Force me to be reborn, right?

Chapter 305 You Know Nothing About the QQ Industry
Cheng Zhu knew very well that it would take 15 years for exports to explode.

After he opened the [Persistent Visits] function on Taobao, he tried a lot of fancy tricks, so the traffic was attracted quickly.

But he has no plans to export products abroad. He relies on his own size and price advantages, and of course, new models that are launched every once in a while.

In the face of absolute price advantage, all the bells and whistles seem vulnerable and unnecessary.

"Just let it ferment slowly." Cheng Zhu thought.

"From being the king of QQ underwear on Taobao to being the king of QQ underwear in the world, this is a big step."

After Cheng Zhu and Wang Anquan chatted for a few more sentences, Wang Anquan nodded as if he understood what he was saying.

He looked at his childhood friend and gave him one more instruction: "By the way, give me one more piece of data, which is the export data of different countries."

"Okay." Wang Anquan nodded and said that he would do it later.

After giving him instructions, Cheng Zhu didn't rush him to leave. Instead, he asked him, "We haven't made any big moves in the domestic e-commerce sector for a long time. Which direction do you think we should go in next?"

"Ah?" This question really stunned him.

He has been following Cheng Zhu's buttocks to learn, reviewing and absorbing a series of fancy operations that Zhuge had done before.

It is true that they are growing very fast, but they don't have much foresight.

Cheng Zhu looked at him and continued, "Let's not talk about what to do next. Let me ask you first, what do you think is the lowest-level rookie approach to doing QQ e-commerce now?"

Wang Anquan quickly replied: "Copy other people's designs, make some changes, and then start a price war to sell them at a cheaper price."

"What about going up a level? What would a slightly more advanced person do?"

Wang Anquan fell into reminiscence, thinking about the time when he and Zhuge first ran the [Buyer Show].

"It's just a borderline answer." He answered again in seconds.

He learned the word "edge" from Cheng Zhu.

Thinking back to the summer after he graduated from high school, he was still a big boy who knew nothing.

Then, he was taken by his brother Zhu to operate the [Buyer Show] of the store.

I look at pictures like crazy every day, and try to make some pictures myself and then provide them to buyers.

Thinking about it now, I still feel a bit excited, even excited?

Looking at all the QQ underwear stores on Taobao, the pictures in the buyer show area of ​​[Persistent Visit] are definitely the most awkward, but also definitely the best!
In other people’s stores, at most there are some real pictures returned by real customers.

Under the operation of Zhuge and his colleagues, the buyer shows of [Persistence in Visiting] include a large number of female Internet pornstars, which is a gathering place for those female Bodhisattvas on the Internet!
This alone makes this store stand out from the crowd.

Just brushing the edge is the traffic code for stores of this category!
Cheng Zhu looked at him, nodded slightly, and said seriously and firmly: "But I can tell you that the control in this area will become more and more strict in the future."

"There was even a day when we couldn't see buyers' shows on our QQ underwear store on e-commerce platforms, and we couldn't see these pictures in the comment section."

"Ah?" Wang Anquan had not thought about it in this direction.

He just felt that for an internet celebrity store like ours, this would be like cutting off one's own arm!
"Is there anything unexpected about this? If you think about it carefully, don't you think this is inevitable?" Cheng Zhu spread his hands.

The QQ track has been easy to operate in the past few years. On the one hand, people of this generation are more shy and will give priority to online shopping. On the other hand, the control is really not that strict.

Wang Anquan lowered his head and thought for a while, and finally said, "It seems that this is possible."

He recalled the comment section of his own store. Wow, those long comments were comparable to novels, not to mention the pictures of buyers' shows.

The comment section of [Keep Visiting] is really not much different from the kind of website where you have to click "Keep Visiting" before you can continue browsing.

And when you look at the website, you will feel it is fake.

But, brothers, listen to me, when you come to our comment section, doesn’t the sense of reality suddenly become stronger?

Because these were all sent by the customers themselves!
They are all memoirs and commemorative albums!

So, if one day the platform really starts to strictly control this aspect, the first store to be hit will definitely be our store.

When Wang Anquan thought of this, he started to feel a little nervous.

"Then let me ask you again, what should an expert, who is one level higher than this marginal master, do?" Cheng Zhu asked.

"Create a unique model and lead the market trend?" Wang Anquan was a little uncertain.

"So what kind of unique model do you think it is?" Cheng Zhu asked.

"Uh"

"In fact, it all comes down to selling emotions." He gave an answer.

Cheng Zhu sat in his seat, crossed his legs, and continued, "Actually, if you think about it carefully, behind many highly profitable industries, what they are selling is not products at all, but - pleasure!"

"It's the same in our QQ underwear industry."

"You said that I did [the integration of people and comics] and asked an artist to come up with a unique style of painting, which gave people a visual pleasure."

