Return to 1958 and build a century-old giant

Chapter 613: Preparation for Pushing Red Bull

After they returned to the meeting room upstairs, Yang Wendong asked, "Moore, Noyce, how is the Ping Pong game that I commissioned you to develop going?"

Intel's great invention has a huge impact on society, but he is limited to being a shareholder and cannot cash out his shares, so in the short term, apart from the increase in digital wealth, it will not help him much.

But the importance of one's own game is naturally higher. Once the game is made, it will not only bring rich economic returns, but also lead to the birth of supporting industries, and even completely start the industrial upgrading of Hong Kong's industry;
Now, under his layout, except for chips and motherboards, all other parts of arcade machines can be produced in Hong Kong, including screens, frames, wires, etc.

As for the design, although he also hopes to do it in Hong Kong one day, it is not possible at the moment and he can only rely on the United States.

Moore replied, "Eric, we have already made the graphics for the game Ping Pong, but we haven't fully matched the chip. When we started designing, we were going to use the 1002 chip, but the 4004 chip succeeded. You also know that the 4004 chip is more powerful. Now the question is, which chip do you want to choose?"

"The price of the 4004 chip is also more expensive, right?" Yang Wendong thought for a moment and asked, "If we want to achieve the same function, which one will cost less?"

High-end chips are not absolutely invincible. If a product does not require such strong computing power, it is not cost-effective to force the use of high-end chips.

The right one is the best.

Moore replied: "In theory, 4004 will definitely be more expensive, but the cost of 4004 may also drop in the future. Eric, you also know the logic here. The same will be true for 1002.
So I think both are feasible. The specific choice will be determined by you as the client."

"So that's how it is." Yang Wendong nodded, thought for a while and said, "Then let's use 4004. Considering that there will be other game designs in the future, it is more in line with long-term interests to study 4004 thoroughly first."

"Ping Pong" is just the beginning. There will definitely be other games in the future. All of them require chips. In the long run, it is better to use the latest chip research. Although the investment in the first project may be larger, it may be cost-effective in the future.

As Intel's epoch-making product, 4004 can still support itself for a few years. If other chips are available in a few years, it can be considered again. After all, he is not very familiar with Intel's future research results, and his influence exists now. It is still uncertain how Intel will develop in the future, but it may become stronger.

Moore nodded and said, "Okay, once the chip is confirmed, I will arrange for someone to match it as soon as possible and make the motherboard design. It will probably be ready in about two months."

"Okay, I'll be waiting for your good news in two months." After Yang Wendong finished speaking, he asked, "Moore, Noyce, what do you think if I want to produce your 4004 chip in Hong Kong?"

Although in future plans, he also knew that it was impossible to produce the most advanced chips in Hong Kong. One reason was that the US government would definitely not allow it, and the second was that Hong Kong simply could not provide the technical reserves and resource requirements.

But it is only 1971, the US government has not yet noticed the importance of chips, and the difficulty of chip production is far less than in the past, so everything is possible.

"Hong Kong? It's OK to do packaging and testing there, but full-industry production is very difficult and requires huge investment." Gordon Moore frowned and said, "Eric, you also come from the manufacturing industry, and you don't have the entire industrial chain. This is very difficult."

Yang Wendong shook his head and said, "I know the lack of the industrial chain. I can invest. This is mine. You just need to give me the technical authorization and technical support."

If we build a chip industry chain now, even if we cannot catch up with the development of Silicon Valley in the future, we can use it to produce home appliances or industrial chips. These are low-end industries and the technical difficulty in the future will not be high, but for Hong Kong and even many places in Asia, they are considered high-level industries.

Noyce frowned and said, "Eric, in this case, we will be in competition. And Intel has no intention of granting authorization."

"You all want to produce it yourself, but do you have enough capacity? Even if the current capacity is increased 20 times, I think it will still not be enough." Yang Wendong said with a smile: "Chips are becoming more and more important nowadays, and your capacity is simply not enough to meet market demand;
Another thing is that our cooperation authorization can also have some restrictions. For example, in the US market, if your production capacity is not enough, you can get it from me. I will not enter the US market, but will only be your supplier. How about that? "

In fact, Intel’s production capacity will be seriously insufficient in the future. The demand is too great, and it will eventually have no choice but to release production authorization. This is also the normal model for many large companies. After all, chips are not sticky notes. You only need money to expand production capacity indefinitely.

It is also because of the rapid expansion of the electronics industry in the global market that development companies are unable to meet market demand, and then professional OEM companies such as Foxconn and even TSMC have gradually emerged.

Moore finally said, "Well, we also need to think about it seriously and send someone to Hong Kong to take a look. Even if it is a license, there is no competition between us, but the chips belong to Intel, so we also have to pay attention to quality. Otherwise, if there are quality problems on your side, it will also affect us."

