Force me to be reborn, right?

Chapter 410 The first [collaboration] starts!

Shen's house, inside the tea room.

Shen Qingning, who was originally in a bad mood, immediately thought of that man's face after seeing Shen Minglang's expression at this moment.

As smart as she was, she immediately guessed what dirty words her brother had learned from him.

This made Ningning feel a little bit amused and helpless.

Shen Minglang, please put away your magical powers!

You will be beaten to death!

After hearing the brat's words "So", Shen Guoqiang put the teacup in his hand on the table with a little force, making a "bang" sound!
The sound was not particularly loud, and Shen Guoqiang did not slam the teacup heavily on the tea table in a serious manner.

But even so, Shen Minglang almost jumped up from the chair as if by reflex.

Many memories of my childhood and rebellious youth came to my mind.

In his room, there were three framed calligraphy works hanging on the wall.

It said something like "keep your feet on the ground".

Then the broken vines were framed underneath the calligraphy.

Each cane was broken by Shen Guoqiang when he was beaten, and then hung in his room together with the words to warn him as a deterrent and warning.

It can be said to be very scary.

But after Shen Minglang turned eighteen, Shen Guoqiang never beat him again.

He was also given a lot of freedom, allowing him to do whatever he wanted and open a store if he wanted, but he had to be responsible for everything he did.

Time flies, and so many years have passed in a flash.

Boss Shen, who has graduated from university for many years and started several businesses, now deeply realized: I am still afraid of my father!

Shen Guoqiang glanced at his son and was speechless.

He felt that he must have lost his mind, which was why he seemed so mature and stable just now.

I was so pleased that I even had a few drinks with him!
At this moment, Shen Minglang was sitting on a chair in the tea room like a quail, not daring to act rashly for the time being.

But Shen Guoqiang wanted him to continue speaking.

He was very curious. Was it because the business was so good, coupled with the additional financing of over 100 million yuan, that this young milk tea team became exceptionally inflated and gave rise to endless arrogance in their hearts?
He thinks this is actually quite normal.

When I was young and my career was on the rise, I looked like this too.

How can one not be frivolous when young?
Those who have achieved great things at a young age and have no arrogance in their hearts are definitely a minority among the minority.

It’s just that some people will show their arrogance directly, while others hide it in their hearts.

"It seems that you don't take this Yuecha seriously?" he asked in a deep voice.

This time, Shen Minglang didn't dare to say anything too radical.

He picked up the white tea that Shen Qingning poured for him, took a small sip to moisten his throat, and then began to repeat some of Cheng Zhu's words to his father.

He began to seriously compare Yuzu tea and Yuecha, analyzing the advantages and disadvantages of the two.

Shen Guoqiang listened from the side and nodded frequently.

The feeling he had when he first returned home came back to his mind, and he began to feel that this little brat of his had matured a lot.

In the past, he would not have considered these things. He always thought that his store was the best and everyone else was a fool.

He doesn't consider the market, only his own preferences.

Many second-generation people have this problem and think they are superior.

But they don't know that opening a business is not like that. Even if you really have good taste, you have to understand the principle that high-brow music will not be appreciated by the masses.

What's more, what many people call taste is nothing more than an accumulation of money.

Shen Guoqiang read the news today. The news said that Yuecha has incorporated elements of soft European bread, but it is taking a completely opposite route from the bakery, with milk tea as the main product and soft European bread as the supplement.

In addition, it also promotes fresh fruit milk tea, which uses seasonal fresh fruits, and has launched 3 new fresh fruit products that are not available on the market.

Although these three new products have not been a hit, it certainly won’t be written like this in the news.

In the tea room, Shen Guoqiang listened to Shen Minglang for about ten minutes.

He spoke very carefully and considered everything very comprehensively.

To put it simply, if you were a venture capital company, you would feel reassured after hearing such a response from the founding team you invested in.

"Did you think of these yourself, or did Cheng Zhu tell you?" Shen Guoqiang asked at last.

Shen Minglang adheres to the principle of seeking truth from facts and never uses lies to force himself, so he said in a sonorous and powerful voice:
"We discussed this in the meeting!"