"We design some new and fashionable products so that customers who often buy QQ underwear can experience a different kind of happiness. It is also a pleasure to have an experience that they have never had before."

“Even creating an online celebrity store and leading the trend, what are you actually doing?”

“It is equivalent to turning [Persistent Visit] into a trendy brand store in the QQ world!”

"Customers feel that they are trendy, that they have better aesthetic taste, and that the things they buy are more stylish and high-end. This is also a kind of pleasure!" "We are not only selling products, but also emotions!"

"This is one of the reasons why we don't need to be like them, in a crazy internal competition and a price war to the death."

“We are product merchants, but also emotional merchants.”

Wang Anquan was frantically digesting and absorbing Cheng Zhu's words, nodding all the time.

Cheng Zhu tapped the table lightly with his fingertips, bringing the topic back to the original question.

"So, what do we do next?"

"From a rookie who can only introduce products, to a master who knows how to use desires, to an expert in selling emotions, the next step is to become a master."

"Master, what should I do?" Cheng Zhu looked at him.

Wang Anquan fell into deep thought.

Cheng Zhu saw him thinking and fell into memories himself.

In his impression, many people in his previous life said that QQ underwear was easy to make, that the market had been expanding, and that the number of people using QQ products around the world was increasing rapidly. These data were indeed true.

Not to mention the world, just domestically, the number of domestic customers using QQ products is skyrocketing every year!
Even after 18, during that special period of years when everyone was locked up at home, the market for QQ products was still expanding, and the number of users was still skyrocketing!

Underwear sales are getting better and better, and so are toys.

People who have a partner must learn to create freshness for themselves during special times, QQ clothes, buy it!
People without a partner must learn to rely on themselves. Buy this small toy!

The market prospects of this industry are so explosive and promising.

But in reality, it has long reached the point where only people with real ability can make money.

If you are still using the same three tricks as before, then I'm sorry, you have been eliminated by the times.

You don't really think that a certain industry has a future and that anyone who starts a business in it can make money, right?
Yes, if you stand in the right place, even a pig can fly.

But the question is, what if there are a hundred pigs or a thousand pigs standing on this vent?

As a result, some people started to develop Xiaohongshu, Douyin, or [private domain].
But there are actually only a few who can really do it well.

Cheng Zhu looked up at Wang Anquan again and found that he still had no idea.

So he asked, "Safety, among the current customers in our store, are there more men or women?"

"Overall, there are definitely more men." Wang Anquan is well aware of the store data.

Although some female Bodhisattvas on social platforms are trying to sell their original products as if they were doing wholesale, they buy dozens or even hundreds of pieces in the store.

Then, there are also some women who will take the initiative to buy it and use it with their male partners.

But in terms of the gender ratio, men still account for a higher proportion.

"So, judging from the data released by e-commerce platforms, is it easier to make money from men or women?" Cheng Zhu asked.

"Brother Zhu, you are joking, it must be a woman!"

"It is said that money from women and children is the easiest to make."

"I just looked at the statistics a few days ago, and the specific statistics are: women are bigger than children, children are bigger than pets, and pets are bigger than men."

It's so frustrating. These days, poor men, their e-commerce spending power is not even as good as that of cats and dogs.

It’s true that people are worse than dogs.

"So, we need to seize the market while expanding it!" Wang Anquan's eyes lit up.

"That's a little bit right." Cheng Zhu praised him.

"Master, you are the one who outputs value. Otherwise, why would there be a saying: Master, I have understood?" Cheng Zhu smiled.

"We need to find ways to increase the number and proportion of female customers who actively purchase QQ products," said Cheng Zhu.

"You can do this on the Internet, calling on people not to be shy about talking about sex."

"For example, we can also establish a concept that when women buy QQ underwear themselves, it is an expression of their personality and a release of their emotions. It is not just to please men, but a win-win situation, and it is also liberating themselves."

"Now, many women who wear this will feel inferior to others, as if they are trying to please their partners, and they will feel humble."

"Just this kind of concept will cause a large number of customers to be lost!"

"What we need to do is to export our ideas to the outside world, and then those who are convinced by us will automatically become customers, or even loyal fans, so that we can open up new markets."

"Everyone is trying to grab old customers, but it's not as comfortable as us attracting new customers."

"Many groups, not limited to women, are likely to consume because of the ideas you convey."

Later, many people did the same thing on Xiaohongshu and Douyin, relying on outputting ideas instead of directly posting pictures. This way, it is not easy to violate regulations and get blocked.

At this point, Cheng Zhu patted the table lightly:
“To put it simply, we need to change from being experts in selling emotions to being masters in making people identify with our values!”

(ps: First update, please vote.

Finally, let me explain that all the [Persistent Visits] stores on major e-commerce platforms have nothing to do with me. They are all created by readers who have read the book. They have never informed me of their experiences. They are still following the old model and I think they are doing average.)

(End of this chapter)