If you let others do the work and there are quality problems, you will definitely be in trouble.

"Okay, I will arrange for someone in Hong Kong to connect with you." Yang Wendong nodded and said.

To produce the most advanced chips in the United States in Hong Kong is complicated even without political interference. Berkshire Hathaway, a textile company, had spent half a year investigating the industry, not to mention the chip industry. After negotiating with Intel, the purpose of this visit was also achieved. One was to ensure the return on investment, the second was that the gaming industry was about to succeed, and the third was to start trying to develop the chip industry in Hong Kong.

Regardless of whether Hong Kong can retain the chip industry in the future, at least it is possible now, and that is enough. It would be good to make money for ten or twenty years. There is no country or region in the world that can guarantee that the industry it develops can be maintained for more than twenty years, and most of them will gradually move away.

On May 5, Yang Wendong came to Hollywood in Los Angeles. From many directions on the ground, he could still see the nine big letters [HOLLYWOOD] above.

"Mr. Yang." A middle-aged Chinese man trotted over from not far away and greeted him.

Yang Wendong smiled and said, "It's only been a few months and you've already gotten tanned. The skin of us Chinese can't compare to that of the foreigners. You have to be careful."

The person who came was naturally Li Xiaolong. During this period, he had been working with 20th Century Fox in the United States to shoot a new movie.

Li Xiaolong shook his head and said, "There's nothing we can do about it. The filming workload is quite heavy. The filming mode in the United States is different from that in Hong Kong. If something goes wrong, it needs to be re-shot. They don't care about the cost of film at all, so the progress is slow and the psychological pressure is great."

"This is the correct way to shoot a movie. Hong Kong is too concerned about the cost of film, so they always go for low-quality films." Yang Wendong said with a smile, "You can learn a lot by shooting the main role here. If you have the chance, you can bring some useful things back to Hong Kong in the future."

Li Xiaolong nodded and agreed, "I understand. Zou Sheng has also sent a lot of people, including directors, producers, screenwriters, costume designers, etc. They can also learn a lot."

"Well, OK, I won't ask any more questions." Yang Wendong would not ask any more professional questions, and continued, "There are no problems with the Red Bull built into the movie, right?"

Li Xiaolong smiled and said: "Of course this is not a problem, everything is harmonious. The protagonist I play just likes to drink Red Bull. If the movie is successful, Red Bull will definitely become more well-known."

"That's good. Red Bull is also preparing to start large-scale promotion in the United States. After your movie comes out, they will ask you to be the spokesperson next year." Yang Wendong nodded and said.

Red Bull has been out for a few years, but due to production capacity, channel construction, funding issues, etc., it has never been promoted in any large shopping malls. It has only been promoted in a few areas or industries, such as factories, truck driver groups or bars;
All these add up to a certain sales volume, and Hong Kong's annual production capacity is also several million bottles, but compared with the real big market, this can be said to be a drop in the bucket.

Now that we have sufficient funds and our channels and production are almost ready, we are naturally preparing to expand in the United States.

Li Xiaolong nodded and said, "Of course, that's not a problem. If you want to shoot a commercial, you can do it now. Although I'm busy here, I still have some time."

Yang Wendong shook his head and said, "There's no rush for this. Let's wait until your movie comes out. The design of the advertisement will also depend on your image in the minds of Americans at that time. It depends on which of your actions attracts people's attention."

Li Xiaolong thought for a moment and said, "I think a lot of people in the United States like my previous movies."

“Yes, but they are still a minority. We should wait until the Americans’ own movies come out before we see them,” Yang Wendong explained.

In fact, several previous Hong Kong movies are somewhat famous in the United States today, but the mainstream customers are still Chinese or Asians, and only a small number of the white group like to watch martial arts plots.

This is also normal. Just like in the mainland in the previous life, no matter how capable a foreigner is or how good the songs he sings are, it is difficult for him to become popular in the mainland. Li Xiaolong was able to become popular in the United States in his previous life only because of the co-production of Hong Kong and the United States.

Li Xiaolong said: "Okay, no problem."

Yang Wendong added, "I'll arrange for someone to send some Red Bull over later. You can give more to other people for free to see who likes it. You may not be the only one endorsing it in the future. It's better to find people who really like it."

"I'm not the only one?" Li Xiaolong thought for a moment and said, "Among American beverages, only giants like Coca-Cola and Pepsi have hired a group of people to endorse them, right?"

Yang Wendong smiled and said, "So my goal is to become such a giant company. It is normal to find many people to endorse our products, not just Hollywood ones, but also sports stars."

The core of Red Bull is sports, so finding entertainment stars to endorse the brand is not the most effective. However, Li Xiaolong is an exception because he is a martial arts star. In the future, sports stars will naturally be the top priority.

PS: Please give me a monthly ticket
(End of this chapter)