I am the only one who practices magic: I practice magic in the city

Chapter 340 is 31%? (4149)

It's really a blessing from heaven.

Zhang Xiangzheng rubbed his hands with a smile on his face.

The luck of 720 search this year is indeed good. At the beginning of the year, it benefited from a wave of traffic bonuses due to Qianxun’s hemophilia forum incident.

A month and a half ago, Qianxun was dealt a heavy blow because of the reply made by the young man surnamed Wei on the question “What is the deepest evil?”

Although Chihiro escaped the disaster because of the young man's miraculous recovery.

However, the questioning of Qianxun for "only pursuing profits and having no social responsibility" has triggered a small climax, bringing another wave of traffic to 720.

And now!
Qianxun is completely shut down for maintenance!

Even if it is just a four-hour outage like before, it is still a huge fortune for 720!

What's more, I heard from an insider that Qianxun has not found where the problem lies yet, and it is not known when access can be restored.

We must take advantage of this opportunity to increase the market share of 720 Search!
Although 720's current market share is less than 20% at its highest and averages just over %, it is already the second largest search engine in Dazhou. If it can attract some users from Qianxun and expand its market share to more than %, how much more advertising fees will it have to collect?

Zhang Xiangzheng drank a mouthful of the freshly washed ancient tree iceberg tea happily, hmm! Sweet!
Huh? Why is the visit growth slowing down?
Putting down the teacup, Zhang Xiangzheng noticed that the visit growth curve on the screen seemed not so steep and began to gradually flatten out.

What’s going on? According to estimates, at least one-third of the 720 searches per second during Qianxun’s peak period, or about searches per second, should be transferred to .

But now, only less than 10,000 transfers have been made, plus the more than 3,000 times he originally had, it is only 13,000 times, which is half less than expected.

Even if some users who only know how to use Qianxun find that they cannot log in after opening Qianxun and thus give up their search request, the number of users should not be so small.

Could it be that other competitors got a bigger piece of the pie?
Zhang Xiangzheng immediately opened his notebook and logged into a website.

Not long after, a page similar to a stock market K-line chart appeared in front of Zhang Xiangzheng.

This is the real-time access data of various competitors captured by the 720 War Room.

The means of obtaining this data are generally not very glorious, but almost all companies do it this way.

Seeing the several curves that automatically refreshed every thirty seconds, Zhang Xiangzheng studied them carefully.

Sogou’s growth curve is not as high as 720, and Shenma search is even worse…

Must win...It is growing very fast, with a growth rate exceeding 720, but not by much.

This is strange. Apart from Qianxun, there are only a few players in the search market. However, the combined increase in the number of searches per second by these companies is less than half of Qianxun's original data!
How is this going?

Even if 30% of the search demands are weak demands and users simply stop searching after seeing that Qianxun is down, there is still 20%.

Where did those needs go?
Moreover, since the technology of each search engine is not as good as that of Qianxun, the proportion of users repeating searches for the same demand will be even greater. In this way, the total traffic obtained by each company may be less than 30% of Qianxun's original traffic.

This ratio is quite different from the normal weak demand ratio.

How is this going?

"The main competitor's real-time data does not have YSearch, maybe..." an operation and maintenance manager named Ma Xiang speculated, "YSearch has been very popular this month, and it seems that many people around me are using it."

Y search? Oh, why is there no Y search in this real-time data?
Come to think of it, Ysou has only been in operation for less than a month. When I signed a new agreement with the ISP last month, this company did not exist yet, so it is not listed here...

Could it be that……

No, it’s impossible. Even if Ysou has an AI gimmick, it is impossible for it to develop so fast.

Zhang Xiangzheng subconsciously denied Ma Xiang's guess at the first moment.

720, which ranks second in market share, does not attach as much importance to Ysou as Qianxun, the leader.

Firstly, 720 and Youzi Technology have never had any direct conflict. In addition, there have been no new competitors in this market for many years, so they have not felt the strong pressure brought by Y search at all.

It already only has a 5% market share, so how much more can it be suppressed?

Secondly, it is also due to the inertia of thinking. The second largest player in the market only has eyes for the big boss’s butt, and cannot see how many people are staring at its butt.

Whenever they made any report in recent years, they would first compare it with the big boss, and then compare it horizontally with several of their fellow competitors with whom they had been competing for many years.

The more rigid the company's management, the more obvious this sign will be.

