Chapter 446: Violating Human Nature (4622)

Qianjiang, Qianjiang New Town.

The newly opened Qianjiang Marriott Hotel is like an open book, facing the vast Zhijiang River.

With a "ding" sound, the elevator door opened in the lobby, and a dozen fashionable young girls squeezed out of the elevator, along with two or three energetic young men.

"What a crappy hotel. An executive room can only take two guests to the executive lounge. It will go bankrupt sooner or later."

A spirited young man wearing trendy brand clothes and two earrings in his ears was cursing in anger.

"Brother Kai, is this okay? My makeup today is so expensive." A young girl wearing a plain leather Hermès Lindy bag and a high-end imitation Chanel skirt stomped her feet in dissatisfaction.

"Yeah, Brother Kai, if it really doesn't work, can't the company just book a few more rooms?"

Another little girl wearing a Celine suit also joined in.

Book a few more rooms? You pay?

The energetic young man Zheng Kai rolled his eyes and said, "You guys really are talking without any pain in your waist. Do you know how much it costs per day?"
Zheng Kai is the boss of an MCN for internet celebrities. He was engaged in nightclub marketing in the past two years. The internet celebrity economy has been booming in the past two years, and he knows quite a few beautiful women. He took advantage of the opportunity to set up an MCN called Mitao Media in Qianjiang, signed some young girls who often hang out in nightclubs, and operated Weibo internet celebrities, Langya live broadcasts, and WeChat business in the circle of friends.

Today, he brought these female internet celebrities to Qianjiang Marriott to take afternoon tea photos.

Recently, afternoon tea at high-end hotels has become popular on Weibo and WeChat Moments. Many fake socialites are group-paying, with a few people pooling their money, going to a hotel to have some snacks, and snapping away for the entire afternoon.

Since they just started out not long ago, the female internet celebrities under Zheng Kai have little exposure. The little girl just carrying the Hermès Lindy is the most popular one under him. Not counting the fans who bought him, she has 200,000 fans on Weibo, and her online name is something like "Xue'er Has No Partner".

Of course Hermès is rented.

Ever since a celebrity in their circle was exposed for using a fake bag when taking photos and was ridiculed a year or two ago, they are now very careful about this aspect. After all, there are too many people who know about bags now, and many people can tell the real from the fake at a glance. So they changed from renting fake ones, such as an Hermès Lindy, for three hundred yuan a day.

There is also competition in the package rental industry. In the early days, the price was one thousand yuan a day. Now that the competition is fierce, the price has also dropped.

Moreover, the money for renting a bag also needs to be paid in bulk.

"Fuck it, if you're not allowed to go in, then don't go in. Why are you acting like a five-star hotel? You don't know how to promote yourself. I tell you, within three years, these hotels will be begging us to visit them, and by then they'll have to pay us for visiting them and eating at them!"

Zheng Kai spat as if to save his reputation and waved to the seven or eight girls he brought with him, completely unaware that he had just become a great prophet.

"Brother Kai, I pushed Brother Axe away today, so now we don't want to shoot anymore?"

"Xue'er is single" got angry when she heard that. The Axe brother she was talking about was her Big Brother fan and had given her a lot of gifts. There was no need to elaborate on their relationship (it's useless to ask me, she definitely won't elaborate).

Zheng Kai was already in a bad mood, so he glanced at Xue'er and saw that she had no boyfriend. "Are you really mad? I'll book a king-size bed room for you to cool down."

Upon hearing "Xue'er has no boyfriend", she muttered twice and didn't dare to say anything else.

It's not a big deal to relieve the heat, the main thing is that you are not good at it and you always make people feel uncomfortable.

"Why not just wait a while and take a picture of the light show." Zheng Kai stood there thinking for a moment.

"Another light show? We've already filmed twice this month." A little influencer pursed his lips, "Besides, it was already 9 o'clock when we finished filming the light show, and we have a live broadcast in the evening."

Zheng Kai was about to persuade them with his hands on his waist when he heard a small internet celebrity who had been looking down at her phone nearby startled: "Eh? Look, this video is Wen Qing, right? Many groups are sharing it."

"Oh my god, this is a big deal. Isn't this video so professional?"

Seven or eight female internet celebrities all leaned over. The video was not long, only thirty seconds. On the screen, four girls were dancing to "I'm in Love" by the Korean band Secret, with their chests puffed out and their hips left.

"Wen Qing's dancing is not that good, she just dances well. The filming is quite professional, what's so strange about it? Besides, this kind of group dance video is the most useless and doesn't attract fans at all." A female internet celebrity gathered her hair back and said sourly.

"Xiao Ai, this is not a group dance, these four women are all warm!" The owner of the phone jumped and shouted.

All warmth?

How is that possible? Aren’t these two women still interacting?
Eh? No, it's all warmth.

It does look warm, but why is it so beautiful? Is it beautified? No, it looks like the original shot of the fruit.

But when did the warmth become so beautiful? What project is it?

I just saw her last week, and she hasn't changed much.

