Force me to be reborn, right?

Chapter 165 caused a sensation in the industry
At 5:30 in the evening, Cheng Zhu was eating braised chicken at the school gate.

He just went to [Youlaiwan] and took care of all the things that needed to be dealt with, and did not meet Li Xinyue.

This made him feel good.

Cheng Zhu would not deliberately avoid her just because she was in the store and delay his own work.

However, it would be best if we could avoid seeing each other to save trouble.

As for the high school reunion tonight, he had no interest in it at all.

"Forget it, let's leave these opportunities to show off to the young people. If I go, the little things they did in college will be a bit embarrassing." Cheng Zhu thought.

After finishing his portion of braised chicken with rice, Cheng Zhu rode his electric scooter to the mall where he and Zhang Qiqi had watched a movie today.

As usual, he arrived early and wandered around the mall to see if there was any suitable location for a milk tea shop.

Don't say it, there really is!

"I'll come and have a chat with the person in charge of investment promotion here someday," he thought to himself.

“The rent for this location will probably be high, but it’s definitely worth it.”

Cheng Zhu knew very well that it was very difficult to run a milk tea shop these days.

It’s not like in previous years, where you could just open your own brand in a place with a lot of traffic, mix up a bunch of random stuff, and people would drink it.

Nowadays, the world is becoming more and more branded, and it is difficult for new brands to emerge.

And there are too many people running milk tea shops.

It’s like when boys talk about starting a business after graduation, many people like to open an Internet cafe.

Women work in flower shops, nail salons, milk tea shops, beauty salons, etc.

Anyone who has been to college should know how frequently milk tea shops outside the campus change, especially those self-created brands, which have no core competitiveness at all.

When everyone thinks that doing something is profitable, it just proves that this thing can no longer be done.

If you do it, you will be the last batch of leeks.

It is true that some franchise stores of big brands will be more resilient.

It gives me the feeling that as long as I join, I will definitely make money.

But you have to know that things are different now than before. It is not so easy to join a top store and the requirements are very high.

You are not eligible to join just by showing up with a little money.

It is no longer even a low-cost physical business. You need to have a certain economic foundation to be qualified to do it.

At first, many people had an idea: "My small city doesn't have the popular milk tea in big cities yet. If I join the franchise, I will definitely make money!"

But when you really understand it, you will find how high the threshold is.

It may not be a project worth hundreds of thousands, but a project worth millions, because the other party will require you to open several stores in various core locations in the city, not just one!
The reason why Cheng Zhu chose to find a shop in a shopping mall was because he never thought about making affordable milk tea. He only wanted to make more expensive internet-famous milk tea.

"You have to differentiate your positioning from others and seize a vacant market."

Putting aside the rebirth plug-in, among Cheng Zhu’s many advantages, one of them is that he is good at operations and marketing.

If you look at the projects he has chosen, you will find that they all meet this characteristic.

“To do business, you need to maximize your advantages.”

"I don't think I can outperform those famous brands by renting a shop next to the school and selling cheap milk tea without any core competitiveness."

"In fact, if I had more money now, I wouldn't even have to start my own brand and just become a [super franchisee]."

The so-called "super franchisees" are a group of people between the brand owners and ordinary franchisees, and they have strong financial resources.

These people will own a large number of stores, and one person may own more than a dozen or even dozens of milk tea shops.

This group of people has resources, vision, a keen sense of the business market, and industry information that ordinary people simply cannot access.

For example, when a certain milk tea brand becomes popular, these [super franchisees] will quickly open many stores at once.

Because when the brand is on the rise, it will definitely give up some profits and let franchisees make money. Only in this way can more people join, and the brand can continue to expand across the country and become bigger.

But when a brand reaches its limit, it will definitely be reaped the rewards!

At this time, many [super franchisees] are not in the same class as ordinary people. They can discover brand trends earlier and sell their stores when the brand is at its peak, and then start another brand.

It's just like the super franchisees who were crazy about opening [Cha Baidao] a few years ago, and the super franchisees who were crazy about opening [Bawang Cha Ji] in the past two years, they might be the same fucking group of people.

As for ordinary people, they are either ripped off by the brands, or become the bag holders of [super franchisees] and don’t even know how they die.

As a reborn person, Cheng Zhu can do this, and it is also within his consideration.

"I can choose one of two paths," he thought to himself.

After shopping in the mall, Cheng Zhu's phone rang and he received a WeChat message from Zhang Qiqi.

“I’m already at the cinema.”

"Okay, I'm already at the mall. I'll take the elevator up now." Cheng Zhuhui said.

When he reached the 5th floor of the mall, he immediately saw Zhang Qiqi standing outside the cinema.

Instead of going in and sitting down to wait for him, she just stood there looking around.

Seeing a beautiful girl like this standing outside the door waiting for you eagerly, many boys will feel happy at this moment.