It was indeed discussed in the meeting.

Cheng Zhu was responsible for talking, he was responsible: Yes, yes, yes!

When Mr. Shen heard this, he was not too disgusted by the three arrogant words "So" that Shen Minglang had just said.

If we say that this young team "despises the enemy strategically and takes the enemy seriously tactically", there is nothing wrong with that.

He temporarily forgot his previous unhappiness and admitted that his useless son had indeed grown up recently!

Shen Guoqiang looked at him and asked one last question.

“What you analyzed was when Yuecha didn’t have the support of Shendu Capital. Now that it has the support of Shendu Capital and has an additional 100 million yuan in funds, the situation will be different.” He made a small comment.

"Have you ever thought about this?" He stared into Shen Minglang's eyes, his aura as strong as ever, and asked.

Shen Minglang's eyes lit up again when he heard this.

——"Here it comes!"
He instinctively wanted to lean back and then lean his whole body against the back of the chair.

But after what happened before, he didn't dare to make any physical gestures this time.

But his tone was still imitating Cheng Zhu.

He said slowly: "I don't think we should completely regard Shendu Capital as a rival, ahem!"

The reason why Shen Minglang coughed was because Cheng Zhu followed up his words with "Do you understand?"

If he said to Lao Shen again, "Don't completely regard it as an opponent, you understand", there would probably be an extra broken vine on the wall of the room.

"Fortunately, fortunately, I managed to brake!" He was thankful.

Shen Guoqiang was somewhat interested when he heard this, but he didn't understand what he was trying to say, so he said, "Oh?"

Seeing that his father had taken the bait, Shen Minglang was instantly overjoyed. He pretended to be a second-hand person again and immediately responded:

“When we raise the second round of funding for Youcha, maybe Shendu Capital will come knocking on our door!”

Haha! Cool!!!

In the tea room, after Shen Minglang finished pretending to be a second-hand bullshit, he watched his father's face gradually become worse.

Shen Guoqiang's face, which already looked serious and gave people a very oppressive feeling, showed displeasure.

He realized that he was overthinking again.

I thought they despised the enemy strategically and took the enemy seriously tactically.

Now it seems that they are completely despising the enemy!

He was too ambitious, so ambitious that he thought that when he raised the second round of financing, even his competitors would line up to give him money!
"Do you know how big your milk tea business has to be to qualify you to say such things?" Shen Guoqiang felt that he had to teach him a lesson.

Considering the current situation of pomelo tea and its future development momentum, it is impossible for it to reach this point!

Even if you are running a cash cow type of business, it won’t work!

What's more, you just completed your first round of financing before the New Year, and now your business expansion has just begun. The rest of the stores have not even opened yet, and you are already thinking about these things?
"It's still too early for you to start the second round of financing! Do you understand?" Shen Guoqiang said sternly.

Shen Minglang: “.”

He said to me, "You understand!"
I just managed to hold back from saying it with great difficulty!
For some reason, Master Shen felt a little crazy.

Other than that, that familiar feeling is back.

That was the repressive education his father had always given him.

Shen Guoqiang severely reprimanded Shen Minglang, thinking that he was too ambitious, too relaxed in his mentality, and that his old habit started to recur again, and he began to act smart!
In fact, Shen Minglang did this purely because he trusted Cheng Zhu so much.

His cousin was the most awesome young man he had ever met.

Whenever you think he is bragging, after a while all his bragging will become reality.

This alone is terrifying!

——Everything I say will come true!

To be precise, Shen Minglang was indeed one of the first people to discover Cheng Zhu's awesomeness.

When no one knew what Cheng Zhu was busy with during the summer vacation, he already knew that his cousin was making a fortune by selling QQ underwear!
Over time, this phenomenon has emerged: one dares to speak, the other dares to believe!
Cheng Zhu said that when the second round of financing comes, Shendu Capital might also come to them, so Shen Minglang believes that he will come.

In fact, he had already begun to look forward to this day silently.

He had long been accustomed to Shen Guoqiang's repressive education. Of course, there was also the undisguised disappointment in his eyes every time he blamed himself.