Wen Qing is a small internet celebrity in Qianjiang, she works alone and has not signed any MCN agency. But the circle of Qianjiang's internet celebrities is not too big, and they all know each other.

The four girls in the video are dancing separately, and sometimes they even interact with each other in their movements. The common point is that everyone dances very passionately.

After finishing the last move, one of the girls walked towards another girl and then merged with this girl. Then this girl walked towards the other two. Finally, only one girl was left on the screen.

Finally, the girl playfully clicked on the camera, and then her Ta live broadcast account popped up on the camera.

It’s so warm!
At the end of the video, a letter T jumps out from the right side of the screen, and then a lowercase a appears next to the T.

"Play it for him. Show him something good."

The video ends after an electronic synthesized sound appears.

Several young internet celebrities looked at each other in bewilderment.

Where did she get the money to shoot such a professional video? Did she sign with an agency?
This can only be invested by large institutions like Xuanying and Liexing, right?
It turns out that big organizations are different. You can tell at first glance that the director is a professional, and maybe even a professional MV crew. Add in the post-production, and the quality of the film is completely different from that of a makeshift team like MiTao.

I have to ask Wen Qing where she signed.

"Oh my god! Wen Qing's number of fans is increasing so fast! Her Weibo fans have reached one million! It seems like she has been stuck at 100,000 fans for a long time, right?"

A female internet celebrity opened her Weibo and saw the number of her fans increasing day by day, her envy was beyond words.

"Oh, look, Aphrodite Mei's number of fans is increasing so fast. Ah, she also released a new video. Oh my god, so many cameras! What a huge investment. Brother Kai, look at her."

Another female internet celebrity discovered that the number of fans of a competitor among her Weibo friends was almost an order of magnitude higher than hers.

Soon after, they discovered that several internet celebrities with good looks also released well-made short videos. Not only were their looks improved to a higher level, but the production of the videos was also professional.

Zheng Kai was also stunned.

what happened?

But it wasn't long before everyone discovered the secret.

Almost every video uploaded by an internet celebrity on Weibo has a slogan behind it.

He broadcasts?
Zheng Kai's mind moved slightly.

Are all these internet celebrities broadcasting on Ta?

Zheng Kai didn't immediately think that these videos were shot with Tabo, after all, these videos were shot too professionally, and it was obvious that they were the work of a professional team. But this did not stop him from opening the app store and downloading Tabo.

……

Xinhao, Qianjiang, Pengcheng, Jinguan... Similar plots are being played out in all the cities in Da Zhou where internet celebrities gather.

Although Tabo has not seen explosive growth in the number of users, the number of video creators is growing at an astonishing rate!

There has never been such a mass-oriented APP that has attracted so many content creators when there are not many mass users.

Now that we have the content, how far will the number of users be?

"So far, there haven't been any videos that have become big hits." Liang Rubo pushed his glasses and said in a deep voice.

"It's normal. We've studied this before. It was like this more than a decade ago. The earliest Aya dolls, Green Tea Girl and Fairy Girl all became popular through seemingly casual street photos and careful hype. The artistic photos look beautiful, but they can't make people popular."

Richemont stroked his mustache and said, "The problem with his videos is that they are too refined. The videos don't have a sense of life and cannot resonate with ordinary users. It's not easy to get a big hit."

After Richemont finished speaking, a short-haired woman in her thirties beside him nodded and said, "The release of Director Xiao T in the past two days and the promotion of technology self-media have brought them a lot of traffic, but this also means that their current audience group is narrower than ours."

"Yes, we don't have to worry so much, the outcome is not decided yet!" A young man in his twenties pounded the table, "Besides, we also have our advantages. I compared our information flow funnel algorithm with Taboo's recommendation algorithm. Their algorithm is not as efficient as ours, and their customer retention is definitely not as good as ours!"

"Compared with the information flow funnel, the accuracy of their algorithm delivery is only 30% of ours, and only slightly higher than Xinglang and Sohu."

"That's right! The information flow funnel is our trump card. We were able to defeat Xinglang and Sohu thanks to this algorithm. No one can be more efficient than us!"

Everyone was cheering each other on and seemed very enthusiastic, but everyone would glance at Zhang Yiming who was sitting in the corner from time to time.

There is no way. The gap in product strength is too big now. Although Huoshan and A.me still have the advantage in terms of user numbers, their broadcasts have obviously not yet been fully utilized. As long as the other party finds a few celebrities to endorse their products or comes out with two hit videos, they will take off immediately.

What will happen to Volcano and A.me then?
Toutiao has invested more than one billion dollars in these two apps!
You know, unlike other big Internet companies, ByteDance has not yet gone public and uses all its own funds!
If there is a real loss and the short video track is not squeezed into, investors may have to withdraw their capital, and it is not certain whether the original basic base can be maintained.

Zhang Yiming sat next to him without saying a word, constantly scrolling through his phone.

"Yiming, what are you thinking about? Say a few words to encourage everyone." Liang Rubo nudged Zhang Yiming. When Zhang Yiming looked up, he saw Liang Rubo winking at him.