Therefore, they did not realize that in the first week of Ysou's official operation, its market share of search times had exceeded 720.

Until now, almost a month has passed, and 720 still hasn’t figured out how low Ysou’s operating costs are.

"Yuzi Technology previously announced that YSearch would never introduce medical advertisements, which helped to make its presence felt in front of many people, and their search quality is really not bad."

Ma Xiang considered his words carefully, trying not to irritate his leader. "I think they may have gained as much as we did from this crisis in Qianxun."

Zhang Xiangzheng frowned.

During the Qianxun Hemophilia Bar incident at the beginning of the year, some people in the company hoped that 720 would build on its success, declare that it would not accept medical advertisements, and try to seize the market.

How naive!
too naive!

Do you know how big the medical advertising market is?
More than 60% of Qianxun’s turnover last year was contributed by the Putian system, which is close to 40 billion Da Zhou coins!

Which industry can have such marketing investment?

The Putian Group has invested 80% of its marketing budget in Qianxun. Even if we only take one quarter of it, it will be 10 billion!
Last year, the group's total turnover was only over 10 billion yuan, and the search revenue was only 1.3 billion yuan. If it increases to 10 billion yuan, it would really be enormous wealth!

Are all the Putian people scammers?
Nonsense, how could a fully qualified medical institution be a scam?

Besides, at least there is Chihiro in front to take the blame, so what is so scary about 720?

What's more, if we don't accept medical advertisements, how can we achieve our KPI?
That Ysou knows how to create hype all day long. They don’t accept medical advertisements. Haha, if they don’t accept medical advertisements, how do you make money? How do you support the company?
In his opinion, Ysou will either fail to make money and go bankrupt, or be forced to break its promise. There is no third possibility.

"Boss Zhang, several regions are urging us to get our contracts stamped and approved. Please go to the system to get it approved. They are rushing us."

The assistant reminded Zhang Xiangzheng in a gentle voice.

"Ma Xiang, stop searching all the time. We are now the second largest market share company and we only have one competitor, Qianxun! Well, since you are so optimistic about this company, talk to the ISP and add their data. I want to see how much benefit they can get this time!"

"After Qianxun was shut down for maintenance, Ysou was still accessible normally, which means they didn't consume much traffic."

"Even we had to urgently add servers to barely absorb these benefits."

"If there really was as much traffic pouring into Ysou as you said, their website would have been closed long ago! Hahahaha."

"Don't forget, they are still a small company that has just been established!"

Zhang Xiangzheng opened his notebook with a smug smile, unlocked it with his fingerprint and opened the OA system.

Hey!
There are four contracts awaiting approval!

What a wealth of money!
Zhang Xiangzheng felt very happy.

These contracts are not with the final advertisers, but with specific advertising agencies. Each contract comes with a list of clients for whom these agencies will place advertisements on 720 in the future and different click-through prices.

Shenghua International Rehabilitation Hospital...Melaili Plastic Surgery Center...

Anxin International Hospital of Obstetrics and Gynecology...

Antai Reproductive Health Specialist Hospital...

Ruitai Children's Health Clinic...

New Century International Cancer Hospital...

Jinghua Boai Eye Treatment Center...

New Life IVF Center...

……

Sure enough, Zhang Xiangzheng was cheered up, and when he looked at the unit price of the contract, he became even more excited.

Qianxun couldn’t log in, so she ran to 720?

That's a lot of money...

Agree quickly, because once Chihiro resumes normal access, you won’t be able to get such a good price anymore.

Must take advantage of the opportunity to make some quick money!
Most of these medical advertising contracts are charged on a pay-per-click basis.

This means that advertisers only pay when a user clicks on their ad.

Since the competition for keywords in the medical industry is very fierce, the cost per click for some popular keywords even exceeds one hundred yuan.

This paid ranking model is particularly important for these medical companies because they rely on a large amount of advertising to attract patients, thus bringing huge revenue to Qianxun.

Now, all these incomes are 720, hahahaha.

Although 720's current click-through rate cannot be compared with Qianxun, the promotion fee per click is not much lower than Qianxun, because the people who use 720 search are highly consistent with the target population of these medical institutions.

Because most of the people who use 720 are computer illiterate whose computers have been installed with 720 Security Guardian. These people don’t even have the skills to uninstall 720. They may have used it for a long time and still thought that 720 Search was Qianxun.

