Huayu: Hard fight against Zhang Weiping at the beginning

Chapter 122 Hype
The second is anti-piracy.

Xingchen Entertainment has taught the industry a lesson.

We really spare no effort in preventing piracy.

They offered a reward and hired college students to prevent copies from leaking, and the effect was very obvious.

Many people are used to buying pirated discs to watch movies, but when it comes to "The Shallows", it doesn't work.

Some people were itching to watch "The Shallows" because of the publicity, but after asking many people to rent the disc, none of them had it. In the end, they had no choice but to buy tickets to watch it in the cinema.

This is actually a cycle of cause and effect. When "The Dark Knight" was released, because it did not make any noise before its release, pirates did not pay attention to this unknown, low-budget film at all. By the time it became a big hit, it was too late to pirate it.

Although piracy in the later period still had a great impact on "The Dark Invasion", it was precisely because of the rampant piracy that more people knew about "The Dark Invasion" and Zhang Chen's name.

These people are naturally fans of "The Shallows" because they believe in the director's ability to tell stories.

And since I can't find pirated discs, I have no choice but to support the genuine ones.

Then Dong Jianqiang made a new arrangement. "Super Interview" wanted to conduct an exclusive interview with him, and the time was set for this Saturday.

It was just when the first round of roadshows in five cities was completed, and it was time for them to return to Beijing.

Currently, the three most popular programs for film promotion are: "Happy Camp", "A Date with Luyu" and "Super Interview".

The first two were done before they were released, leaving only one, "Super Interview".

It just so happened that "Super Interview" also wanted to invite Zhang Chen.

Last time when "Dark Invasion" was aired, Zhang Chen criticized Zhang Weiping, and then the show became a huge hit, with ratings exceeding 4, creating the highest ratings since the show was launched.

Li Jing and Dai Jun knew very well that all this was thanks to Zhang Chen.

It was Zhang Chen's public criticism of Zhang Weiping that made that episode of the show popular.

Later they interviewed other people, but the popularity was far less than this one. It can be seen that quarreling is productivity.

Then, the overwhelming news was that "The Shallows" had a box office of 4560 million in three days, and the third member of the million yuan club might be born.

tsk tsk~
The box office in three days was 4560 million. What does this mean?
Let me put it this way, the box office of "Crazy Stone" released in 06 in the original time and space was only more than 2000 million, which was already considered a dark horse.

The box office revenue of 4560 million is enough to stand out from the crowd even if it is not the first weekend.

The total box office of Jackie Chan's "New Police Story" in mainland China was only 4300 million, which was more than 200 million less than the first weekend of "The Shallows".

That’s Cheng Long.

Although this result is not as good as the 5500 million in the first weekend of "House of Flying Daggers", it is already the best result this year except for "House of Flying Daggers".

However, there is quite a bit of controversy regarding word of mouth, mainly among film critics, who all gave very bad reviews.

In this day and age, people have very few channels to obtain information, and film critics can really influence others.

Unlike later generations, film critics are nothing but shit, almost as bad as experts.

Most of the portals give positive reviews:

[The low-budget thriller "The Shallows" created a box office miracle]

[The spring of monster movies has arrived? ]

[Who is Zhang Chen? His low-budget movie The Shallows became a huge hit]

[Unpopular release dates create miracles, the industry ponders: Is the release date really important? ]

[56 million at the box office in 4560 hours, is there anything more profitable than a successful movie? ]

In comparison, the reviews from film critics were much more vicious:
【Storytelling or erotica?】

This is a column by film critic Zhou Limin. [After watching The Shallows, I only remember Fan Binbin’s long legs]

This is a comment from another film critic, Shi Fan.

There are also various other films, such as [The Shallows, a collection of low-brow movies], [The Shallows, a rare special effects pornographic film in China]

In short, the words used are very vicious.

The assistant showed Zhang Chen the various newspaper headlines he had collected, all of which were slanderous.

This is also normal.

This type of commercial film has never been well received by film critics.

In fact, he has always been curious about what kind of people can become film critics. Are their tastes in movies really different from those of ordinary people?

A movie, regardless of any entertainment attributes, is art in every word.

It seems that without art, a movie is not worthy of being called a movie.

Zhang Chen just wants to say: I bought a watch last year~
What is the key to a movie being a hit?
Some people say the quality of the film~
Some people say the star lineup~
Some people say propaganda
Some people say the schedule~
Some people say curb piracy~
Everyone talks about the situation.

Compared with these, "The Shallows" is probably only lacking in the cast, with the only protagonists being Fan Jiuyi and a shark.

But who says that such a film can't be a big hit at the box office.

Zhang Chen was actually prepared for the slander from film critics.

They can't control the overall situation, and the first weekend box office is the best proof of that.

"Brother Dong, you should immediately organize people to criticize our movie online."

"Criticizing our movie? Oh, you want to hype it up, right? Fine, you tell me how, and I'll cooperate~" Dong Jianqiang only took a second to figure out what Zhang Chen was going to do.

“A movie cannot just be praised or criticized. There must be people who criticize it and people who praise it. Opinions cannot be unanimous. Only in this way can it gain popularity.

Didn’t the film critics say that our films were erotic, bloody and violent, and had thin stories?
You just curse according to this idea, but only curse in one direction each time.

For example, if you want to criticize a movie for showing off eroticism, you can say [What a terrible movie! I watched it twice, but I didn’t remember anything after watching it except Fan Binbin’s long legs].

Or, [After watching it, I just want to say, this is not a monster movie, this is clearly Fan Binbin’s sexy photo album]...”

Before Zhang Chen finished speaking, Dong Jianqiang had already become excited: "I understand. If you curse about blood and violence, I will say [Fuck, the part about stitching the wound was so bloody, the necklace pierced through the flesh, I almost vomited]..."

"Yes, yes, that's what I mean. You are indeed an old hand. You can draw inferences from one example."

"Haha, what's so difficult about this? Just tell me the method and I'll copy it, right? What's next? There are scoldings, but there should also be praises?"

Zhang Chen was relieved: "Yes, you can't just curse, you have to praise too. You should organize a group of people to do this, and make sure the numbers of both sides are equal. The more intense the quarrel, the more popular our movie will be..."

"Ok, I see."

“I think we can go a step further and expand the discussion, find some celebrities and ask them to take sides.

I know Feng Xiaogang has been unhappy with those film critics for a long time. It seems that once he got drunk and blocked the door of a film critic’s house. "

"Huh? There is such a thing?" Zhang Chen loved listening to Dong Jianqiang talk about these gossips the most.

"I just heard it, I don't know whether it's true or not."

"But Feng Xiaogang may not be willing to cooperate."

"It doesn't have to be him, as long as he's a celebrity and can take sides, it's fine. People working in the film industry may not necessarily want to offend those critics, but what about those in the TV industry? There are also hosts and so on."

(End of this chapter)