Force me to be reborn, right?

Chapter 494 Come on! Business War!

As soon as Cheng Zhu's video was released, it caused heated discussions across the entire Internet.

Normally, a video about a joint venture without any price increase would not be so popular.

Everyone's attention may be focused on him, the first post-95 entrepreneur who brings his own traffic, rather than on the event.

However, the problem lies in the "Six Major Sects Besieging Guangmingding", and the fact that they frantically slandered Cheng Zhu and put the blame on him.

This triggered a series of chain reactions on the Internet.

People's attention to the trend of joint ventures has increased a lot in recent days.

The end result is: every penny you spend to cheat him has now become his traffic password!
The most important thing is that Cheng Zhu’s “Internet sense” is really strong!
It is only 2015 now, and in fact, many big business bosses are not willing to show up on the Internet and gather all the traffic.

Even if they show up in public, they may not be liked by netizens, because they are all used to being high-profile in life and the same is true on the Internet.

What kind of creatures are these stupid netizens?

If you meet such a big boss in real life, you might be so excited and nervous that you stutter when you speak.

But, this is the Internet!

——"What's your attitude?"

You're fucking telling me you're the third or fourth one in my family, right? You're trying to act superior to me, right?
Believe it or not, I will beat you to death on the keyboard!

Cheng Zhu is very clear that the so-called "online sense" must be strong, that is, when communicating with the majority of netizens, one must have a good posture, be down-to-earth, be peaceful, have a correct attitude, and be humorous and witty but not impolite.

Then, when you mention your competitors on the Internet, you have to act cool and act awesome, and if you don't accept it, you have to fight them. You have to act as if you just want to protect your customers and kill your competitors, so that netizens will be happy to hear about it, and let them have something to eat and watch!
The video recorded by Cheng Zhu can be regarded as a template.

His posture was correct, he kept thanking the customers and sat upright.

His attitude was very sincere, and he kept talking about how to benefit customers.

Don't underestimate these three or four dollars.

Those customers who are not short of money don’t care at all, and they won’t say much or say nonsense on the Internet about such things. They won’t care about these things at all.

Those who speak are basically those who care about these three or four dollars.

This group of people are the main force of public opinion!

Cheng Zhu understood this point very well.

Especially when doing internet celebrity business or online business, you have to take good care of this group of most difficult people.

They do have low purchasing power, but they talk a lot of bullshit!

Cheng Zhu is a very sincere person in doing business and has a good attitude towards his parents who provide him with food and clothing, so he doesn't think there is anything wrong with this.

All of a sudden, public opinion began to turn one-sided.

"It should have been like this a long time ago!"

"Fuck, if I go buy the "Chinese Paladin" co-branded copy tomorrow, won't the price go up?"

"It's not about the money. I don't mind spending a few bucks. I just think your eating manners are ugly! This is good enough for grapefruit tea!"

"Who needs a few bucks these days? But you can't treat us like fools."

"The collaboration should have been done this way a long time ago, so that it feels like an event, otherwise it's just like a money-making scam!"

"People are buying milk tea that costs over 30 yuan, which shows that people are not without spending power, but they just feel that the attitude of the merchants must be correct."

"Huh? Yuzucha has only collaborated twice? I thought it was done many times."

In addition, why does Wang Lin of Principal Capital attach so much importance to Cheng Zhu's face? This little old man has always been his number one fan?

It is because if the boss of a company really has an advantage in appearance, the role it plays is really huge!
If it is a face that makes people feel uncomfortable, the same words will give people a very different impression.

When a handsome man or a beautiful woman speaks to you sincerely, you will be more likely to forgive him even if he is really at fault.

In addition, people's speaking ability is also very important.

Even if the face is not shown, the same words spoken by different people will have different persuasiveness.

This has to do with tone, voice, speaking rhythm, etc.

Cheng Zhu is an expert in this area.

Because in his previous life, he was engaged in live streaming to sell goods!
He made money from his family!
It would be outrageous if such people didn't have a strong sense of the internet.

Cheng Zhu has extremely rich experience, which he gained bit by bit through his own exploration.

Of course, don’t forget that Shen Minglang is also in the video.

In this video, Shen Minglang plays the down-to-earth comedian.

When Cheng Zhu was talking, he just stood aside, pursed his lips and nodded deeply with a serious look on his face.

You think he can say something, but he can only say “yes, yes, yes”.

Although he looks different from Cheng Zhu, he likes to show off and keeps raising his eyebrows at the camera.

From time to time, he wants to show his maturity and stability, but for some reason, he gives people a funny feeling of being bitter and resentful.

"Did Cheng Zhu hire someone to take care of him? I'm dying of laughter."

"Hahahaha, I saw him nodding there, I don't know why I nodded too."

"The format of this video is very novel. It suddenly doesn't feel official anymore."

"What good will it do you if I die of laughter?"

"Damn, it turns out that bosses born after 95 are more fun!"

"He looks like my stupid roommate in the dorm, hahaha!"

As a result, the popularity of the video actually increased.

Of course, Cheng Zhu also has another purpose, which is to whitewash Youcha.

The trend of joint ventures is so bad now, it has little to do with us.

