi stood up.

Yiyi immediately noticed something: "Sister, are you still going out?"

"Yeah." Zhang Qiqi nodded: "I promised to treat Cheng Zhu to a midnight snack, but he didn't have time in the past few days, so he decided tonight."

(ps: The renovation next door was too noisy, I didn’t get enough rest, and my head hurts. Today’s update is less, I will try to finish 8000 words tomorrow.)
(End of this chapter)