What's more, she was holding a cup of Coke in her left and right hands, and a bucket of popcorn in her arms.

"Tsk, it's okay to watch the same movie two days later, but it's accompanied by Coke and popcorn." Cheng Zhu thought. The only difference is that he didn't bring any special clothes today.

"You're here so early." He walked up to Zhang Qiqi and said to her.

"It's not early yet. I'm not the kind of girl who likes to be late. And I came here early on purpose to wait for you." She winked at Cheng Zhu.

"why?"

"Because I think such a short wait is a very good experience. During the waiting process, I will think a lot and have all kinds of guesses, which can raise my expectations for tonight." She looked Cheng Zhu up and down and said, "Junior brother, you are really handsome today. It's worth waiting for this."

Cheng Zhu didn't feel shy at all, instead he looked at Zhang Qiqi. He looked at the mesh skirt she was wearing, his eyes also passed over her long white legs, and in the end he didn't compliment her, but said: "Actually I don't particularly like people calling me junior."

He is a reborn person after all. Although he does not put himself in the age before rebirth, he does not put himself in the age of eighteen either.

"Really? Then what should I call you? Do you guys prefer us girls to call you that?" She paused for a moment, then said in her slightly clipped voice, "Brother?"

"Is it because I'm your senior that you want me to call you that?" She tiptoed, then leaned down slightly, looking up from the side, her eyes fixed on Cheng Zhu, as if she was seriously watching to see if he was telling the truth.

Cheng Zhu shook his head: "Not really, because I do have a very cute sister."

"Oh, that's it."

"Right. Come in. It's not time to check your tickets yet. Find a chair and sit for a while?"

"it is good."

"Let me get the Coke and popcorn."

"Well, here you go."

He planned to take advantage of this opportunity to find Zhang Qiqi to learn more about some well-known Internet celebrity companies in Hangzhou at this stage.

This was the information he needed now to help him plan for the future.

This is also the reason why Cheng Zhu agreed to come and watch the movie.

But during holidays there were too many people in the cinema and we couldn’t find a seat, so we could only stand and chat.

Cheng Zhu was ready to get into the topic naturally.

"By the way, you told me before that you wanted to treat me to a movie because the photos and videos I took of you had a lot of traffic on Weibo?" he asked.

"Yeah! They are currently my two most popular Weibo posts!" This is also what she admires most about Cheng Zhu.

It is also one of the things that attracts her most about Cheng Zhu.

"There should be a lot of internet celebrity companies in Hangzhou. Haven't you signed a contract with any company?" he asked.

"No, I was originally thinking of signing with a company after graduation, but now I think it's a bit far-fetched when there's a traffic genius standing right in front of me."

"Are you talking about me?" Cheng Zhu pointed at himself.

"Yes!" Zhang Qiqi suddenly became excited and began to praise Cheng Zhu.

"I think you have completely mastered the traffic code. Your operations are no worse than those of big companies, and even better!" said Zhang Qiqi.

Cheng Zhu could actually see that Zhang Qiqi's future career plan was to become an Internet celebrity and then make money online.

After all, it is really easy to make money. With the current popularity of her account, any advertisement she takes can be equivalent to an ordinary girl's monthly salary.

However, she now encountered a big problem.

The main way she attracts fans to this account is her image as an internet celebrity school beauty!

But the problem is, she is about to graduate!

There are always beautiful girls on campus, each of whom is popular for two or three years.

If she posts something on Weibo now, someone might leave a comment: Yes, she is from our University of Science and Technology.

When she graduates, there may be messages from new students: Who is this? I haven’t even heard of her in school.

Look at who her schoolmates are.

It was Shen Qingning, Lin Lu, and the new student Yue Lingjing.

These people were too strong, and her beauty could not be compared with theirs. She was so beautiful that even after graduation, her legend still remained in the school.

On the Internet, the word "school beauty" has indeed always been a traffic password.

But she now urgently needs a new traffic password.

Cheng Zhu has seen too many beautiful girls like Zhang Qiqi.

They want to make a living on the Internet by relying on their beauty, but they lack personal abilities, so they urgently need a powerful person to stand behind them.

To be honest, if there was a woman standing behind him, it would be easier to deal with.

But if there is a man standing behind you, you may have to be prepared to stick your butt out.

Cheng Zhu did not pick up Zhang Qiqi's words, but asked: "Are there any new Internet celebrity companies that have emerged recently? Or are there any powerful marketing figures that have appeared recently?"

“There aren’t any newly emerging internet celebrity companies, but there is a marketing genius that suddenly appeared and caused a sensation in the industry. But I’m a little embarrassed to talk about him,” Zhang Qiqi replied.

"Why?" Cheng Zhu asked.

"Because his main business seems to be... selling QQ underwear." She answered softly.

(ps: Second update, please give me double the monthly votes!)

(End of this chapter)