Force me to be reborn, right?

Chapter 380: A big move that shocked the industry
"A delicious midnight snack." - Ye Zi.

In the hotel suite, even though she was just having a midnight snack, Ye Zi wanted to brush her teeth in the bathroom first.

Some people have a very obvious pharyngeal reflex. When brushing their teeth, if they use a toothbrush to brush the root of the tongue, they will feel nauseous.

Ye Zi's pharyngeal reflex is very weak, and her M attribute is explosively exploded, so there is no need to treat her gently, as she has a strong tolerance.

However, although Ye Zi said it was appetizing, she didn’t eat much for the midnight snack.

Because she saw that Cheng Zhu had a good appetite, she was worried that the boss would not have enough to eat.

After two rounds of exercise, Cheng Zhu was really hungry.

During the whole process, he didn't pay much attention to how much leaves he ate.

Thinking about it carefully, he actually didn't know much about Ye Zi's appetite, and the two of them had rarely eaten together.

Ye Zi not only skips midnight snacks, sometimes she even skips dinner.

"Boss, your face seems a little dry." The photographer held his chin with one hand and looked at Cheng Zhu.

She just loved to stare at him blankly.

"Really?" Cheng Zhu touched his cheek and said, "It's winter, that's normal."

"How about this? I have a moisturizing facial mask. I'll apply it on you later, and then give you a massage. I'll start with a head massage, and then I'll massage your shoulders and legs." Ye Zi suggested.

"Huh? You've even learned head massage?" Cheng Zhu was slightly surprised.

The last time when [Sneak into Ye with the Wind], Ye Zi gave him a massage, which she learned from watching videos.

There is definitely a gap compared to professional technicians, and the massage strength cannot be compared with those old aunts.

But overall, it's quite comfortable.

I didn’t expect that there would be a new item this time, including a head massage.

"When I was free at home, I taught myself a little bit." Ye Zi smiled and said, "I bought the course on Taobao. It's very technical."

"Really? Then I'm going to enjoy myself later."

After finishing his midnight snack, Cheng Zhu washed his face and then lay down on the bed with his head resting on the edge of the bed.

Ye Zi threw the pillow on the sofa onto the carpet, and then knelt on the pillow.

In this posture, her peach buttocks just touched her heels, and when viewed from the side, she had an indescribable curvaceous beauty.

"Boss, let me put on the facial mask first." She said softly.

"Yeah." Cheng Zhu slowly closed his eyes.

After a moment, he felt a chill on his face.

Ye Zi gently applied the mask to Cheng Zhu, making sure it fit well.

Then she took out a horn comb from her bag on the ground.

She specifically bought an ox horn meridian comb for massage online, but did not use it immediately.

This type of comb is not cheap, and a good quality one can cost several hundred yuan.

She first used her hands to press Cheng Zhu's scalp, and also rubbed acupoints such as his temples.

After pressing for a while, the horn comb finally came in handy.

As time passed, Cheng Zhu, who was wearing a facial mask, breathed steadily under her head massage and fell into a light sleep.

He was indeed a little tired during this period.

Whether at work or in life, Cheng Zhu has been working non-stop.

Ye Zi lowered her head slightly and looked at his sleeping face.

To be honest, after playing poker, he was responsible for cleaning up, and after cleaning up, he helped with the bath, and after the bath, he also provided head massage services. If this is not considered as trying his best to please, then nothing can be called please.

Ye Zi, who has low self-esteem, is trying her best to serve Cheng Zhu.

She didn't think there was anything wrong with it.

In fact, as she watched Cheng Zhu fall asleep under her massage, she felt a great sense of satisfaction in her heart.

She knew there were some things that others would not do for him.

Then, she will do it.

"This may be my only value in the boss's life."

Cheng Zhu was also quite surprised that he actually slept for more than an hour.

What surprised him even more was that during this hour or so, Ye Zi had been pressing him gently for fear of waking him up.

As for the facial mask on her face, she carefully removed it after fifteen minutes.

After taking a short nap, he still felt a little hungry.

Originally, he planned not to stay here overnight as usual.

Generally speaking, once something like this happens, there will be a second one.

Over time, many women will become more and more clingy.

But after thinking about it, he said to Ye Zi: "I'll stay here tonight. I'm too lazy to drive back. What about you?"

"I can!" Ye Zi immediately made a surprised sound, with undisguised joy and satisfaction in her tone.

After saying that, she felt that this was not a good idea, and immediately added sensibly: "Boss, you can do whatever is convenient for you, don't worry about me, whether it is today or in the future, I can do whatever I want."

This is telling him that you will not stick with him and not let him leave just because he has stayed with you a few times.

Ye Zi is very clear that one must have a clear self-positioning and put oneself in the right position.

But after washing up, when the two of them lay down on the bed, she curled up in Cheng Zhu's arms, holding him tightly.

"But we still have to cherish the time we can cherish." She squeezed into Cheng Zhu's arms again.

That night, Ye Zi was a little sleepless at first because she wanted to feel the warmth in the embrace more.

Cheng Zhu stretched out his arms and hugged her. After the boss fell asleep, she covered his big hand with her palm, and then a faint smile appeared on her face.

To round it off, it can be considered holding hands!