The lower the cognitive ability of the clients, the more these medical institutions prefer them.

This year's KPI seems to be stable.

Although the increase in traffic transferred from Qianxun seems to have declined, it is still increasing after all. It is estimated that the proportion of weak-demand searches on Qianxun is usually very high.

Zhang Xiangzheng clicked the Accept All button with a refreshed look, and the contracts could be stamped.

After clicking his agreement, Zhang Xiangzheng immediately called Chairman Qiu Hongyi, who was on a business trip in Boston, to inform him of the good news.

Qiu Hongyi has not been doing very well in the past few years. A few years ago, she was still able to be the leader of the second echelon and work with Tengxun to try to break into the first echelon.

Now even the second-tier position is almost lost.

Since its listing on the New York Stock Exchange a few years ago, it rose for a period of time and then entered a downward channel. Now its stock price has fallen by one-third from its peak.

Qiu Hongyi was originally going to New York and had already made appointments with several consortiums to discuss the issue of privatization.

He has always claimed that MaiGu's valuation of 720 is problematic and too low, and he has been clamoring to delist from MaiGu and return to the A-share market.

But many people speculated that he felt that Maigu's share reduction was too complicated and too transparent, and he just wanted to go back and reap the benefits.

Because the ASF's actions had been identified as an air raid, the entire New York City was still under martial law, and aircraft takeoffs and landings as well as passenger inspections were very strict, so these people rescheduled their trip to Boston.

Qiu Hongyi was in a meeting with the representatives of these consortiums throughout the afternoon of Maidong time. Although she had seen what happened to Qianxun on social media, she had no time to think about it carefully as her mind was filled with anxiety.

Now after hearing Zhang Xiangzheng's report, Qiu Hongyi felt that she had finally received good news. She first praised Zhang Xiangzheng for his decisiveness and asked him to obtain more orders from medical institutions. Then she increased Zhang Xiangzheng's KPI by 10%.

After hanging up the phone, Zhang Xiangzheng was confused. What the hell was this?
It has been more than three hours now. The most serious failure of Qianxun previously caused a large number of users to be unable to access the service for a total of four hours. It is estimated that Qianxun should be able to resume access in one or two hours at most.

When Qianxun is restored, how many businesses will come in on July 720? I am announcing good news to you, but you are announcing bad news to me, right?
To Zhang Xiangzheng's surprise, Qianxun was still inaccessible until the company's official closing time of 720: p.m. on .

This is not accurate. At around 12 o'clock, Qianxun resumed access for about three minutes and then went offline again.

However, this time there is a specific page that is under maintenance, which looks much better than the previous isolated 503 error code.

What happened to Chihiro?
At this point, more and more people are turning their attention to this Internet giant that has monopolized the Da Zhou search market for nearly seven years.

Various online media platforms and social networks are also filled with various rumors.

Zhang Xiangzheng was like a badger entering a melon field, happily eating melons all day long.

There are also batch contracts.

I have too many contracts and my elbows are almost broken.

People like them in the industry who like to watch the drama mostly make phone calls to various connections.

"You just can't find it out? What's going on?"

"Fuck! Are the Taoist priests from Baiyun Temple and the monks from Yonghe Palace all there?"

"real or fake?"

Just as the last rays of sunlight were setting, Ma Xiang knocked on Zhang Xiangzheng's office door, interrupting Zhang Xiangzheng's happiness.

"Mr. Zhang, we have communicated with the ISP. They said they have added YSearch. You can log in and take a look."

Only Zhang Xiangzheng has permission to search on that website 720, no one else has it.

Zhang Xiangzheng held the phone between his shoulder and head, waved perfunctorily at Ma Xiang, and turned on the computer screen while trying to do two things at the same time.

He skillfully typed in the URL and entered his username and password. In less than a second, a messy chart that updated every thirty seconds appeared in front of Zhang Xiangzheng.

Y search...

Y search...

Zhang Xiangzheng first found the data of Ysou in the table next to it. 3.1%? Not high...

Look at the side again, um... 720 is now 17.23%, which is fine.

However, Qianxun is currently inaccessible. In this case, 720 only has a market share of 17.23%, which means there is still a lot of room for growth.

Wait, whose curve is this?

Y search? Isn’t it only 3.1%?
Zhang Xiangzheng rubbed his eyes. Isn’t it 3.1%?

Is it 31%?

(End of this chapter)