I am the only one who practices magic: I practice magic in the city

Chapter 395: Carrying Goods (4479)

Robert Capito’s words make sense.

A few months ago, a data leak in the Newport office forced Labna Zorch, the DEI director who was previously responsible for DEI promotion, to resign, and her direct supervisor Jeffrey Smith also suffered a lot.

The Newport office data leak dealt a heavy blow to BlackRock's painstakingly promoted DEI, and many people linked it to the Jude conspiracy theory.

Moreover, Labna Zorchi and Jeffrey Smith were both Judeans, and the entire Blackrock was composed of Judeans.

Therefore, BlackRock urgently needs someone with a non-Jude background to be responsible for this business. Although the doubts about the BlackRock Jude conspiracy theory will not disappear, it at least provides one more means to muddy the waters.

This is also the main reason why all management believe that it is not surprising to let Jiang Nanzhen be in charge of DEI business.

Anyway, the promotion of DEI business mainly relies on BlackRock's capital and Aladdin system's integration of ESG. It doesn't matter who is in charge, what matters is the identity background.

Of course, it would be better to have someone with this background to be in charge of this part of the business, but there are not many women in BlackRock who are suitable for this job. In this case, Zhou Yi's Jiang Nanzhen is not unacceptable.

Moreover, Jiang Nanzhen was once a member of the management of the 404 Fund that the company was preparing to acquire, and participated in the development of the Woking system. According to the usual acquisition strategy of large companies, it is normal to give this woman some sweet treats at this time to make her wholeheartedly work for BlackRock's acquisition plan.

Due to trust issues, it is certainly not appropriate to let her participate in BlackRock's core business now, but there is no problem in managing and promoting such abstract work as DEI.

It’s true that DEI is advocated by BlackRock and Wharton School, but the importance of anything is a gradual process.

Now in 3062, even at BlackRock, DEI is not that important, not to mention compared with the business department, and even compared with the traditional compliance department, it is far less important.

Besides, who would do this?

Before this thing got off the ground, it was actually difficult to find capable people to take this position, except for bigwigs like Larry Fink and Goldstein who personally promoted it.

Because it goes against common sense.

It is thanks to BlackRock's compulsory push using the Aladdin system that ESG and DEI have become a new trend.

Looking at Robert Capito, who was smiling and shaking hands with Jiang Nanzhen, Goldstein hesitated again and again, changed his sitting position several times, pursed his lips again and again, but finally did not speak.

He could also be considered a party to the previous Xingang data leak incident. Although he only appeared in one of the videos, this video was the most widely circulated.

If it weren't for Rabna Zorci taking the blame, and if it weren't for Capito and Larry Fink's protection and the suppression of public opinion, it would have been difficult for him to get away with it this time.

In addition, the Qianxun private placement that he led had such a big mistake, and Jiang Nanzhen had also reminded him in advance. Under such circumstances, he had no choice but to continue to speak out in opposition.

Moreover, this incident even shook his position as the Crown Prince of Blackrock.

Originally, almost everyone regarded him as the future successor to Larry Fink and Robert Capito, but after his two failures, he had heard that some potential competitors were beginning to make moves.

For example, Mark Weidman, who is responsible for ETF index investment, and Mark McCollum, who has just been transferred to the position of president of the Americas.

Goldstein couldn't help but sigh secretly. Just as he lowered his head in thought, he felt a sharp gaze sweeping over him.

For a moment, Goldstein felt the hairs on his body stand up.

When he looked closely, he found that Jiang Nanzhen was looking away from him and smiling at him shyly.

Is it an illusion?

Goldstein shifted uncomfortably.

Maybe it’s because Chihiro can’t suppress the uneasiness caused by Yuzu Technology in a short period of time?
Is it possible that Qianxun will not be able to find the cause of the failure within a week?

If such a situation really occurs, what market share will Y-search have in Da Zhou?

Goldstein frowned.
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"Boss Han, it's not that I'm unaccommodating, but you also know that the number of spots for each keyword is limited. Your Huanpu Company needs it, and so do other advertising companies. There's really nothing I can do..."

"You can't say that. The price has gone up, but the number of clicks has also gone up. And our conversion rate is even higher than Qianxun's. You know that."

"Even if we pull it flat, we won't be able to pull it much. So let's just leave it like that. I'll have another meeting later."

Zhang Xiangzheng hung up the phone with a smile on his face.

Chihiro's luck is so terrible. No, it's my luck that is so terrible.

