Outsider: The Fifth Young Master of the Kang Family

The box office of a movie depends on many factors, such as publicity, quality, scheduling, opportunities, schedule, the level of competitors, etc. However, the first-day box office of a movie is basically determined by the strength of publicity and the number of screenings scheduled by the theaters.

Kang Qirui didn’t know how much the publicity budget for Love Is Not Blind was in the past, but it was definitely not as much as it is now. Three months before the release, Xiyangyang created the official blog and forum for Love Is Not Blind, and continuously pushed out highlights and behind-the-scenes news through social platforms such as Renren. By the time the movie was released today, basically all the potential audiences of the movie knew about the movie.

The cinemas also arranged the film quite well, because of the brilliant performance of Xiyangyang's past two films, the distribution company China Film Group treated Love Is Not Blind quite well. On the first day, more than 33 theaters arranged nearly screenings, accounting for nearly % of the film. As long as the previous publicity and promotion can be converted into real attendance, at least the box office on the first day will not be too bad.

Although neither the director A Zu nor the lead actor Wen Zhang and Bai Baihe have sufficient experience this time, the success of this movie in its previous life was originally because its story was attractive enough.

Even in her previous life, Wen Zhang and Bai Baihe, whose acting skills were already superb at the time, were not considered extremely famous. At least before filming this movie, she was definitely not the top priority for box office success.

The success of "Love Is Not Blind" lies in the fact that, unlike other Hollywood films, it does not use some inspirational shots or events to trigger the protagonist's state of mind, thereby obtaining the antidote and understanding of broken love.

It uses the character Wang Xiaojian, who is "good at talking", to turn the originally painful thing of breaking up into a pleasing scene.

The most important event is that the two of them went to attend the wedding of Huang Xiaoxian's friend. At the wedding, Wang Xiaojian's revenge method of cursing without using any dirty words can be regarded as the main axis supporting the whole play. The focus is not on Huang Xiaoxian's lovelorn experience or Huang Xiaoxian's love struggle history, but Wang Xiaojian's thorough use of the most needed function of cutting the Gordian knot in the process of lovelorn.

The so-called being unyielding even when one is on the right side, yet not a single word of his words are dirty and yet they are to the point.

In general, this is a very fresh love movie, a different kind of love movie from ordinary love movies. Many people watch it, one because it is really funny, and the other is just for curiosity.

On Monday, Kang Qirui and A Zu came to the office of Xiyangyang Film and Television Company together. They immediately received the box office information for the three days of Friday, Saturday and Sunday from the distributor, which was 1.2 million!
A-Zu immediately asked Miss Tang to inform all the colleagues in the company, and immediately there was a very warm cheer from the Xiyangyang Company. The box office in the first three days of the week meant that all their previous efforts would be rewarded very richly, and this year's bonus would definitely be inevitable, so everyone was very happy.

The 1.2 million box office was like a bolt from the blue, shocking not only ordinary netizens and fans, but also major film and television companies and media entertainment platforms! Although everyone thought that the success of Xi Yang Yang's first two films would naturally lead to the performance of this film, this result was still absolutely shocking.

In Kang Qirui's opinion, the high box office of Love Is Not Blind is not accidental, nor is it a dark horse, but inevitable. Dapeng's previous film Pancake Man failed, and many of his subsequent good films had to pay for it. The same is true in reverse. The success of Xiyangyang's first two films will naturally attract a lot of people to buy tickets to watch.

The reason why this box office has caused such great surprise inside and outside the industry is that before this, the highest-grossing movie of the year was "The Banquet" directed by Director Feng in August. With the support of a number of stars, its box office was 8 million yuan.

Now Love Is Not Blind has already earned 33 million in its first week. It is very likely to become the box office champion of the mainland in 1.2. Why? New company, new director, new actors, new screenwriter, new love movie model. All of them can be described as new. People can't understand why such a new company can achieve such a result, but in Kang Qirui's eyes, it is because they are so new that they are more attractive to the audience.

On October 10, Love Is Not Blind was released for the fourth day. Because it was the National Day holiday, it still earned 2 million yuan at the box office even on the fourth day. It officially surpassed The Banquet and became the current annual box office champion, but it is still too early to say whether it can maintain this title, as there are still two months left this year. In addition, there is another big movie to be released in December, that is Curse of the Golden Flower, directed by Guo Shi and starring Chow Yun-fat, Gong Li and Jay Chou.

"Love Is Not Blind" can only do its best and leave the rest to fate. According to this trend, it is expected that the box office will exceed 33 million before the end of the National Day holiday.

Of course, as the number of viewers increases, more and more people like the movie. The score on Douban has dropped from 8.4 points when the movie was first released to 7.9 points, and it is still on a downward trend.

The Douban rating system was launched in 2005. Its fairness and accuracy have gone through many controversies and challenges, especially in the rating of film and television dramas. However, due to its large user base, the rating system has gradually gained market recognition, but it has also triggered controversies such as the "fan-hat war" and "black box operation".

The main criticism of "Love Is Not Blind" is basically the same as Kang Qirui's point of view at the time, that is, the entire movie, from the camera language to the shooting structure, is completely a TV series shooting mode. TV series shots, TV series actors, TV series lines, TV series emotions. Some comments bluntly said that this is not a movie at all.

In addition, there are various negative reviews. For example, the relationship between the male and female protagonists progressed mysteriously quickly; all the male characters were negative; the plot twists were too abrupt. There were even negative reviews because of "maliciously smearing the image of people from southern Henan", because the character of the "gold-digger" Li Ke in the movie is from southern Henan.

Kang Qirui and A Zu both said they were wronged. A Zu even used his real name to post on Douban, saying, "I am the director of this film, Kang Qizu, and the screenwriter, Kang Qirui, is my younger brother. What I want to say is that we have no malicious intent to smear the image of people from southern Henan. Mr. Kang Qirui and I married a person from southern Henan. Based on this, we have many friends from southern Henan, and we have no prejudice against people from southern Henan."

Compared to the negative reviews, the majority of them are still positive reviews, so the box office of the movie is still showing a good trend. The movie itself is so good, and the rest depends on the subsequent publicity. Therefore, A Zu and Miss Tang also tried every possible means of publicity.

"Ahem...what? Accept an interview? Who? Me?" Kang Qirui almost choked before he could even swallow his water. He was really shocked by A-Zu and Miss Tang.

"No doubt, it's you." Miss Tang said with a smile on her face.

"Why do you suddenly want to be interviewed?" Kang Qirui asked in surprise: "Movie promotion?"

Miss Tang nodded and said, "Yes, now all possible promotions have been made. In order to boost the final box office, we can only use you. You are a professor at CUHK, and the main lecturer of "Taste of the Three Kingdoms". You are actually the screenwriter of a love story like "Love Is Not Blind", which is very interesting." (End of this chapter)