This is also why Cheng Zhu always felt that all the stores opened by Shen Minglang before were his personal [externalization].

He is not opening a store, he is "selling himself".

What he wants may not be success, nor the little money he can make from opening a store, he just wants to prove himself.

Recently, Shen Minglang has been completing the tasks assigned to him by Cheng Zhu.

Because of this, he could feel Cheng Zhu's foresight even more. He even believed that supply chain was the general trend and the direction of the future!

This is what he felt bit by bit when he was actually doing it.

"I do have only a limited understanding of some of my cousin's ideas. But I have gradually come to understand the deeper meaning of some of the things he has asked me to do, and I have also slowly begun to see some directions for the future."

He feels that Yuzucha is on the right track!

More correct than any other peer!

At this moment, he looked up at Shen Guoqiang, meeting that extremely familiar gaze.

There was that disappointed look again, as if the pig head of the Chinese zodiac in the Old Summer Palace was fake, and the real pig head was on my neck.

After a long speech, Shen Guoqiang finally left the teahouse with an unhappy look on his face, leaving only one sentence:
"Think about it carefully. It's still too early for the capital market to provide you with a second round of financing! If you continue to have such a positive attitude, you don't even know if there will be a second round!"

After Shen's father left, only Shen Qingning and Shen Minglang were left in the tea room.

During the communication between the father and son, Ningning was only responsible for making tea, but did not participate or express his own opinions.

In fact, she always felt that her father sometimes had a bad attitude towards her brother, and some of the things he said were too hurtful.

In her memory, there was almost no scene of him praising Shen Minglang.

Of course, this is also related to the fact that Master Shen has been a bit lawless and naughty since he was a child.

At this moment, it was Shen Minglang who met his sister's concerned gaze, smiling shamelessly, just like he did after being scolded in the past.

"It's okay! Ningning, I'm used to it!" He said with a smile, and he began to comfort his sister.

"At worst, I'll wait until before the second round of financing, then post a message on WeChat Moments to remind him to read the news! Haha!" Shen Minglang pretended to be strong and said in a boastful tone.

On the other hand, Cheng Zhu had no idea that in the eyes of Ningning's father, he had become an inflated young man because of Shen Minglang's forced pretending to be a second-hand man.

Of course, with the way he pretends and the words he says, anyone who hears them would think that this guy is very arrogant!

I guess only the veteran bully Wang Yuedong Yi would think in his heart: This guy is similar to me!
At this time, he could clearly feel that after obtaining 100 million yuan in financing, Yuecha began to be a little eager to expand.

Just tonight, Yuecha’s official Weibo announced that 7 stores are already under preparation.

This is probably due to limited time.

"Yuecha should be trying its best to catch up with our store opening speed." Cheng Zhu thought.

"But due to supply chain and other reasons, Yuecha's first choice for opening stores is to take Shenzhen as the center and then radiate to the surrounding areas."

“The stores are all relatively close to each other.”

“We’re taking the route of [building a base camp].”

Little did he know that in Cheng Zhu's eyes, this kind of opponent was his favorite!

It is said that the business world is like a battlefield. If your layout is too scattered, it will be more difficult for me to defeat you.

It would be very easy if you take Shenzhen as the center and radiate to the surrounding areas!

"I'll capture you right in Shencheng!"

"The first step is to take your 'capital'!"

"As soon as the game starts, I'll just attack the enemy base, who cares!"

The 18 stores of [Yuzu Tea] are about to open, and at this moment, the entire network is already warming up.

Cheng Zhu is warming up not only these new stores, but also the new products that will be launched simultaneously!

This is also a fruit tea, but the specific type of fresh fruit milk tea has not been announced to the public yet.

At present, whether it is mango sago, cheese berries, or succulent grapes, they are all selling very well and have very high market recognition.

Copycat stores like Yuecha are also launching their own self-developed fresh fruit milk teas.

Cheng Zhu actually cares about this point.

He is not afraid that others will really develop a hit product, because having only one deck of trump cards and having a hand full of trump cards are completely different in nature.