In the hot comments, a 'class representative' began to count the number of collaborations with various milk tea brands.

Stupid netizens are just so idle.

Among them, Yuecha has collaborated 8 times in such a short period of time, Lecha has collaborated 6 times, and Chayu has collaborated 5 times.
Even those traditional milk tea brands have collaborated with each other.

Looking at the whole picture, grapefruit tea is the least frequent one.

In addition, some people posted pictures to compare the co-branded peripheral products. Since Cheng Zhu attached great importance to the co-branding of "Nirvana in Fire", both the packaging and the peripherals were made extremely exquisitely.

Although he raised the price, the increase was not enough to cover the cost.

He did this on purpose.

Now, when customers post pictures like this for comparison, they immediately start cursing.

"Yuzucha looks so exquisite, what are Yuecha and Lecha?"

"They charge three or four bucks more, how can they do such a good job?"

"This is terrible! They must have made a lot of money in the surrounding area!"

"Just cut it. Just cut it as hard as you can."

"It's so funny. Anyone who buys milk tea for these pieces of junk must be a fool."

"You're too restrained to show off these. Forgot that someone has collaborated with an unknown condom brand, and the peripheral products are just giving you condoms that are obviously of low quality?"

"The way they eat is really ugly, and the people who buy it are really idiots!"

Now, they were determined to lead Cheng Zhu in the rhythm, but he just used a little effort to achieve a great result and threw the rhythm back.

"Want to mess with me? I'll retaliate against you!" He was always confident in his heart.

What’s more, when the “Nirvana in Fire” collaboration became popular, these small peripherals could still make money by selling them in the secondary market!

Then, the nature immediately becomes different.

Even though the milk tea is more expensive than the basic one, it is still worth the money.

"As for you, can you be popular in the secondary market?" Cheng Zhu smiled contemptuously.

Now, he has even used the killer move of not raising prices for joint ventures, which means he really has no intention of leaving any way out for these friendly competitors.

——Die, everyone must die!

And Cheng Zhu is a very vicious person.

He knew a few days ago that some marketing accounts were carrying out organized and disciplined smear campaigns, but he did not respond and just watched them make the matter worse.

Cheng Zhu even asked the marketing department of Youcha to find some marketing accounts to set the pace for themselves.

His idea is this: "The pace set by others is uncontrollable, but the pace set by yourself is at least controllable."

Stop the fucking black stuff, I'm the one who blacks myself, okay?
It is precisely because of this that Chen Yue and her group had an illusion: "Why is the rhythm so easy to lead this time? The effect is surprisingly good!"

When public opinion reached its peak, he made the final decision!
Relying on his own strong attention, he was able to "whitewash" Yuzu Tea overnight, but the rhythm he had set up before would not be calmed down by this, and everyone's anger about the chaos of joint ventures still exists.

In this case, the official media is likely to take action!

Before Cheng Zhu released this video, once the official media took action, marketing accounts would still lead him to say that he was criticized by the official media.

But now it’s different, his response strategy is timely and his methods are decisive!
"Yuzu Tea's announcement that it will no longer raise prices for its co-branded products will be a highlight in the official media reports!"

"But if there are no substantive measures like this, it's hard to say."

In fact, this kind of courage is not something that ordinary people have.

Do you think it’s just three or four pieces less?

Originally there was a price increase, but now you have to bear the cost yourself. The total cost is 6-8 yuan instead of or yuan!
This caused the entire milk tea industry to suddenly feel insecure overnight!
Cheng Zhu bared his fangs.

Moreover, this time I'm not threatening you with my teeth.

This time, we really want to eat meat and drink blood!

This is a massacre from top to bottom!

Yu Feng, who seemed to be completely bewitched by Chen Yue, was already cursing in his heart: "Crazy bitch! Damn it, I shouldn't have listened to a crazy bitch!"

Wu Han, the founder of [楽茶], picked up his mobile phone to do some calculations. After finishing the calculations, he sat down dejectedly on the chair, feeling deeply powerless.

Only Chen Yue has a choice, but she doesn't know whether to continue to follow the model of Youcha. She is wavering and feels panic!

Everyone now realized that although Cheng Zhu always used strange tricks, he had always been a man of martial ethics.

He was busy raising the ceiling of the industry, expanding the market, and busy with self-marketing. He had no intention of engaging in involution at all.

What he has been doing is actually making the pie bigger.

Let’s promote the new milk tea model he created!
From the beginning to the end, Cheng Zhu never deliberately targeted anyone. He only targeted Chen Yue, who was still able to dance in the [Headphone Model], but it was just a casual move.

The expansion of pomelo tea is like rolling waves.

Your own boat is too unstable and will naturally be affected.

However, it is different now.

Cheng Zhu is about to make a short video.

Besides, he was beginning to get a little bored.

“No one cultivates wasteland, but if it is cultivated, people will fight over it.”

He opened up a new milk tea market and continued to expand it through development. As a result, everyone came to compete for the good land.

then what should we do?

Then hit!
Cheng Zhu, who has always been very martial, is not going to talk about it now.

Just as he thought in his heart at the beginning: "I apologize to my colleagues, please kneel down and listen."

It was indeed my fault to create such a joint model.

"I'll change it. Can't I change it?"