Huayu: Hard fight against Zhang Weiping at the beginning

Chapter 229: The premiere fight

Zhang Chen has returned to China. The premiere of "The Accidental Murderer" was scheduled for April 4. The only film that could be considered a rival at the same time was "Crossroads", directed by Benny Chan.

No one in Xingchen Entertainment took this film seriously.

This is because there haven’t been any outstanding Hong Kong films in recent years. Even Jackie Chan’s movies have been flops, let alone other films.

It seemed like all of a sudden, everyone stopped liking to watch Hong Kong movies.

Very strange~
"The Accidental Murderer" follows the traditional model, premiering in Beijing on April 4, Shanghai on the 26th, Guangzhou on the 27th, and officially released nationwide on the 28th.

Zhang Chen only participates in events in the capital, his time is precious.

"Crossroads" is advertised to be released simultaneously across Asia on April 4, which sounds more high-end than "The Accidental Murderer", but in fact it's just that.

Zhang Chen had seen this movie in his previous life. Starring Ekin Cheng, Aaron Kwok, and Daniel Wu, the cast was pretty good.

All handsome guys~
Not to mention Ekin Cheng, the hidden fifth king of heaven. Daniel Wu made his debut in "New Police Story" last year, and many people's first impression of him was "that guy is so handsome". Aaron Kwok is not as good as him. He has been transforming in the past two years and is eager to get rid of the burden of being an idol and become a talented actor.

The actors are okay, but the whole movie is really not that good and the plot is so lame.

After watching it, I felt like I couldn't find the main point. It felt like the director had used a lot of coincidences, trying to lean towards fatalism, but ended up making it look weird.

To put it simply, this is not the type of movie that Chen Musheng is good at.

If it was a police and gangster film with lots of fighting, Benny Chan and Lee Chung-chi should be able to get a passing grade.

But if "Sanchakou" wants to play with depth, it is doomed to fail.

By the way, Li Zhongzhi is the action director of this film, and he’s from the Cheng family team.

People in later generations said that Hong Jinbao liked to praise his subordinates, but Cheng Long did not.

It's all nonsense.

Li Zhongzhi was recommended by Jackie Chan to direct independent films. He was the action director for "New Police Story", "The Baby Project", "True Men" and "Wolf Warriors".

There is another one, the action director of "Drunken Master 3".

At that time, Cheng Long and Liu Jialiang were not getting along during the production of "Drunken Master 2", so Liu Jialiang decided to make "Drunken Master 3" on his own, and the action director was from the Jacky Cheung Stunt Team.

Originally, "Drunken Master 2" was called "Drunken Master Ultimate". In order to ensure the smooth release of the debut work of his brother, the name was changed to "Drunken Master 2".

It’s not that I don’t want others to stand out, but his personal style in films is too strong, so it’s really hard for him to stand out.

Over the years, it seems that there is only one Louis Koo, and that’s because his leg skills are really amazing.

……

The premiere was attended by many stars.

The industry is actually very concerned about Zhang Chen's "The Accidental Murder".

After all, Zhang Chen is too young, and he had only starred in one movie, The Dark Side, before The Shallows.

Everyone is waiting to see whether the second work of the youngest billionaire director can continue to be as brilliant.

If it fails, then the value of the title of billion-dollar director will probably be greatly reduced.

Everyone at Xingchen Entertainment is full of confidence in "The Accidental Murderer".

This movie is actually a typical strong story movie. To put it bluntly, the success of a movie depends mainly on the plot.

As for the plot of "The Accidental Murderer", everyone who has seen it thinks it is exciting enough.

Zhang Chen himself has a high enough level of attention. Coupled with the recent hits in North America for "The Shallows" and "Eden Lake", the popularity of "The Accidental Detective" has also increased a lot, which has saved Xingchen Entertainment a lot of publicity expenses.

The main distributor of "The Accidental Murderer" is China Film Group, which spent about 1000 million on publicity, including poster placement, trailer release, online and offline, basically everything that should be done was done!

But we still have to grab what we should grab.

Rob what?
Of course it’s the film schedule.

There were a total of four movies released during the same period, but except for "The Crossroads", the others can be ignored.

Although "Crossroads" doesn't look like it will be a big hit, after all, it has three handsome men in the film and the star lineup is strong enough, so some people still buy into it. In the 2000s, there was a strange phenomenon in China: although the box office of Hong Kong films was not doing well, the popularity of Hong Kong stars was higher than that of mainland stars.

For example, female celebrities in Hong Kong are all pure beauties, while those in mainland China are all plain girls.

But is the Jade Girl really a Jade Girl?
A few years later, photographer Chen's photography exhibition completely tore off the fig leaf of Hong Kong's female stars, and the image of a jade lady became history.

How to grab the screening schedule?
There are many tricks involved.

Increasing publicity, increasing exposure, and maintaining a good reputation will all lead to theaters adjusting your screening schedule.

Last year's "The Shallows" was able to take in 1.5 million yuan in one fell swoop. Afterwards, the industry analyzed that there were two main reasons.

First, the publicity was in place, Fan Binbin showed off her long legs, and the sharks that appeared from time to time aroused people's curiosity.

Second, it is to monopolize the schedule.

November is usually a quiet month, and The Shallows was released at this time, so it had basically no rivals.

In other words, as long as his publicity is in place, all the screening schedules in theaters will be his.

There will definitely be no such good thing during the May Day period.

So grab it~
Zhang Chen chose to create topics.

Do you think it's riding on the popularity of "The Shallows" and "Eden Lake"?

Wrong~
There is no more fun than creating discord by trying to attract attention. Chinese people love to read gossip, especially gossip about celebrities.

Why does Feng Xiaogang start to criticize every time a movie is released? Isn’t it to increase the popularity?

So at the premiere, Zhang Chen took the initiative to reveal to the media: "When we were deciding on the roles, we were hesitant between Jiang Wenli and Xu Qing. Someone suggested, why not ask Xu Qing and Jiang Wenli to play the protagonist and antagonist of the movie.

These two people are classmates and are recognized as the two golden flowers of the class of 88, which is itself a hot topic.

This is a very good idea, which is how we got the current "Manslaughter"..."

Jiang Wenli next to her echoed, "Yes, the role I was interested in at first was actually the mother, A-Yu. Later, in order to increase the conflict, I changed it to the more challenging role of the police chief at the suggestion of Director Zhang."

Xu Qing: "The role of mother Ayu is also very challenging..."

Jiang Wenli: "Yes, but not as good as the police chief..."

Xu Qing: "Hysterical explosiveness is more visually impactful, but A-Yu's restraint is more difficult to perform..."

Jiang Wenli: "But Director Zhang said that only I can perform such an explosive performance..."

Xu Qing: "Director Zhang, you said that?"

Zhang Chen: "Uh, no..."

Xu Qing: "Then I guess they think you are acting in your true colors..."

Jiang Wenli: "Director Zhang, do you think so?"

Zhang Chen: "Uh, neither..."

Um? What's going on?
Just a few words and the media below were excited.

what is this?
The female stars openly quarreled at the premiere!

This kind of scene is so rare.