"I'm wondering if the algorithm mechanism used by Ta broadcasts is really incapable of delivering accurate push notifications." Zhang Yiming said slowly.

? ? ? ? ? ?
Everyone looked at each other, what did it mean?
Liang Rubo covered his face, not knowing whether to laugh or cry.

I asked you to say a few words of encouragement, why are you starting over again?

Fortunately, other people had long been accustomed to Zhang Yiming's style of not talking nonsense, so they didn't feel surprised at all.

Zhang Yiming pushed his glasses and said: "Our personalized recommendation algorithm currently pushes videos to users who may be interested in them in the form of tags. It can basically accurately determine the videos that customers are most interested in and recommend them."

“Allowing users to always browse videos that interest them is the most effective way to improve retention.”

"This algorithm is indeed very complex, especially the labels and dimensions. It is our very valuable accumulation, and ordinary companies cannot imitate it."

“But can TaBo, or the YuZi Technology behind TaBo, really not do it?”

Li Feng pulled his beard: "Yiming, what do you mean?"

Zhang Yiming continued in a slow tone: "Since Juzi1.99 was open sourced, we have been studying the algorithm principles. Don't forget that their DBAS algorithm once defeated AlphaGo's Monte Carlo Tree Search."

"Compared with calculating the placement of Go points, accurate recommendations are much less difficult and less variable. Even if they only use the DBAS algorithm to make recommendations, the recommendation accuracy should not be so low."

"So, it's not that they can't do it, but that they don't want to do it."

At this point, everyone's expression changed slightly.

Zhang Yiming paused for a moment before continuing, "I watched Tabo for two consecutive days and found an interesting phenomenon. In the 'opinion' videos, Tabo consciously avoids pushing videos with the same 'opinion', and they should have applied the content quality rating algorithm of Ysou to Tabo as well."

"That is to say, everything they do is the opposite of what we do!"

Lifeng paused for a moment while pulling his beard.

Zhang Yiming suddenly smiled: "Realme, multiple cameras, and Director Xiao T, this series of combined punches, although it did not give birth to a hit video, it undoubtedly improved the average quality of short videos. Coupled with their recommendation algorithm, it is obvious that they want to break the information cocoon brought about by algorithm recommendation. Then use the improvement of video quality to improve the decline in user retention caused by inaccurate delivery."

"But." A cold light flashed in Zhang Yiming's seemingly honest eyes, "You can't be morally obsessed when doing business."

"If they didn't have so many private opinions in their recommendation algorithms, with their product strength, all other short video apps including us would have no chance to survive. Now... hehe."

A barely perceptible sneer appeared on Zhang Yiming's dull face: "The masses are ignorant. Everyone likes people who share the same 'views' as themselves. Even if they are wrong, they don't want to hear opposing views."

"This is human nature. He is violating human nature!"

"So, we won't lose! The worst case scenario is that the world will be divided into two, just like the current O2O market!"

Zhang Yiming stood up. Although he was not tall, handsome, or as eloquent as Ma Yun, he did not say any grand speeches, and what he said was shameless and immoral nonsense. However, the eight or nine people in the meeting room became excited.

"Okay, let's speed up according to our established strategy. They have Director T, so we have to launch Producer A within a month and increase the intensity of channel investment, offering higher creative rewards to attract creators. The rest will be left to the market."

After Zhang Yiming finished speaking, he slowly packed up his things. As soon as he reached the door, he turned around and called out to Liang Rubo, "Lao Liang, come here. I have something to do."

Liang Rubo nodded, and just as he and Zhang Yiming walked out of the conference room, he heard Zhang Yiming whisper, "Go to Haixi tomorrow and ask Zhang Xinnian to come forward and have a talk with Fang Yu."

Liang Rubo was stunned: "Talk to Fang Yu? What to talk about?"

Zhang Yiming blinked his eyes, as if he was chatting about family matters: "Talk about mergers and acquisitions."

Liang Rubo frowned: "He can't possibly agree to our acquisition of Tabo, right?"

Zhang Yiming shook his head: "No, we are discussing the merger of Tabo, A.me and Huoshan. If he agrees, we can discuss the shares."

Liang Rubo was shocked: "What did you say!?"

Isn't this just going to be acquired?
Just now you were calmly analyzing the division of the world into two parts, why are you talking about acquisition now?

Zhang Yiming's eyes flickered. "Let's talk business. If he wants to fight, we will continue to fight. Anyway, this market cannot be taken up by one company. Tell him that we will subsidize 10 billion yuan to creators every year. If he doesn't want to fight, then let's talk about mergers and acquisitions."

Liang Rubo calmed down after hearing this and immediately understood what Zhang Yiming meant.

"okay, I get it."

Liang Rubo nodded, Zhang Yiming patted Liang Rubo on the shoulder, turned and left.

Liang Rubo looked back at the conference room where the discussion was in full swing and couldn't help but shook his head.

(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like