You are still developing your flagship products, which makes me feel awkward. As more and more popular products emerge in the future, it will be difficult to determine which ones are the store’s main flagship products!
The shitty scene that Cheng Zhu least wants to see is: for example, Yuecha launched a self-developed lemon tea some time ago, but the one they made was not delicious.

However, they were the first to use this fruit.

When we launch new products at that time, if they are made with the same fruits, even if other formulas are different, this company will most likely claim that we are imitating or plagiarizing them in order to gain popularity!

As for internet celebrity brands, sometimes what they compete for is traffic.

Therefore, Cheng Zhu is really annoyed by these crappy R&D teams who try their luck with various fruits all day long, without caring about quality control or whether what they make tastes good. They are eager to push the products to the market before they have even perfected them themselves.

Maybe they are all complacent and think they are pioneering and innovative.

"However, I deliberately slowed down the pace of launching new products before because I only have one store and there was no need to do so. I had to hold the cards in my hand first."

"Now it will soon become 19 stores, and a new batch of stores will open at the end of next month."

"The efficiency of updating new products should be improved." Cheng Zhu thought.

What makes him feel fortunate is that the new product he is about to launch does not have any use for the fruit yet.

After the news of the new product was released, some die-hard fans of Yuzu tea expressed their anticipation on the Internet.

Sometimes it’s just so magical, because your product is sold at a high enough price, it is easier to generate some loyal fans.

This is actually in line with the human nature of some people.

“Looking forward to the new product! I’ve been drinking it every day lately and I’m really getting a little tired of it!”

"What kind of family conditions do you have to be able to drink a cup of grapefruit tea every day?"

"The Beijing store is about to open, I want to try out the new products!"

"Okay, I hope it's not a fruit I'm allergic to."

Of course, the ones who pay the most attention to the trends of pomelo tea must be these internet-famous milk tea shops that follow the trend.

For example, Chen Yue, the proprietress of Yuecha, has been a little nervous these days because Youcha’s Shenzhen Century Store is about to open, and everyone will be competing in the same business district!
Wow, you’re going to launch new products on the first day of opening your store, right?
——You have no moral principles!

"Is this your killer move after launching all 18 stores together?" Chen Yue thought.

Her mood began to grow heavier.

Because she felt that the other party chose to launch the new product on the first day of the launch of 18 stores, which must mean that they are very confident in the product.

Otherwise, many people will buy new products as soon as they see them, but then find that they don’t taste good, and this group of new customers will immediately have a greatly reduced impression of the brand.

"A more prudent approach is to continue selling old models that have been recognized by the market when opening a store."

“After all, in cities like Shenzhen and Beijing, most people have never drunk grapefruit tea.” Chen Yue thought.

"For them, there is no difference between these old models and the new ones."

In her opinion, Yuzucha’s current approach is quite radical.

The risk is a bit high, but the rewards are also considerable!
Chen Yue can only pray to the gods for blessings in her heart, hoping that Youcha will suffer the same huge setback as her own Yuecha.

Her biggest feeling recently is that it is not so easy to innovate fresh fruit milk tea!
But she didn't know that Cheng Zhu had never intended to make things easy for these internet celebrity brands that followed suit.

"It's just launching a new product, so the pressure is too little." Cheng Zhu thought.

"Since you are so arrogant as to want to fight me, let me test your ability to withstand pressure."

Up to now, Yuzu tea has remained a mystery.

However, on the day when the 18 stores officially open, the first [joint event] will be fully launched!
Time moves backwards
The 18 stores of Youcha are officially open to the public.

Cheng Zhu has been looking forward to this day for a long time.

Both the marketing department of [Yuzu Tea] and the company that conducted this joint venture have made sufficient preparations.

In this collaboration, Cheng Zhu’s goal is not to take the route of precise harvesting.

The purpose of some collaborations is to force fans to pay money.

But his purpose this time is only one, and that is to create hype!
He just wants to make pomelo tea more famous, that's all.

The collaboration this time is with a social platform that mostly has young users.

At the beginning of 14, its registered users exceeded 4000 million, and its monthly active users reached million!
Now, a year has passed, and the data have soared.

It's called [Momo].

(ps: Ask for a monthly pass~)

(End of this chapter)