The last time Qianxun was shut down, the number of clicks on 720 search increased fivefold during its peak period. Even after Qianxun was restored, the number of clicks was still about three times that before the first shutdown.

Although the market share continues to decline over time, the marketing department estimates that the number of users who can be effectively converted within a year will increase by at least 150%.

Originally he thought he would have a good year this year, but after hearing the report, Boss Qiu immediately raised this year's KPI. The new KPI was set at tripling the number of clicks and doubling the turnover, which made him want to cry.

By setting the targets like this, aren't you just trying to not give bonuses to our team?
How can you play like this?
Even if you kill me, I will never be able to get three times the effective click volume. That was Chihiro's black swan event. Where can I find another black swan?
What frustrates him most is that, as time goes by, the rate at which these new users leave is far greater than they expected.

It was originally thought that Qianxun's user stickiness was too strong, but data from the ISP showed that Qianxun's market share had also dropped significantly.

It's not just Qianxun. The market share of various domestic search engine companies that had profited greatly from the Qianxun black swan incident is also declining rapidly.

And these declining market shares were completely taken over by Ysou, which was launched not long ago!
At that time, Zhang Xiangzheng felt that let alone tripling the clicks, it was already an unknown whether this year's effective visits could increase by 50% compared to last year.

The growth in turnover is higher than the proportion of effective visits, mainly because the users of 720 have sunk more rapidly. They are mainly those users who don’t even know how to surf the Internet. After their homepages were modified by rogue software, they just used it naturally.

The proportion of 720 search users who are over years old and have an education level below junior high school is very high, even exceeding that of Qianxun, and this group of people are also the key target customers of Putian medical institutions.

Stupid people are easy to deceive.

But if the number of users does not increase, the growth in effective clicks will also decrease, or even remain unchanged, and the paid ranking will not be able to be sold at a high price. It may look okay in the short term, but after two or three months, all the benefits will be gone and the turnover may even decline.

Zhang Xiangzheng has been unable to eat or sleep these days.

But who would have thought that a month and a half later, Qianxun would be shut down again!
This is really like a pillow for a sleepy person, like a long drought finally being met with a downpour, Momonogi meets Shimizu Ken.

This time, the number of Putian advertisers pouring in on July 720 was several times more than before!

It looks like we can complete the new KPI assigned by Boss Qiu ahead of schedule in just two months, even before the end of the year.

Zhang Xiangzheng decided not to report the performance growth to Boss Qiu this time, so as to avoid raising his KPI again.

But the problem is, this time Qianxun’s outage was not as long as the last time, so why did it lose so many customers?

After just a little thought, Zhang Xiangzheng understood.

Putian’s advertisers are losing confidence in Qianxun!

Many advertisers who did not abandon Qianxun last time could not sit still this time and began to look for new channels.

Since YSearch does not accept medical advertisements, 720Search, which was the second largest search engine and now the third largest search engine, has become the best partner.

It's just wonderful.

Even if Ysou is the search engine with the highest user conversion rate among Qianxun users, what’s the point? What’s the point if you can’t make money?

Running a business is running a business. There is no point in talking about morality or immorality. Do you really think you are the savior?

Moreover, even if you don’t run medical advertisements, what’s the point? As a new search engine based on AI big models, the customer group you are currently facing is not the target group of medical advertisements.

If Ysou also does medical advertising and relies on artificial intelligence to make accurate recommendations to customers, the effectiveness of medical advertising can be greatly improved. If the handshake rate of word clicks is higher, the fees will definitely be higher.

But now, if you give up your skills, I will accept all these clients with pleasure.

Hahaha.

You should know that now Putian medical advertisements account for one-third of the search engine's paid ranking business, and the total amount is twenty times the current overall turnover of 720 Search!
In other words, even if only half of Qianxun’s medical advertisements were transferred to 720 Search, 720’s overall turnover would increase tenfold!

In the past few days, 720’s revenue has been growing explosively!
It’s a good thing that Chihiro stopped the machine.

When a whale falls, all things come to life.

Zhang Xiangzheng has always been disdainful of Ysou's decision not to accept medical advertisements.

He himself did not notice that a few years ago he was still an aspiring scientist, but within a few years of joining 720, his three views had changed greatly.

He originally worked on algorithms and was familiar with deep learning and neural networks. He was also very clear about the current development of AI.

720 is also currently working on combining search with AI, and has already applied some of its results to the search page. When a user searches for a question, 720's big model will also aggregate the search results and provide the user with information.