They had the most profound and intimate communication, but almost no such intimate contact. Ye Zi didn't fall asleep until 2:30 in the evening, and when she really fell asleep, she slept very soundly.

The next day, Cheng Zhu was still sleeping in for the first time in a long time, but Xiong Ge, who had been suffering from insomnia recently, got up early.

As I get older, I sleep less.

Due to too much mental stress recently, Zhou Jianxiong only sleeps four or five hours a day.

It’s too chaotic. The recent business battlefield is really too chaotic!
"The brown sugar milk tea market is in a state of chaos."

"These new brown sugar milk tea brands are all priced 1-3 yuan lower than mine!"

This is what makes Zhou Jianxiong most angry and disgusted.

Some time ago, it was ok that we let Mo Cha take the lead and attract all the firepower, but you guys are now starting a fucking price war again, right?
Milk tea shops of this period loved to use this tactic.

Cheng Zhu had seen this scene before.

In his opinion, "You just owe Mixue Ice City to clean up."

In Cheng Zhu's impression, Mixue Bingcheng's crazy expansion period was a few years later.

It was only last year, 14, that we officially began to move into the national market.

If you really want to drive up the price, who the hell can do it better than Mixue?

In 22 years, this milk tea brand already has over stores around the world. Not to mention the domestic market, they are eyeing the global market.

Later on, it became the fifth largest fast food chain in the world, second only to McDonald's, Subway, Starbucks and KFC.

However, there is still a big difference between Michelle's path and Cheng Zhu's path.

What people focus on is warehousing and logistics.

Therefore, Cheng Zhu was very clear: "If you only know how to fight a price war, then in a few years, you will receive a painful lesson!"

He opened a milk tea shop and engaged in capital operation.

What’s more, there are too many sellers with high prices, and they are not in the same customer group as Mixue, so they can’t even start a fight.

"In recent years, the market has been undergoing consumption upgrades."

"In a few years, the market will begin to experience consumption downgrades."

When the day comes when consumption really downgrades, Cheng Zhu must have made all the necessary preparations.

Of course, he has this advantage of being a reborn person, but Brother Xiong doesn’t.

He is now watching a group of people rushing into the brown sugar market, everyone using their own unique tricks, and the dogs' heads are about to be beaten out.

He looked at the data of foam tea these days and found that the brown sugar thick milk that he had high hopes for did not achieve the expected results.

It is obvious that Mocha used to have a monopoly on the black sugar market in the country, but it can no longer do so now.

“The share is declining every day!”

“But more and more brands are joining the fray!”

He suddenly felt that Cheng Zhu was the one least affected.

Even though he is the true pioneer of the brown sugar series, his current attitude is a bit like... standing by and watching?

He just sits high up, watching you guys, a bunch of cheap milk tea brands, fighting each other, and he just stands there coldly.

What makes Zhou Jianxiong feel most desperate is: "If we fight a price war, he won't be affected much in the future."

"Because he really sold it too expensive! Everyone's prices have always been very different!"

What does the price reduction of your affordable brand have to do with my luxury brand?
"He will probably always have the market share in brown sugar that he deserves!"

At first, everyone thought that this young man was crazy for daring to sell such expensive milk tea.

But now it seems that some benefits are highlighted!
Zhou Jianxiong has been quietly following the developments of Youcha recently.

However, recently Youcha has been hyping up the issue of financing, and the next move has not been announced yet.

This makes all major milk tea brands feel that they still have time.

Zhou Jianxiong began to have some intuition: "There shouldn't be any big moves from Yuzucha before the New Year, right?"

But in the afternoon, he deeply realized that it was all his illusion!

After getting the financing, Cheng Zhu hired a team and started taking action outside.

At exactly 2:00 p.m., Youcha’s official Weibo and public account began to announce a major event.

To be precise, a picture was released.

The picture clearly states: Youcha Hangzhou Lakeside Store is under construction, Youcha Hangzhou Vientiane Store is under construction
This picture lists not only 4 stores in Hangzhou, but also 4 stores in Shanghai, 4 stores in Beijing, 3 stores in Shenzhen, and 3 stores in Guangzhou!
A total of 18 stores, launched at the same time!

If this is a chessboard, Cheng Zhuyi will place his pieces in all the first-tier cities!

You have to know that this is a first-tier city. The investment in each store listed here is very high, and it is not at the same level as other brands of milk tea shops.

Announcing 18 companies at once is really crazy!
What’s even crazier is that there is a line of words at the end of the picture.

"Yuzu Tea will strive to have at least one store in all first-tier cities and new first-tier cities across the country in the first quarter of 2015. Stay tuned!"

As soon as this news came out, it caused a sensation in the milk tea industry.

The first quarter? There is such a goal in the first quarter?

You don't leave us any time at all, you don't leave us any wiggle room at all!
What a curse! You announced this kind of news before the New Year. Don’t you want us colleagues to have a peaceful New Year?

It's amazing that you have a fucking 100 million, right?

Cheng Zhu: It’s really amazing.

To be exact, the outside world thought he only had 1.6 million, but in fact it was million!
The extra 6000 million can be used to do a lot of things.

Moreover, every time a Youcha store is opened, a large amount of sales will be earned every day, and the payback rate is also incredibly fast.

A huge shadow began to loom over the hearts of everyone in the industry.

"This is troublesome, he's going to start burning money!"

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(End of this chapter)