This kind of AI intervention in search engine plug-in mode is of course different from the underlying logic of Ysearch's AI smart search. It is just a summary of search results through a large AI model, and the focus is still on advertising promotion.

For example, if a user searches for too short a time, a summary will appear on their search results page. First, it will say a bunch of nonsense about X minutes being normal, and then it will say "Currently, XXX Hospital and XXXX Hospital have made a great breakthrough in XXX problem. Their XXX technology can effectively XXXXX. Xiao An has found the contact information of XXX Hospital for you. You can consult them."

720 even launched a new service package. If advertisers do not buy this package, AI will not collect their advertising information and recommend them to users.

Professional managers will influence corporate culture, and similarly, the three views of the company will also influence the three views of professional managers.

The three views of an enterprise are the three views of the boss.

720, which made its fortune with rogue software, naturally does not have any good values. Many people say that it is a real villain in the IT industry.

It is interesting that real villains often gain more recognition than hypocrites, but in fact, if we talk about bad people, real villains are much worse than hypocrites.

The reason why a hypocrite is hypocritical is that he at least knows what is right and what is wrong.

But a true villain will cover his bad deeds with a cloak of "correctness" that if he does not take care of himself, he will be punished by heaven and earth. He will confuse right and wrong and distort the facts, justify "injustice", and have no moral pressure to do evil.

In real life, for every ordinary person, a real villain can cause more harm to ordinary people than a hypocrite.

After all, being a hypocrite requires ability.

Deep down, Zhang Xiangzheng, who has a technical background, also feels that 720 should put more effort into basic research. For example, the large model currently used by 720 is just a reskin of Juzi1.99Dec.

According to Zhang Xiangzheng's own idea, he prefers to use the grapefruit architecture to build the AI ​​big model from scratch, rather than directly using the open source model of the Orange big model.

These are two completely different concepts.

Although the Yuzu architecture was also developed by Yuzu Technology, architecture is like the various standards in the construction industry. As long as the craftsmanship and strength meet the national standards, they can decide for themselves how to design and build the house.

But juzi1.99Dec is a finished house that has already been built. All they can modify is how to partition and decorate it.

But he never mentioned this plan to Boss Qiu.

Because it's useless to mention it.

If you use the open source juzi1.99dec directly, the cost will be at most tens of millions.

If you use the yuzu architecture to build it from scratch, not to mention whether the performance can compare with juzi1.99, hundreds of millions of dollars invested may not even make a sound.

This is obviously unacceptable to Boss Qiu, who is more interested in business model innovation rather than technological innovation.

In the past 720 years, he has been disciplined to actively cater to his boss's ideas.

So what is the idea of ​​the young boss of Youzi Technology?
If they don't make money, what does it matter even if they replace Qianxun's market position and market share?
"The real-time market share is 65.8%!" Ysou CTO Li Boming's face turned red with excitement.

The last time Qianxun resumed access, Li Boming originally thought that the number of visits to Ysou would drop significantly, and might even be halved compared to the number of visits when Qianxun was shut down.

But unexpectedly, Y search only dropped by about 20% on the first day when Qianxun resumed access, and started to grow again on the second day.

In just half a month, Ysou's market share returned to 33.5% when Qianxun was shut down, and this month, the highest day even exceeded 38%!

Its traffic is almost comparable to that of Qianxun, and it has left other competitors far behind.

In the past few days, Ysou has been far ahead and has taken over most of the market share left after Qianxun was shut down.

Li Boming wanted to shout out loud - "Competitors are idiots."

"The server can still hold up at the moment, but depending on the situation, we may have to ask Ali for more resources." Li Boming suppressed his excitement and kept a close eye on the resource situation.

Up to now, the biggest bottleneck of Ysearch has become computing power and storage resources.

In fact, if it is just a search business, it is completely sufficient for Ysou to continue using Ali Cloud.

But in a short period of time, Ysearch has become a new search giant that can replace Qianxun's market position. At this time, continuing to use Ali Cloud will have some problems.

Having your life controlled by others is obviously not a good choice.

Moreover, the business that Ysou needs to expand in the future will inevitably come into direct competition with Ali.

"Y-search smart selection and digital live broadcast have been basically completed. The small-scale test results are quite good. Next month, our services will be officially launched after they are gradually migrated to the newly built Youzi data center. We need to pay more attention to this aspect."

Zhou Shuzi stared at the implemented market share on the wall with a look of joy on his face.

advertise?

Where can I make money by directly selling products through advertising?
(End of this chapter)